Getting Started with Email Marketing | Learn with Mailchimp

Allyson Van Houten, Sr. Marketing Manager, Mailchimp

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14 Lessons (1h 11m)
    • 1. Introduction

      1:34
    • 2. Your Assignment

      0:52
    • 3. Email Marketing Overview

      5:36
    • 4. What is the goal?

      2:40
    • 5. What content do I include?

      2:42
    • 6. What types of email should I send?

      2:48
    • 7. How often should I send?

      2:06
    • 8. What are examples of great campaigns?

      4:33
    • 9. Campaign Creation: Build a Subscriber List

      5:40
    • 10. Campaign Creation: Segment Subscribers

      10:15
    • 11. Campaign Creation: Write

      5:54
    • 12. Campaign Creation: Design

      13:31
    • 13. Campaign Creation: Test, Send, Analyze

      8:21
    • 14. Common Pitfalls and Final Thoughts

      4:01
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