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Getting Started with Email Marketing | Learn with MailChimp

Allyson Van Houten, Sr. Marketing Manager, MailChimp

14 Videos (1h 11m)

- Introduction
  
  1:34
- Your Assignment
  
  0:52
- Email Marketing Overview
  
  5:36
- What is the goal?
  
  2:40
- What content do I include?
  
  2:42
- What types of email should I send?
  
  2:48
- How often should I send?
  
  2:06
- What are examples of great campaigns?
  
  4:33
- Campaign Creation: Build a Subscriber List
  
  5:40
- Campaign Creation: Segment Subscribers
  
  10:15
- Campaign Creation: Write
  
  5:54
- Campaign Creation: Design
  
  13:31
- Campaign Creation: Test, Send, Analyze
  
  8:21
- Common Pitfalls and Final Thoughts
  
  4:01

215 students are watching this class