Google Adwords for Beginners | Brittany Whitlock | Skillshare
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12 Videos (57m)
    • Google Adwords Intro

      1:01
    • Intro: The Magic of Google

      3:44
    • Important Search Marketing Terms

      8:40
    • Elements of Creating an Ad

      5:13
    • Project: Create an Ad!

      1:57
    • Display and Retargeting Ads

      2:47
    • Leading to an Effective Landing Page

      4:34
    • Setting Up a Campaign

      10:24
    • Part 2: Setting up a Campaign

      4:58
    • Beta + Ad Approval Process

      4:53
    • Activity + Keyword Creation

      3:12
    • Analyzing & Optimization

      5:42

About This Class

Are you looking to dive into paid search engine marketing and target quality web traffic to a product or business? Learn how to fully utilize Google Adwords including keyword selection, budgeting, bid strategies, testing ads, optimizing, and more! Brittany Whitlock, Google Adwords Certified, will guide you to confidently setup and manage Google Adwords campaigns to take your digital marketing strategy to the next level. You’ll effectively begin to reach customers closer down the purchasing path leading to conversions and/or lead generation.

Who should take this class?

Whether you are interested in the inter workings of paid search engine marketing  or ready to setup and fully utilize Google Adwords this class is for you!

39

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  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Brittany Whitlock

Digital Marketing & Ecommerce is my game

Hello, I'm Brittany, my passion is the art of digital marketing and Ecommerce. From English dinnerware to German housewares, superheroes and wizards with Warner Brothers to marinas and storage; I’ve ran over 10 websites digital marketing efforts over the past 8 years. No matter the industry, B2B, B2C or non-profit  marketing is marketing and you can take inspiration and ideas from anywhere!

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