Boost Web Traffic with Google Ads | Tom Wiztek | Skillshare

Google Ads Workshop: How to Get Traffic with PPC Ads

Tom Wiztek, Marketing and Recruitment Specialist

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12 Lessons (1h 2m)
    • 1. Skillshare Lesson 1v2

    • 2. Basics of Google Ads

    • 3. How to Set up your Google Ads Account

    • 4. Search Campaign Setup - Part 1

    • 5. Search Campaign Setup - Part 2

    • 6. Search Campaign Setup - Part 3

    • 7. Google Ads Panel Overview

    • 8. How to Use Google Ads Matchtypes

    • 9. The Google Ads Quality Score

    • 10. The Google Keyword Tool

    • 11. Conversion Tracking Part 1

    • 12. Conversion Tracking Part 2


About This Class

Do you want to get more customers by advertising on Google?

Are you just starting out with Google Ads and would like a do-it-yourself formula so that you can manage your own Google Ads campaigns?

Managing your own campaigns gives you more control over your promotions. And you save on costs by not paying anyone else. And you have a bigger budget to get customers.

And Google is a great source of customers.

Did you know that Google owns 71% of the search engine market share!

It’s no secret, most people go directly to Google to find anything. And if you learn how to get these customers yourself you will have a powerful tool for growing your business and increasing your profits.

Who is the course for?

I have created this course for you if you are just starting out with online advertising and want to use Google pay per click ads.

No previous experience is necessary. This course can help you if you’re about to open your first Google Ads account or if you have just opened your account and perhaps setup a couple of campaigns.

This course is a starter guide to the Google ads platform and I will share with you a proven formula for setting up successful ads.

What this course is about?

I am focusing on pay per click ads only.

These are Google Ads that appear on the search results page. And you will only pay when someone clicks on your ad.

You see Google is a massive advertising platform. About 97% of Google’s total revenue comes from advertising. You can use Google ads for text ads, banner ads, mobile ads, video ads, email ads and more.

But this course is focused on pay per click ads. I believe it’s the best way to get started with Google Ads.

Enroll today and you will learn how to advertise your product or service on Google and get more customers.