Google Analytics Training for Beginners | Robin & Jesper ✓ | Skillshare

Google Analytics Training for Beginners

Robin & Jesper ✓, Teaches Digital Marketing

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20 Lessons (1h 50m)
    • 1. GOOGLE ANALYTICS: Introduction

      1:42
    • 2. Why Analytics

      6:11
    • 3. Create Account

      4:42
    • 4. Install Tracking Code

      2:43
    • 5. Demo Account

      1:59
    • 6. Create Views

      4:35
    • 7. Add Filters

      3:26
    • 8. Analytics Navigation

      6:52
    • 9. Reports Navigation

      11:30
    • 10. Custom Segments

      6:41
    • 11. Analyze Audience

      11:33
    • 12. Analyze Acquisition Reports

      5:57
    • 13. Analyze Behavior

      8:56
    • 14. Campaign Tagging

      4:28
    • 15. Set Goal

      10:07
    • 16. Link Adwords

      3:27
    • 17. Add Users

      2:32
    • 18. Spam Filters

      2:46
    • 19. Custom Alerts

      5:07
    • 20. Intelligence Analytics

      4:22

About This Class

Learn Google Analytics to Increase Your Website Traffic, Sales & to Optimize Your Audience Experience on Your Website.

How do you know that the things on your website is working? Would You like to to find out what's working for you to grow your Website and your Business, starting from today?

From Beginner to Advanced with Google Analytics

At the end of this course you will be able to measure & analyse data on your website from Google Analytics to see what's working and what's not. With that information you'll be able to optimize your website to drive more traffic and sales for your Business.

★★★★★ "This is a great guide for the entire google analytics, also a perfect manual to come back to. Very very satisfied!" - Stephan Bell

We'll Start Off With:

  • Creating a Google Analytics Account

  • Installing a Tracking Code

  • Access Demo Data from a Real Example

  • Adding Filters to Remove own Traffic

  • Analyzing Real Time Reports

  • Analyzing Audience Reports

  • Analyzing Acquisition Reports

  • Analyzing Behaviour Reports

  • Deep Diving Into Data with Dimensions & Segments

  • Tracking Marketing Campaigns with Campaign Tagging

  • Adding Colleagues & Freelancers to Google Analytics

  • Configuring Goal Tracking

  • Removing Spam Traffic

  • Setting Up Custom Alerts

  • Learng how to master Analytics Intelligence

Love

Robin & Jesper

Transcripts

1. GOOGLE ANALYTICS: Introduction: hi and welcome to the Google Analytics course. Now, first off, what is Google analytics and why do you need it? Well, Google analytics, they say free to that allows you to track your website to see what works and what doesn't know what are the benefits off this simple. If you know what works, doom or off, that that means more conversions, more traffic, more profit. And if you know what doesn't work, stop wasting your time on it. With Google Analytics, you removed all off the guesswork. We're start off by setting up our Google analytics account. Then we will start tracking websites. It can be your own website. It can also be a demo account that we will show you how to set up if you want to follow along in this course and you don't have a website when that's done, you can also see how you can track every each page on your website and start analyzed data from it to see what is working on my website and what's not working so we can optimize the experience on a website for our audience. So to summarize, if you don't know what your audience likes then you're wasting both your time on your money . So start off by enrolling in this course and do what every successful business are doing out there today. Start analyzing and start tracking what's working in order to grow your business skills or whatever your objective might be. So join now, si unit course see on the course. 2. Why Analytics: in this video, I will show you how you can use Google Analytics in order to drive more traffic to your website to know your audience to know what types of contents is working on your website and also on what types of devices they are coming and access your website. First off, we're going to see look, go to AC position on the left hand side, go down to all traffic click on source and medium and what we will get here if you scroll down is the top sources the 10 top sources on how people access your website and we would like to look at the two first here who is driving over 60% off the traffic to our website. First off, we have Google organic. That means if we go to Google and make a search here on the first page, your website appears and they click that link. That is exactly what Google organic iss and how can we use this information well to make more s e o friendly search engine optimization friendly content that the search ending likes. We can drive more traffic to a website because this is something that's already working for us and then sick enough. We have YouTube, the second largest thing who drives traffic to our websites. So if we know that it's working, make more YouTube videos and you will get more traffic to your website. Second off, we have the audience. Okay, so let's check out how our audience who they are and where they come from. Let's go to audience Scroll down to Geographics. Go to location, scroll down. And here we can see the top concrete that people are coming from. Who's visiting our website? Firstly, we have United States, with the majority almost 40% off. All the traffic comes from United States and then we go to demographics to see what h and what gender. Who is the majority off? The people is coming to our website to really know how to target our audience. As we can see here, the gender is majorities Males, 70% are males and then we can see the H range here. Also, people from 24 25 to 34 years old are the majority. And how can we use all this information? Well, if you're advertising for something, maybe on Facebook, make a Facebook ad. You can target audience by the country they come from. And by the age here, as you saw, they were from 25 2 34 years old. You can simply just take this information and put it in here. And they were men. Majority were men. We take this information and just paste it in to this advertising tool, which is really, really powerful. Then we would like to know what are people clicking on on your website? This is really valuable information to have. So let's go to behavior, go down to site content and all pages. And if we scroll down here, we get the top 10 things on a website that people are clicking on. So the first off we have this is the home page. Majority of people come to her home page or click on pay home page on a website. So what we can do with this information 44% off the people come there. We can really optimize thesis, maybe with an offer in order to get one more conversion or to have an opt in there for to collect email addresses. So second off, its course is this is really great because we would like to have Mawr conversions and in order to understand what types, of course, is our audience are searching for. We can just see down here that people are clicking also a lot on digital marketing. So what if we created a course on digital marketing and put it to our courses? Page. Awesome, Right? So now we know what's working, what people are clicking on on your website and then we would like to know what devices already using when they're entering on website. Let's go toe acquisition. Go down to search consoles, go to devices and we will get to know what devices already actually using when you come into a website and as we can see here, desktops gets the majority off. The people who is coming to a website uses the desktop. What we can do with this information is simply for doing creating an ad, maybe on Facebook and we scroll down. We can feel in more information about this here to really target our audience. As you can see here, we can target them by all the devices mobile, Onley or desktop On Lee. We would like to put here desktop on Lee. So you just moved this information to your advertising and you will really be able to target the right audience. So then we have the mobile phone. As we can see, a lot of people come through the tablet and the mobile phone as well. So we really would like to optimize our site for mobile users also so that it's mobile friendly so that they can buy products and also maybe opt in with your e mail address. So if all of this sounds good to you, let's move on to the next lecture and create our Google Analytics account. 3. Create Account: In this video, you will create your first Google Analytics account. Simply go to google dot com forward slash analytics. I will also provide you with this link in this resource is for this video. Go there and then click on signing on the right top corner. Click on analytics and then what you would like to do is log in with your Google account. If you don't have a Google account, go down, impress on more options and press create account. It just takes a couple of minutes to do. But I have a Google account, so I will. Yes, signing. So in order for us to start analyzing data from a website into Google Analytics, we need to take this three steps. First off, we need to sign up with Google Analytics. That's what we're doing in this video. And then we would like to add a tracking code to our website in order to get the website information into a Google Analytics account. And then we have to wait a couple of hours to get all this information from our site. So three steps starting off with creating our Google analytics account, then go to sign up click there and we come to dis Page and here we want to put all our website information in or our mobile app information in order to track all the data. So first off, we're gonna put in our account name and here you would like to put in the name of your business or your website. So I'm gonna go with analytics account for this one, and then you would like to put the name off your website here, not the u r l then just a name because you can actually create several properties, Which means you can track more than one website on your Google analytics account. So for this, we just gonna copy this one and paste this in, and then we would like to put in our on your l our website here. I'm gonna go with Google. That and then one cool feature with Google Analytics is if we choose the industry category here, we can actually, if we share our information, Google analytics will see people within the same niche as us and we can they collect the data from there and we can compare our data and see how our website is comparing with other websites ISS performing which is really great information. So let's put in Internet and telecom for this one moving down really important step here is which time zone you are in so you can get a correct data from If you're doing would like to collect that from times where people are and most on your website, for example So for this one, I'm just gonna putting Sweden like that moving down. Then we come to this. You remember We're talking about the industry category here. If we share our data to Google Analytics, we can get reports from other companies, businesses and websites within our niche, which is great. But then we would like to have everything here in check. So we will leave this all four of these columns in check and we will go on and click on get tracking idea moving down here. We would like to agree with all these terms off service. Let's click this scroll down and put in the country that you are in right now and press high except all right, moving on. And this is really how simple it is to set up your Google analytics account within just minutes. So now for you, go to google dot com forward slash analytics and set up your first Google Analytics account . 4. Install Tracking Code: In this video, you'll learn how to install the tracking code to receive information from a website. So Google has made this process very simple. All you need to do is find this tracking idea here. And if you haven't followed along since the previous video, just click on the admin panel here, go up to tracking info and go to tracking code. And you get all of this So the tracking i D. All you need to do is select it and copy it and then paste it in at the source where you want the tracking to occur. So, for example, if I want to track a you do me course, all I would have to do is go to my Judi me page settings and add that I d in here and then press save. So now this course is being tracked. I can see what people are doing, who's buying, and that's going to help me optimize it. You can also add this very easily to WordPress, which the majority of people are using for hosting Web pages, and you can also use plug ins. It's a very simple process, still looking at other ways to install track coats. We also have website tracking here through something called Global site tag. Now this is for programmers. So if you have programmed your own website, just copy all of this coat and added to the header off every page you wish to track. Now, if you haven't programmed your own your owning a WordPress site, you don't have to bother about this one. And finally we have Google tag manager Now. This is primarily for big businesses or people who are tracking a lot of different websites , but they want all of the information in one place. This is usually not for the single person who is owning a small business or a single website. Generally, you will be fine, adding the tracking I D. So go ahead and go into the admin panel, go to attracting info and then tracking code. Find this tracking I d copy it and start adding it to the sources that you wish to track. Good luck 5. Demo Account: In this video, you learn how to add and demo account to your Google Analytics account with just one click . So this is perfect. If you don't have an own website to add Google Merchandise stores information into your Google Analytics account. This is real data that you can read off just by clicking this bottom. So, yes, by clicking this bottom, it will take you to this page. And as you can see here, you will start collecting real data that you can scan if you would like to be more hands on in this course to really click around and see real statistics and how you can use this program if you don't have a website, So this is just one click away. You only click this button here. There are some limitations in the usage area. For this. You will be able to read and analyze all kinds of data with using this day malfunction, but you won't won't be able to any things like at a view, add a filter for at a goal, which you can do if you have an own website called connected to your Google Analytics account off course. So that is one down side. But on the other hand, if you don't have a website, you can simply us go here and add a demo account so you can follow along and get real that out with just one click, I will add this in the resource it for this video. So you're simply click on access data and follow along in this course hands on. 6. Create Views: in this video, you'll learn how to create additional views. So what it's a view of you is how you perceive the data you receive. So, for example, if we look at the upper left corner, you can see that the current view is to view all the website data. Now, the problem with that is that if you apply any sort of filter meaning you remove, for example your own visits, then if you don't have additional views, all that data will be lost. You need to have on a backup view to save all the original data. So I'm going to show you how to do that. So if we click on the upper left corner, we can see that currently we have all website data view. That is the only view. Now, if we look, get the demo account that we installed, we can see that the Google Merchandise store they have three different views. And the great thing with that is that there is one view that shows the data as they want to show it with the filters they need. That's the master view. They have a test view where they can try out different analytics different metrics to see how this works out. And then we have the raw data view. This is where all of the information that you have received is in its original form. This is the backup. So let's create these ourselves. So let's click this one away and then click on admin in the lower left panel. And here you can see the view. We have all website data, we're going to click on view settings, and we're going to start off by Rin naming this. So just like in the demo, this one will be called one master. So this is the master view. So scroll down and click on Save. Now the master view will be the view, as you wanted by default, for example, adding filters such as removing your own visits. So let's scroll up and click on the back butter. So now we're going to create the next one. So click here on Master and click on Create new view. So here we're just going to name it. We're going to name it, too. Test. So in this view, we can be testing different filters. For example, you can get really advanced with this or you could, for example, Onley, show them metrics you're interested in. We'll be talking more about this in the upcoming lectures, and then we want to set the time zone. And this is important because if we know the correct time zone, we also know when the visits are happening and we can use that data to our advantage. I'm going to write in Sweden and then create view. So now we have two views and we're going to create the last one. So this will be our raw data. So then we're going to sit in once again, our country, get the correct time zone and click on create view. So there we have them. Now we have the three different views. We have the master view, test view and raw data view, So now it's your turn to do this. Go ahead and click on the admin panel, click on view settings and start renaming the first view to your master view. Then go ahead and click on, create new view and create your test and raw data view. So we'll be using these more in the upcoming lectures. So go ahead and do this and I see you soon 7. Add Filters: In this video, you will learn how to add a filter to your Google analytics account to exclude internal traffics their services to your website that you yourself are doing or your co workers. If you're having a website and you're creating blood post, for example, then and Google Analytics will collect that data from your own visits, and we want to exclude those. So, for example, if you see on your Google Analytics account that you have, let's say 100 views the last two days. But all 100 views were from you yourself, then you would like to exclude that data to see just They've used that people, the new people come to your website are doing so you can collect data from them. So what we're gonna do here is we're gonna go to add filter. So go down pressing the left bottom corner on Adami, go to view. And here we wanna choose which view we're gonna add this filter into Remember, don't touch the raw data because this is our backup here. We're gonna go with the test here for this demonstration, click into filters, and here we can see add filter. We're gonna click there. First of all, we want Teoh add a filter name. So for this video, we're gonna you go with exclude internal traffic and then we're gonna have this as it is here. And then we're gonna select what we wanted. Ad for kind of filter. We're gonna exclude website traffic And then from where we were gonna track this and that is by tracking r i p address and then that are equal to So we're gonna exclude r i p address that are the same ass our own i p address. And remember that every device has its own I P address. For example, your computer. Your co worker's computer has maybe another eat I p address your home office computer. Your cell phone has an own I p address. So you want to really exclude all of these I p addresses in order to exclude all the data that you are your analytics account are collecting. So, yes, go to Google here and typing what's my I p? And then just simply take this I p address, copy it and paste it in to this field here and then pressed safe. And here we go. This is done now And remember to do this on all your devices. Now it's your turn 8. Analytics Navigation: in this video, I want to give you a guided tour on how you can navigate around in your Google analytics account. First of all, before we start, we just want to see that the account, the property and also the view here that we're seeing on the home screen is selected correctly. Go up to the top left corner press to scroll down and we can see. Here are all analytics accounts Here are properties and APS. And here are our views. We can change which view we would like to have here properties and APS. This is if we're having several and Web sites it we're having mawr apse than we can simply choose and pick whatever we would like to have a view on. But this is correct for this demo. Then if you go up here this notification here, we will have an alert here clinging. If we have something, maybe it's wrong with a website. Maybe analytics cannot collect the data correctly from a website. Then we may have to go in and fix that here. If we unsecure on how to fix things on our Google Analytics account, we can go here to this tree little dots here, click here and go down to help center. So if we're having problems to collect data, then we can simply press in here data problem. And maybe we're having problems with a tracking code that it's incorrect. Then we know that so used to help center whenever you feel insecure of something. Then once again, if I click here, we can go in here on use of settings and change settings for account. If we would like to do that and also send feedback to Google analytics, maybe tell them that they're doing a great job and then we go to the left hand side here, if you're having this is a search bar. Search reports and help. So this is a quick way to search for helps and also to search for a report. Maybe you have a calling that you won't like to share a report with. Then simply you can just search for that really quick there, and you will get it right on your screen here and then if you go down to customization. This is if you really want to custom mice and twitch around your report so you can collect the right data and then we come to the reports here, you can see So this is the reports all kinds off data that we are collecting and we start off with real time this real time. If you go here to overview, this is actually what's happening right now on our website, we can see how many percentage here comes through the mobile phone, how many on the desktop and where people are sending from whether coming through from and also what they're clicking on and the locations. This is invaluable information so we can know what people are really doing on a website right now. If we go down to audience, we can see scroll down. We can see the Geographics off our audience. For example, if you click here, we can see where people most of the people are coming from to our Web site, from which country and also from which cities and so on. And then we can also see the gender and also the age groups. That's comes to a website which is the majority of the people, which is awesome. If you click on acquisition here, then we can see how people are accessing our website. Are they coming through? Social media's like Instagram, YouTube, LinkedIn or so on were already coming through organic searches on Google or being or Yahoo . Where are they coming? Maybe from a referral, Maybe someone in your fan page or something like that in Facebook. Maybe they are sending and sharing a link from your blood post or whatever. So these are where does they come from? And then in the behavior. We can also see that audience on your website. What type of content Arctic clicking on if they're buying some products. If they maybe come to the shop page, why aren't a buying? Maybe they click away there so you can get invaluable information about what they're they are doing on your website as well. So you really can optimize your site. The best way to draw more conversions and maybe to collect more leads. And then we have conversions where you can track your goals. If you're having an e commerce store, for example, are people buying? Are they not buying so you can optimize the whole experience for your audience on your website as well? If we go down to Adam in here and click here. What we can see here is settings that we can change on our account in our property and in our view. So, for example, if you want to add a colleague or a friend that you would like to share this data with, you can simply added here in the account settings. If you would like to add another property or a tracking co two website, you can do that as well. You can also add a view here you can add a goal and also add filters. This is really where you administrate your account. If you go to the whole page, as you can see here, this are all the statistics and data that you can see in this left column here in the report. But on your screen here, as you can see, the same information that we went through earlier, where are what types of devices are people using and what countries are they coming from? We can also see the times off the day when you're most on our website. We can see everything when presented here as well. So this is really a collection off what we just went through in the reports area. So go now to your Google Analytics account and navigate around. Play around with all the settings and you will become a pro within yes, a couple of hours. 9. Reports Navigation: in this video, you learn how to navigate reports. So when we get all of this data, we want to know how to mine it so that we can get the information we're looking for. So let's go ahead and go to the left bar here and go to audience and then click on overview . Now, starting off here, we have an overview off. All off for users. Now the first thing we can do is change the date that we're looking at. So right now we're watching from the seven off February to the eighth off Mars so we can change that range to Onley. Look at today, yesterday or whichever way we want to look at it. So let's pick the last 30 days and then click on apply. So now when we can see all the data from the last 30 days, we also would like to compare it to how we did the previous 30 days. So in order to do that, we're just going to click up here again, Colligan compared to and then keep it at previous period and then apply. So looking down at our overview now, we can see a comparison off how we did this month compared to the previous month, where the blue is the current and the orange is the previous. So not only can we look at the different days and what happened on the different days, but scrolling down, we also have a overview and which we can see the regression and the improvements. So users, for example, we have 76,000 users this month compared to the previous 69,000. So it's showing that this month we have an improvement with 9.9%. So this is a very handed to to compare and make sure that you're always progress ing with your users. Now we're going to talk a little bit about how to change these metrics as well. But first off, let's click this one back. Remove this and click on Apply. So looking at this overview, where we see all the users each day, how many we have. We can also change this view. Two hourly daily, weekly or monthly? No. Generally, if we looked at a weekly, it's going to be a bit harder to get the proper information. So a daily information tap it's usually preferred, so let's add some segments in here right now, we're looking at all the users. But if I click on add segments up here, I could, for example, add all the converters, all the people who have converted. So I'm gonna check this one. Click on, apply. And as we can see now, we have the conversions down here as well. Now, the great thing with this is that not only can you compare, but you can also see the connections. So, for example, we can see an increase here, and we can also see on increase in conversions here. So clearly more users means more conversions. So looking at this kind of connections is going to help you take the next step. This is what analytics are for and if you want to remove it, I will just click up here and go to remove. So if we also would like to keep a single metric and change that one from all users, we could just click here and select page views, for example. So now we get to see all the page views and each day, so let's go back to use er's now, As you can see, sometimes there are anomalies like this one, for example. There's a spike. It's going higher. And if there's a reason for that, we can keep tabs. We can put little notes, and to do that, we're just going to click down here. And as you can see, I have already filled one in called radio ad campaign. It's It happened on the 26th off February and then we can look. And there it is the spike. So this would explain the spike. So not only does this help you explain the charge yourself when you have a drop and when you have a a spike in users or conversions or whatever you're looking at, but also, if you have a company and your sharing these statistics, you want to keep this kind of notes that everyone know why this is happening. So in order to create this kind of notes, you just click on here to create a new notation, and then you choose the date said it. But say that knife and then you write whatever it is, and if it's only for you, keep it private, and if you want to share it, you click on shared So scrolling down. We can see that we also have some demographics air showing by default. We can see the language. People are speaking who are visiting this site. Now. We could change that too. Country, for example. And we can see the majority is coming from the U. S. Now, if we wanted to see a comparison, we would just do like before, go up to the dates here, click on compared to Kelly can apply and then scroll down. And then we can see the comparison in the countries. So if we're targeting a U. S audience, for example, then we can see that there is currently a drop, and it's probably a good idea to do something about that. It is a great way on how to mind the statistics you want and putting the right applications for them. So, for example, in order to change this statistics, as we can see, there's a drop. Maybe you would like to put out an ad focused on the U. S. Audience. So let's put this one back. So let's look at another report. We're going to go to the sidebar here again, go to Geo and click on location. So here. We're using all the uses as a metric again, and we also have set this for a month, the time frame scrolling down. We can see the statistics here. So these are the metrics that it's looking at the user's new users sessions, etcetera. And this one is Thekla actor Ristic. Now the characteristics is what we're looking for. So in this case, we're looking for different countries. However, we could change that by clicking on City. So now the characteristic it's changed to city. So now, since this one is clicked in and we're showing the most amount of users, we can see where the majority off users are coming from which in this case, is mounting view. The not set means the Google analytics were not able to get the data from the users because they didn't have a Gmail account or they were hiding their location. So if we wanted to see new users from the city, for example, we could click on this tab and changed the majority off metrics so we can see it's still the same. So let's switch back to users now. What we could also do is adding multiple characteristics so Right now we're looking at city . But if we click on secondary dimension, click on users and then age, we can see what the majority of people are coming from and what their age span ISS at. So here we can see Mountain View is on the top, and it's for between 25 34 years now. This information would be great if we were creating ads, for example. So this is a way to add multiple characteristics to get more specific in your minding for data. Now, once again, we can click a new users or sessions or bounce rate to see the majority off that metric. And if you want to remove the characteristic, we just go to age and click on the X here. So if we want to have more information, we can just go to the bottom here and show more row. So if I change this to 25 then I get to see more cities. And if I change this to country, I get to see more countries in this list. So what we could also do is go to the side hair and get a visual representation. So if I click on this chart. Here I get to see everything visually represented in a pie chart. Now we could also put this into a bar chart, and the benefit of this is that you could be comparing users to, for example, new users. So the benefit of this is that you could be comparing users and look at their page views, for example, so this is just another great way to get a visual representation off the data you have received. So now you know how to navigate the reports. So it's time to do this yourself. If you don't have a Google Analytics account with a lot of views, go ahead colic. Appear access to demo account and then go to the sidebar here, click on audience Overview and start playing around with these different analytic tools. Start mining the data, start getting more specific and learn how to use this. This is really going to help you in the long run, so good luck now 10. Custom Segments: in this video, you'll learn how to create custom segments. Now the benefits of creating custom segments is that you can get really specific in the information that you're seeing and then analysing. So let me show you how this works. First, let's go to the left hand side here and click on Audience. Now for this example, we're going to use demographics and then overview. So what we're seeing here it's a demographic overview based on all users, because that is the standard segment that we're using. But we want to do now is create our own custom segment and get even more specific and then compare the two. So let's click on Add segment here. And rather than adding a specific action, we're going to make a custom segment based on demographics. So let's click on new segments, and here we can choose a lot of different things that just narrowing the information down to behaviors technology date of the first session, etcetera. We're going to use demographics, so if we look to the right hand side right now, we're seeing 100% of the users. Now, if I would filter that down to 25 to 34 years olds, that specific age group. Then we can see that that would be 19.4% off all the users. So already here we can start mining some pretty interesting information. Now what we're going to do is go down to location. So I want to compare how these analytics are doing compared to Canada. Let's say I'm running ads in Canada, and I'm basing that information on the analytics that I currently have for all users to make sure that's correct. I want to compare the Canadian demographics compared with the complete demographics. So let's go ahead and click on Continent here and choose country. And then we're just going to writing can death. And already on the right hand side, we can see this updating and showing that Canadian users are 2.78% off all the users currently visiting the site. If I wanted to get even more specific, I could start targeting down H groups as well on gender and even going to behavior. But for now, I just want to compare all users to Canadian users specifically. So let's give this one a name called Canadian Users and then save. So on the right hand side here, we can see that these are the analytics for Canadian users. And on the left hand side, these are the analytics with the demographics for all users. So what is pretty interesting here already is that we can see that this is the age group is very similar between the two. And this would be good news if I am making ads and I'm already basing it on this age group . Now, if I wasn't if I was basing it on a different age group than this analytic would tell me if it's a good idea or not. So this allows you to be ultra specific and really make sure that every decision you're doing when it comes to optimizing your Web page and your ads gets target that towards your truly target that audience. Now, if we scroll down, we can also compare the genders, which is strikingly similar and having added these custom segments Now, wherever I pressed around, it's going to show me the comparison between the two analytics. Now, if I wanted to, for example, compare the interest between the two, I would go down and click on interests and then overview. So here, if I'm having a e commerce or I'm running specific ads, I could see if running ads in Canada means that I should be running different ads compared to what my analytics are saying for all users. So this is allowing you to get really specific. By first glance, we can see that generally, sports and fitness is pretty high, but it is not ranking quite as high in Canada. So that would already be a tell that if I'm running ads for sport and fitness, I would probably unshaken Canada. It's one of the country's to run those kind of ads, so use this too well and you can get a lot of specific information, make specific decisions and increase your conversions. Now, if you want to remove your custom segments, just click up here and click on Remove, and then it returns to normal, which is all users. Now, if you click on add segments and then click on custom, you will find the one that you just created being saved in here so you can always find back to it for future comparisons. So this is how you create your own custom segments. Now it's your turn. Go ahead and go to audience demographics and overview, and then click on Add segment new segment, and then start getting really specific Play around with this. If you don't have your own used to demo account, so good luck. 11. Analyze Audience: in this video, you'll learn how to analyze your audience reports and learn from them. So let's get into it right away. Let's go to the left side of the Bar Cullicott audience and let's start with the demographics and then overview. So the age and the gender are usually the two most important pieces off information. As soon as we know what age group were targeting and which gender were targeting, not only can we make specific ads, but we also know what products to be selling if we're affiliate. Marketing, for example, will know what kind of language to be using in our copyrighting. So this information helps us out a lot, not only with choosing the products and choosing the type of language to use, but also where and how to advertise. So as we can see here, the most popular age group is 25 to 34 so 39% off. All the users are within this age group. Now, looking at the gender, there is primarily men as our audience right now. So the benefit of this is that if I would be making an ad, for example, I would be targeting for 25 to 34 years old, and I would also primarily be targeting men. Not only would this save me a lot of money on the ads, but it would also bring me better results. Now, in order to get all of this information, you need to activate the demographics reporting in Google. Analyze. So let me show you how to do that. So go to the left side of the bar here and go to admin and then go to property settings and scrolling down. There's something here called enabled demographics and interest reports. All we're going to do is activate this one, so let's move on with analyzing. Next up is interests. So let's scroll down, go to interests and click on overview. Now, what is interesting here is that when we know what other people are interested in, if we are an affiliate marketer, for example, will know what kind of products to be affiliate marketing. Four. If you have an equal MERS, you'll also know what kind of product to be selling. And even if you have on offline store, you'll know perfectly well what kind of preferences people who are visiting your sites have so going into the interest section off the audience report can be very, very important to know what your audience wants. So, for example, we can see here that within the affinity category, what people are into, there are a lot of technology interested people. If we look at the in market segments, which is basically Google's summary of what the people have been clicking on on what people are interested in, we can see that there are a lot of consumers off electron ICS and mobile phones. So now if I was a company owner, I would definitely be focusing more on selling the technology products in this case, since it is within the interest off the audience. And it is also what people are researching the most coming to your website. So this is a great way to mine your audiences, interests and behaviours. So this is a great way to get to know what their interests and intentions are on your website. So let's move on to geography. Here, click on Geo and then a language. Now, as we can see the primary language, people who this is your site or speaking is English. Now what could be interesting. Here was if there was another language and you were having on online store, for example, it might be very worthwhile for you to translate your store into that language as well, if you, for example, would be having a lot of Spanish visitors. So this is another way to mine information from your audience and satisfying their needs to improve your business. Moving onto location, we can see where your audience are coming from. Now, if you have an online business off course, it doesn't really matter where your audience comes from, since they can still visit your site. However, if you're into making ads and we know that the majority off your audience comes from the U . S, you want to be targeting your ads into the US along with your demographics toe. Optimize your conversion rates, in other words, to sell more, make a bigger profit. Now, what could also be interesting to look get here is the bounce rate. Now the bounce rate is the people who visit your website and then click it away, or who just visit a single page on your website. So looking here, we can see that people from the U. S. Have a low bounce rate, while people from India and UK have a much higher bounce rate. Now that is pretty interesting, so that might be worth while to investigate. Why, for example, if you're from the UK, you're speaking the same language, but the bounce rate is still higher. Maybe there are different shipping terms for the people in the UK now. If that was true, maybe if you were selling or shipping physical products, see if it would be possible to be making online products for that targeted audience. So this is just another way to look at the information and knowing how to use it. So let's move on and looking at behaviors, and we'll start off with new versus returning. Now. This is really interesting. If we scroll down, we can see that the majority off people, judging from the percentage here, are new visitors, while around 18% are returning visitors. Now there are different ways to look at this. If you have a website where you want to build a community, then clearly you want to be increasing your returning visitors. Another way to increase that would be to create more blawg content, for example, and new visitors could also mean that you're selling a lot of products and you're marketing very effectively, so you get a lot of new audience. However, a good goal would be to increase this to improve the relationship with your audience. So keep on eye on this and see this as a benchmark that this one is worth increasing. Let's move on to technology, and we're going to look at the browser and OS so scrolling down here, we can see that the majority off our users comes from chrome. Now, what we could really look at here once again is the bounce rate. So as we can see, Chrome has a pretty okay bounce rate at 46%. However, Safari has a pretty high bounce rate at 57% while then android is doing good with 38. So how do we use this information? Well, we know that the majority comes from chrome and that is working fine. However, something might be wrong While using the safari browser. Maybe the website is loading slower. Maybe there is some plugging that's not functioning on safari. Whatever it may be, it's a good idea to investigate it because the bounce rate is so much higher. We also know that the android Web view meaning people using an android phone it's working really well. So this is just another way to use this sort of information, analyze it and then learn from it. So let's move on to Mobil's Click here and then go to overview now scrolling down. As we can see, the majority are desktop users, while if you add tablet and mobile together, there are quite a few. There s well, but clearly the majority is using a desktop. So how do you use this information? Well, first off, if I was to be making ads, I would be focusing on desktop users. Since they are primary users here, they are primary audience. Second off, I would be looking at mobile hair and perhaps aim at making it more mobile friendly. I can also see that the bounce rate for both mobile and tablet is higher, suggesting that maybe my website is not adapted for Mo Biles. I would also like to make sure that the total amount of users on the mobile does increase since the majority of people nowadays whenever they have any spare time, spends that time on their phone. So this is a good objective to have to increase this audience. So now when you know how to analyze audience reports, is your turn to go ahead and start analyzing now. First off, go to admin, click on property settings and go ahead and activate the enable demographics and interest reports. Once you've done that, simply go to audience and start analyzing the data you have, starting with an overview off demographics. So look at the data and learn from it. Good luck. 12. Analyze Acquisition Reports: In this video, you'll learn how to analyze acquisition reports Now. Acquisition reports are the different ways that people used to get to your website. So let's have a look. Let's go to the left side and click on acquisition, and we'll start with an overview so scrolling down. What we can see here is that the majority off users are coming from organic search, meaning they're searching for something in Google, and your website is showing up on that search term. So this is a great way to win over an audience. It also has a low bounce rate. What we want to be looking at is what it's working and what is not going down. We can see that social media has quite a bit of users, but the bounce rate is at 63%. So what that means is that even though quite a few people are coming through social media, most people aren't finding what they're looking for. So it's worthwhile to have a look at what is the content I'm publishing, and should I be changing that now? If I would like some more information, what I could do is click on all traffic and go down to source slash medium. Now here we get to see exactly where people are coming from and in what way they're coming from there. We get to see where people are coming from and using which medium. So, for example, the number one as we saw on the pie chart as well. Most people come from Google through organic search, and also most people coming from YouTube comes through referral. So this is a great way to understand where your audience are coming from and what method a using to find you. But we also want to be looking at once again. It's the referral. Now remember, we had, ah high bounce rate on social media, and as we can see on YouTube, the referral bounce rate is quite high. So already. Now I know that this is where the problem is. If I would like even more information, I could go down to referrals here, scroll down, and then I could actually click on YouTube by clicking on YouTube. I get to see exactly where people are coming from. So this is the link address. If I could be this and then I write youtube dot com, and then I paste it. I get to see the very site people are using and then clicking on to get to my sites. And now what I want to look at is, are people being deceived? Are they thinking they're getting something and being dissatisfied? Because off the bounce rates. So when it comes to marketing, always look at what is working and what is not. Now, if we go back, we could take an even deeper look and see where on our side people are ending up on when they click on these links. So what I'm going to do is click on Secondary Dimension up here and then search for landing page because the landing page is always the first page they see. So here we can see that the referral path that would just checked out this is where they're coming from, and this the landing page is where they are ending up on. So if I do a quick Google search on this and since we're using the demo version, we already know that the demo is from shop, that Google merchandise store that come we know because of this identical link that this is where they're ending up. So clicking here now we know already where they're coming from and where they're ending up . So what we need to look at is the relationship. Do they make sense where they come from and where they end up? What I would like to do is go back to the source and see, Are people getting what they think they're getting and then analyse once again from the changes and look at the bounce rate? So this is how we use acquisition reports. To understand where our audience comes from, where they end up and looking at the bounce rate, we can see what is working, what is not looking at the uses. We can see what is popular and what is not. So now it is your turn. Go ahead, go to acquisition and begin with overview and have a look at Where are people coming from on what is working and what is not. And then go down deeper and look at the source medium and finally the referrals. So good luck 13. Analyze Behavior: In this video, you'll learn how to analyze behavior reports to understand what people are liking and disliking on your website. So let's go ahead and click on behavior and then site content. So what we're going to do here is that first we're going to go through landing pages, and here we want to see which landing pages meaning the first page that they visit, which ones are working and which ones aren't working. Then we're going to go ahead and look at all the pages, and we're going to see which pages people are enjoying and not enjoying quite as much. And finally, we're going to look at which pages people like the least, or maybe even dislike. So let's start off by looking at landing pages. I'm going to click care, so a landing page is always the first page that they get into when they get to your website . They can be different pages, but that's called a landing page. So here we can see where people are ending up when they go to your site, and in order to look at what is working and what it's not, we're going to go to the right here and click on the comparison bottom, which is going to bring up a comparison bar charts. So right now we're comparing sessions. Two sessions, meaning we're not doing any comparison. So we're going to change this one to bounce rate. Now, remember, a bounce rate means that people are visiting the site and then leaving or not visiting any other pages on your site. So what we can see here is that the red ones are the ones who are below average, meaning they have a much higher bounce rate. So three ones are standing out right away. However, this one stands out particularly much because there are so many sessions. In other words, there are so many people clicking into it. So what I want to do is look at What is it? This is the landing page, the link. And then I'm going to click here to open it up and try to figure out why this one has such a high bounce rate. Why people aren't liking this. So let's click on it and check it out. Well, now we can see that the page isn't available. The page is not working, so it's it makes sense that people who go here than colic away right away because the page isn't available, they have nowhere else to go. So not only is this a great tool to see what people like and dislike, but we can see clearly that this isn't working simply by comparing the sessions with bounce rates, finding the ones with the most sessions and the high red score here and then figuring out why. Now let's move on to the next one, which is all your pages. But we're looking at here. First off is which ones are the most popular ones. So here we can see that home is the most popular one, and just quickly scrolling through, we can see this is where people are going. However, to really mind interesting information, we want to go to the right click on the comparison short once again, and this time we want to compare page views with average time on page. So by looking at for how long people are staying on the page, that is also going to tell me how much they are enjoying the page. So what we're looking for here is what is working and what is not working a quick look. We can see that home. All of the popular ones are doing well, especially this one and going down. We can see that this one, the redesigned bags are doing particularly bad. So if we click on this to have a look at, try to figure out why it isn't working, we would want to scroll down and see. Is there something wrong with this page? Is there a button missing? Is there a link broken? Is the page unattractive? Etcetera? Maybe there simply aren't enough products or not enough information about the products. And then we also need to remember that, for example, pages such as Sign in it makes sense that people aren't staying there. So we always need to be relating to what the page, actually ISS now going down. The one that is off particular interest is the store. Now the store isn't doing too well. And if you have unequal mors than that is a problem, So I would start off by, go to the store, start looking through it and figure out why aren't people staying around? Are the products unattractive? Are the first product popping up here unattractive perhaps are there broken links or than not enough products? Am I not feeling the demands off my customers, etcetera. So this is how we improve our website. We always look at what isn't really working. Figure out what it might be. Make changes and look at the results. This is how we're going to optimize our website. And then finally, we're going to click on exit pages. Now this basically means where people where people are on your page when they leave your website when they click it away. So once again, this is quite interesting to see a first glance. But to really get some valuable information, we're going to go to the comparison chart. We're going to compare exits with percentage off exits. So looking here right away, we can see that the home page has quite a few exits a bit too high for a home page. So what? I would do their first off. It's look at its my home page confusing and my guiding people to the next step. Or are there too many options? Have a look at the home page, figure it out, and then off course, this one stands out a lot. So let's have a look at what might be the problem with this one, and then we can see this is the one where the page isn't available. It makes sense. Most people are exiting from here, and then we can also see which pages people aren't as likely to be exiting from. So in this way, you can mine a lot of valuable information. By now we have figured out which landing pages are working and which ones aren't to know which wants to really go for. We have figure out which pages your audience likes the most and the ones they like the least. We know what content to focus on, what to make more off and what to make less off. And finally, we have figured out where people are most likely to leave. So we also know that for example, Daisy Broken page to fix, and we also might want to improve our home page. So now it's your turn. If you don't have your own account, go ahead and select the demo account, and then we're going to go to behavior site content and start by looking at the landing pages. Go ahead and click on comparison chart and start learning what is working and what is not. Good luck 14. Campaign Tagging: In this video, you'll learn how to track specific links using something called Campaign Tagging. So first, let me show you how that looks. So if I'm making a Facebook post here and I'm linking to my website or blood content, then this link has something in it called a campaign tag. That means I will get specific information in my Google analytics to see how this link specifically is performing. So let's go ahead and learn how to do that. So let's go to the campaign your L builder. Now this is a free Google Analytics tool and it's been added to your resource is scrolling down. We're going to fill out this information. I'm feeling this one out. It's going to build our custom link. So the first thing to fill out is your website. You are l Where are you driving people? Is it to your website? Is it to a specific blawg post? For example? This is the first thing to filling, and we're going to track this in the analytics and then the campaign source where the people will be coming from. In this case, it will be from Facebook. We're doing this links and posting it on Facebook and then the medium. It will be a referral. In other words, a link click. It could also be in on add. It could be through on email, but in this case it's a referral. And finally the name off the campaign itself. So we're going to call this Facebook campaign and remember to use on underscore here because whatever we right in here is going to build on this link. So if I remove this information, you can see that the information is removed on the link. So when you need a space making Andrew score instead and finally we have campaign term, if there are in a paid keywords that we want to track and if we're having similar campaigns , we want to, right? What is the specific content in this one? To differentiate the ones. So here is our specific U R L So what we're going to do is copy this one by clicking on copy. You are l go to Facebook colic on new post here and added, So whenever people are clicking on this, your l, you will be getting information on its performance in your analytics to find that information, go to your analytics and then go to acquisition campaigns and then all campaigns. So within about 24 hours, the campaign will show up here with the name Facebook campaign in it. And when you click on it, you're going to get the information off its source. That we rode out is Facebook and the medium, which is referral, and we can see the users sessions bounce rate, how it's affecting our goals, etcetera. So this is how you specifically track links to determine their performance. Now it's your turn. To add a campaign tag, go ahead and used the campaign euro builder in the resource is, fill out the information, copy this link and post it and then go ahead to your analytics acquisition, campaigns all campaigns and check out its performance. Good luck. 15. Set Goal: in this video, I'll show you how you can set up a goal in your Google Analytics account. Now, at first, why is that important? Well, you are missing out a lot off information if you're not setting a goal in your Google analytics account because I assume that you have a goal with your website. And for us, that goal is to collect leads to collect email addresses. As you can see here in the demo account. If you go to acquisition all traffic and then source and medium, we can see how we are getting riz m traffic to our website here. We can also see the users here. The majority comes through S CEO and then YouTube. But what's important to look at here is the registrations. How do we get the registration from where do people register it when you come to a website ? So if we compare, for example, we can see that ASIO is bringing us the most traffic and also the highest percentage off completions in registrations, which is a goal for this demo account. And if we go down, we can see that YouTube, which is the largest the second largest sources with. When it comes to use Er's, we can see that it's a pretty low percentage that signs up on to achieve our goal here. Just 3.56%. We go down the direct one. We cannot really do anything about this. This is when people are searching in this search bar here after Google merchandise. And then if you scroll down, we can see CPC doesn't get as much traffic as the highest ones here at all. But what is really interesting here is if you follow this line, we can see that 5.33%. If you compare to YouTube that it's more registrations 24 compared to 16 and then we only can see that we have 821 people who's coming to a website through a Google CPC cost per click if we're making an ad. For example, 24 people sign up from 821 people and 3622 people come through our YouTube channel, but only 16% signs up. So what we can take from this information is Google. Cost per click ads works better than YouTube itself, so This is just to read out what is working for us so we can put the majority over time and money into that source instead off what's not working. Ask good. So let's go and set up or first goal. So if we go to admin in the left bottom corner here, click here and we go to the view and we click on goals and click on you Gold. Now we have already set up a goal here to collect email leads, so let's click in there and see how it's how to set it up. This is something you only can do if you're having connected your website to your Google Analytics account, this is nothing you can do actually, in the demo version itself, because you cannot edit things in there. So if you have your website all set up with Google analytics than you can follow along and do this steps with me now, first of all, we would like to go into the goal set up. Here are the objective off our goal. What is our main target? What is our goal? So it could be, for example, to collect informations about revenue acquisition if people are creating an account on your website. It can be inquiry like people are referring a friend with an email on link, and they could also be engagement, such as People are sharing and things from your website on their social media platforms. For example, we are going to click in custom here because we are not taking any off this objectives. We are creating an own and e may lead. So let's press continue here and let's name this lead eso the goal ISS email leads. We want to collect email. It's This is the name offer gold. So you just set up the name of your goal. If it is conversions than you write conversions, then type ISS how to track our goal in or Google Analytics account. We will pick destination, and I will show you the next step what that really is. First of all, I want to explain the other ones for you. That duration is if we pick this one than it is, for example, how many minutes you can track how many minutes that people are on your side, for example, five minutes or more. Then you will get statistics on that And then we have pages. For example, if somebody comes to website and you can collect data from a person who's visits, maybe if you set a goal off three pages, then you can set a goal off three pages and you will collect that at a percentage off. How many people from the people on the website who visits at least three pages and then events? If somebody click on a picture or maybe a video, you can collect data from that as well. But as I said, we will go with destination for this one and press continue. And then the destination itself. I would show you here. This is our landing page that we want to collect email addresses through. People are signing out biased, signing up with her first name and email address and press on get videos here. And if we go back once again, we can see that the destination you were all for this s thank you. That means if we go to our thank you page, then you can see thank you here in the u. R l dear. But also you can see that we have digital marketing. So, for example, if I take all of this, this your l and I copy it and I paste it in here like this. You can see that if I go down on this scroll down equals two. So if I only would like to collect data from yes, this page alone, this Thank you, Page. Then I could just sign up and write it in like this, but I would like to collect all the email aids. If I have several pages, several landing pages, for example, I can collect all the leads into one list. So that is what I'm gonna do with this one. So I'm just gonna begin with and then move digital marketing and yasko would thank you. Okay. And then if I would have an e commerce store, for example, I could undo this. Put this on. And the value itself, all the product or service, let's say $10. I can put it in here. Then I contract. People are paying $10 for dat product itself. But I won't do that for this one. I just want to explain and then funnel. This is interesting as well. If I click this on and I have Ah, large funnel, for example, I sent out a video Syria, and then they sign up. But I also maybe having offered to add to that when the same signed up, maybe after a couple of days they get well, why won't you sign up to this course or whatever? Then I can add more steps here and just add those pages here. But I won't do that either. But this is an option. Press safe and we're done. We have just set up our first gold inner Google analytics account, so let's recap go to the left bottom corner, go to admin panel, click there, go up to golds in the right column, click there and then go and create a new cold and what you will see once that's done. If we go down to acquisition all traffic source in medium, what you will see when you have set up your first goal is in the right column. You can see that our goal is to collect email leads, and then later on, you will see in this column the percentage off the sign ups to that email list. And from what sources and medium, they come from in order to see what is working and what's not working to really optimize that lead collections. Okay, so go ahead. Now go to admin, go to goals and create your first gold by clicking here. Go ahead now and do that. Good luck. 16. Link Adwords: in this video, I'll show you how to link your Google Analytics account with your Google AdWords account. Well, if we go here to Google AdWords, we can see that decide alone. Collect Statham from If you're doing an ad like this on Google, they collect data on on how you came to Maybe that adding what you did. You clicked on that ad. But the information, If you come to a website through an ad, that data will be collected in Google and electrics. So in order to do this, you go on your dashboard to admin and you go under property. You click on AdWords linking. And if you don't have an ADWORDS account yet, simply go to adwords dot google dot com and create your first Google AdWords account in order to make ads just like this on Google to get website traffic. So let's link are AdWords account click on link and we already have one set up. If you don't have that goto adverse dot google dot com and set it up. Otherwise, the only thing you have to do click here and press continue, and then we would like to have entitled. So for days linked group title. This will be free from scratch, which is our website for this press on, because all white website data, this is our Google analytics countered with linking and then, yes, press linked accounts. And then you can see that it may take up to 24 hours for AdWords linked to begin displaying data and them Preston. And this was how simple it waas to just link your AdWords account with your Google Analytics account to really collect that on what people are doing after they come to your website through Google AdWords, for example, Are day making a purchase are designing up on your email list or what are they doing all the journey from that customer you will get on your Google analytics account. And if you just want to go and check out that that are from the Edwards go toe acquisition , go down to add words and then press on campaigns. And as I said, this will take up to 24 hours before an elected starts to collect that up from your Google AdWords account. But then you will see statistics off people who are if we go to adverse again who are clicking on your links just like this in Google itself on your ad, then they will start collecting data from each other. Okay, so the only thing you have to do now in order to connect and link your Google Analytics account with your Google AdWords account is go to admin Goto AdWords linking and press Newlink Group. So now it's your turn. Good luck. 17. Add Users: In this video, you learn how to add another user to Google Analytics account that could, for example, be a freelancers that's doing job on your website. It can also be a client that you have created this Google Analytics account for, ah colleague that you would like to share reports and information with. So in order to do that, let's go down to her admin panel on the left bottom corner and click there, and we're going to click into Yusor Management in order for you to edit this. This has to be your account property and view with that, meaning that you have to be the admin in order to make this settings. So let's click into user management and click on the plus here, in the top right corner and add new new user. You can also, as you can see, add new groups here. I'm going to show you how to add a new yusor, put in their email address here, and then you simply click here in which boxes that you would like them to have what kind of access? What kind of permission? What kind of things would you like them to be able to do on your Google Analytics account on to get an in depth explanation, you can simply right click this one. Learn more and open it up in a new took tap, and you will see the user permission here so you can. For example, just let somebody and read and analyze your data. You can also the permission off, collaborate to share your data and also edit and manage the user account to add details and add certain permissions just like we're doing now. So in order to add another user to your Google analytics account, let's go back. Press exit here. Don't say for this. Click back. Go into admin panel in the left corner, Click on User management. Click on the plus in the top right corner. Add new Yusor and feeling their email address and the permission for that person. Good luck. 18. Spam Filters: In this video, you'll learn how to add a spam filter. So before we go ahead and add this filter, we need to understand where the spam is coming from. So let's start off on our home page, so we're going to click on acquisitions, all traffic and then go down to referrals. Now what we're looking for here are high bounce rates whenever we see a high bounce rate on unusually high, but we want to do is investigate that source website. Search on it and see if it is a spam website. Now, if it is a spam website, we're going to add a filter for it. So let's go ahead and do that. First off, go to the admin panel and then we click on filters and then add filter. So we're going to call this. Remove spam traffic to, Since we have one click on fielder type custom choose, exclude and then in the filter field, scrolled down to campaign sores. And here we're going to write this spam website and then we simply click on save. So now we have added a spam filter for that website. So whenever they're trying to access the website it won't show up in the analytics. Good to know here is that whenever you find new spam, you need to add a new filter, and also all the data that you have received will still be in your analytics. So these filter will only be filtering out all the new traffic that you're receiving. So give it a couple of days and then look at the statistics again and make sure that the filter ISS working. So now it's your turn. Go ahead and go to the admin menu. Click on filters, add filter, give it a name to remove, click on custom exclude, choose a campaign source and then in the referral, look for those high bounds rates and add in the spam websites, so good luck. 19. Custom Alerts: In this video, I will show you how to set up custom alerts so that you can get an email when something is down on the Web site or you have a spike in traffic. So if you're having a website connected to this one, you can receive an email. If, for example, you can you see a decrease in your traffic, a drop in your traffic. It might be that your website is down, for example. And that is nothing that you would like to have on a message from somebody on your social media about so you can get get a direct email, then from Google analytics that says that something is maybe wrong with your site. Or it could be. On the other hand, it could be a spike in traffic. It can be a bloke post or a landing page who's really performing really, really well, and you want to ride on that wave and maybe promoted with an ad or etcetera. So we're gonna go and set it up. Go to admin here in the law, left bottom corner to the view, and we're gonna scroll down and click on custom alerts and create a new alert. So the 1st 1 we're gonna mention traffic spike apply to all website data. And he can also add another website, for example, as you can see here and we're not gonna do that and the period you're gonna pick what period? Here. We're gonna set this as day and we want to have send an email when the alert triggers. Check that box and you can. Also, if you live in the United States, you can add your phone number so you get a text as well, which is really great. And then we just gonna send the alert conditions here and we're gonna go with traffic. But you can also go in even more detailed for and particular site as well if something is down or something is spiking in traffic. And we're gonna leave this with sessions as well, Yes, and then in the condition if something is increased with more than and you can put the value here, so remember, this is traffic spike. And that's why all traffic with increased with more than, let's say, 30% for this. If we have a spike for 30% or more than we will get an email that says that to us and that we can go in and really reap the benefits of that. Maybe by creating an ad, etcetera. If you're having a new website, then 30% won't be much. Maybe wouldn't like to increase that baby with 100% or more. Depends on how old your website It's because if you have a new website and you haven't sent out a block post or anything on it, then you will have a spike off course whenever somebody is visiting your site. And let's change this. If we would say that we have a drop on a website, changed his alert name to drop then and all website as well. We would like to have an alert daily as well. For this one. Send me an email and also here at your number. If you live in the United States, we're gonna go with all traffic sessions. We're gonna change the condition for this one to decreased. We're gonna leave it with 30% so that Google Analytics really noticed when something spikes , maybe website is down. And then you can get an email directly from Google Analytics that tells you that something is wrong with your site. Go and fix it right away. So you don't have to wait several days. Maybe a friend takes you or whatever that your site is down. Okay? And then we're gonna just save this alert just like that. Now, we have created a custom alerts so that you can receive an email directly in your inbox. If something is wrong or something is really spiking on your website, go ahead and go to admin. To make. To do this, go to admin and then press. Um, custom alerts scroll up and create a new alert for you to be able to get notification when something is wrong or something is really going well on your website. Good luck. 20. Intelligence Analytics: in this video, you'll learn how to use Google's intelligence tool, and this one is really cool. This is basically like having your own Google expert as an assistance helping you out with the analytics. So let's go ahead and check this out. Go to the home page of your Google analytics and then we'll click on the intelligence tab here and here. We can do two things. Number one is to ask questions in this box and get answers. And number two is to check the insights here. So let's start off with asking the questions now by using plain English here, we can get some very specific answers, almost like having your own assistant. So if I write, which country are people coming from in plain English? We're going to get a list by top 10 country users, and clearly we can see that the U. S. Is topping these charts. We can also writing questions such as which country converts the best and we'll be getting a top 10 country by e commerce conversion rate. So this is an amazing tool. If there's something you want to access quickly, something you don't know how to get to ask the question and get answers and finally to show you how you can even be more specific. So if you ask men or women here, we're going to get a comparison off genders so we can see that there's a lot more male users than female users. But we can also ask men or women in percentage. So we're going to get that same statistics, but in percentage, not counting the ones. We don't know the gender off. So we have a very clever assistant here going back. We can also look at the insights here. So, for example, where we have been giving a performance reports here, we can have a look and see the positive changes that is happening with our audience, giving us some insights. We can also go back and look at this one. For example, the session quality score off some channels is down 20% this month, so let's look at what is happening. The e commerce conversion rate off these channels was relatively stable, but the average session quality dropped significantly. What this is telling me is that there is an issue here with the quality off what I'm producing, since people aren't leaving, so I want to check that out. Correct that error and making sure that my website is running smoothly and people are appreciating it. What we can also do is if there is some analytic that we find extra interesting. We could save this report down by clicking on the three buttons up here and click on Save Insights. If I go back and I click on Saved here, we're going to get right into the save reports. So read through the reports. Go and check them out because this is your Google analytics expert here to help you take your website to the next level. Eustis to ask the right questions, read the insight and then progress with your website. So now it's your turn to check out your intelligence analytics. Simply go to your home page and click on the intelligence tab and then start asking questions. Good luck