Getting Started With Video Marketing | Brian Cliette | Skillshare
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    • 1. Videomarketing

      15:26

About This Class

Become a Video Marketing genius with the simplest  video marketing course on skillshare.com . Video marketing is one of the most powerful ways to advertise and market on the web.

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Transcripts

1. Videomarketing: Brian Quiet here and wanted to create a short course on online video marketing our video marketing. It's gonna kind of provide you with the overview a video marketing potential, video marketing as well as some tools for leveraging video as a digital marketing channel, some pros and cons of video marketing. And then it's always I'll finish up with a wrap up on video marketing. So what exactly is video? Mark? Name and video marketing is exactly what I'm doing right now recording a video. I'm educating you on the topic of video marketing. Um, others leverage video for entertainment. So it's just about leveraging the power of video for your marketing purposes. Okay, so this could be to educate you, to inform you, to scare you, to entertain you, Um, all with a marketing undertone. OK, so you know you have some video is great content, and you really asked in value to the Persons Live. And so some questions that may have around a certain subject and then at the end of videos of hay. For additional information, contact me X one z. This is leveraging video for marketing purpose. So that's pretty much what video marketing is Is this leveraging video for marketing? Are having some type of marketing advertisement, creating some type of many commercially promote your products, go to services in video format and put that on your landing page. That'll be referred to as a sales video again a certain type of video marketing, but more so than kind of marketing, relaying information, trying to convey someone to buy something OK, so different types of video marketing. So how to get started with video marketing? The first step in getting started video marketing? Because that you need the ability to create video and a lot of people very, very, very intimidated even myself with the idea off video. Now I'm doing a screen cast video actually recording my screen. But a lot of people do what they call the floating head where they just get in front of a camera, and that is kind of talk. The idea of this was so, so intimidating for me for many years. It's only probably the past two years I started recording video, especially started recording live video, but it's something I've been wanting to do for over 10 years, so it's taking me many years to get comfortable with in front of the camera recording myself. And I think this is something that keeps a lot of people from fully leveraging video marking. Um, but screen cast videos of videos and doing right now for you is a happy medium. So this allows people that don't wanna have their face on the video and have people all over the world look at them on video. This allows them to do a little quick video. So the major step in getting started video marketing is to get over the fear that you may have. If you have a fear of making video and to whip out your smartphone. OK, so most people don't need any complicated pieces of equipment. You don't need any HD camera to your laptop, any of that stuff against. Whip out your smart phone and start recording hit the record button. That's the fastest way to really get started with video marketing. Most people 58% people that own phones have smart phones. Monster. Not everyone has a smartphone if you do not have a smartphone, uh, assuming leap. Assuming Lee, you have a laptop so the laptop problem comes out with some type of video camera, you could just hit the record button and start recording. Also outside of capturing video. Many Thea Bility to edit video because you might want to edit the quality of video are as some fancy graphics to your video on the fast your thing to increase the perceived quality of video. And then you need some way of this loading your video online. Most people just simply uploaded to vimeo dot com. V i m e o dot com are to youtube dot com. YouTube is a nice platform for a lot of people uploading video. There's also Facebook live. We can do some live video. Amazon also has video hosting service now, so there's Amazon video, this Facebook video. Facebook live. There's Google hangouts. We constrain your video directly to your Google plus account into your YouTube account, and obviously there's ah, YouTube. We can record your video, uploaded the recorded video to YouTube again, place to host your video Once your videos uploaded online, you can then dictate how you shared by embedding the video of sharing the link as you so choose. So the quickest way to get started Video marketing is too coarse and video final way of editing and video uploaded video online and then doing some market with the video, having some type of call to action it in the year. Video Having some annotations. Were you trying to get a click through to a particular video? So a lot of different options there for marketing. But the first step in getting started with high quality video marketing is to record high quality new video. So what are some of the tools off video marketing? Basically, the basic tools that you need a camera of some type. Um, from your smartphone to your I have a Mac book pro. My MacBook Pro comes with a camera. I could record video fair. You can also have a webcam. Also have a Web camera that I use have a logic. A TV camera that are also used for recording video. Sometimes eso Those are the major tools for recording video, and then, if you want to do screen capture, you can use screen flow. For the Mac, which is a very popular tool, I can use screen cast O Matic, which I'm using a recording on right now. That's a $19 a tool pay $19 a month for access to that particular tool. Again, it allows me to record my screen into screen cast videos that I upload to different websites. So really cool tool there. And then, obviously, depending upon the level of, um, video marketing that you want to do, you may need to be able to edit video as well. Eso you need some type of video editing tool and they pin in a point. If you have a PCR Matt that were various faras the type of you have Windows movie maker um , on the PC, which is a told and I'm pretty familiar with, then you have, ah, couple of tools on the Mac that you can use as well for editing your video. For example, we have I movie that is a free tool that comes with the Mac books. So what are the pros and cons of video marketing? The pros or that video has higher perceived value than e book videos. Also shared more on social media than block Post are, for example, so you can do some blogging, awesome blogging videos. Those are probably gonna get great attraction on social media have a greater chance of going viral. You rarely hear about a block post going viral, right, But you always hear about a video going viral. Everything from a singing dog toe a crying cat to a break dancing monkey to a monkey arrives on the back of a peak backwards. All these things a viral video, right? You never hear about article going viral. Percy may see photos going viral, but typically videos and what goes viral the fastest? Because a lot of people have smartphones able to digest and see that content on the Gulf. So one of the prose is that is highly shareable. So has a huge, greater perceived value. It's easier produce. Some people are not good writers. Some people don't want to whip out and right all the time. What it's make, the quicker that is, cut on the camera and start recording eso. That's one of the pros, one of the cons that it does take a little certain level of confidence to get in front of a camera, record yourself and not worry that your voice sounds funny that you look funny. You smell for that. People can't tell how you smell in the video, but people can see how you look and people do. We hear your voice, so that may be intimidated. So that could be one of the cons. Also, one of the cons is it does take time for rendering videos. You may need a certain quality laptop to do that, but again, that's not really a big excuse, especially a smartphone. Our I pad of some type. You record just much content on those as you can with any camera hooked up to your laptop. Eso not too many cons aside from come overcome the fear just doing it, not making excuses and not worrying about the troll. So people are gonna know. Make some weird comments on videos that you create. People wanna make weird comments on courses that you create. I get negative reviews to get positive comments, to get positive, to use that getting negative comments Is this all part of the game? Any time you are artists and you create, you put out to the world, Now everyone's going to receive what you do, our value, what you do. So those are some of the cons, but mainly just mindset. Things as far as technical our marketability videos one of the greatest mechanisms for really driving traffic and really gone in attention. When people come to a website, people come to a block post and they see video that typically stay on the page a lot longer . They typically listen Ah lot Mawr to what's going on in that particular page also helps with the Sulu technology CEOs, foreign bounce rates and things like that video. All in all, is a great medium with a lot of great potential. I think very few people really tap into the full power of video, and I'll share store with you. I was in Atlanta earlier this year, gets around eight pro 10 in a conference, and there was a gentleman there named Mike Stewart, who's done a ton of courses on this video marketing. He's telling me about a client of his in Atlanta lawyer on the does about $2 million off business per year, and the only advertising this lorry does is video. So this video this lawyer has recorded to date 2000 different videos is answering common questions around the type of law that he practices and those videos have snowball, and he has huge YouTube channel and it gets he does $2 million. A guy has become a millionaire off of video. So very few small business owners really tapping into the full potential of video marketing . But when you do, you do realize the full power off video can be very profitable, very beneficial to your branding into your business advice and tips on video marketing. Um, like any medium like any Ah, anything that you do in life, it's going to take practice. Okay, so practices not make perfect practice makes better. So you gotta continually practice a czar. Always stress. And a lot of my videos you need to be consistent. So if you are dedicating yourself to creating video, make sure you're doing on a consistent basis, Um, and make sure that you're having fun. You know, for me, created videos to be a very stressful things. All man, how my voice sounds and more from a voice squeaks. And I said, I said like, you know, this is not good Memory start, Let me restart memory start. So then I mean, I have our and haven't produced anything que just being overly critical for myself. So one tip is just to get started. Second tip is to just get started. Third tip is to be consistent, so be consistent once you start producing video, okay, On the fourth too, is to, ah be patient with yourself and be patient with yourself. Once you get these things down and come very comfortable, video is nothing for you to hit the record camera, to get in front of the camera and to talk for hours, even if you have something that you're very passionate about, something that you want to teach people about. So a lot of opportunity here. I'm a Sfar as personal branding a lot of opportunities for us producing great content for social media as well as getting the nice following for your for your brand. So a lot of upside here, but major tips is again just like the pros and cons. It's around mindset, just doing it, doing it well and doing it on a consistent basis. So for video mark and wrap up, as you see, I haven't shared too many cons as faras video markings concern 11 online video to sell products and services. Actually, video does help with your conversion rate. If you have an e commerce store, for example, you creates in video. We review each of products. They have videos on how to use those products. That's very powerful. Andi. It will help with your conversion. Res will help people want to buy your product even more. Then just having a a word description or just having a photo of how to do something videos a lot more powerful. A lot of people are visual learners and so much videos consumed on the day to day basis that it's nothing for someone to watch a quick video on the product page vs Reader description. People a lot more prefer advance, and they would to read word for word everything you have in a proper description. So working on product videos product how to videos for your products helps from everything from e commerce. Then, if you want to be to be setting, you know, having some training videos, where your training your clients on your particular service and how it makes them safe time , extend like rock stars of when the boss helps them get a promotion, and this also will help with your conversion rates as well, because not a lot of people are leveraging the power off video. So hopefully you now have a good idea about online video marketing what it is, what it's not and hopefully have some kind of mindset tidbits or really getting started and leveraging video for the potential that it has and that it presents to you as a online marketer. As always, we have any additional questions on video marking. Feel free to reach out to me. Brian Quiet, I'm on Twitter on Facebook are posted question on the discussion board and I will promptly reply with the answer again, Thanks for joining me in the short video on video marketing. I look forward into you, joining me for other videos soon into that time walking ease and walk in peace.