Google AdWords Essentials: Using Search Campaigns | Learn with WordStream | Mark Irvine | Skillshare

Google AdWords Essentials: Using Search Campaigns | Learn with WordStream

Mark Irvine, Senior Data Scientist, WordStream

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11 Lessons (1h 6m)
    • 1. Introduction

    • 2. Getting Started with Search

    • 3. Choosing Keywords

    • 4. Understanding Conversion

    • 5. Bidding and Budgeting

    • 6. Creating Text Ads

    • 7. Managing Your Ad Groups

    • 8. Create a Campaign

    • 9. Targeting & Demographics

    • 10. Conclusion

    • 11. What's Next?

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About This Class

Learn the ins and outs of creating Google AdWords search campaigns with WordStream’s Mark Irvine in this essential, step-by-step class!

Google search campaigns are a straightforward, effective way to connect with potential customers — you set the parameters and consumers come to you! In this introductory class, Mark walks through every detail of creating your first campaign, from understanding how search advertising works to evaluating your finished campaign. Key lessons include:

  • Choosing the right keywords
  • Understanding conversion rates
  • Creating ads and ad groups
  • Budgeting and bidding

This class is for anyone looking to advertise online, whether you’re a freelancer aiming to expand your client base or an advertising team member tasked with increasing revenue. Once you understand how to create effective campaigns from start to finish, you'll be able to create better ads, reach the right people, and grow your business faster than ever before.


WordStream provides software and services that make online advertising easy for businesses of all sizes. Try WordStream’s award-winning AdWords Performance Grader, a free tool that delivers a complete report on your Google AdWords performance, so you can quickly find and fix costly mistakes in your account.





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Mark Irvine

Senior Data Scientist, WordStream

Mark is chiefly responsible for creating WordStream's data-driven industry research, analyzing data and spotting trends within AdWords, Bing Ads, and Facebook. Mark regularly publishes on the Wordstream blog whenever a new feature, trend, or major change to the SERP is announced. He regularly presents his research on trends in the SEM industry on webinars and at conferences around the country, such as HeroConf, SMX, and Pubcon. His work has also been featured on CNET, The Washington Post, MSN...

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