Give an Informational Speech | TJ Walker | Skillshare
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9 Lessons (1h 10m)
    • 1. Give an Informational Speech Introduction

      1:20
    • 2. Identify Your Message Points

      4:06
    • 3. Focus on 5 Message Points

      11:39
    • 4. Have Stories for Your Points

      16:24
    • 5. Use PowerPoint and Other Visuals Effectively

      11:56
    • 6. Test Your Effectiveness

      3:02
    • 7. Have a Few Video Practices

      18:38
    • 8. Course Conclusion

      1:47
    • 9. Give and Get Feedback

      1:18

About This Class

Imagine that every time you speak, people can understand your message, remember your key points and have a good feeling about you. Wouldn't it be nice to know that you can present authoritatively on any subject that is important to you or has been assigned to you?

When you have completed this project, you will be able to:

  • Make sure your audience is actually understanding and remembering your key messages
  • Avoid the most common blunders in other informational speeches
  • Get your audience to care about your information
  • Deliver information in an engaging an interesting manner

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

Transcripts

1. Give an Informational Speech Introduction: so you had to give an informational speech. At first blush, this seems somehow easier than giving a big sales pitch than trying to raise money for a public offering. There's all sorts of speeches in the world that seemed difficult. Simply giving an informational speech seems like a piece of cake. However, here's the challenge. If you're actually trying to communicate, it's not about the information coming out of your mouth. It's not necessarily about the information on the Power Point slides. It's about the information your audience understands and can remember. So never lose sight of that. You've got to really figure out. How can you convey this information now for the purposes of this training? I'm not talking about the classroom setting. If you're the teacher, that's a different sort of informational presentation, and we have other courses for that. But I am talking about in the business world in the adult world, for that matter, you could be a kid giving a presentation at your Boy Scout meeting. It's about talking to other human beings outside of the academic arena and getting them to understand you and to remember your messages. That's what we're trying to do here. So if you're ready, well, that's happy 2. Identify Your Message Points: So you're giving an informational speech. The good news is you don't have to be wildly entertaining. You're not the comedian for the night. You don't have to be incredibly charming. You're not the master of ceremonies, and you don't to be funny. So that's good news. But we still need a specific goal for this informational speech. I want to know exactly what information do you have. Do you know that you want this audience to understand And remember, Now I gotta tell you right now, the biggest problem most people have when they're giving informational speeches is they give way too much information. They throw it all out there. It's abstract. It's disconnected. There. No examples there. Okay, Site. Is there no stories? Nobody remembers anything. Okay, I'll ask you the same question I've asked people I've worked with for the last 30 years all over the all over the world. And that is this. Think of the best speaker you've seen given informational speech or any other type of speech in the last year. The last five years. Now, how many pieces of information do you remember from that speech? If you had to go through a blackboard now and write it down and write it down on your computer. How many numbers fax bits of information Do you remember from the best speaker you've ever seen? I've asked that question for years and quite often, people I don't remember anything or they remember one point, sometimes 23 Occasionally four. Once every six months, someone will remember five ideas, five bits of information from the best speaker they've seen in the last five years. Or maybe ever. And yet these very same people get up to practice their informational speech in front of me . And what do you know? They've got 27 bullet points on the first slide, 13 complex charts on the second slide and four charts on the third Slight. It's way, way, way too much information. So here's the dirty little secret. It's incredibly easy to give an informational speech. It's much harder are much rarer to give an informational speech where there's a transfer of information from your brain into the brains and memories of the audience. So that's really what our focus should be. Not just giving an informational speech but giving an effective informational speech so that there's an information transfer and to not assume, like in an academic setting. The people are writing it down and studying it because you've got the ability to give him a big test next Friday, operating under the assumption that this isn't a classroom setting where you're giving this informational presentation, and because of that, we simply don't have the luxury of throwing out lots of data and assuming everyone's writing it down and studying it. So everything we're doing in this course is based on this assumption that it's actually pretty hard to get people to remember information. So we got to spend a lot of time isolating. What are the ideas, the messages, the information we want people to understand and remember. Now, how do we spend the rest of the time making it memorable? Now we're not doing this to be funny or to be entertaining or to be overly emotional or take convince people to give us their wallets. It's not about that. It's just this basic, low level goal of trying to communicate information in a way that people can digest. That's what it's all about. So the starting point for you is to figure out what are your messages. What's the actual information that's most important to you that you want to communicate in this speech? 3. Focus on 5 Message Points: what is the goal of your presentation and your speech? By the way, throughout this whole course, I'm going to use the term speech presentation talk power point almost interchangeably. I really mean any time you're speaking to two or more people and sometimes even one. And it's not just idle chitchat. It's not just at the water cooler talking about last night's game. You're trying to communicate something very specific, so the first thing you've got to do if you want to be an effective speaker, she's got to have a specific girl. It's like that in any other aspect of business or life. You're not going to succeed unless you have something specific in mind. It can't be just getting through it alive or not looking like a fool. That's too low of an ambition. So you need to have a specific goal in mind. It could be getting that sale, getting that contract, getting hired, getting budget approval. What is it you want people to actually do coming up to you afterwards, asking for your car for more information about your service or your product or your business getting funding for your start up? What is your goal. You need to have a very, very clear sense of exactly what your goal is then, and only then can you figure out what to say. Okay, so let me just cut right to the chase. The number one problem, every single one of my clients has everywhere in the world. And I worked with people from six continents and every kind of country, every kind of language. The number one mistake everyone makes is they dump way too much data in their speech, their presentation, sort of years, everything I know on this topic. Here's everything we've done for the last quarter. Here's every sales figure for every week for the last two years. Here's a power point with 29 bullet points per slide and it's 72 slides. So if you want to just hop right up to the advanced level now and not spend years and years and years of trial by air, all you have to do is is this one thing, and that is eliminate the massive, massive, massive amounts of data most people try to convey in their speech. Here's what I recommend. Brainstorm on every single message point you would like to convey to this audience, then put it in priority and nearer down to the top five. I'm a big believer that any time you're giving a speech, you should really focus on just five key ideas. Five messages. Why is that? It's because I actually test audiences all over the world. Here's what I've found. Every time I go to an organization to do a public speaking training or give a speech in front of a large crowd, I always ask people, Can you think of the best speaker you've seen in the last year? Last last five years? Now can you tell me every message point you remember from this fantastic speaker? Not that they were funny or they walked around the stage a lot, but I want to know how many messages do you actually remember from this fantastic speaker? Sometimes I ask this question, people so T. J. I don't remember anything, but he was funny. Sometimes people remember one message occasionally two, sometimes three. Every once in a while, someone will remember four messages, and once every six months someone will remember five messages from the best speaker they've seen that year. Or perhaps their lifetime Now all the many years I've asked that question of people, I've never actually had anyone remember more than five points. Five main messages from a speech. So that's why I urge you to focus on just five points now. Interestingly, the very same people I'm training in person who say they can only remember two or three or four, or at most five points. Two months later, they're getting up to give their speech. And sure enough, what do they have? Seven points on the first power 70.18 points on the 2nd 9 points on the third. And how he said, Wait a minute. You just said the best speaker you've seen in your life. You remember three or 45 points. And now you're trying to convey 72 points in this presentation. Oh, yeah, yeah, yeah. You know, T. J. My audience is different. Are our corporate culture is different now? It's not. You just proved it. You're a part of your corporate culture and you don't remember more than 345 points. So if you just follow this one tip, you're instantly going to get to a very advanced status as a public speaker as a presenter , as a communicator. And emotionally it's hard to do because people feel like cash. TJ, I don't tell people every single thing we do. Smithers here might say I left something out. Janet might complain that I was a superficial Harold over here will complain that his pet project wasn't mentioned. You know, I better play it safe and just dump all the data and tell everything and put every point in there. And then everybody will think I'm smart now. You know what everyone thinks when you do that. T. J is really boring. Now let me just check my email. That's the only thing people are thinking. So when you dumped data, that's the real sign of a very, very insecure speaker. Because what you're really saying is, I'm afraid people aren't gonna like me and think I'm smart, so I'm gonna have to tell everybody everything I know and then they'll respect me. That is complete, utter nonsense. Too many people think of a speech is an opportunity to get a giant wheel barrel and sort of go around their office for two months, gathering facts, gathering data, points, gathering old power point slides from other people. And that's the day of the speech, and they kind of real that wheel barrel into the conference room and they just start dumping and wow, look at the time. There's not much time. I'd better speak faster cause I get so much data to dump and it simply wears out the audience. It numbs them. You're not impressing anybody. You're not making them feel you're smarter. All you're doing is boring them. Let's go back to our initial criteria of what we're trying to accomplish. Little comfortable, confident. Have people understand us? Have people remember our message so they could take the actions they want? Well, if you've bored people to death in the first few minutes, they're no longer understanding anything you say. They're certainly not remembering it because they're not even paying attention. So how in the world are they going to do what you want them to do? If they checked out long ago? You know what? You're not even going to accomplish your first goal of looking confident, comfortable, relaxed, because chances are you're kind of wedded to a script or you're looking at a bunch of slides, so you're really not going to accomplish a single goal. So that's the great irony people say. Well, teach. I need this power point with all these bullet points, but I'm not anti power point of anti a power point with lots and lots of lots of bullet points. I'm not anti using knows I am anti having sheets and sheets of paper filled with lots and lots of bullet points. People say, Teacher, I need this a za crutch for May and I try to politely tell them a crutch. Keep shoe from falling down and hurting yourself if you're injured. What you're doing isn't keeping you from falling down. It's actually causing you to fail. So don't tell me it's a crutch. It's really a weight that's bringing down your presentation. So that's my challenge to you. And this is your first homework assignment. You've got to come up with a topic for a speech. The first thing I want you to do is right in one sentence. What is it you want your audience to do now? It's a little bit different if you're a student and you're giving just a book report on classic, it may be what you want to do is motivate your other students to think this book is so fascinating that they want to go out and read it. It doesn't have to be about getting more money or getting a direct sale. But you should think of motivating your audience to do something. So in one sentence I want to know what your goal is for this audience. I don't mean your goal If I want them to think I'm smart, your goal should be something you want your audience to actually dio. Then I want you to write down every message point that you could possibly think of and then put it in priority and narrow it down to just five. That is your homework assignment. Come up with just five message points. A message point is not a big theme. With 72 sub points. My message point is just one idea. It should be something with one subject, one verb, one object. It's not a long run on sentence with, however, Is there fours butts? It's just one idea. Don't be greedy. Focus on one idea at a time, and you should have simply five. I want you to type those up on your computer writing on a piece of paper, but it's critically important. You have this degree of clarity because without that you're basically absolutely destroying your ability to communicate successfully. You need a road map for your presentation. You can't drive from Los Angeles to New York without GPS and without a roadmap, typically in just follow streets. Wherever they go, you'll end up all sorts of nooks and crannies, and you just never get anywhere. You need a road map for your presentation. It needs simplicity. It's gonna be easier for you when you're giving the presentation. You know who else is going to be easier for your audience. They need something easy for them to follow. So that's your first homework assignment. Go ahead, do it right now. Five ideas, and you need to eliminate the stuff that is only important to you but isn't important to your audience. You need to eliminate the fluff. You need to eliminate the nice to nose and keep the Haft enough. What is it that you absolutely, positively have? Toe? Have your audience understanding and remember, So do that right now. 4. Have Stories for Your Points: so you've narrowed your key messages down to just five. That's great, but we can't just tell people here. My five messages gotta go after 30 seconds. It doesn't work like that. You've got to do everything you can in the time you have with your speech of your presentation to make those messages not only understood but remembered, Let me tell you a little secret here. I say It's a secret. Every book on public speaking says this, and yet nobody ever does it, so it So now it's a basic concept that doesn't sink through. You need to have a story for everyone of your message. Once the biggest difference between great speakers and awful ones and average ones is that great speakers have a story to flesh out every single message point they have. It's not a luxury. It's not. Just open this speech. It's not the clothes not to be funny. It's to illustrate the point so the audience can remember it. Now here's the other big fact of life ever, and I mean every single client I have who's awful. It was boring who just as a data dump or who's just average, they never use stories. They just go in a straightforward way. Here's a fact. Here's a bullet point. Here's a number. It's it's straightforward factual stuff and it's awful. Nobody remembers it, and it's not interesting now. There's a lot of confusion about stories. People tell me all this so well teaching. I love stories, but I am not a natural storyteller or I'm in finance and I'm just giving the numbers or I'm giving a purely technical speak. Well, let me disabuse you of those notions Right now. There is no such thing as a financial speech or a technical speech or a Power Point speech . Those are all just simply concepts we have in our head. When we're giving speeches, there's only two types of speeches in the entire world. You know what they are. That's right. It's either good or it's bad from the standpoint of the audience. When you are in the audience, you're not thinking well. I sure am glad this person's giving me a formal presentation, or this sure is a good financial prison. Now that's not what you're thinking of. The only thing you're thinking of when you're in the audience is this is good it's interesting, is useful. I'm gonna pay attention or this guy's awful. It's boring. It's tedious Alec of the Power point. Later. Meanwhile, let me check up on email from the office. That's the only thing going on in the minds of your audience. So great speakers adapt to the mindset of their audience. That's what you've got to dio. So you've got to figure out what are the ideas you're trying to communicate, and now how can you use every tool to make it come alive? And that number one tool you have at your disposal is a story? Now a story doesn't have to be funny. It doesn't have to be overly emotional. The only thing a story is as you recounting a real conversation you had with a real person about a real problem in a real place. What was said, what that person said to you, what you said, back how it was resolved and how you felt about it. That's it, that's all there is to it. All of us tell stories all the time. You're stopping off on the way home and you fill it with gas and someone cuts you off and curses at you. You don't then go home and tell your spouse. At 5 22 I left the office at 5 32 I pulled into a gas station to 5 33 There was a minor altercation and unpleasantries were exchanged at 5 44 I left. I mean, that's kind of how most people give speeches. Boring, straightforward fact. Fact. You're going to say to your spouse, I can't believe what happened today. I was pulling into the Exxon and this guy comes in honking, honking, I'm looking around. He's like, Get out of my way, buddy! And he proceeded to take the gas pump, had put it as a fee on the That's how human beings talk might not drive a car, but I think you get my point. All human beings tell stories all day long. Now it's different about a speeches. People tell themselves, Oh, I'm now giving a formal presentation. Let me push away all the stories and just stick to the facts and be concise. Let me tell you right now, your goal and giving a speech is never and I mean never to be concise. Your goal is to communicate. You could be concise. Stand up, Sit down. After 30 seconds, nobody remembered anything. You said you accomplished absolutely nothing. But maybe you speak for 20 minutes through maybe three hours if you're giving people good value if you're really helping them, if you're doing something to make their lives better, their jobs better. Their bottom line better. He'll listen to you for a long time. I'm not saying just going on for three hours, but your focus should be on making your ideas remembered and making sure you have useful ideas, not simply being concise. That is a false goal that many, many speakers have. Stories sometimes take a long time. Maybe you tell a story in 30 seconds. It's not overly complicated, but if you have a point that you want people to remember, you're better off giving a story to make it meaningful. One of the points I'm going to stress in our next lesson he is really cocked to practice on video. If you want to see for yourself where you are, what your strengths are, what your weaknesses are and how to improve now. I've been using video ever since I started 30 years ago, and there was a time when it was difficult. You had to bring in some production. Crew and cameras were this big. These days, everyone's surrounded by video cameras. You've got one in your cell phone. Likely iPads. Webcams are everywhere. It's really, really cheap now. I remember a time more than a decade ago I was doing my very first training over in Eastern Europe and I was in a former dictator's palace and it was quite elaborate. I wasn't training a dictator. I was training a popularly elected prime minister of a small Eastern European country, but I was a little nervous. It was my first time in that part of the world. Prime Minister has all of his guards, his body guards with machine guns around. We're ready to practice the prime minister's speech, and he said to me, T. J, do you mind if this first time we practiced in my native land he was fluent in English? So do you mind if we practice in my native language? Sure. No problem, Mr Prime Minister. So he stood up, gave his speech, and he proceeded to do this Dad breath by breath of Ah, yeah, basically read his speech. Hey asked me what I thought so. Well, let's watch the video together. So we watched the video. He then said, T J. What did you think? I said? I'll tell you what I think. But first I want you to tell me exactly what you thought I said. No. No, I'll tell you. I tell you what. I want to hear your opinion first. And I thought, Wow, this guy was really boring. It was awful. And what do I dio them? Surrounded by armed guards? I'm gonna hold another place of the world. I don't know what the situation is. Some of them look quite menacing. I tell him the truth. I thought, You know what? He's paying me a bunch of money to getting the truth out, telling the truth. So I said, Mr Prime Minister, with all due respect, I don't know what you said, but you bore the hell out of me. He looked shocked. He looked at me. He looked at all of his armed guards, back of the TV. And then he said, TJ, you're right. Who is boring as hell? It's awful. Here's what we gotta do. Anything. Speech he threw it away, and we did what I had to do with most of my clients. We got a clean sheet of paper, we got a pen and we started from scratch and we tried to boil it down to just five messages . And we did the speech again and we keep videotaping it until he could look at it and say T J now this is a guy I would want to listen to. Okay, so what did I do? They're All I do is tell a story. Was it funny? No. Was it overly dramatic? Not really, but it was riel. I mean, that actually happened to me, and all I'm trying to do is drive home the points that it is important to videotape your practice because you'll see things that you weren't aware of. You'll be more aware of your strengths and weaknesses, and it's really the only way to get a sense how you're doing. So it's a simple story. It only took a couple of minutes, but it had a character had the prime minister has setting, I mean, a dictator's palace isolated in Eastern Europe and had a problem. This guy was giving a really boring solution. It did have a solution. He had to look at it and figure out what he liked, didn't like and we redid it. It had a little bit of motion that was a little bit nervous about a telling him that babying informed circumstances. So it had the elements. Is that the greatest story ever told? Now? Is it gonna win? For what? Surprises? No. But it does help people remember that message a little more effectively, and that's got to be your big problem that you've got to focus on. How do you get people to remember your ideas? Is I mentioned earlier? The big problem will speakers have is not that they break out and flop sweat. It's not that they freeze. It's not even that their power point stops or breaks that are bull birth rates. But that does happen. The number one problem most speakers have, he is. They stand up, they give their presentation. They're Tyus trade to their dresses, straight hair the way they wanted with whatever they have and everything goes according to plan. But Dan, if you walked around the audience or the conference table afterwards with $100 bill and put it in front of people you can keep. That money I have to do is tell me two ideas that Speaker talked about. Guess what? You would never have to give away any money. That's the real tragedy of most speakers. Stories are the solution. When I asked audiences all over the world, what do they remember the most about great speakers. They remember two things. The passion and the stories. And they're linked because when people are telling stories, that's when their passion comes out. So a lot of people have the mistaken notion that, well, I'll fit a story in if there's time. And yet there's never tied because they have so many data points. A story is not a luxury. It is a fundamental building block of what it takes to communicate effectively. Now, just a zai mentioning everything in this video, this whole series of videos there is a section in the books that I give you for the homework at the very end of the whole course that will tell you exactly every one of these elements in the story of give you even Mawr examples anything I'm talking about here There is a chapter in both of the books that I'm giving you, so don't worry about writing everything down now. But the fundamental thing is you've gotta have a story. Examples are also good case studies air good. All of these things will help your audience remember. That's what's going to make your speech successful or not. It's not about having perfect eye contact and timber of oyster lowering your Hollies things people think matter if you have interesting, important relevant messages and great stories that make it come alive. You'll be seen as a great speaker, even if your tie's crooked or you have some arms and us and our people will forget all that . If you have good, compelling stories now people ask me all the time T J. Can I make up stories? Well, you could, but why would you want to? That's hard work. The beauty of the story is you can see it. I mean, I can see that prime minister. Still, even though it's been more than a decade, the best stories aren't made up. It's simply you recounting a real conversation you had with the real person. You can see it that makes it not abstract. Abstraction is your enemy as a speaker, not because the people you're talking to your stupid and don't understand abstraction. Abstraction is a problem, because without people seeing it, they don't remember it. Think of it this way. What's easier for you to remember if you've just met someone, their name on a business card or their face? For most of us, it's the face that's easy to remember, not the name that's because you actually visualize a face. You see a face. Words on the business card, those air, just abstraction. So here's your homework. You need to come up with a story for each one of the five message points you created in your earlier homework. And if you tell me well, t generally have a story for that. Guess what that means. It's not an important point. Now let's say it's purely a financial presentation. If profits are up 22% from last quarter, you could say, Well, that's just a number. There's no story. There is a story. What is driving that growth? What's the one product? What's the one thing that happened to the economy? What's the one element of publicity that drove that. Tell me about a conversation you had with your number one client or your number one sales person talking about this new growth engine. There is a story for anything. Unless you tell me that the only thing you do all day long to sit back and read the paper and at five o'clock you get an email from your boss saying Good job, Bill home. All of us have stories to tell because we all have phone conversations. If nothing else with a client, a customer colleague has got a problem and you gotta deal with it. Those are the stories that will make your presentation come elect. So that's your homework right now. You don't have to write it out word for word. But you need a few words to trigger this memory, and you think about how you're going to say it. So now you need to have an outline on a single sheet of paper or a single computer screen. You're five big bullet points or five main ideas, and then you need two or three words that will trigger in your own memory a story for each one of your points that your homework going and do it right now. 5. Use PowerPoint and Other Visuals Effectively: So now you have stories for each one of your message points. What else can you do to really increase the odds that your audience will remember your message? Another tool is to use a visuals. Now, if you have good stories, you're forcing people to visualize things when they hear you. But if you actually give them something visual to look at, then they don't have to do any creative thinking. They're just gonna instantly see that now. The most commonly used visual in presentations is the Power Point slides. Now. I don't So you have instant reactions when you hear the phrase power point because the power point is awful. It's horrible. It's boring. And yet we have to use power point in our company. Here's the thing. There's nothing inherently awful about Power Point, saying Power Point is Awful is like saying all television is awful. Well, sure, some TV is awful, but if you love World Cup soccer and you can't afford to fly to the games, watching World Cup soccer on TV is great TV. We all have certain things we like watching on TV, so the problem is not powerful. It's how people use it the number one way most people use Power Point is just to throw lots and lots and lots of bullet points text their script there, thinking, Wow, this is going to be easy. I don't have to know what I'm saying. I don't have to practice, rehearse, memorize. I can just follow the power point. Problem, of course, is if you're reading the script, the audience can read it, too. So why does anyone need you? It's boring when you're reading a power point and you're destroying your eye contact as you can no longer look. Get your audience members. You're fixated on your slides in front of you or your turning around in your back, so that's the real problem now. There are a lot of different theories out there on Power Point. My theories are based on having tested them in the real world in front of live audiences, and you could do the same thing. I don't want you to take my word for anything to do with Power Point test, but here's the test. Put up your slide, give your presentation. When you're done, ask people what your slides were. If they don't remember it, it didn't work. It's horrible. Take it, tear it up and throw it in the trash can. If people did remember your slide and what was on it and what the message is, it did work. That means you passed. Keep the slight. It's effective. It really comes down to that. If people remember your slides and the messages from it, it works. Now here's the rule of thumb that I follow, and then I get my clients to follow. Who really want to be effective? Speakers. If you're using Power Point, don't use text. I know, I know, I know you could tell me. Well, T J. That's crazy talk. In our corporate culture, we have five bullet points and we have eight words per bullet point. And that's the way it is. It's that it's done that way. A lot of places doesn't mean it's effective. The most effective way to use power point is to put one image per slide and to have that just convey one idea. But this is not a power point presentation. This is just something to make it look a little fancier. This is just a TV screen with a video look going behind. I'm not trying to get you to focus on any one thing. It's just something to create a little atmosphere. When you're using Power Point, you shouldn't be throwing up lots and lots of pictures. My recommendation. One picture, not four different pictures that convey the point. Just one picture per slide. That's the most effective way to use Power Point. Someone should. Here you talk about the concept. See the image up on the slide. It instantly make the connection of what your point is. Drives it home now. They can understand it better and remember it better. The rule of thumb for any slide is. Does it make your audience understand the idea more than you simply saying it? And does it make your audience remember the message Mawr, Then you just saying it. If you can't say yes to both questions, it's not a good slide. Now what I recommend for most of my clients and what I do myself is when I'm creating a Power Point presentation I used to powerful. It's one is the traditional lots of bullet points, lots of tax lots of words. Email it to people in advance, give it is a handout posted on a website, but do not project it when you're standing up speaking in front of people. The second power point is just for you to show when you're standing in front of people and you have something to project on a big screen that should consist of images. What image? Purse like one idea per slide, not text. I understand. If that's not the way it's done in your company, I understand if you haven't even seen it done. Now what I'm telling you, as an expert who's worked with 10,000 clients around the country around the world, from 60 different continents, this is what actually works again. I don't want you to just blindly follow what I say. I do want you to do one thing I asked for, and that is test. You're giving a PowerPoint presentation. 2 40 colleagues or 40 new business prospects on Thursday find three colleagues lunchtime Tuesday may be offered by him a sandwich. Give them your presentation when you're done, Ask them every slide there. Remember, ask them every message they remember. Any slide that remember you now have empirical evidence. It works. Keep it good job, but any slide, they don't remember exactly what it was exactly what the message was, exactly what was on that slide. If they can't remember your slide, you know, have empirical evidence that that slide was garbage. Throw it away or keep it as the hand up. Keep. It is something that you're emailing to people in advance or handing out afterwards. I do not recommend that you give somebody the full print out of your power point and put it down in front of them right before you speak. Because most people can read much faster than people can talk, you can talk 1 40 to 1 60 words per minute. People can read sometimes 67 809 100 words per minute. So if someone's interested in your topic and you give them the whole deck and it has lots and lots and lots of text, it's more efficient and more rational for them to be doing this and ignoring you. How would you want to encourage people to ignore you? Makes absolutely no sense. That's one of the huge problems of power. Point is your asking your audience to multi task Hey, audience member, Listen to me. No ignoring me. Look at this handout. No, Ignore that and look at what's here. Upon this slide, you're asking people to multi task all the clinical research on multitasking show human being simply aren't good at it. If you doubt me, look at the highways and look at all the people basically killing themselves because they can't resist driving and texting at the same time. Human beings are not good at multitasking. All the research shows that if you give one person one task, let them finish it. Give them another task. Let them finish it, give them 1/3 task, let them finish it versus giving the three task toe one person and say do it all at once. The person who was giving it one at a time will finish all three task sooner than the multi tasker with fewer errors. And I believe in taking that approach when it comes to audiences and power point slides. If you're speaking, don't have a slide up. If you have a slide up, don't talk. Let people look at the slide. If you're giving somebody a handout, give it to them. Let them read it. Wait till their head comes up and they're looking at you again before you start talking. Great speakers are keenly aware at all times of what their audiences air doing and what they're looking at. So if you want more tips on Power Point, there's a chapter in both of the books that are attached in this course below in a clear view, even Mawr examples and more studies. But again, the basic rule of thumb is just tested on audiences. It's really not that complicated, folks. And here is the number one tip I can tell you is audiences don't remember bullet points and text. You could say it has to be done. That way you can say these experts are saying, Well, three bullet points and eight words test. I might deceive you. Other presentation experts might deceive you, but your audience can't deceive you. If they don't remember it, they can't really lie to you and tell you they do remember. And here's what The message up they're not gonna be able to do that. So the ultimate arbiter is not me. It's not what other presentation experts say, and it's not even what you like to do or what's convenient for you. The ultimate is what does your audience remember? So keep that in mind when it comes to power point. Also, keep in mind PowerPoint is only one visual, so there's nothing wrong with props. So, for example, when I want to convey the importance of video recording yourself, I don't just say video. Record yourself out. Reaching in my pocket. Pull out my cell phone and I'll say it's simple. All you have to do is talk to your own cellphone. So nothing wrong with a simple prop like that. Additionally, look at someone like Steve Jobs. He had all the technology in the world at his disposal. Now his company doesn't use Power Point. They have their version of it called Keynote. He could obviously use that. But when he wanted to unveil his newest thinnest laptop, he didn't just put up a slide that says, you know, finished and now point two inches. He didn't put up facts like that, he said. How thin is this new laptop? He paused. He had someone walk out on stage, hand him an envelope, he says. It's this death thing, the envelope, And he pulled out the laptop here in his many, many years later, people all over the world remember that it just drove home. This image and this message of wow, this laptop really been in light. So just because you can use PowerPoint just because it's easy for you doesn't mean you should overlook other basic tools, props, riel, world things, things that are tangible because that's what helps the memory process. So that's your lesson. That's your homework lesson right now. Come up with a visual for each and every one of your message points. It could be a PowerPoint slide. It could be an actual prop, but you need a visual for every single slide that your homework do it now. 6. Test Your Effectiveness: The good news about informational speeches is that it's very, very easy to test whether it works or not. People like to have this idea that public speaking is a soft skill. It's like a little puppy, and you don't really know what could happen. It's just a mystery. Now that's complete, utter garbage. Now, if you've done what I've asked so far and you've really practiced on video and you practice and you've gotten to the point where you really like a video, you say and you haven't yet given your speech in real life, I want you to take that video that you've done that you're proud of that you, like, send it to three or four people who are similar to the audience will be speaking to in real life. Or maybe something actually are the audience. Ask them to watch it once and to call you right away. Once you talk to them, ask them. Tell me what messages do you remember from that Speak. What do you take away? What information do you take away now? Whether they like your speech, they could tell you they like your speech, your great, your charming or charismatic completely irrelevant. You're simply trying to figure out, Did they retain the information? Now let's go back to that list of the five ideas to find five main pieces of information you wanted to convey in this speech. Call them up. Ask them what they remember if they throw back in your face those five ideas that were important to you and I don't mean the same order the same wording. But just basically, it's some conceptual level. Did they throw back in your face the five ideas you were trying to convey? If so, congratulations, you're five for 5 100%. There's not a professional speaker in the entire world who can ever do better than that. That's perfect. However, if they're only getting one or two or three of those messages or none of those messages. If they're just telling you you're great. You're charming. You're fantastic. That means you fail. That means you now have empirical evidence that the way you convey this information in your presentation didn't work. You need to take your speech, tear it up, throw it away and start again. You condemn for with May on my opinions of speaking, and there's all sorts of theories. Who did me right? Who could be wrong. But I'll tell you somebody who's never wrong your audience. If they don't remember your messages, your information, it's not their fault. It is your fault. So it's your job to go back. Start over if you have to. Let's come up with messages. Let's come up with information conveyed in a way than audience member can. Listen, not have to write down everything. Word for word and remember your message. Do that and you'll be in great shape. 7. Have a Few Video Practices: Okay, folks, now it's time for a really big test. It's a test for me. I could flunk, and it's also a test for you. You could flow. Here's the part that you've not been waiting for, that you really don't want to hear. But I'm going to just tell it to you straight. Now you gotta practice your speech and you've got to record it. You've got to record it on video. And, TJ, I don't like looking at myself like my vote. Too bad and very serious about this. Yeah, You can watch all my videos. You can give me five stars and top rated. All of that is completely meaningless if I don't motivate you to record your speeches and practice on video again and again and again. Everything I do with people. Sometimes I work eight hours a day for five days with a client. The most important part of what I do is getting them to practice on video and watch it. It's absolute only way to really get dramatic improvement and to get consistent improvement . You can't do it by looking at a mere if you practice in a mirror. Then if you're a normal human being. You think it was my nose Cricket? I didn't want my hair fall out. My getting Jeff, you're not focused on giving the speech. You're looking at your face. That's not the speech, the speeches, you actually talking to people conveying your ideas, moving It is absolutely imperative critical that you practice on video. If you don't do that, there's an excellent yet you're never going to improve. And I'm sorry right now, but you're frankly wasting your time in this course or any other public speaking course. If you do not videotape yourself now. When I was starting in his business 30 years ago, you maybe had an excuse. Video cameras were relatively rare, relatively expensive. Nowadays, you want a video camera reach in your pocket, pull out your cell phone. It captures video. Most likely, if not a tablet iPad, a webcam, a laptop. I mean, we're all completely surrounded by videos video cameras these days, so you have no excuse. Here's the thing. By my estimation, far fewer than 1% of people ever do this. If you want to automatically leap to the top 1% of public speakers, all you have to do? Is this one thing practice on video? But you have to do it in a very, very specific way, because if you practice your speech on video and you never look at it, I didn't do any good. Complete waste of time. If you practice your speech on video and then you look at it once and then you like, uh, hate my voice. This is awful. At least I looked at it again. Complete utter waste of time. In fact, that's often worse than wasting time big. Is it likely? So. Reduces your self confidence makes you feel so awful. You hate your voice. You hated the fact that your eyes are beady, like mine, or that you were twitching with a ring on your finger. Just watching once doesn't help it. In fact, it hurts. You have to go about this in an extraordinarily systematic way. Give your present eight. Ideally, have a family member friend colleague holding the camera. But even if it's just you in a hotel room or in your bedroom, recording yourself speaking, that's fine, too. You've got to record yourself, then you have to watch it. Then what you need is a clean sheet of paper. Put a line down the middle and write down everything you like. Write down everything you don't like about any aspect of style or substance. If you notice for example, you're doing this every three seconds, it's going to strike you as weird A nervous gesture. Make a note of that. However, if you think well, my speaking voice is pretty good. Or at least I'm not rushing. I like the fact that my head is moving. Give yourself praise. Everybody does something Well, in the sense that they're not making blunders other people make. Maybe you're not saying our, um give yourself credit for that, but systematically go through the whole presentation, right? Things you like, write things you don't like and then look at it. Then you got to give the speech again. This time it's clean sheet of paper. Look at it again. Did you play with your nose fewer times this If you made any progress whatsoever, write it down. So if you started off and the negatives were this high and the strength for this high, you want to do it again. So the negatives come down, the strengths go up do it again. Negatives come down. Strengths. Come up. Keep doing it as many times as it takes. Until you like what you see, that's the ultimate way of getting better again. People said, Well, I don't want to do that. T J tough. Let me ask you this. How often would you dictate a memo to an assistant or just to a voice recorder? Until someone send it out to all of our important clients? Send it to my teachers who were gonna grade me, Send it to the media. Send it to all our customers to all employees. Don't spell check it. Don't added it. Don't review it. Don't have legal. Look at it. Investors Just send it out as is. How often would you do that? My guess is never you'd be scared out of your mind to do that because of fear that it would be filled with theirs. You don't just dictate text and send it out. You look at it, you run it through spell check. You edit it, you refine it. You perhaps get feedback from other people. So by the time you've gone through three or 45 drafts, you can look at it and say, Well, this is fine. This conveys what I want. You're not nervous. You know, I think it's going to win a Pulitzer Prize for literature. But you're comfortable that this particular memo, whether it's a press release document to a client, conveys what you want in a clear, easy, understandable way with good grammar and good spelling. You hit send. You're not nervous at that point because you have a due diligence process for taking this rough draft, which you dictated into a final draft of what you're sending. We understand that instinctively when it comes to text communication, But when it comes to spoken communication, so many of us say, Well, here's the first draft in the last draft and just throw it out there to our audience. Well, folks, I gotta tell you, that's a horrible late of doing it, because the first draft of most things, where do they call it a rough trap. So if you are speaking in front of your intended audience and it's the first time you're actually giving this presentation, you're throwing your rough draft out. That audience will no wonder it's awful. No wonder it's rough. We don't expect anything else to be great in the first trap. Why would we expect the speech to be great? Now here's what's really happening. For most people, especially those in bigger corporations, is we think of this speech as entirely the power point presentation or the text so we may spend dozens of hours. We may spend 100 hours writing and rewriting and rewriting the text on the speech or the text in the bullet points on the power point. Guess what a complete, utter waste of time. This was actually helping you get prepared to give a great presentation. Certainly, if you want the whole speech written out, you do have to review it and spell check it for giving its people. If you are using power point with text and I don't recommend using text on Power Foot. But if you are well, certainly you need to get rid of typos and heirs. But for too many people in too many corporations, it becomes a crutch. I'll get around to rehearsing TJ on video, but we just got to make these final tweaks on these power points and before you know it, a week has gone by it's 1 a.m. The speeches at 8 a.m. And you're still redoing the parent points light. So what's happening is you've crowded out on lesser important activities. You crowded out what's really important the time to rehearse. At some point, you've got to say enough is enough with fussing with the power point or with the script, we now have to rehearse. Great speakers realize this Ronald Reagan owed is the great Communicator had a discipline with his speechwriting staff. Now he would work with his staff for months for a major speech like the State of the Union address, but he would then force them to give him the final draft a week before the speech was to be delivered. He would then spend three hours a night practicing out loud, reading the speech in the residency in the White House. Now that wasn't to memorize it because he was still going to use a teleprompter. He was doing that to build a comfort level, a relationship with the words, But then he would spend an entire day doing video, take rehearsal with the speech, the day of the speech, again and again and again, looking at it, figuring out what works, what doesn't work. How about this? Pause here about this thoughtful look down there. So it's not an accident. It's not something you're simply born with. It comes through practice and hard work, but it comes through a particular type of practice. If you didn't do any of the homework earlier and you didn't narrow your messages down to five and you didn't have stories, and you have just a really boring data dump where you can practice giving your speech again and again and again, it's still going to be an awful boring data dump. And if you practice without video, you might still be making the same mistakes again and again. For example, if I had been giving this entire course to you, but the entire time I've been doing this, I don't think you had really paid attention to anything else. You said, Wow, that guy's a complete fraud. He's talking about how to be comfortable is a speaker. He seems really nervous in his own skin. Now, if I didn't look at myself on video, how would I know that I'm doing that? You cannot know how you're coming across unless you watch yourself. The camera doesn't like your friends and family can say Hey, great speech. Good job. You're gonna noncombat Camera won't do that. The camera's gonna tell you exactly what you're doing. Now, this is what scares people. Sometimes they're afraid of the truth. They can't handle the truth. Guess what? Your audience is going to see the truth. People often say, Well, teaching. I don't want to look at myself. I hate looking at myself. Well, you look at yourself all the time in mere right. How many of you get up in the morning? You have a really important meaning to go to. Your boss is there. The board of directors is there, and you just get up and you don't look in a mirror. Wants you shave, get dressed, put on makeup and never look at a mere Well, I seriously doubt any of you do that. If you're like most people, you get up. You look in a mirror, you get out of the shower, you look into me or you shave or put on makeup. You look in here, you put on clothes. You're looking Amir. So by the time you walk out of your house or apartment when you're walking into your officer into that conference to give a speech you're no longer worried about, Is there jelly stains all over my mouth? Is there coffee stain on my shirt? You're not worried about that? You're not wondering about that because you already know how you look. You've looked in the mere you know how you're coming across now you might wish you look better thinner or something else, but at least you know that you're visually coming across the way you want to come across the best you can come across based on time and resource. Is that your because you looked in the mirror numerous times? It's the exact same thing with speaking. Although the mirror doesn't help with speaking the speeches, you talking the on leeway to really see what you're getting is by watching video. You have no excuse for doing begging you. I'm pleading with you. You've just completely wasted a lot of time. If you know, you should have been off watching an episode of Gilligan's Island or some other time waster . Rather than spend time in this public speaking course. If you're not willing to practice on video. It's absolutely the most important part of this process because you have a lifetime of experience watching speakers. You already know what's boring. You already know what you don't like. You already know what's distracting. So when you watch a video of yourself and you find yourself doing a boring data dump or going from one foot to the other for grabbing electorate like you're scared to death, it's gonna be obvious to you, and it's gonna motivate you to change, to improve yourself. Here's the other thing. It's gonna dio if you actually do what I've asked you to do, which is keep practicing on video until you can look at the video and say, Wow, that's a great speaker Persons interesting. The person seems confident. If I can speak like that person, I'll be a star in my industry. If you actually practice until you get to that point, something magical happens. At that point, it becomes impossible to be nervous about public speaking to be fearful, to be full of anxiety. The reason you're nervous if you are before a speech or a presentation is there is a part of you wondering I might be awful. I might be boring. I might look stupid. They might not understand. Well, guess what? All of those things could in fact be true. You won't know until you watch a video of yourself back to what I was talking about earlier . With the the analogy of the tax to the print information, you're probably not nervous or fearful before sending an email to your boss because you already know you got rid of the spelling errors. You get rid of the grammar errors. It makes sense. One of your colleagues proved it. You're not nervous about that? What if somebody asked you, You're comfortable dinner party and somebody asked you how you met your spouse or your significant other. Probably be hard for you to be nervous about that because you've said it many times. You're comfortable with it. It's almost impossible to get nervous if somebody asked you a question like that. If you already know how you're coming across, you know how you want to say it. It is exactly the same thing with speeches and presentations, even if you've never given the speech before to a live audience. If you keep practicing, it on video until you like it, it's going to just fill you with confidence. You have eliminated most of the problems that affect most speakers. Now, I could give you a 24 hour course and go through every single little detail. Don't play with your finger. Look, people in the eye for a full thought. I could go through all those little things. But you know what? You already know what you like and don't like, but you don't know how to apply it to your own speech until you watch on video. So rather than go on and on and on and on, I'd rather free up more time for you to practice your speech, watch it on video and to do it again and again and again. Now, some people have problems seeing anything they liked with their own presentation. So you may want to bring in a friend, a colleague, have them critique it, but always start off with a positive, ask them what they liked. What did you do? Well, because I've seen this countless times. Someone does 25 things, right, But they had some us and, um, and they just fixate on the ums and ahhs like it's the worst thing in the world, and they completely ignore all their strength. You don't want to do that. So sometimes it's helpful to bring in a partner family members, if you can avoid it. Don't because family members think they're helping the most by just telling you what's wrong. That's not what helps. When it comes to the video critique. You've got to spend equal time strengths. What's working? What's good to do, more off weaknesses, what to do, lesson constantly have to build the strengths. So before you go to the next lesson, please give your speech. Right now, you already have the outline. Did you have five messages and you have a story for each one or a proper visual? And now practice your speech on video. Keep doing it until you like it. 8. Course Conclusion: this concludes our course on how to give an effective informational speech. What I hope you really took away is the idea of It's not about what comes out of your mouth , or even if you have a great eye contact it's about Can you get people to actually understand and remember the ideas, the information you're trying to convince and the biggest problem most people have is they just try to convey way too much information. They're not using their judgment. So you're not gonna make that mistake. You're going to really use your judgment to figure out what the handful of ideas the information this audience really has to know and then spend your time making it more understandable, making it more memorable with examples with case studies and stories the most effective tool of all. If you do that and you actually practice on video and get to the point where you like what you see, you're gonna be in good shape. And if you really want to take it up a notch and just completely eliminate the chance of failure, you test your informational speech in advance on people. You find 34 colleagues who are representative of the audience. You'll be speaking to send them the video and see if they get the information you're after . If they get it, you are ready and you're going to succeed. If you're test audience doesn't get it well, it's time to make more changes to lift the hood up, get back into that speech and make it more memorable. Come up with more examples and better case studies. Keep doing it until you're satisfied with how you like it and how your sample audience likes that. Do that and you'll be great at giving informational speeches. Good luck. 9. Give and Get Feedback: If you really want a master, the skills were talking about today. If you truly want to be a world class communicator, then you're gonna have to get feedback. Ask your friends, family members, colleagues, other executives to rate how you're doing with every aspect of your presentation. I'm a big believer in this, and I don't just talk about it. I practice it, too, so I want your feedback. So what I would ask is, now that we're almost done with his course, take just a moment and go to the feedback portion of this course and write a review. No, I certainly hope you give me a five star review, but I want you to be honest, tell me what was valuable in this course and write it out and tell me where it can improve . Now I think I'm good. But one of the reasons I think I'm good is that I've always listened throughout my career to people who didn't like something about how I communicated, and I listened to it, and I tried to make adjustments to improve it. Tiny little improvements every time I speak. So I'm asking as a favor to me and for future students, so we can continue to make this course get better and better. Take just a moment to write a review in the official feedback section of this course.