Google Analytics Demystified for Beginners - From Zero to Hero in a Day | Anil Batra | Skillshare

Google Analytics Demystified for Beginners - From Zero to Hero in a Day

Anil Batra, Marketing and Analytics

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17 Videos (1h 16m)
    • Introduction

    • What is Digital and Web Analytics

    • How Google Analytics Works

    • Account Setup

    • GA Tracking code

    • Google Analytics Demo Account

    • Reporting Interface

    • Overview of Home Screen

    • Overview of Audience Reports

    • Overview of Acquisition Reports

    • Overview of Behavior Reports

    • Conversion Reports

    • Creating Views and View Filters

    • Configuring Goals

    • Campaign Tracking in Google Analytics

    • Campaign URL Builder

    • More to Come...


About This Class


Google Analytics has become an integral part of Business and Marketing in most of the organizations. Having the right level of knowledge of Google Analytics will help stay ahead of the others in your organization.

In this course, you will learn how to use Google Analytics to measure the performance of your website and marketing programs. We'll cover the most essential, out of the box functionality from account creation to reporting fundamentals and also, how to glean insights from the vast array of data available. 

What You will learn

  1. What is Web and Digital Analytics - get the foundation right
  2. How does Google Analytics work
  3. Getting started with Google Analytics - installing on your website
  4. Understand Account Hierarchy and Structure
  5. Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account
  6. Create Views and Filters
  7. Overview of various Google Analytics reports and Report sections
    1. Home Screen
    2. Audience reports
    3. Acquisition reports
    4. Behavior reports
    5. Campaign reports
  8. Create Goals in Google Analytics - measuring success of your marketing efforts
  9. Learn how to track campaigns in Google Analytics
  10. More added frequently

I have worked with Google Analytics since it's first version and taught the classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to to more advanced level content.

Note: This is a beginners course and meant for those who want to learn Google Analytics. 

This course applies to everybody from individual running their blogs to people working in the corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must fro you. You will learn the skills you need to analyze your website performance and visitors.

Note: This course will keep evolving for nest few weeks based on the feedback I get from students. So stay tuned for messages from me and send me your questions. My goal is to provide you the best experience and learning! 

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.





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Anil Batra

Marketing and Analytics

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and...

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