Going Freelance: Building and Branding Your Own Success

Justin Gignac, Co-founder of Working Not Working

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9 Videos (51m)
    • Let's Go!

      1:56
    • Your Mission: Why You're Here

      3:31
    • The Power of Side Projects

      8:30
    • Things All Great Portfolios Do

      5:39
    • Portfolios We Love

      7:54
    • Marketing Yourself

      9:52
    • Authentic Networking

      7:20
    • Real Talk: Business Fundamentals

      5:16
    • Closing

      1:19

About This Class

Now more than ever, we live in a freelance world. Eager to take the plunge or level up your own freelance game? Join Working Not Working's Justin Gignac and Claire Wasserman for a 50-minute dive into the essentials of going it on your own. 

Each video lesson shares stories, examples, and tips to spark your thinking about ways to seek out the work you want  — and draw work back to you. You'll leave inspired to:

  • Develop a strong body of work with a clear mission and side projects
  • Craft a portfolio that catches a recruiter's eye
  • Market yourself on social media
  • Pitch traditional media
  • Seize opportunities for authentic networking
  • Set yourself up for financial success

This class is meant to be an overview, laying the foundation for going freelance and all the things to consider. The goal is to empower, enlighten, educate, and arm everyone with the itch to go freelance!

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Working Not Working is a highly curated network of the world’s top creative talent. Serving thousands of companies including Apple, Wieden+Kennedy, The New York Times and Kickstarter, WNW provides a visual, real-time dashboard for companies to keep track of freelancers and full-timers alike.

885 of 897 students recommendSee All

Great class!
Very Informative.
I didn't go through the whole class - but instead skipped around and listened to the parts that I was interested in. The part I did watch I loved, I felt as if I were going out to coffee with Justin and Claire and they were giving great advice on how to be a successful creative.

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Justin Gignac

Co-founder of Working Not Working

Justin Gignac is the co-founder of Working Not Working, an invite-only, real-time network of the most respected, most awarded and hardest working creatives in the business. Companies like Apple, Google, Airbnb, Facebook, Droga5, Wieden+Kennedy, R/GA, The New York Times, Kickstarter and Etsy use Working Not Working to manage their very nomadic workforce. Prior to starting WNW, Justin was an award-winning art director and creative director at ad agencies around the country. Perhaps best known for helping create the original ElfYourself.com and unleashing the world’s elf fetish, with over 800 million elves created. He also has gained notoriety for his various art projects, including NYC Garbage, Wants for Sale and Needs for Sale.