Getting Started with Instagram Stories | Philip 'dm' Campbell | Skillshare

Getting Started with Instagram Stories

Philip 'dm' Campbell, Decentralised Your Life

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7 Lessons (17m)
    • 1. 1.0 - introduction

      2:02
    • 2. 1.1 - looking at the interface

      1:58
    • 3. 1.2 - getting into a routine

      3:59
    • 4. 1.3 - mobility issues to consider

      3:23
    • 5. 1.4 - stats and engagement

      3:39
    • 6. 1.5 - the roundup

      1:22
    • 7. 1.6 - share and review (...)

      0:12

About This Class

been used to taking photos and videos on instagram and now it's become something more? something else?!

yep, instagram stories has arrived (some saying it's a duplicate of snapchat) and we have something new to understand. i've never had an up to date smartphone so i'm a bit behind the scenes with technology when it comes to recording on the go with the new modern phones - i'm still rocking my ipad 2 mini retina and desperate need of an upgrade!

we take a look around the new feature and hopefully give you a few pointers about how you can intergrate it into your day to help you storytell what you are up to and to understand the 24hr format a little easier.

in this course. . ..

- looking around the interface using reflector 2 from my ipad
- getting into a routine - 24hr window before the content vanishes
- mobility issues to consider for recording structure for each day
- looking at stats and engagement and considerations there to increase it!

i recorded the screen from my ipad using a great application called reflector2 if your looking to make similar videos. it's a great app for the mac you should grab it and give it a go! :)

the opportunity to push content to an audience waiting for updates is huge here especially if you create content 'ahead of time' - thinking a process of having remote workers making dedicated portrait infographics or 'time sensitive' content to really add to the story making process.

don't forget to follow me and say hello! - instagram.com/philcampbell

Transcripts

1. 1.0 - introduction: this course is around 20 minutes. Okay, if you're brand new to instagram stories than this course, maybe for you I just wanted to do a short overview of what I think Instagram stories is good for. I did originally look at Snapchat and I didn't like the fact that I would have to learn another social media tool. I think that's one of the biggest problems is having multiple APs to use which one to use. And when do you use? It just becomes this laborious like linear opening of app store record content. So I'm quite excited for Instagram stories to be the similar kind of thing of Snapchat. But inside of Instagram with my existing audience I having there. So I'm gonna be looking around the interface off the stories using reflected to from my iPad, which is a great piece of software for the Mac. If you're looking to capture content from your IOS device, we're also gonna be talking about getting into root routine for 24 hour video what it entails because it is a little bit different than recording a video or making content because it disappears in 24 hours. If you're used to Snapchat. Then you probably don't need toe to know about this segment. But as somebody who's never used Snapchat for more than maybe a day or a few days, then you know, for me it's kind of a bit of a culture shock. Tohave content disappear So it's kind of content that you're willing to throw away or understanding to save that to your device for using later on and also the vertical perspective. Anybody who does video or video blogger You know, uploading that on a 16 9 Web when the Web is made for landscape rather than portrait. I can't stand portrait stuff in a 69 boxes just pointless to me. So I'm gonna be talking about getting into a routine 24 hour window before the content vanishes. Also going to talk about mobility issues because you're making more content so things to consider for recording structure each and every day. So power. Things like that also could be looking at stats and engagement and considerations there to maybe increase it. So let's jump into this 2. 1.1 - looking at the interface: So here it is running on my phone and you can see along the top ball there. You've got all the different people you swiped left to be able to record. This is me in the caravan, talking to myself. I posted that out. You can put text and things on the top of it. You can look at other people's stuff. You can swipe right to go to the next person. You can see the different people and what they're doing at the top. Very, very simple and easy to navigate. It's almost a clone exact clone of Snapchat, even though I haven't used Snapchat that much. The video pictures and titles and effects last for 24 hours. You can easily put text on various drawings on top of the things really got nickel. And like I said, I've never used this for a long period of time because I've got an iPad and we're on iPhones. I don't want to walk around with an iPad all day making these things, but the fact that it's inside an app that I regularly use is exciting to me because I want to do upgrade to a smartphone again. I probably would use the story's part of Instagram over using Snapchat, So it's a very simple interface. Like I said to the recordings, he stepped through the viewing and recordings by just doing swiping. You see here I've just create some text and scaled it up, and you can move it around screen as the way you want to put it. You can swipe down toe load the last 24 hours of your pics videos, Heiple, axes, whatever you've made to drop into your story. So if you imagine your stories of serious of blocks, be a video, be a picture and you build up that over the case 24 hours when 24 hours is rolled around the last, the 1st 1 falls away, and then the other bits are left until there's nothing left after 24 hours. Don't forget that if you want any of these videos or pictures that you take using instagram stories to save it to your device. Otherwise you will lose it. And it's gone forever, or at least gone forever until it's like found on some service of my animal of nowheresville. Because stuff the department tends to stay around forever, I found like it just magically appears somewhere. I found this other service somewhere 3. 1.2 - getting into a routine: all right. So storytelling, you know, getting your head into 24 hours at a time for presents. Quite an interesting format to me, because really, you need to have unengaged audience already tuned in to the fact that you are going to be doing something over the next 24 hours. Now, if you're kind of person who's going out a lot and using your phone law recording video about, it's a thing that you found or a picture of something that you thought was cool, then I think this will suit you easier. But for May, who want something a bit more structured, I like the idea of a story having elements off the before the middle of the after. I like to know that there's going to be an event on day. I will be covering 24 hours so I might be going to a festival and therefore letting everybody know by Twitter or Facebook that I'm gonna be going. Therefore, they know to look at the 24 hours it's gonna be gone in 24 hours. People who are in the instagram every single day they see at the top ball there that people have updated so they can scroll across and watch those things. But I kind of like the idea from an audience development perspective that you're gonna let them know that something's gonna be happening on this platform. So able to recall between your daily breaks and communicate after Sprint, I think what I was trying to get across here is that these are things that are easily that are easy to make, rather than sitting down and constructing a piece of video for YouTube kind of throwaway bits of media but still have a use on. They have a use for the people who were the audience at the time, so it's an in time kind of video. So instead of it being a prepared piece that goes on YouTube and it has, you know this longevity to it. It's a piece where it's maybe you have a break at 11 o'clock every day and it's you have a five minute break in a coffee and I've just done this and I fix this and it's really working, and I've made this or communicating after a sprint like you did two hours of work and enables you now to do another piece of work or, for instance, at the minute I've got a client on up work, which is 10 hours off work this week. And I'm excited about delivering on that because I could make a course out of what I deliver on that. So it's kind of showing the process behind the scenes because I don't think we do enough of that value exchange. Also, visual cues around your workspace progress, offbeat tips, tricks. I think these kind of things really work well. I saw somebody do a food block this week of each stage. You know, whisk the egg, put this bread in, put the various elements off the actual cooking phase. I think those kind of things weren't really well, you know, short, fast turnaround tips and tricks. If you're somebody used very hands on or you're a maker or you create our instagram stories is absolutely for you. You shouldn't go into this just thinking, Oh, now I need to spend more time doing this stuff. I don't know what the impact is, and I want you to have this conversation of what's the value of this? What's my engagement? But you can check the stats and engagement on each part of your story. So it might be just a picture or a video, and you can see if people taper off, which is quite interesting. But the engagement and the stats are also your opportunity to see the people who you don't normally know who's watching. Yes, you get the likes. But sometimes if people don't like it, just go past that. You don't know that they've interacted with it, worries with stories. You get to see more of an interaction and it gives you a baseline, then of people that you can contact and get in touch with and say, Hey, I noticed that in the last 20 stories that I did You watched every single one of them. We haven't connected for a while. What you working on? It just gives you the ability to get into a conversation with those people because you know they're engaging. You know they're watching Instagram stories is perfect for digital nomads, people on the road, people doing blogging, travel blog's you know there's no edit. You can just shoot that video, put a title on it, upload it, and off it goes on. I think the 24 hour thing makes it a bit more accessible for people who are not content creators or people who worry about well, you know, I want the audience to be good. I want this to be good and then you never do it. I really like the throwaway on unrestricted approach to creating content. I think it's a nice middle ground. 4. 1.3 - mobility issues to consider: now using your device every day to be making content. Obviously, there's a few changes to the way that your your device is gonna work. So if you're creating more daily, your device will need power more often. So don't forget to take those battery charges with you. You're going to be needing extra power on the road. One of the other things that I will say is you can do things like use assistive touch to do hands free recording. So on IOS on on Android, you can press a button to be able to record an assistive touch bottom. So if you click on the assistive touch button, bring up a display where if you hit that button, you'll be able to hands free, just record. Do a shot. So if you're doing selfies instead of standing there with your finger on it, because on instagram stories and those on Snapchat, you have to keep yet finger held down in the middle to be out of record. I really like the idea of assistive touch to be able to set that down, press the button and then just move away and on my hands free. I kind of like that really useful as well. For food bloggers consider things like the I rig on the road. Smart laugh that that will make your content sounds much better than usual. Improve the audio quality, adding in these extra devices and having the audio closer to you. One of the things about doing hands free stuff is that you know, you do get a lot of background noise, so do check out some of the additional pieces that you need. You can get just like a microphone that will go underneath your top on these battery powered again. It does add another level to the whole process of making stories. But if you really trying to use us as a driver toe, get more engagement to your project or your service, or just to hold a conversation with people virtually every single day, the better the quality. I don't just mean video, the better the sound quality them or engagement. Your stats will go up, so consider your week. You know if you can outsource some of the tall graphics, the infographic work to somebody and they can send them to you via Dropbox. You could wake up every day and have a Siri's off different images that map out your day might be able to have something to start your day. 11 oclock. Lunchtime afternoon. Early evening. Night time. If you have a designer who could make you these in tall info graphics, having them send you them for each of your days, If they've got a calendar of where you're gonna be, what eventually gonna be out, they can make custom work for you that they can. You can then drop in from your camera, roll into your stories throughout the day is going up your identity and branding level. People going to see that you've put that extra work in there but also is relevancy. Maybe you're going there to do a a talking engagement. Or maybe you're on a panel at a conference. People who are not following you but all of us and start following on is the Gramps is concede these stories and they concede the level of professionalism that you're obviously putting in to maintain your stories. They might be potential customers that you could do that work for them, obviously making content all day long, it's gonna drain your battery. You're gonna be constantly charging that phone might be even good if you're really into this to have a backup phone. But phones like the one plus three that's just come out, they now have a smart, fast charge on it, so you can fast charge that phone to 80% within 30 minutes. So maybe having a backup phone, the charge of devices are good to a certain point. But obviously you still need time for them to charge back up. Video does take a massive demand on the battery, having a backup device having a device that you get into a rhythm off, making sure it's on charge. In between the recording periods, we'll make sure that your phone lasts more than just 3/4 of a day. 5. 1.4 - stats and engagement: So the stats and engagement, then I think it's important to talk about that. Is there anybody out there? Do not just talk to anybody in the hope that people are going to engage with you. Use other platforms. If instagram stories is not gonna work out for you because you don't see engagement on it, maybe YouTube will. Maybe Twitter will meet. Maybe actually, going dedicated onto Snapchat will because of the sheer audience there, maybe periscope. Is that a better place for you to be? Don't just follow whatever is the coolest app of the moment. Instagram stories is great. They seem to have kind of ripped off. Snapchat bolted in this or the bit. But don't focus on the platform. Focus on the audience. That's Dave. There's no audience there. Move your whole idea, your your project to another platform. Make sure you're checking this. That's an engagement on a daily basis to make sure it's worth doing. Who are your regular viewers? Have you ever asked them why they engage all that people that you've met other people that are interested in your work? Although interest in your approach on life why do people engage is one of the golden old things that I still struggle with to find out why people watch what you're doing. Is it just that they're nosy or they're interesting? The your style of approach is Do they, you know, secretly have some kind of like they appreciate your work for a certain reason. Think it's good to know who's watching and contact them and and find out what you could do for them or you know what they can do for you? Maybe there's some kind of dual ground there that you can work on. Maybe you'll find your co host for a podcast show out of it or something similar. Do you watch their content now? This is This is an interesting one from stats. How many of those people do you actually watch back? And if you're not, will you start watching them? Now that you know they engage with you, how do you know each other? How do you know each other? Is it from work? Is it from personal interaction? Is it something that they've done or something that they said? Or a block piece I think is interesting to drill that stuff down because there That's the stuff where you can find your value, the value that you give back to other people, and the reason why certain people engage on your content and other people won't. You almost also stripped down the amount of following and follow followers that you have on each platform. If you know people are not watching completely, there's no point in following them back. If you've got an audience that you're definitely talking to, then they're kind of a mobilized group of people who actually want to engage rather than just sit on the sidelines and watch. One of the interesting metrics I've seen is seeing where the drop off point is that people watch the first video on the second video and then go by the third video. Or did they watch one on before they skip through it? Which bit did they watch more than others? I think that's a really interesting metric, and I think that helps you in the story content producing side if you know what things people like more than the other stuff. So maybe those infographics I was talking about in previous slide. If they're not working like you expect, maybe you can scrap them earlier than spending three or six months money or time trying to get it to work. If people have no interest in that, don't like it that appreciate it, don't file it useful, then you can you can scrap it, so please make sure that you're checking your stats in your data. What do what do people watch and why? I also think another thing that you need to start considering what you start tracking the engagement. Start tracking who those people are that are interested in. What you do is to start to move them into different areas off your engagement cycle. Now I don't want just talk about people as engagement and clients and potential customers officers. Some of these people are friends and family, and it's not about just working with them or having this big massive following. You know, I want you to start considering the ones that maybe business people or brands looking for people to be a brand Africa being held to find out if they're constantly watching your work because they're saying if you're a good fit for their business, moving them into an email list at some point to onboard them for the project that you might not be posting all talking about on instagram stories 6. 1.5 - the roundup: So the roundup that giving you the confidence hopefully to give Instagram stories ago now that you understand how to use the interface. Like I said, it's super super easy slipping, swiping left brings up the video. You can just go straight in their swiping down. You can add a picture literally. You can't break it, so have a play around with it pointed out some processes and considerations when you're recording daily in terms of power on things that you can set on your device to speed up some of those things, please share and retweet this course. If you think this is gonna help somebody, I know there's a lot of people especially know that Instagram Stories and other other companies like this are looking to get your average daily. Users start making more content because the platform needs to generate content for people to engage with it. It's a self fulfilling prophecy of Ah, startup. Is that you know, increased daily views, increased engagement, more eyeballs on one platform over another platform. That platform gets more more market share. So do test it. Do you ever play around with it? I think that instagram stories is gonna be big in the Snapchat. Do you share my link with your friends and tell them about the three months? Access for 99 cents? 68 pence for three months is absolutely super cheap. One euro ₹66 If you're in India, Thanks for watching today. I'll catch it resumed by 7. 1.6 - share and review (...): while I have you enjoyed the course, Please share and review the course. It really does. Help me out. Click on the triple dot button. Leave a review shared with Twitter and Facebook. I'll catch up with you.