Getting Started with Email Marketing | Learn with MailChimp

Allyson Van Houten, Product Marketing Manager, MailChimp

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14 Videos (1h 11m)
    • Introduction

      1:34
    • Your Assignment

      0:52
    • Email Marketing Overview

      5:36
    • What is the goal?

      2:40
    • What content do I include?

      2:42
    • What types of email should I send?

      2:48
    • How often should I send?

      2:06
    • What are examples of great campaigns?

      4:33
    • Campaign Creation: Build a Subscriber List

      5:40
    • Campaign Creation: Segment Subscribers

      10:15
    • Campaign Creation: Write

      5:54
    • Campaign Creation: Design

      13:31
    • Campaign Creation: Test, Send, Analyze

      8:21
    • Common Pitfalls and Final Thoughts

      4:01

1,299 of 1,330 students recommendSee All

Really insightful and informative.
Concise and very helpful!
Wonderful class! Allyson captures the process in a very simple manner. I dislike email marketing personally, but professionally it has its place in business and a very important one and I really like how Allyson covered all so well.

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Allyson Van Houten

Product Marketing Manager, MailChimp

Allyson is the Product Marketing Lead at MailChimp, an email marketing service provider founded in 2001. MailChimp has 12 million users that collectively send over a billion emails every day.

Allyson works closely with MailChimp's user experience (UX) research team, strategic partners, and product team to create better expereiences for their customers.

Allyson lives in Atlanta.

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