Going Global: Identify Trends and Get Your Work Noticed with Creative Storytelling

Michael Raisch, Content Producer and Brand Designer

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7 Lessons (39m)
    • 1. Introduction

    • 2. Topic and Content Selection

    • 3. Visualizing and Research

    • 4. Developing Art and Visuals

    • 5. Trial Ballooning and Putting the Work Out There

    • 6. Critical Mass

    • 7. Conclusion


Project Description

Finding a visual voice through mood boarding

For this project we'll expand on the process of creating unique and engaging visuals on social media. In creating your voice and tone for the project, we'll look at existing creative works to guide and give shape to your unfolding project.

Using the attached worksheet as a guide, you'll watch the world and take note of standout visuals and graphics that speak to your tone and style. We'll walk through curating and identifying a visual voice with existing art, illustration and design work in the world already.

Once you curated the visuals, we'll complete the process with takeaways and insights that will inform the art style you've developed and build out for the storytelling ahead. Be sure to share your project - can't wait to see what you come up with! 

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