Getting Noticed-Marketing You, Your Brand (or whatever you're selling)

Susan Palmquist, Author, Dream Inspirer and Writing Guru

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15 Lessons (39m)
    • 1. Introduction

    • 2. Have a Plan

    • 3. Media Tool Kit

    • 4. What's a News Release?

    • 5. The Role of an Editor

    • 6. Write a Great News Release

    • 7. The Super Good News Release

    • 8. Don't Make Them Say No

    • 9. Backgrounder and Photos

    • 10. Story Ideas

    • 11. Pitching to Your Local Media

    • 12. Make A Good Story Great

    • 13. Dos and Don'ts of Being Interviewed

    • 14. Other Great Places to Get Noticed

    • 15. Wrap Up and Thank You


About This Class

We live in a world that seems to get more competitive each day. Whether you’re a solo entrepreneur about to launch your own business, a person who’s decided to open a store on Etsy, or an author trying your hand at self-publishing, it’s a crowded marketplace. We’re all constantly struggling to claim our 15 minutes of fame and some days it seems like an uphill battle.

I speak from experience when I say I know just how tough it is to get a journalist to interview you, people to read your blog, or just have an editor decide to run a news release all about your new venture.

Before I became an author, I worked in public relations and then spent three years as a publicist for a publishing company. Public relations (PR), wasn’t my first career choice so I’ve had no formal training but was forced to learn on the job. I literally jumped in at the deep end and made terrible mistakes but gradually figured out what worked and what didn’t. Most of my clients were in the non-profit sector which meant I had a small budget but people still expected results.

In this class, I'll share with you things I learned along the way and simple things you can do to get noticed. 

You’ll learn how to write an attention grabbing news release, how to pitch a story to the media, and how to prepare yourself for an interview whether it be online or on TV. I even share with you what I call journalists’ pet peeves so you can learn how to make their job easy and therefore increase your odds of them contacting you again.