Getting Started with Email Marketing | Learn with MailChimp

Allyson Van Houten, Product Marketing Manager, MailChimp

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14 Videos (1h 11m)
    • Introduction

    • Your Assignment

    • Email Marketing Overview

    • What is the goal?

    • What content do I include?

    • What types of email should I send?

    • How often should I send?

    • What are examples of great campaigns?

    • Campaign Creation: Build a Subscriber List

    • Campaign Creation: Segment Subscribers

    • Campaign Creation: Write

    • Campaign Creation: Design

    • Campaign Creation: Test, Send, Analyze

    • Common Pitfalls and Final Thoughts


About This Class

Join MailChimp's Allyson Van Houten and learn how to craft an email marketing strategy that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.

Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit "send"? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.

Whether you're kicking off a new campaign or looking to revamp your strategy, the lessons you'll learn will be universal to all small business email marketing.

MailChimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.

1,297 of 1,328 students recommendSee All

Wonderful class! Allyson captures the process in a very simple manner. I dislike email marketing personally, but professionally it has its place in business and a very important one and I really like how Allyson covered all so well.
Very clear. Lots of info. Learned a lot from this class. Definitely following this teacher.
Elvira Gutierrez

Business Owner Photographer

Really great overview about newsletters!





Allyson Van Houten

Product Marketing Manager, MailChimp

Allyson is the Product Marketing Lead at MailChimp, an email marketing service provider founded in 2001. MailChimp has 12 million users that collectively send over a billion emails every day.

Allyson works closely with MailChimp's user experience (UX) research team, strategic partners, and product team to create better expereiences for their customers.

Allyson lives in Atlanta.

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