Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
14 Videos (1h 11m)
    • Introduction

      1:34
    • Your Assignment

      0:52
    • Email Marketing Overview

      5:36
    • What is the goal?

      2:40
    • What content do I include?

      2:42
    • What types of email should I send?

      2:48
    • How often should I send?

      2:06
    • What are examples of great campaigns?

      4:33
    • Campaign Creation: Build a Subscriber List

      5:40
    • Campaign Creation: Segment Subscribers

      10:15
    • Campaign Creation: Write

      5:54
    • Campaign Creation: Design

      13:31
    • Campaign Creation: Test, Send, Analyze

      8:21
    • Common Pitfalls and Final Thoughts

      4:01

About This Class

Join MailChimp's Allyson Van Houten and learn how to craft an email marketing strategy that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.

Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit "send"? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.

Whether you're kicking off a new campaign or looking to revamp your strategy, the lessons you'll learn will be universal to all small business email marketing.

MailChimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.

1,252 of 1,284 students recommendSee All

The teacher is very organised and clear about the email marketing information she is going to teach. Very easy to learn and understand the key elements! Highly recommended.
Outstanding content ! Philippe
This class is informative. The teacher is as clear and concise as she is teaching you to be. I took pages and pages of notes, and the time flew by. I wish all the Skillshare classes had this level of organization and valuble information!

29,939

Students

102

Projects

Allyson Van Houten

Product Marketing Manager, MailChimp

Allyson is the Product Marketing Lead at MailChimp, an email marketing service provider founded in 2001. MailChimp has 12 million users that collectively send over a billion emails every day.

Allyson works closely with MailChimp's user experience (UX) research team, strategic partners, and product team to create better expereiences for their customers.

Allyson lives in Atlanta.