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Getting Started with Twitter for Business

Sandra Vega, Marketing Manager at Twitter

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8 Videos (37m)
    • Introduction

      1:31
    • Twitter Profile Best Practices

      3:37
    • Grow & Engage With Your Followers

      5:25
    • What to Tweet as a Business

      12:25
    • When to Tweet: Timing & Frequency

      5:04
    • Measuring Success with Analytics

      6:07
    • Why Twitter?

      2:04
    • Conclusion

      0:55

About This Class

Using Twitter strategically can have exponential effects on your business – growing your customer base, amplifying your marketing reach, and building your brand in a way that truly impacts your bottom line.

Drawing from experiences with thousands of small business owners and entrepreneurs, Twitter’s Marketing Manager (and the voice of @TwitterBusiness), Sandra Vega, has just the class for you.

In this 35-minute class packed with strategy, tips, and insider data, you’ll learn:

  • How to get started – setting up an effective profile to represent your brand
  • How to grow your following and interact with customers online
  • What to Tweet – getting creative with your marketing content
  • When to Tweet – best practices around timing and frequency
  • Measuring your results to gauge what works best

If you’re a business owner or marketer looking to grow your brand and customer base through social media, this class is a perfect place to learn straight from the source.

202 of 205 students recommendSee All

Very informative! I just love bulleted lists. The only problem is that as of writing this, most of the links in the class resources are dead.

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Sandra Vega

Marketing Manager at Twitter

Sandra is a Marketing Manager at Twitter who helps small and medium-sized businesses in North and South America reach their business goals with Twitter. She is the voice behind @TwitterSmallBiz, which shares the latest Twitter tips and resources. Sandra graduated from Smith College with a B.A. in Sociology. Originally from Santa Barbara, CA, she now calls the Bay Area home.

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