Google Analytics | Reports Explained | All You Need To Know | From Basic To Master | Nikola Lugonja | Skillshare

Playback Speed

  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Google Analytics | Reports Explained | All You Need To Know | From Basic To Master

teacher avatar Nikola Lugonja, HR and Marketing Instructor

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

13 Lessons (1h 8m)
    • 1. Introduction

    • 2. How to set up a Google Analytics account

    • 3. How to set up Conversion Goals

    • 4. Google Analytics basic terms explained

    • 5. Home section explained

    • 6. Customization section explained

    • 7. Real time reports explained

    • 8. Audience reports explained

    • 9. Acquisition reports explained

    • 10. Behavior reports explained

    • 11. Conversions reports explained

    • 12. Two often misconceptions

    • 13. Google Analytics Settings explained

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.





About This Class

Welcome to the Google Analytics course where you will learn how to find valuable data, track results and read metrics for your website or app. We will take a look at the different reports that are available in this tool and how they can help in the decision-making process. After this course, you will be able to create your own Google Analytics account and use it to improve your business performance. 

Google Analytics (lectures):

  1. Introduction
  2. How to set up a Google Analytics account

  3. How to set up Conversion Goals

  4. Google Analytics basic terms explained

  5. Home section explained

  6. Customization section explained

  7. Real-time reports explained

  8. Audience reports explained

  9. Acquisition reports explained

  10. Behavior reports explained

  11. Conversions reports explained

  12. Two often misconceptions

  13. Google Analytics Settings explained

Meet Your Teacher

Teacher Profile Image

Nikola Lugonja

HR and Marketing Instructor


-Multi-year experience in both HR and digital marketing. I started my career in Marketing, but over time I dived deeper into the world of Human Resources. I find these two areas commonly overlapping (e.g. when it comes to the employer branding), therefore I will also try to link them in some classes. 

-Here are 4 values that I always keep in mind when preparing and publishing classes:

Keep it short and sweet - eliminating everything that does not bring any value and ensuring the students get the most out of every single second Unscramble the content - making things simple to comprehend and outlining the most important takeaways Always explore - stepping into the unknown to extensively research new topics and broaden the knowledge spectrum Improve on fee... See full profile

Class Ratings

Expectations Met?
  • Exceeded!
  • Yes
  • Somewhat
  • Not really
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.


1. Introduction: Hello, everyone. Welcome to this section of the course. We're going to talk about Google Analytics. It's a free and very powerful for Google that you could use if you have a website that both what you can do is actually connect your Google Analytics account with your website or yeah , and then you will be able to I see different metrics and reports that are available there. Those reports will tell you how many users you have each website currently. What are they doing there? Which pages there visiting how long they're staying healthy? They're coming back, which actions they're performing and so on. All that will serve as a great guideline, different decision making process. Thank you for watching, and I hope to see the full use. 2. How to set up a Google Analytics account: Hello, everyone. In this video, we're going to take a look at how you can create Google Analytics account. And I'm just going to focus on this part. I'm not going to connect this account with any website. I'm just going to show you how to make an account and how to get that tracking I D, which is very important. So you just come to Google Analytics page on you can type on Google, and you will see this page you click on, sign up. You need to be logged in with your Gmail account. Whether it's a business account of personal account depends on what are you going to use it for? And then you get to create account page where you need to type your account name. In this case, it can be that's the account. Andi, I recommend you to leave these things. Check eso this Google. You just press on next and then you choose whether you want to do you go about Explorer web for your app or for boat, which is still in better testing. I will leave it to web for now for my website. Pressel. Next and then you need to provide your website name so we can be the best Web because I'm just using this as an example. Web best dot com You need to choose an industry. Let's put it to be financed and you need Teoh Choose reporting Time zone. It is really important because based on that, you're going to get your reports. So be careful when you choose this one and press create now you will have to except some terms and statements from Google. And when you do, you just press except again. And you will be brought up to this page where this is basically a Google Analytics account and this is your tracking, I d be sure not to share it publicly. And also you will have your global Scitex here. So you will use this thing to a copy to your websites and so on. So when you want to connect your Google Analytics with your website, you will have. You will have clear instructions from the platform where you're building your website. So don't worry on that. It's pretty straightforward here. I just wanted to show you an overview of how you can create Google Analytics account specifically. Thank you for watching and seeing the fully videos 3. How to set up Conversion Goals: Hi, everyone. Although we're going to talk about goals in the following videos, what they are, what are they consist off on what they mean in this video, I just want to show you how you can set up goals in your Google analytics. So if you go to settings to admin a section and here you choose goes, you will see the list of different rules that you have. You can have 20 goals, and if you don't have any, you can click on the new goal. And from there you can. Actually, they'll Google analytics bought. Do you want your users to do on your website so Google Analytics can track that behavior? Okay, and you even have sometime plates. Whether that's something regarding a revenue to registration, make a payment, find an agent whether that's acquisition to make a count or inquiry to get in contact to engage sewn. Even you can create custom ones and so on. When you do that, you press continued, and you have to name your goal, and from there you need to provide some additional information and, of course, in political details and finally say that you will have your goes listed in this section, and you will be able to see their recordings. Okay. And now if I come to, uh, this demo accounted, we're going to take a look later on. If I go to the ghost section, you can see how it looks like when you already have some goals made. So you will see whether Google Analytics is recording them. You will see Quinn versions within those goals. In the past seven days. Which type of the goals there are sewn their name, etcetera and off course. You can always see how many of them you have left. Thank you for watching and seeing in the full in videos. 4. Google Analytics basic terms explained: Hello, everyone in this video, we're going to take a look at some basic terms when it comes to Google analytics and things that you should know in order to understand the reports better. And we're start with the first term that is user. So it is an individual person, bro Zing, a website technically a unique browser cookie. Sometimes Google Analytics may refer it to as a visitor if you read online and some articles, and so on, your most likely to find their visitor because it goes more naturally. While if you look in the Google Analytics reports, you will find user more. There's only one section where they use a visitor, and that is when they refer to new and returning visitors. The next term is sessions, so individual periods of time that users spend on your side. So session ends either after 30 minutes off in activity or if the users user leaves the site for more than 30 minutes. Okay, and, uh, if the user leaves the side and returns within the 30 minutes this is counted as a part of the original visit, that is as the one visit. Moreover, if let's say that the user stays at the website for longer than 30 minutes, and then at in the 40th minute the user goes to another page that on the same website, of course, that will be counted as a second session. Okay, and that is really important to get clear because users very often they get confused by this term, so the next one is bounce straight. It represents the number of visits when users leave your side after just one page, so it doesn't matter how they go to your website or how long they stayed. This is given as a percentage, and they usually the higher. The percentage is that is the worse. But it doesn't necessary. Always have to be like that. We're going to talk about that later on. So if somebody just comes to your page and then suddenly goes out of your website than your bounce rate is 100. But if they go from one pitch to another and so on than your bounce rate decreases, which is a good thing because that means that they're exploring your website. Next term page views so number off times users you a page that has the Google analytics tracking code inserted. It is a count of feud page pages and not individual users, so that is important to know if he user refreshes the page or navigates away from the page and returns. These air counted as additional page views, so this will help you to identify your most popular pages. But it's important to know it doesn't represent users. It represents the Pedroso some. If one users constantly refreshes that page, you will get multiple numbers off those page views. But it will still be one user if it's in that window off 30 minutes, as we mentioned earlier, conversion rate is this again, the percentage off websites visitors off website visitors that take a desired action. Events are custom actions that are distinct toe a particular Google Analytics account. Events can include actions like clicking hyperlinks, images or stop and play bottles in the video players. These can be set up to help you track activity independent, off page or screen loads. And, for instance, you might track file download such a speedy S button, clicks out bond link legs and so on. Events are recorded multiple times per visit, meaning that if your site visitor clicks the same, but five times within Van session that will be counted as the behavior of five times. This is helpful again for determining where side user users are engaged. Finally goes, are used to track the sired actions that is to monitor the conversion rates off the various activities on your side. These activities may include the visitor making a purchase, finishing game, downloading an e book or signing up for anemia. Use leather just to make clear difference between the event and go so and invent can be anything. A goal has to be a destination and duration finished action, so a goal can be based on invent. Or we might say that one goal can have multiple events in it. OK, thank you for watching. I hope that you got, uh, brother picture of full picture on some basic terms. When it comes to Google Analytics and in the falling videos, we're going to take a look at the reports. Thank you for watching and see you there 5. Home section explained: Hi, everyone. In this video, we're taking a look at the Google Analytics home page. So this is usually the first page where you will be brought on. This is where you're going to see your first analytics. So this is just the demo account that I'm using so we can see some numbers. And I think it's much better and easier to learn and work like that because if you just have bunch of zero is you're not completely able to understand all of the terms. But in this way, you able to get a sense of how it looks like and how you can make decisions based on these these data and so on. So, as I said, this is a home pitch. And first of all, here you can see the number off users revenue conversion rate and sessions. And so now you might ask, in which period is that whether that's for today or for the whole year for this month and so on. That is the thing that you determined here. Okay, so you have different time periods from which you can choose. You can even make a custom one. Let's just say that you want to see it for or yesterday. Okay. How well did you perform yesterday? And now you can see here. So you had 1.4000 users. This is the revenue. This is the conversion rate. And these are the sessions, OK? And you can see the graph here. You can see according to different time zones. And again, as I said, you can change different time periods, so you can see for the last 90 days and so on. Okay. And when it comes to this right sidebar blue area, you can see active users. So this is the current statistic. Real time statistics. So people who are users who are currently on your websites and you can see there are 40 of them right now, you can even see the previous minutes how many of them were there and so on. How many of them are now? And you can see top active pages. How maney Out of those active users are on which page and so on. So this is a great real time report that you can see here. When you scroll a bit down, you will see some traffic channel. So whether you're getting your audience organically derived by referral by social channels and so on. And when you hover over this grabs, you can see some details, statistics and numbers and so on. Okay, When you scroll a bit down, you'll see How are your active users trending over time and so on. So you have some great physics here again. You can change time, period, wherever you wish. You can do that. Also here, but not just there. Andi, you can. Moreover, you have here bottom to click, to go to a full report. But we're going to take a look at that afterwards. Here, you can see how well do you retain users So you can see according to the weeks and periods and their retention and so on and how well is performing. And when you scroll a bit down, you will see how are the active users during different times of the days and the where are they mostly active in which countries and so on. If you hover over certain countries, you will see the numbers and again which devices? If you scroll a bit more down, you will see what pages today mostly visit and how you goes performing. So keep in mind that you don't have to look at all of this data. And again, if you're just starting with your website off course, you're not going to have this sections with the goals. Or maybe this one. Also, the retention is not that important, at least not at the beginning, when you're starting your website because you still don't have that many visits again, this is something for the E commerce and conversions rates, so keep in mind that it will look much more. It will look simply or at the beginning, because now it looks maybe a bit complicated, but only because it's it is a demo version, so don't get scared by it again. If you have some products, you will be able to see revenue by from each product and unique purchases and so on and even how your Google eyes campaigns performing. So here. This is almost a full view of the things that you're able to see at your home screen, but usually when it comes to the home mother, you will see thes things took the real time report and the audience overview, and these statistics, which is most usually considered, and you will see traffic channels also demographics like the maybe their age, their country and from where they're looking for devices that they're using, maybe users by time of the day and so on. So from the beginning, that would be, I think, really, really enough. But when you get developed, when you get more visits than you will be able to take a look, a different data that is available on different sections and report. Thank you for watching and seeing the falling videos. We're going to take a deeper look into different types of reports. Thank you and see there. 6. Customization section explained: Welcome back in this video. I want to show you how to use the customization bottom. And what is interesting there is is if all of these on the home page, all of these sections look very complicated. And somehow that's not what you're looking for. You can actually make your own type of Freeport and actually choose which sections you want to see. So it's not just you have to go with this one and just, you know, I'm going to skip this one because it's not interesting, but I'm just going to look at this one and so on. So what you can do there is actually tried to and make your own one. And if you go to customization tab here and click on dashboards first, what you're going to see is if you already have some created. But since this is a dental version, there are some created on, and I'm going to show you a few of them how they look so you can see here There's the one called s CEO, and if I loaded, I will see that it has only segments that are important for the CEO and what you can see here is like total visits from the S E O number that visits from the S U branded visits from BSO. How you get your traffic, Where do they come from? What? Our landing pages And so here cities which are finding websites us here and so on. So thes year data is only relevant for the decision making process when it comes to the surge engine optimization. So it makes sense that somebody made this report because that may be a marketing agency that is doing only the CEO for this company. And they just want to see this report because this data is valuable for them. They're not so may be interested in the revenue stream in some other things, like the audience genders and so on. So they're interesting in these things traffic and so on keywords. And that's why you can make a special report. Something goes, If you want to have a real time report, you can see how it looks like. So who are the people who that are online right now? What pages are they looking for? What is their number? How did they come to the website? Does it via direct traffic organic referral socialist so on. You can see where they mostly active in certain area in certain country, and so on. The last example, the vice reports. So this in the home, when we took a look at the home page, the device section was just one segment, but here we have a special report just regarding the device. So that's the pews. There's mobile users. Tablet users page views by devices. You can even see some grass and so on. You can see currently how many of them are looking at your website via desktop or more violence. So so what you can do here is make custom report and how you can do that. There's basically you go to create bottom, and you will be asked whether you want to have a blank canvas or have a started dashboard. So if you choose one and go to create dashboard, you will have something offered, and from there you can choose, which are sections you want to add or delete. And what do you want to offer? So if you in case you want to leave any or delayed, you have an X here you have the bottom to add it. And, uh, you can see that you can really make your own reports here so you can choose which midgets you wish. You can even choose which, uh, which a graphic and this play want to have. Which metrics? How many rows and so on. So really, you can be creative here. You can choose which types of fidgety wants the show and so on. And if you want to delete certain dashboard, you can just do with here and so on. If you go back, you start from the black, so I will just show you that part again. If we go to create and instead of Starter dashboard, you can just come from the black canvas, and then you will be able tow. Add ridge. It's on your own so you can choose whether you want it to be a symmetrical timeline. As a geo map has a buy charred bar chart and so on. You can just timeline and you can choose. What do you want to show? So you can choose a metric that you wish to have and so on, and when you're done, you just breast save and that's it. So this is really a powerful segment where you can actually make things that you wish to see Not You don't have to adapt to the reports that Google and only because is offering you will see some of your custom reports that you make also hear some saved reports and also you can make customers. So there aren't any right now. But if you have any, you will be able to see them as a list and also to manage them. Thank you for watching. And I hope that you found this customization that to be very useful. So be sure to use its powers on day. I hope to see in the following videos. Thank you. 7. Real time reports explained: Hello, everyone. In today's video, we're taking a look at our first report which is going to be really time report and a Z. You can see if I play here, I will get several options to choose from. So if you recall, we mentioned that real time is referring to the users that are currently exploring your website. So you won't find any statistics from the previous time period here and you will only find the current statistics. Okay. And if you are currently on the home screen, it's we are you can see here this blue area which actually represents active users. But this is just a brief overview. If I go here to the general overview off real time statistics, I will see the current number of people who are here, the desktop or mobile page views, even for seconds, not just per minute. And I can see top referrals, even some keywords when they're already I can see top parked active pages and also I can see the location. Okay, so this is just an over you. And if you go to further options, you will see the breakdown according to certain segment, so you can see here a court active users according to country in absolute value in percentage. You can see that on the map also, and you can see page views here. If I go to traffic source, I can see that there are some people coming organically or by some referral and so on, and usually will have several options listed here. If you go to the contact session, you will see which pages are most active currently and which page titles and so on. And moreover, if you go to certain events that you set up, you will see if they are performing currently and how they are performing and the same goes for conversion. So we mentioned the difference between the events or goals or events and conversions, and you can see that here. So currently there's one the goal conversion that I said It's registrations, and there's the one user currently and performing death conversion. So this is a grain great insight on a real time statistics. So if you're currently implementing something when your website maybe trying to change something to bring some new things, then you should do that. While there are so many users at your website at that moment. And moreover, if you want to know when your audience is most active, you can also follow these things. See and cetera Thank you for watching and see the falling videos where we're going to take a deeper look on Thea. Other reports available hearing over analytics. Thank you and see you there. 8. Audience reports explained: Hello, everyone. In this video, we're going to taper. Look at the audience report and I would say that this is a one off the most important reports when it comes to Google Analytics. And before we started, we just like to tell you that here with this report, you will be able to know much more about your visitors users. You will find detailed reports for their age, gender, what their general interests are with it, where they come from, which language they use, how often they visit your website and so on. So if I click here on the audience, I will again see an overview. And the now you will be able to see different things. So users new user sessions number off sessions per user. You will get a graph here showing you by day in a certain time period the number of users and so on. You will have here the pie chart for new and returning visitors and so on. Languages, demographics, etcetera. If you want to see a breakdown by country, you can do with here. And this Is this a general overview? If you want to see a more detail over you will. You will be able to see that here. First, we'll start with this category called active users, and this is actually a category which shows how many users visited or were active on your site over a given period off time. You can put it you can put that time to be daily, weekly, biweekly or monthly. That is actually a 28 day these period and you can set that up here. So again, the active user report helps you to understand the retention rate off your website or inept . So it reports and Haft and visitors come back to your website over a certain period off time. Okay? And you can see that statistics here, in the absolute values you can see it in the graphs here. So if I show you like, uh, this, you will be able to see it, Okay. So you can compare different time periods, and that is really something useful keeping by the people of to get confused with the term active users and the real time users. So sometimes they confuse anything that active users are people who are currently on your website. That is not the case we saw that real time users are the users who are currently exploring your website or active users are the ones who are returning in a certain period of time. Okay, well, let's get this better testing options for now, and we will skip to audiences where you will be able to see different options for demographic interests and so on. So if I go to demographics, I can see an overview where I will see age and gender off my audience. As you can see here, most of them are between 25 34 of course most of them are male in this case. But if I want to see a further breakdown, I can click on age in this section, and then I will have not just the graph here, but I will have the numbers in absolute value, and I will be able to see users all users, new user sessions bounce straight every session duration by the H category, and that is really something powerful. Also, if you're dealing with the commerce, you will be able to see a revenue by each category, and that is something really, really great. Okay, So, for example, here's an interesting thing that I just noticed All the this was the biggest group from 25 to 34. The biggest number of users was coming from that group. You can see that when it comes to revenue at the better group is this one from 54 to 55 to 64. So that is important to keep in mind. If you're focusing on your revenue, OK, same thing goes for the gender. If you want to see a further breakdown for these categories for male and female, okay, when it comes Teoh interest. So interest help you to identify what your visitors are interested in and that that can help you when you're trying to advertise on social media and you want to target certain audience. You can see here that you have affinity category, which is based on hobbies and lifestyle. Here. This information can be used to reach potential customers and make them aware of service or product that they're most likely to be interested in. And when it comes to the in market segment here, you have people who are interested in buying your or similar products or services, and people who need to be convinced to buy from you so they're not so motivated to buy. Maybe it's this group, okay? And when it comes to other categories, so those are the users who don't feed don't fit in either of these categories, but still, you have some some valuable insights here, and you can try to use some categories from this part. Okay, if you go to a further breakdown to affinity categories or in market segment, you will see again a table by users, your user sessions and different categories for acquisition behavior and conversions that are available here according to each interest category. Okay, when it comes to Geo, you have language, and you have a location option when it comes to the language and you can see that usually it will be written as a two letter sign, maybe with additional two letters. In this case, it's in American English. In this case, it's British English, in this case is Spanish, the one that is used in Spain at nothing in South America or Mexico. So it's very important to keep in mind these figures because then you will know which language your users are using and how Does Google analytics know this? Well, this is basically the language that is set up on the user's browser. Okay, so and most of the time it's the language of the operating system. So you will when you see that English American, for example, that means that user who came to your website had the browser and probably the operating system in American English. That doesn't necessarily mean that he that his native languages American English, but still he is having a browser and the operating system in that language. It's so he's familiar with it. What is interesting here So you can see if your website is in English and you can see that there's a large number off people coming with Spanish browser. For example, you can maybe include the website that is available in Spanish and so on. When it comes to the location, you will seek your a breakdown according to the country's and moreover, if you scroll down, you will see the absolute values. Keep in mind it by default. You will have 10 rows displayed here, but you can you can see that currently we can have one, so there are 179 countries in this Google statistics that are included and we can have a breakdown off. It's a 100. Okay, so it doesn't have to be 10 and then you're going to see the full list off the country's OK , so keep that in mind. You know, it's not just the things that you see here, OK, and you will again have acquisition behavior conversions to compare. When it comes to behavior, you will have a new versus returning visitors, and this is the only place where actually, Google analytics will use the term visitor rather than user. But it's the same thing as we mentioned. So you can see here the number of new visitors versus returning visitors against those you can see how popular where your website is for the returning visitors, or how popular is it to track new visitors When it comes to frequency and recency, frequency refers to how often visitors return to your side with the time frame, and you can set that time frame manually, using the data range in the top right off your dashboard, and you can see that here as a count off sessions. So Google is recording sessions or a visitor Single website experience on a specific device . That means that if a visitor came to your your site three times in one week and you set up your data range for to be a week, Google would view and record those visits individually. So one would be a first session, one would be a second session and one would be 1/3 session. OK, so that is really important to have in mind and stating goes for the recent seat. It refers to the length of time in days since a specific user less came to your site again . It is measured in days and you can see it if you click here. Okay, you can see those days here it goes up to one year. Okay, so when it comes to the engagement, you will see a report on your session durations and off course page. You can see how long your session usually last, whether it's to up to 10 seconds or longer, or up to 30 minutes and so on. You can see the baby number of page views. So you really have something to analyze here. This is a really powerful metric and When it comes to the page depth, you will see number off pages people viewed during a session. So if you're not sure for some terms, you can always hover over here. This question Marston read about it. But as I said, Page that is basically number off pages that people view during a session. OK, and you can see that this is available here the next session quality there. When it comes to session quality, it's the metric to estimate a user's proximity, that is, how close is the user to a certain conversion intersection or a gold. So this is measured for each session and you get arranged from one from 1 to 100 with one being the forest from achieving a certain goal and 100 being the closest to a certain goal . Ah, value of zero indicates that the metric is not calculated for the selected time range and you will see the session quality report in your Google analytics Onley. When you're reporting meets, certain minimum requirement on that is to have at least 1000 transactions which are recorded in the last 30 days. Okay, so keep that in mind, probably when you're starting with Google Analytics. You won't see anything here, but later on you will. You will see this day the range and it will tell you so you can see there are majority of sessions without any transactions. But later, on the as the proximity gross, you will see that there are fewer sessions, which is logical. But there are more transactions. Okay, and same thing goes here without transaction. So basically, just the vice versa thing. Finally, the thing I want to mention are these options regarding the technology so you can see which browsers and operating systems are used. Eso you can see here which browsers are the most popular ones on, and the also you can see the breakdown according to acquisition behavior and conversion again. Same thing goes for the networks. If you want to compare their data, you can see that here. When it comes to this section, you can see the overview off the devices that are used. So whether it's a test of mobile or tablet, okay, and by users, that is really important to know for the optimization purposes. And here I just want to comment on the benchmark finally so benchmarking allows you to compare your later with a certain industry. Data from other companies on this provides valuable insights, and it's helping you to set meaningful targets and goals regarding the trend that are curing in your industry. And here, when it comes to benchmarking, you can choose from over one. I think there are over 1600 industry categories from which you can choose okay and benchmarking is available for different channels, location and devices. Okay, finally, what I want to show you here is a user floor. It's an interesting, I think to see, although on the first sight it looks a bit ugly and it will take time to load. Usually it's not something regarding that the connection to a network. So you can see here a breakdown, Okay, off your users floor. So this if you depends on which metric you take into account. In my case, this was a country, but it could be anything else. So it can be something from behavior. It can be. You have here something from the acquisition from the from the source off coming and you can see how are they, how the users are navigating a website okay, and that is really powerful to know. So in this case, you see that most of the traffic that comes from Google actually goes directly to the home page. But there is some traffic going to the other pages. And then you can see what happens after the home pitch where they headed next or what number off traffic jobs off after the home page and so on. The same you can see for the other sources and cetera. So this is something really powerful. It doesn't look so nice. That's true. But it's really something that can give you a general picture on how users navigate on your wife's side. But I would suggest to use absolute numbers when you want to analyze those things, because it's much more precise. Thank you for watching and seeing the pulling videos. We're going to cover further reports that are available in Google analytics. Thank you once again and see there 9. Acquisition reports explained: Hello, everyone. In this video, we're going to take a look at the acquisition report and these reports will tell you everything you want to know about what drives visitors to your website that you will see your traffic broken down by some main categories on and off course, some specific sources And what I first want to show you here is the overuse. So as as always, you will have a general overview of the things that you have in that report and you can see here. So top channels, users, conversions and the basically a your source mediums. So who help our people? Actually getting to the website whether it's with organic reached Iraq by referrals social so on. So this some valuable data If we go to further breakdown, you can actually see some generals from when you goto all traffics and click on channels. You will see here data which is available in the absolute value also, and that is really something valuable. So you can see like, who are the people coming from the organic search, how long they're staying, how many pages they're looking on your website and so on. Okay, so this is a very important when you, for example, for example, pay for some referral and you want to see, especially just from that referral. How many visits are you getting? And how long are people staying on your website or whether they're performing any transactions and so on? Okay, the next thing I want to show you here is sores and medium. Okay, So this is also day that it is very good and here it will, basically the source medium data here is very valuable because it will show you the source from where the the user is getting. But those to the medium that is using to get there. OK, so for example, you will see here Google organic, which means that they came via Google, but it was organically so they finally found it via some keywords. Or here you will see Google CPC. That means that it was again from gold with came from Google. But it divorce from the paid commercial for the paid campaigns that you made and so on. Okay, so that is really again here from the Baidu search engine and then it was organically. So this is very, very powerful data to see and really can give you an insight on how well your campaigns are performing certain keywords and so on. The next thing that I want to just quickly go over here is that Google ads report here will give you a post click performance metrics for users who clicked on your Google ads and then came through your website. So this is just something that you can use to see how well your campaigns were performing. I won't go so deep now into this report, but generally you will have this aid available in Google ads on your Google ads account also. But sometimes you're not able to see what users are doing after they come to your website. Okay, so in Google ads, you will see how they get got to your website, which keywords they used or which campaign was the most powerful. But Google analytics will show you what they did on your website. Okay, When it comes to the such console reporting Google Analytics, you will get information about the performance of your organic search traffic and you can see data like users queries and the number of time your psych Ural appeared in search results Impressions along with the post play date about the side engagement like bones. Find the knee commerce conversion rate. So this will. All this data will also help you to optimize your website for the most for the most profitable traffic. Okay, And here you will also have a social overview. So I will just, uh, let you see that. So basically, you can see how well you're performing from different social media networks or whether you have the most audience coming from YouTube with her Facebook and so on. Okay, so this is also very popular, So you can know in which social media to focus more or less, and so on in If you go do next categories, you can see a further breakdown. So that would be generally for this acquisition report. Those are the things that are most valuable to see here to take into account. Thank you for watching and seeing the falling with 10. Behavior reports explained: welcome back in this civilian. We're taking a look at the behaviour report. And before we start, I would just like to say that these reports will tell you everything you want to know about your content, particularly the top pages on your website or pantry pages, exit pages, landing pages and so on. It will give you also some great inside on your website speed search terms that are used there and so on. So if I go first day over you asses always you will see a general overview of that report will have ah, graphic here, and you will have some absolute values. So Patriots unique pages. So this is the total number of pages that were visited. This is just the unique number of pages. And, of course, average time on page, which is bound, straight exit rate and so on. You can see a further big down here. If we go to behavior block again, you will see a corral pick like this. That looks a bit ugly, but it's actually something it actually show you hear the behavior floor. So from the landing page, where are the users going next? Okay. And that is really valuable to know now this suggested demo account and they said so this data doesn't make much sense. But anyway, if you have a website and you're very familiar with all of your webpages and content, then you will see. For example, if you're most often people are getting to your home pages landing page and from there, where are they going next? So whether that's the some product list or maybe review list and so on, Okay, so this is very, very valuable to see. And Nancy, if you go to side content, you can see first for all pages. But you can also make make a breakdown for landing pages, exit pages and so on so you can see which pages are the most popular ones. How many views you got from each of them. What is the average time that users spend their and, of course, bounce straight page? Even if you have ah revenue, which is introduced here in Google analytics, you will see your page value. So that is really something valuable. You can see your landing pages that are most popular, but not just that. You will also be able to see so you can see here. The home is, of course, as usual, but you can also see the exit pages, and that is really, really something valuable. So you can see which pages are the ones, and in this case it's again home because it's the one that is most often visited. But again, it is really powerful because you can see maybe which pages are performing worse. And then you can introduce some changes there again. And when it comes to the site speed, you will against you an overview. And regarding the sites, be the great thing Is that the? Only that you're only going to get a data on your average page load or average right direction, time and so on Server connection time. But you will also get some suggestions, and you can see the breakdown according to your browser, so you can see here average page load time. So this page is air much faster to load on Opara rather than chrome or safari and so on. Okay. And you can see here that even Firefox takes more time to load Web pages on average rather than the Internet Explorer, for example, that just just one example, you can also see a breakdown according toa country. So you can see the breakdown. And of course, Teoh breakdown by pages. Okay, so but keep in mind that these are the average page load times, okay? And they said you can see some speed suggestions, which is also very valuable if you I don't know how to how to improve your your speed on your wife said or what to do. So that is something that Google offers you because it's in their interest also to have webpages that load faster so users will spend more time surfing online. Okay? And you can see that here. So you have suggestions here, and then you will You can see some more info there. Okay? When it comes to the side surge, if you enable this option on the in the settings here on the views that been the goal settings? I think so. You will have ah, search that is available on your sorry. Yeah, here on your website. So people will be able to search within your website, not just a cool, and you will see which are the most often search terms that are used and which are the most off such pages so that our search upon okay and, uh, and usually that such search option on the side is not used so much. But if you have any day that you will see it available here, okay? And sending you can go for, ah usage to see, in general how many off the users are using. So you can see your visits with outside search Almost all of them. There are normally two visits when somebody actually used the site search. Okay. And lastly, regarding the events, if you have some events set up, you will see there they're overview here. And of course, you will see top events, how well they're performing. And of course, all of these great valuable information regarding them. So that is really, really something, Paul, Hold that. You can see for each event separately. Okay, so that would be regarding the behavior report. It's also very valuable. And be sure to spend some time analyzing the data that is available here. Thank you for watching and seeing the falling videos 11. Conversions reports explained: Hi, everyone. In this video, we're taking a look at the conversions report and important to know. So if you set up any goals within your Google analytics, you can see how many conversions your website has received. And so you have three options here if you go to goes and you will have a no overview on and you can also see what you are else those goals have happened upon eso. You can see that here You can also see which bath visitors took. Two completed the conversion so you can see that here on reverse go bad. You can see a funnel visualization and so on. Gold flow, etcetera. So these are very popular will just show you the overview. But as you know, you can go to ah mo detail breakdown so you can see. So there were over 10,000 goals that were completed. You can see their conversion rate and many other valuable data. OK, so that would beat regarding the goals. When it comes to the calmer, she have released a powerful data here on it is pretty straight forward, but this is more only if you're dealing with your comments on your website. If you not selling anything, If you don't have those Jack in Shekau's and putting two cards, items and so on, then you won't have any values here. Moreover, if you go to multi channel funnels, so here, Yeah, I think it will be there for you to to understand this section within one example So many people made purchase on your website after they search for your Brent on Google, for example. So maybe they will come to your website directly, okay, and just buy something and it will. And if you take a look at the regular source and medium, it will be written that the user came directly. But you don't know whether that user was on your website before or whether he saw some campaign which he used in order to evaluate your Brent and then make a purchase. Okay. And the multi channel follows actually show you how previous referrals and surges contributed to your sales. Okay. And important thing to know here is that by default only interactions from the last 30 days are included in conversion pads. But you can adjust this time period to be from 1 to 90 days. Okay, and here for us. I will show you the The over your report is a summary page that compares the number of conversions and assisted conversions over the selected time period on. You can see that here. Okay, the next thing that you will see is assisted. Conversion reports of the system conversion report shows how many sales and conversions each channel initiated, assisted and completed, as well as the value off those sales and conversions. You can see that here. So you can see how each channel assisted. Okay. And when it comes to the top conversion pat, it's a report that shows all the unique, um, conversion pads that let to conversion. So number of conversions from each bet on the value of those conversions. Okay, so you can see here. Somebody maybe came to your website directly. But before that, they had to refer, Okay? And that is actually the most the case most often here, you can see the same thing can go. If somebody came to your website directly, but four times. So it wasn't the first time today decided to do something more over. You can see here that somebody came to our website the first time within the organic search . But later on, they used the direct search. Okay, so that means that maybe they found your website organically at first. But after that, they found some valuable data there and they started typing your girl directly. Or they say that we a bookmark. Okay, When it comes to the time leg report here, the time leg shows how long it took for a website. Visitors to convert from initial wizards to a website. Okay, And you can see time like in days. And of course, if you need any more explanations, As we said earlier, you can always hover over this question marks and get some valuable Yeah, valuable information there. And you can see here number of conversions and conversion values and the last path length report shows how many interactions visitors had with your website before they converted. Okay. And you can see that here also. So these are all of these are very powerful data to have. And I would say this is a bit advanced data that you can take a look in tow, but it will definitely give you some great information in order to make better decisions in future. Thank you for watching and seeing the falling videos 12. Two often misconceptions: Hello, everyone in this video I just want to make and to mention often misconception about two very important terms in Google analytics, and that is direct traffic and bounce rate. So what I want to mention here and with people very often get confused is when it comes to direct traffic. There's usually two scenarios, so it's either the result of a user manually entering your website. Name your domain name or using a book more to access your side. But it's not just that direct traffic and mean that somebody clink the link from an email, depending on an email provider in program and got your website. Or that somebody clicked a link from Microsoft Office Document or PDF document that somebody accessed your website from a short and your health that somebody simply got access from, um, organic search. But somehow the browser counted as a direct traffic due to submissions can sewn, so there could be several things that can be grouped here, which technically means that any user who is unknown or on the under unidentified to the Google another things get dumped here in this in this category. So when you see a direct traffic. Don't take it so granted that that just means that somebody type manual your website or use it via bookmark, so that can involve several things. So just keep that in mind, because usually people think that it's only manually typing or book marking, and that means that they simply get a bad over you of their audience. The next term is bounce Rate and a Z. We mentioned it earlier. It's the percentage off users who land on a single page, but they failed to explore any additional content and pages on your website so they simply enter an accident. So and as we mentioned also, the higher the bounce rate that is considered to be a bad thing. So if it's 100% that means that somebody is just coming to your website and leaving right away. Well, it's important dimension here is that if you're bounce rate is high, that doesn't necessarily means a bad thing. So the exception congee when a single page session is expected. For instance, when your goal is to get visitors to a single page where they can take some information and leave. In that case, the highest bound high pollen straight is something that is expected and fine. And also if your website is moreover that page, so there's only one main page where they scroll and fire. Find all of the data then you cannot expect to have, ah, low bond straight because it is logical they will stay only on that page. So again bounce straight, although you should strive to achieving to be Aziz. Lowest possible Sometimes if it's Haider doesn't necessary means a bad thing. Okay, so those are just two terms that I wanted to mention that people sometimes get confused about them. It's not usually what you originally think they are, and how should they be traded? So take that into the consideration. Thank you for watching and seeing the falling videos. 13. Google Analytics Settings explained: Hi, everyone in this video where they can look at the admin tab, that is, we're going to take a look at the settings within Google analytics. And as you can see here, we have three levels account properly and you we're going to start with account level. And here it's important to mention that they count is the highest level off the organization in Google analytics account structure and all your properties and views will be organized under one account. Okay, so a Z, you can see here first option you have account settings and where you label to give the account name. In this case, it's a demo account. You are able to choose the country off a business, Teoh, get account idea. And when it comes today, the sharing settings here, you basically choose what information you want to share with Google. Okay, and you can see them here. Which one? The recommended. You cannot check these boxes and so on. When it comes to the user management thistles. The feature where you allow other permission to, uh, access your go around analytics account. So if you want your team member to have access to certain areas of analytics. You'll send them an email in right here. Eso in my case and we have myself. But since this is a demo account, I'm not able to add or exclude anyone. And when it comes to all filters here, you can celeb filters on the account level so you can exclude I p addresses of your team members s so they don't count as visits and so on. And you can do different things. You can exclude the maze providers and so on. And when it comes to the trash can, basically everything that is deleted from the count goes here in this trash can and the whatever you could there it will stay there for 35 days until it's permanently deleted. And, of course, this is useful if you delete something by accident that you can retry vit back. Okay, so that would be it regarding the account level if we go for Deron to the property level. So it's important to say that each account can hold up to 50 properties and what is actually a property, while the property can be your website blog's sub domain and nap and someone so each of your properties will have a unique Heidi and the tracking code that Google Analytics can use to collect and say send data to it. Okay, so if you take a look at property settings here, you will see that you get this separate tracking I d. You can put a certain name. You can put a default. You are l Jews, industry and so on for that property. Okay, if you scroll down, you will see some other options that are available that you can switch on and off, and so on. If you continue to tracking her info, you will see a tracking code that's added to your global analytics account, and you can try and gather data from it so you can see that here and the so basically, it's very similar to the account level that we saw previously. But this is just probably the property level. So just for one object and you have a bunch of other available options here, I would like to comment on the referral exclusion list, which lets you to exclude traffic which is coming from certain remains on dso on. And also, when it comes to woo, do a search term exclusion list, you're able to exclude certain keywords that are recognized as that can be, recognizes direct traffic rather than a search traffic. For instance, if you want to your domain and company name and when they're typed into search engine to be counted as direct traffic rather than search traffic, for example and also have product linking here is you can see you can link your Google account with different Google. Let's account that sense that exchange and so on to these are a bit advanced options if you're doing marketing, paying for the ads or if you're monetizing your accounts and so on. Finally, the last level I want to focus is the view level, and with the view settings. They actually help you to customize the data for a space. If IQ property and what you can have is up to 25 different views per property, so you had can have one account. In this case, you can have 50 properties, but for each properly, you're able to have 25 different views, okay, and those views can help you to analyze data segments more easily, so you can see some things that are included here if we go to the next section, which is which are the goals which we already saw in some previous videos. So this is one of the most important features in the Google analytics. So goes give you a simple way off tracking and measuring different actions. Different if you have years on your website that you want your users to complete at those goals represents conversions, and those are very important factors to track. In order to see how your American in campaigns are performing, or simply how your audience is behaving on your website again, you will have some filters where you will be able to excludes her tone I p addresses or domains for a certain of you. And when it comes to the e commerce settings, if you run any commerce website and you want Google Analytics to report activity for it, you need to enable it here as it is right now. And then you will see all that e commerce reports that are available. If you recall on the home page, we saw a lot of them so you can see the revenue sales products and so on. Calculated metrics is still in the better testing, so I won't take a look there. And you also have some different options that are available here. You can take a look there, so that would be just the relatively quick overview of the settings within Google analytics . It's important to distinguish between these three levels. So what they represent, what are you able to have in each of them and where can you find necessary settings and options that you need? Thank you for watching and seeing the falling videos.