Google AdWords Essentials: Using Search Campaigns | Learn with WordStream

Mark Irvine, Senior Data Scientist, WordStream

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11 Lessons (1h 6m)
    • 1. Introduction

      1:50
    • 2. Getting Started with Search

      4:20
    • 3. Choosing Keywords

      11:59
    • 4. Understanding Conversion

      7:54
    • 5. Bidding and Budgeting

      11:46
    • 6. Creating Text Ads

      11:28
    • 7. Managing Your Ad Groups

      4:14
    • 8. Create a Campaign

      6:22
    • 9. Targeting & Demographics

      4:41
    • 10. Conclusion

      1:08
    • 11. What's Next?

      0:35
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Project Description

Brainstorm a list of keywords for your first ad campaign!

Mapping out your keywords and ad groups is one of the most difficult parts of creating effective search campaigns. Use Mark's (ridiculously simple) process to start brainstorming keywords and organizing them into groups. Simply open Excel or Google Sheets and start listing out everything you think of. Later, you can organize your keywords into ad groups according to their theme. Share your work in the project gallery to get feedback and see how other people are approaching their ads. Use this space to ask questions, give advice, and see what's worked and what hasn't for others.

Resources

Use WordStream's AdWords Performance Grader to get reports on your ad performance

Dive deeper on WordStream's blog, with articles like:

  • The 8 Best Tools for Finding Competitor's Keywords here
  • Google Search Ads vs Facebook Ads for Small Businesses here
  • How to Identify Your Most Valuable Keywords here

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