Google Ads (previously AdWords) - Creating Your First Search Campaign | Larry Chasse | Skillshare

Google Ads (previously AdWords) - Creating Your First Search Campaign

Larry Chasse, Teacher & Agency Owner 20+ Years ✅

Google Ads (previously AdWords) - Creating Your First Search Campaign

Larry Chasse, Teacher & Agency Owner 20+ Years ✅

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5 Lessons (45m)
    • 1. Introduction To The Course On Google Ads - Search Campaigns

    • 2. Why Should I Start With Ads

    • 3. Google Ads - Basic Interface Introduction

    • 4. Google Ads - Creating a Search Campaign

    • 5. Google Ads - Bonus Tips

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About This Class

My goal is to teach Google Ads in small bite sized pieces.  This class will focus on creating your first search campaign.  

Google has 5 different high level campaigns and search is one of the most common and for now still the most profitable one for businesses.  

Search campaigns look at how users search for products, services, organization, or even questions and provide relevant results back to the user.  I will go over how to create your first campaign.

We will also go over a bit about effective copy, keywords and even negative keywords.  Negative keywords are important so we do not show up for things outside our audience.  

You should have a Google Ads account you can log into so you may walk through examples with me as we go through the setup.  Make sure you have a regular Ads account, not the Express account.  Express accounts have much less control. If you mistakenly setup an Express account, you can call Google to have them help you get it changed over.  Usually it can be done on a 5-10 minute call.

Meet Your Teacher

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Larry Chasse

Teacher & Agency Owner 20+ Years ✅


A former U.S. Navy submarine veteran.  My job has been to build brands and new businesses for over 20 years.  I have experience working with and leading marketing teams in multi-billion dollar businesses as well as startups. 

I helped build VFC into the now publicly traded company Covetrus as employee #7, building and training the marketing department. Currently, I am the owner of 707 Marketing, which manages a little over a million in advertising spend for clients each month, working with clients all over the world. I have trained marketing teams for many years and hope that my videos are helpful for your own professional or personal journey. 

Personally, my wife and I are simple living, debt free practitioners who love family and being out in na... See full profile

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1. Introduction To The Course On Google Ads - Search Campaigns: Hello. Welcome to Google AdWords search campaigns. My name is Larry Chassis in the owner of seven of seven marketing have been doing marketing for about 20 years in this class. We're gonna go over specifically Google Search. We're going to start with the Google search campaign from start to finish. I will go over the basics of the Google interface in case this is your first time in the Google. Cool. The intro to the interface will show you basic elements of Google AdWords where they are real have to click through. It'll be enough to help you get started on your AdWords with the search campaign. I will go over setting up the campaign from start to finish. We will go over how the location target people via zip code radius State City. Google provides us a lot of options for targeting. Our market will also go over some demographic date. Do you need to target women, men, certain age groups? We have those capabilities as well. Within the tool. We'll go over copy. I'll show you the length of copy allowed some of the nuances of copy that are not allowed by Google and we'll go over some best practices with copy. Who's this class? Good for this class is great for small business owners trying to reach their customers to sell products or services. This class is also good for marketeers who worked with agencies or other professionals on their account by learning Google AdWords tool. Even if you have a professional already working on your account, it will allow you to provide better feedback and improve your accounts performance over time. Even the best industry professionals do not have the institutional knowledge that a business owner already has working in their market. We know what's best in tool. We know best practices that merged with your expertise helps account even better. And whether you're a small business owner, a marketeer class project will allow you to walk through creature campaign in your own ad cop. Don't worry about asking questions. Feel free to ask questions within the interface by creating your own campaign in your own ad copy. In your own targeting, you'll get a better feel for the interface will get a better feel for what options are available. Teoh, Even beyond just me showing you within the video, Thank you for taking this course. Now let's grab your favorite beverage and let's get started 2. Why Should I Start With Ads: Hello, everyone. One of the first questions I get asked whether it's by a client or another marketer, somebody just learning AdWords or just learn wanting toe. Get their services and products out there is. Why do I suggest starting with Google AdWords first for most businesses or services, Google AdWords is a great place to start. First, you have a lot options out there with Facebook Yahoo being and other search engines, especially for you outside the United States or other search engines that air even better in certain countries. But North America, Google still number 11 of the great things about Google ISR offers great geographical targeting, which gives us a lot of flexibility, especially if you're a small business. In you only service a certain area. You can target ZIP codes. You can target states. You can target countries so you can really think about who my targeting, Where are they? We also have excellent control over the Q word to show up for. We'll go over that in a bit here, but the key words we can be brought or we confer pretty specific on what we want to show up for. We also have the ability to manage our spend by keyword or phrase, which is great because as we see performance on, these key words and phrases will be able to bid up on the ones that are performing well for us, and we can bid down on ones that we are not seeing much traction with. As marketers and business owners, we all have budgets that we have to stay within. And Google does allow us the capability to set daily budgets so we can really have control over how much we're spending. And lastly, within Google AdWords, we do have a lot of flexibility to test ad copy and see what's resonating the best with our customers. We know who we are trying to talk to, and we have, ah, hypothesis on what kind of ad copy might work out the gate. But we really never know until we put the ad copy out there in front of customers and see how they respond to it. This allows us to get the best message out that's going to perform the best with our customers 3. Google Ads - Basic Interface Introduction: Hello, everyone. I'm gonna walk through a basic overview of the AdWords interface. Remember, if you haven't set up in AdWords account yet, let's go back and do that real quick and then come back to this video. It's going to be more beneficial for you to go through this stuff great after the video or even during the video. So let's get started. When you first log into the AdWords interface, which you'll see over here on the left hand side are some tabs. They're gonna be very basic. When you first start, I will go over an interface of an account that's already running because it will look slightly different. You're gonna have a lot of data, and Google's gonna put together a group of dashboards they believe are going to tell you information that you might want to see on your account in the middle of the page Here. This will be where most of your data resides. The Google put together as dashboards your bill. Modify these as well, which is nice. As you get more experience in the tool, you'll get more comfortable working with the different controls and stuff that you have available to you one of the basic things and Google is you'll see these little down arrows next to certain metrics. You can click those, and you can change them. They'll give you a list of what's available, and you bill change into those metrics instead. So if I had a graph here showing different lines for clicks and impressions, I can change that from clicks to conversions. If I'm looking for retail sales, I can change it to conversion rate conversion value. One thing that a lot advertisers like to look at is conversion value, divided by cost, as promised earlier. Let's take a quick diversion to one account will look like if you're logging into account that's already been running for a while. You could see on the left hand side there's a lot more options that we had for a starting account. That's because accounts meant running so we can look at location, information, demographic data. We have a lot more data on the campaigns because I've been running and then you'll notice in the middle of the screen. We've got a bunch of different graphs and charts, and we can make changes to those elements that have the little down arrow, just like a showed you earlier. As you get more comfortable with this, you bill modify the charts and grass to be the ones that are the most important for you to look at on a daily basis. All right, let's get back to a regular account, and I'll go over the rest of the elements that are on the page. Next, we're gonna go over the items in the top right hand quarter within our Google AdWords account. First will look at the Date column. Click on the date anywhere down there or anywhere. You'll see the Google provides a several options for dates, depending on what you need to report on, and we can create our own custom date as well, which is really nice So I could report on this month and then we've got to the end, which is today, and it could have apply, and that will be our date for a window. But you have other options, and you can compare to dates. So if I want to, I can compare this month to another month, or we can compare to the same month last year so we can see how we're doing versus last year. This is the reporting tab. When you click on the reporting tab, Google offers a lot of different out of the box reports, which is really nice. Or you can custom make your own reports. The out of the box reports have a lot of data, so you can see here you go into the basic reporting Time based reporting conversions. If we create labels for our ads, weaken report on labels There's geographic reporting and extensions that we create and display marketing. Reporting the wrench has a lot of different options in it. This planning, which this is actually really fun to plan. If you are looking at ideas and things for your campaigns and your ad groups, there's a cured planner and an ad preview tool. There's a shared library. Shared library is where you can create audiences You could do. Bid portfolio strategies is negative keyword lists, shared budgets and placement exclusion lists. The bulk actions primarily be used by more advanced AdWords users because it is scripts and rules. Then we get into measurement. Your technical resource is gonna wanna set up conversions, and you can look at you. Google Analytics in here, and you can set your search attribution in here as well, then within set up whether you set up your billing and payment or if you have someone within your finance department do it. This is where they'll do it. Business data is a more advanced AdWords feature. When you get in there, you can add feeds account access. This is where we can allow access to her account. If you have other members on your team that need access to add words, or if you're working with an agency, you can grant access to your AdWords account for that agency linked accounts. This is where we'll link our Google analytics or any other tools we're using to help us manage their accounts. If you go over to the help, which is the question mark Google has a quick reference map. Got it? Steps you can get help. There's keyboard shortcuts. They do put the phone number right here, and they give your account number as well, so that when you call in, they'll ask for your account number before they help use. That way, they can log into your account and see the same thing you're seeing as you're asking your question, Google is pretty good about answer in the phone and getting right to your issue. This bell is your notifications. You'll have technical or terms and conditions notifications up here. You'll also have optimization notifications via Google up here. Not all of them are gonna match your companies goals, so make sure your view. Google's optimization is carefully. And don't just apply what they say. If you apply exactly what Google says, you could end up doubling or tripling your budget on accident. Or you could end up spending a lot of money on certain keywords you did not necessarily want to be bidding on. So just make sure you look at their suggestions very closely. That's it. That's the Google interface basics. Now let's get started on creating our first campaign together. 4. Google Ads - Creating a Search Campaign: Let's get to great in our first campaign and Google ads. When you first log in, you may see the screen look like this or it could look like this. Just remember that there's a small arrow over on the left hand side, the quick to give you more navigation options. It's sometimes beneficial toe. Open it up so you can go to a campaign and then you go to an ad group. It changes the menu that's inside. We'll leave it open for us, so make sure that you've clicked on campaigns here and then you'll should see you're a little plus sign here for at a campaign. We're gonna add a campaign and we're going out to new campaign. Now we're gonna be presented with several options. This is where understanding what your goals are is important. Do you want drive? Sales leads, website traffic, Brandon Product consideration, brand awareness and reach at promotion or just no goals in general. Usually we have gold, so if we had conversion pixels installed on the site, we'd probably pick sales. Since we don't have pixels install, we're gonna work on website traffic. NASA will pick today, so once we've picked website traffic. Then we're gonna select our campaign type. This class is based on the search campaign, so that's what we're going to select next. Next school's gonna ask you what your business website is. We're gonna go with BethStl blue widgets dot com is our example site and the campaign man, we're going to focus on best blue widgets. So we're gonna say it's gonna be a brand campaign hopes if I could type go. The brand campaign is Beth flu rickets. Then you can select Have your ad show up on the search network. This is where you can read it. Here is, well that the ads certain display on Google Search Results page. And then there's also the display network. And these air the blog's new sites, those types of places where people can also see Google ads. Google ads show up in many places across the Web. Think about where you can serve or sell products. If you conserve people all around the world, you can select all countries and territories if your product is made, the United States or Canada and you can only ship to those two countries because of the cost of shipping in order to be competitive, then you can select United States and Canada if you can Onley shipped to the United States . You can select that if you can have other locations that you can ship to well, say bath house partnerships with distribution units outside the U. S. And within the U. S. Which allow her to ship blue widgets all across various areas. So we'll type in the United States. You have three options here. You can target. You can exclude or you can pick nearby. Target means that our ads will show up in that area. To exclude the United States would mean that anybody in the United States would not see our ads. If you select nearby, it'll look at locations nearby the United States. Google will pull up a list, and it may be accurate. May not be, but it'll pull up a list to make it easier for you to select areas nearby to allow you to market or exclude your product or service from being shown. So we'll target the United States. We also have distribution capabilities in France, so we'll pick France and see how when you start typing something in suggestions pop up. It helps you get to there a little bit faster, and we can also shipped to the United Kingdom and see how you type in United in several areas. Come up for United. We'll pick United Kingdom a little target there. These are locations. We can also exclude locations so say we can ship to the United States. But we don't ship to Texas because we have competitor agreements or it could be all kinds of reasons that we cannot ship to Texas. Maybe they have regulations against blue widgets. Right? So I can pick. I could type in Texas, and now I can hit exclude. So now we will target all of the United States. But we would exclude Texas, and there's all kinds of reasons businesses or services might exclude a certain location. So just know your business, understand what you can, who you conserve where you conserve and set that up that way. Now, under languages, when you log in to your account, it'll default to your languages. So for me, I'm logging in him in the United States and shows English because of the areas targeted. Google is also recommending I could do French as well. One thing I'll say. If you're gonna target different languages, you should create your ads in their native language. If you do not speak French, well, don't use just on online translator. Get someone who speaks French fluently so that you get the grammar and the speech correct. Sometimes those translation tools do not work very well, and your ad could come crossed very poorly for this case will select English. Now we go into our budget. What's the average you want to spend each day? We'll say that we will spend $25 a day for ads, and then you have to delivery methods. Their possible oneness standard and one is accelerated. The standard Spread your budget out evenly over the day. Accelerated could spend all $25 in the 1st 2 hours of the day, so I usually pick standard. That way we get a good spread over a day, and then a more advanced technique called a parting would allow you to upper increase or lower bids based on performance during certain times a day. But standards good. So then that way you can figure out how, while your ads do throughout the day. Next, we're gonna go into bidding. Google has several bid options available. We're gonna focus on clicks because we don't have conversion optimization on the site. We don't have the pixel installed, So right now we're gonna pick on clicks. After you pick clicks, you have to select your maximum cost per click, which is also known a CPC. In this case, we'll say it's 50 cents. I don't want to spend more than 50 cents per click. Google selects a bid strategy for you, but you can change that bid strategy by going down here with this blue copiers, you can click on change bid strategy and you go from maximize clicks to several other bid strategies. Let's take a second to go over the bid types because bidding is gonna be very important depending on what you want to do for your campaigns. So you can select a different bid strategy. And with the conversion pixel installed, you'll have more options right now. If I select Roa c p a maximize conversions, it won't work for me because we don't have conversion tracking installed on our website, but without conversion. Tracking a stall on the website, we can still do a out ranking, share search page location or maximize clicks or manual CPC with conversion, tracking, installed or gold tracking. If you're tracking leads, you can do a cost per acquisition, which is simply put. If I want to spend $100 to acquire one new customer, then ghoul, try to maximize our ad. Spend to hit that goal. Similarly, with Target return on ad spend, which is target row offs, you'll hear. This is where we might set a row loss of 300% which means that we don't want to spend more than $10 to get $30 in revenue. To maximize clicks, Google will spend your ad budget to maximize the number of clicks. It's pretty straightforward to maximize conversions. Similarly, Google will make adjustments to your budget bidding where it believes that you will get maximum conversions for your ad. Spend the target a page, location or out ranking share. These are just areas where you can set where I want to show up in the top three all the time with these he words, or I want to outrank these other demands in my ATS. These are a little bit risky because if the other domains or the top ranking ads are very expensive, you can go through the budget very quickly and had CPC is a mix between smart bidding and manual bedding. Overtime goal is gonna move more towards smart bidding, and marketeers will move more towards smart bidding as it continues to improve. If we don't have to worry about managing bid costs, then we can worry more about creating quality ads, working on offers for our clients or our own business, those sorts of activities which will allow us to not have to focus on some of the nuances and AdWords and work on new business. Then we have manual CPC. This is where you take total control over. I want to spend this much per click on this keyword and that's why I'm that, for this example will pick manual CPC because we do not have tracking installed, you can see there's a little you are not allowed to do this symbol under enhance CPC. If we had conversions installed, we'd be able to select that box because we'd be allowed to do that next, Google walking through creating extensions which we won't get into here, but extensions of very important. I'll have a short bonus slide that will go over extensions for you so that you have better understand them because they do help improve our click through. Now we'll saving. Continue now we're into our ad group. Think about the structure and Google ads as you have down to a campaign. The campaign might be pants, and then you go down into ad groups or two below that campaign, and it could be an ad group of pants might be jeans, corduroys, men's pants, women's pants. You start breaking it down from there. So here, because we've got best blue widgets and it's a brand campaign we're going to do. An exact add group will do brand exact match. Now we set a default bid for this Add group, and the default bid is if we add more keywords to the group, they'll all be this default bit. You can going to modify those budgets for each keyword after, but this is just to say, basically, we don't want to spend any more or nestle any less than this with any keyword that we had and because we picked 50 cents at the top in the campaign. I'll continue with 50 cent the fault dead here when you're adding your keywords. Google is really good because what they do is show you what the different matches are right here. But one that I'm going to go over with you is gonna be a broad match modifier. So what that means is, and it's not shown here. But what that means is, is I can add a plus deaths. Blue widgets. What this will do is any time somebody types in best's blue widgets in the United States or in France or available online as long as it's got bets, blue widgets in the search will be bidding on it. So this is good to capture anything that is related to our brand as well. Now, later on, What you want to do is you want to go through the customer search terms and see if there are patterns and then create new at groups or new campaigns based on those patterns that you're seeing. But this will capture everything with deaths, blue widgets. The other key word you might want to do so we might want to do an exact match just because somebody could be typing. In best of the witches dot com, Maybe we don't rank at in number one spot because we don't have enough organic reach. We haven't built up traffic. Those sorts of things we can do here is put best blue. We're just dot com, and now we can show an ad for that. Google recently has modified their exact match to be things that are around it. So if somebody typed in www dot Best Blue, which is dot com, they might also be shown this exact match has become more of a phrase match. It used to be exact match was on Lee. This term that you typed in would show up. That is good and it can be a bad thing. So we want to look at our search terms that are being searched on. And then if we don't want to bid on them, we need to make sure that we create negative keywords for those terms. You can put in best blue widgets, and you can type in your what you offer here and Google. If your site has traffic and Google has data on it, they will put out a list of keywords that you may be able to use in your campaign if you're looking for ideas. In this case, we don't have many because I made up the site and Guru can't see anything on it. So now we've got our keywords. We've said our bed named our ad group. We're gonna save and continue. Next, we're gonna be presented with our ad creation screen. This is where we create our ad. So we'll see our ad creations green here, we'll see a preview, and you can go through three different previews of your ad to see what it looks like because we picked search and display network are text and can show up on all different networks. So here's what your ad will look like on a mobile device you click over. Here is what your ad will look like on a desktop and then in display is what you're Advil look like. So we're gonna go through, we're gonna work on their ad. You make sure that you your l, is in the top section. Then you have a headline. Generally, unless you're doing specific ads outside of where your brand consideration would even be a factor. You'll put your brand name here because your brand name builds trust. Your next headline should be something around what you are offering or what the customer has searched for. So we'll put in because we're got blue widgets. Rules put in looking for Blue Brigid's question mark. So the searcher who was searching for blue widgets now sees best blue widgets looking for blue widgets. Google will show two or three headlines, depending on what they believe will be the best performing ad, So the next one will be several shapes available to some users. Haven't several shapes of blue widgets might be important? We've got our brand. We have a question looking for blue widgets, and we also tell people what's developed so these three lines can work together and they can work as two at a time. So that's what we have to consider to think about what we're creating. Our were allowed to put a path, and this isn't what the user will type in. This is just what shows up on the screen, and you can see it come up on the right hand side on. What we've got is a mobile preview, right now so you can type in Blue Brigid's. You have 15 character limits up here. You can see each character limit as well. 19 of 30 is what we used on our brand. We can add more. We could say best blue widgets official, and then you can see if you type too much more. It turns red on you. C You know, you've got too many characters. Then we want to go into our description and descriptions can be explaining what the company offers. It can build trust. It can provide options. You have to really think about what is your marketing message? Because here you have 90 characters toe work with, um, I'm gonna to two different ones. One's gonna be more of a trust message because people may not know who best blue widgets is . Yet the other one will be more of a. Here's what we have to offer and shop online. We'll do now. I have said how long best has been in business 20 years that gets people trust. Some businesses have a satisfaction or return policy, and that also builds trust. And we hit 90 characters exactly on that one, and then now This is one where a shopper may be looking at, You know, what do you have to offer? What types of widgets I want to go to a place that has several options available, several shapes of which is so well Dio we've given them on the idea that we have hundreds of combinations of widgets available for them to shop. And here we've given them shapes, a little idea of what they might see if they click through to our website, because that's what we want toe provide as people looking at your head. What are they going to see when they click through to your website? You wanted to be informative because you also don't want a lot of people clicking on your ads who really don't want blue widgets. You don't want somebody who's looking up a recipe, a on how to make a blue widget going to your site, because that's not where you're selling your selling blue widgets and available sizes and shapes, and you want people to come to your site who want to buy them. Once you've created it, you can preview it so it looks like it doesn't make sense, and every business is different, so you want to make sure it makes sense for your business and what you're trying to convey to your clients. Once you're done, you had saving continue, and then Google will say your campaigns ready. It shows you what you're gonna have for average clicks cost, and it gives you kind of overview of what? How you set up your campaign and now you can continue to your campaign and you're finished . That's it. You've created your first campaign, an ad group. Now, if you want to create more ad groups underneath that one campaign, you just make sure over here on the left that you're on their best blue widgets and you're under add groups. And then you can click the plus and then you can go through the ad group creation again for another at group, maybe you want to do blue circle widgets or square circle widgets. You'll be able to make those and create different ad groups for those And when you're here , what you'll see now when you log in, is a screen that will show you how you're performing. So this is the default screen, but you can click up here where it says columns and you can modify your columns. So whatever you want to show for data, what's important to you? You can have display here, and you can save it. So that way that when you come in, you can just select it. But you've created your first search campaign as time start driving in traffic. 5. Google Ads - Bonus Tips: Hi. This is a short video. Just go over a couple of tips and tricks, help you with the Google ads management and some of the extra stuff that goes with your account that we didn't get into in our campaign creation. But there are also important after you've created your account, you see, on the left hand side, we navigate to your account and then navigate to our ad group that we've created. Over here, you can select your keywords. One thing we want to look at is our search terms. If you click over here, you'll see search terms and you click on search terms. We do not have anything here, but if we had terms here, you'd be able to select them, and then you turn them into negative terms. If they don't match what your product is after that, you can make sure and you go over to your negative keywords, and you could put him here. In our case, we had best blue widgets, but may we don't want to show up for anybody who shows who is looking for recipes so I can put in here recipes as a keyword, and then I can hit save, and we can select it at the campaign level or at the ad group level. Usually your keywords will be at the ad group level so that you don't mess with other campaigns with negative keywords. Sometimes. Oh, if we don't do anything with recipes ever, then we could do it. A campaign, little. Or we could even do it an account level before her project will do recipes at the ad grip level. Just because we don't want her ad showing for anybody who searches for recipes, that's keywords the next thing to look at and we want to be at the top level in our campaign. And then I showed you some of those ads and the extensions. Well, if we're at the campaign level over here, if you double clicked it and you know you there, you can mouse over here to the ads and extensions, and then here you'll see ads. What you see are add that we created. You'll see extensions and automated extensions. Google will do automated extensions based on your Web page in your content unless you opt out of it, but you can also create your own. There's several different kinds of extensions. I'll just go over him really briefly. There's a site like Accession. This is by the biggest one, but these air different links to your site, and you can put in copy for them, and you can put in the links to where those go. It just helps the user navigate to certain specific sections of your site. In our case, you might do blue circle widgets, but you might think of like men's pants versus women's pants. Or you might think of vacations in Florida versus vacations in France. Those are some ideas with site links. Call outs I'll go over. Collins will show them to use a little easier, but the call extension is also extremely important. When your ad shows up, you're gonna want your phone number to show up, because people can click on your phone number and call directly from your ad to your business if they want to do business with you if they want to buy a product. If you have phone support available, you should always have a call extension added to your ad toe. Add any of these extensions. You just click on the plus and the call one. The simple you can put it at the account, campaign or ad group. If you have different phone numbers for Blewitt, it's vs red Widgets. You can put a phone number at a campaign level versus an account level. Usually our phone number is the same no matter what you want to buy from us. So we put it at the account level, and then you just put your phone number. They have the example here and we'll say, I always forget what the phone number is that people use that will use the one that they've got here to. You know, that phone number in the movies, Right? Um, so here's the example. Phone number. Here's how it shows up with your ad. What happens is if somebody sees your ad, they can click the phone and call your business, which is great. So another one. We'll just take cancel. Here, you can save it. The other one is a site like extensions. And here this is where you can put. We use women's dress flags. Great selection, quality would say, available online. You can make the copy long or shore. You have your character, women's here and just like ad copy. You want to put something descriptive enough for someone to make a decision. You can even put sale sale products. Sell products, save up to 40% on discontinued items listed on our website. You add those and site link extensions. You want to add at least four of them when you hit save, then you can add another one. But usually at least four is what you want to add. Those of big ones call out Extensions are nice there just a little wine attacks that goes with our, um, product. Add So we'd say 100% satisfaction guarantee. Look, saying That's what happens when you go over. We can say 100% guarantee or we could say free shipping. See how it shows up on your ad. That's what those call out extensions dio. Those are the two important ones are three important ones that you should add teach at once . You save him and they'll run with your ads around. Ad copy. Let's take a look at her ads. See how we do that. We get down into the at group and click on ABS, then make sure it's on ads here are copy. I went over a little bit, some of the ideas around, copy, but we want to make sure that we have a call the action which is visit the website or browse our products or shop with us. Some of those keywords, because what it does is allows the customer know what they can do. Wants to get to your site. It could be sign up. It could be. Get a free assessment. Ah, free 30 minute phone consultation. Any of those things it can be Brand usually is a good headline like I had stated, but then talk about the benefits or what people are searching for. If people are searching for blue widgets, that's a good headline to happen. Because then the consumer or client is getting affirmation that what they searched is what you've sent. So that could be important. Think about what you would like to see and then make sure you're communicating that with your customers and even ask your customers what they'd like to see. How did you find us? Did our ad make sense to you? It sounds cheesy, but it's get to ask if you have any questions. Feel free to ask in the class I'll That's them as best I can. I hope you have a great day.