Getting Noticed-Marketing You, Your Brand (or whatever you're selling) | Susan Palmquist | Skillshare

Getting Noticed-Marketing You, Your Brand (or whatever you're selling)

Susan Palmquist, Author, Dream Inspirer and Writing Guru

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15 Lessons (39m)
    • 1. Introduction

      1:27
    • 2. Have a Plan

      1:42
    • 3. Media Tool Kit

      2:06
    • 4. What's a News Release?

      1:26
    • 5. The Role of an Editor

      2:37
    • 6. Write a Great News Release

      3:55
    • 7. The Super Good News Release

      3:39
    • 8. Don't Make Them Say No

      2:20
    • 9. Backgrounder and Photos

      2:42
    • 10. Story Ideas

      1:23
    • 11. Pitching to Your Local Media

      2:36
    • 12. Make A Good Story Great

      2:13
    • 13. Dos and Don'ts of Being Interviewed

      4:29
    • 14. Other Great Places to Get Noticed

      4:16
    • 15. Wrap Up and Thank You

      2:03

About This Class

We live in a world that seems to get more competitive each day. Whether you’re a solo entrepreneur about to launch your own business, a person who’s decided to open a store on Etsy, or an author trying your hand at self-publishing, it’s a crowded marketplace. We’re all constantly struggling to claim our 15 minutes of fame and some days it seems like an uphill battle.

I speak from experience when I say I know just how tough it is to get a journalist to interview you, people to read your blog, or just have an editor decide to run a news release all about your new venture.

Before I became an author, I worked in public relations and then spent three years as a publicist for a publishing company. Public relations (PR), wasn’t my first career choice so I’ve had no formal training but was forced to learn on the job. I literally jumped in at the deep end and made terrible mistakes but gradually figured out what worked and what didn’t. Most of my clients were in the non-profit sector which meant I had a small budget but people still expected results.

In this class, I'll share with you things I learned along the way and simple things you can do to get noticed. 

You’ll learn how to write an attention grabbing news release, how to pitch a story to the media, and how to prepare yourself for an interview whether it be online or on TV. I even share with you what I call journalists’ pet peeves so you can learn how to make their job easy and therefore increase your odds of them contacting you again.

 

Transcripts

1. Introduction: Hello, my name? Susan Palmquist. And welcome to another one of my skill share courses. This one is called getting noticed. Simple ways to market you, your brand or whatever you're selling. Before I became a freelance writer and also I worked in public relations, and I found way simple ways that you can get noticed. You don't have to spend a lot of money. It's really important in today's over competitive world. Maybe you're competing with other people. Maybe you're selling jewelry on Etsy. Maybe you have an E book that you want to get noticed. Maybe you're even taking a class here on skill share that you want people to know about. And so I put together this Ah, quick course that I hope you'll find helpful. And in it you'll find ways to put together a media kid. How to write a press release, White press releases, don't get used or even read, and I'll address the those issues and how you can correct them, know when to follow up with the media, perfecting your interviews with the media, actually pitching ideas to the media, learn what makes a good news story on easy ways you can get your name out to the masses, so I'll hope you'll join me on this course and I'll see you in the next lesson. 2. Have a Plan: Hello, and thank you very much for taking this class. Our first step is to have a plan, just like everything else you do in life or business. Your marketing strategy needs a plan to festival. Take a sheet of paper or open a word document. And I want you to write down what you actually want to achieve. For example, maybe you've just landed a big climb and you want to tell the world about it. Maybe you've just launched a new makeup line and you're just about to sell it on Amazon and you'd like to get noticed. So write that down. And then as we go through the other ideas, maybe you can kind of sketch in which one do you think will work for you? Maybe it's sending out and use release or some of the other ideas I'm going to give you right at the end of this class. And next, I want you to imagine that you've just met a complete stranger. He or she asked you to tell him about you, your business or your product. Can you do it in a few sentences? You might think that all this is strange. Why do I have to do it in such a short amount of time when you're pitching the media or you're introducing yourself the people that you want to buy your product, take your class wherever they only have a short amount of time. Sometimes you do, too. So the more concise you can get, what you do or your products about, the better for you. And in the next lesson, I'm going to tell you all about what goes into a media toolkit, which is the best thing that anyone can have, so I'll see you there. 3. Media Tool Kit: Now we get to one of my favorite things putting together a media talk it. When I worked in public relations, this was one of my favorite things to put together for my clients, and I'll just go through each item and I'm going to talk about them separately. In some of the upcoming lessons, The first thing is a business card. Some people say we don't need physical business cards in today's world, but I still think we do because it's it's easy to give out to people. Maybe you meet them in the supermarket. Maybe you go to a networking group, and I think it's still nice to have something physical toe hand to people that tells them about you. And maybe they can visit your website and starts a whole new way of marketing yourself. So I think it's still an important element tohave. The next thing you need is the news release on. We're really going to go into detail about this in the upcoming lessons. The next thing is called a backgrounder on. I won't go into too much detail about it now, but I will in a later lesson Ah, photo or photos that could be of you all your product. Maybe someone using your product story ideas. Ah, away to kind of tempt the media or a journalist writes something about you. Next would be sample questions once again. Sometimes the media are very busy on the easier you can make their life for them. They're like you more so, putting together some sample questions For them to ask you is really a good idea. Research information about your product services or even yourself. And if you have any previous coverings of new stories about you, don't panic if you don't because they're always around that and I'll be telling you about that in later lessons. So next I'll beginning into the topic off news releases, so I'll see you there. 4. What's a News Release?: Hello. I'm welcome back on. Before we get into the actual nitty gritty off writing and use release, I thought I'd give you a little bit of background about it. Sometimes they're called press releases S. So don't worry if you hear that instead of news release, that basically the same thing on all the news really says it's information that can be about a person, organization, business product, or even something that's going to happen happen recently. Like an event on 80% of the stories you read are in the newspaper. Or maybe hear on the radio, see on the TV or even on the Internet. 80% of those stories actually originate from unusually, so you can see how important it is. Toe learn the skill kind of tweak Aktham so they really eye catching. And that's what we'll be talking about in upcoming lessons Now. Editors received tons of news releases each day. Andan fortune. The bigger the publication, the more news releases they receive, which translates into more competition for you. But don't panic because there are lots of ways that you can make your stand out, and that's what we're going Teoh talk about in the upcoming lesson. So I'll see you there 5. The Role of an Editor: Hello. I'm welcome back. And in this lesson, I'm going to talk about the role of the editor because he or she is really the gatekeeper in getting your news, release out to the public and information about you or your product. When an editor receives a news release, Hey, or she can do one of four things with it. Use it as is, which is what we're aiming for short mint and then run it, which is okay. And we usually accept that in the public relations. Or they can turn it into a story, which is a really good thing because you get some kind of free advertising and you get a reporter, write a story about you interview you. So once again, another good thing, or and this is what we never want them to do is reached for the garbage can and toss it. And unfortunately, a lot of news releases do end up in the garbage can on If an editor does run just a few lines of your release. Be very grateful because very few people can actually achieve that one. Last thing I want to dio cover is no news is sometimes good news editor. Very seldom. I'll call you up and say, Hey, look, I've received your news release. I'm going to run it on DA, you know, let you know they usually don't do that. Avery busy. And so you've got to always be searching through the media that you've say, like you've approached the newspaper when I worked in public relations are usedto have actual what they call a clipping service. But when we did away with that, we were kind of on a tight budget, and we did away with our clipping service. I used to go through all the magazines and newspapers that I knew I had pitched news releases two or story ideas just to check that they had run. Some think that I pitched to them, and often times they did, and we would have missed that had I know I've been doing that so kind of even use that in your plan that I told you about in less than one. Maybe you can write a with the media that you're going Teoh approach, and if you had any success and then you'll know next time that these were more receptive than others and it's a good way to kind of keep track off what you've done, what works and what doesn't. Okay. And the next one, I'm going to tell you all about how to write the best news release you can, so I'll see you there. 6. Write a Great News Release: Hello and welcome back. And I thought we'd start with the actual lad of the news release you can put at the top of the paper. Maybe news Release on, then a logo if you have one. Next is your contact information. Put your name on. Make sure it's someone who can answer questions and doesn't have to say the words. I'll get back to you because journalists actually hate that on. So it's someone that should be able to onto their questions straight away and put on there for immediate release. I don't suppose you will ever be getting into the point where it's something in the future , so just put immediate release and then the date that you're launching your product or class or whatever and kill day they usually put that on. If it's, um, you're promoting an event and if it would be a waste of time to run it after that event, usually put the date that you want them to, actually what they call Kill the News release the headline on. In my opinion, it's the most important part of the release because sometimes it's the only thing that an editor looks at and makes a decision about, so it might be the one shot you have of getting their attention. So, Mike, it catchy and kind of like, Hey, I want to read more. So spend more time on the headline than anything else on in the first paragraph. Usually you start where the news release originated from. That's like your town, your state, and the first paragraph is important because it should stand alone. If they don't read anything else, they should have all the information they need in that first paragraph, and this is kind of old school public relations. But they used to say that in that first paragraph, you should have the five W's and sometimes an H on. That's the Who, the what the when the why the where and the how on you should have all the information in there so they can quickly Scania unusually see if they want to use it. See if they want to hand it to a journalist to write a story about you, so make it as concise and no long winded sentences. No rambling, just everything in that one paragraph and only use the second paragraph. If you can't get everything in that first paragraph, but I encourage you to try and put everything in the 1st 1 on the 3rd 1 I know a lot of people do use 1/3 paragraph in a news release, but usually they don't take any information from that. So, as I said, make that 1st 1 count and, um, the tagline always think of this is kind of like your your business. Ah, tagline. What? Your business is about what you're selling. And so spend some time thinking about that, and we will be going through some of some of these in later lessons. So don't panic right now. On at the end, you can put like Dash 30 dash. Then they know it's the end of the news release, and I always put at the bottom off the news releases. I used to write photo and interview opportunities available. They know that, but it's just a kind of a way of rounding things up and letting them know, you know, you know your job and you mean business about getting information about your business or you to the public. So that's basically it. And the next lesson we're gonna get really down to the nitty gritty off, writing you unusually so I'll see you there 7. The Super Good News Release: Hello. I'm welcome back on. We're going to talk about what I call the super good news release at the first thing that the super good news release has is. And I mentioned this in the previous lesson is that catchy headline. Spend more time on the headline than anything else and maybe get some feedback. Read it to a few people at work or school or whatever your group of friends and see what they think. What's what's their feedback? How do they react when they hear that headline? Would they want to read more about the thing you're telling them about? If they don't and maybe brainstorm, try and think of ways you can tweak it to make it more kind of people friendly. What would draw someone in what would make you read? Ah, a news release with that sort of headline. And the other thing that the good news release has its not self serving. It's not about me. Me. May I know that it probably ihsaa sounds strange because it really is about you. You you. But you shouldn't come across as trying to sell. The edit is something I know that you are trying to sell the editor something, but that's the last thing you want him or her to think. Make it all about his reader. Focus on the reader. Try and solve a problem for them. Maybe there's something going on in the neighborhood that maybe homes are being broken into , and you're making a new line off burglar alarms. Uh, that would be a great thing to pitch, maybe a story on how people can protect their homes more, so make it more about what you can do for the editor and their reader. More than more selling and trying to promote yourself on one thing a news release should have is kind of like a local angle. I know that seems strange if you're pitching to national media, but the more local you can get your news release the better, because it could be something that, like I mentioned, maybe there's, Ah, rise in burglaries in in the area, and you got something that can help that or maybe educate people on keeping themselves safe . So that's always a good thing. If you can kind of tie into something that's going on locally on something else, it has as a news. Peg I there again, It's something that's current connected to something that everyone's talking about. Maybe there was a recent flood and no one had flood insurance. And maybe you sell flood insurance or you give lessons on how you can kind of protect your home more against flooding. So anything you can connect to you and something that's current in the neighborhood, so much the better. And the last thing I always build a good news release has it. It's cut some kind of human interest aspect. Maybe you're an organization that helps people senior stay in their homes longer. That's of interest in most people because they're either maybe baby boomers themselves and facing that issue. Or they're people who have parents of a facing that issue. So if you could make it more human interest related, so much the better. And next lesson will be getting more into actually what makes the super good news release. So I'll see you there 8. Don't Make Them Say No: hello and welcome back. And then this lesson. I'd like to give you some kind of tips and insider secrets that might be helpful to you on . One question you might have is when should you follow up When you've sent a news release on you definitely should follow up, because sometimes I honestly don't receive news releases. All they get pushed to the you know someone's desk on. It could be something that they're interested in, so it does pay to follow up. But my philosophy is be a little pushy, be persistent, but never be a pest donkey, calling them every hour or so. But at least 21 follow up and just ask them if they actually received urine usually is because, honestly, sometimes they don't and offer to send another one. It's a good idea because you get them on the phone or you get them into some kind of conversation, and some of them even ask you to pitch them an idea there and then. So it's a great introduction to an editor and kind of the back door into maybe getting a story written about yourself. And one thing you should always do is make sure you know, when the publications deadline is not so much to get your news release in on time. But when Ah, publication is getting close to its deadline. Editors and journalists just kind of pushed for time. They've got to get and you, ah, publication out a new issue out. They've got to get something on the air, and that's the worst time for you. They might be receptive some other times, but when they're close to deadline, they're not gonna be your best friend. So don't ever do that on. The last thing is, if you do get into conversation with them, especially on on the phone is don't take up too much of their time. It's kind of look at it as a privilege that you're getting to talk to them and maybe pitching your story or telling them about yourself. So dunk kind of, you know, abuse that don't take up their time and be very gracious about it and in the conversation before they have to. In the next lesson, I'm going to give you some more tips on getting notice or see you there 9. Backgrounder and Photos: hello and welcome back and in lesson to I told you about the elements off the media kit on . I'd like to go over two of them now, and that's the backgrounder and photos. The backgrounder is exactly what it sounds like. It's background information about you, your product service company, on just like the news release. It's something that might get the editors interest so it could turn into a story on. I like to think of it as opportunity number two to get attention for yourself or your business or product or whatever. Now what? I think you should include in the background, and some people might disagree with this, but I think this is always worked with the clients that I've had in public relations on. That's to include where you were born and where you grew up. If it's different to where you were born, you know you've got to opportunities to target two different editors and publications there where you went to school, where your business is located may be your career background. Why you started your business and what gave you the idea? Maybe you saw a gap in the market and you wanted to help a certain group of people. Maybe it's related to some problem like you have had. Be sure to had something kind of novel and unusual because they're always looking for ideas . You always think that maybe, you know you need them more than they need you, but vice versa. When I was a stringer at a local newspaper, we actually used to go through the news releases to see if there was something very unusual . Um, like a story angle that we could use about some local person. Or maybe they'd launched a business that we could tell other people about. So, uh, you know, editors need you more than you would think. So look for novel ways that you can wet their appetite on with a photo. It could be you of you. And if you don't like to use your own photo, maybe it's ah, photo of your product or a better one will be someone using it. Maybe you've come up with a product or something, like a new cooking utensil and someone putting it into Ah, use would be, I think a really good, uh, picture. So make sure you can, you know, include something there again, Even a picture. Congrats. Their attention. Um, And in the next lesson, I'm going to tell you some sample questions that you can come up with, So I'll see you then. 10. Story Ideas: Hello and welcome back. This is going to be a very brief lesson on the sample questions and story ideas that I always feel you should include in your media kit, because it's really helpful to journalists if they're looking for maybe something that is close to deadline, and they haven't got chance to make up their own questions and need Teoh interview someone very quickly over the phone or maybe through email, sit down and make up some of your own questions that you feel readers and listeners would like to ask you. You'd be surprised how many times I've done that, and it's kind of sparked an idea for a writer and editor of publication on. They've called me up and said, You know, can we like, interview your client? It will be a five minute interview and sometimes have been huge publications that normally I think, well, they probably wouldn't be interested in in this product or this client, and they have. So whatever you can do to get that edge over everyone else, I always say that really helps. And I think the sample questions and the story ideas are the way to go on. In the next lesson, I'm going to tell you about pitching your local media 11. Pitching to Your Local Media: hello and welcome back. And in this lesson, I'm going to tell you why I feel that you should be pitching your local media before you pitch the national media, especially if you're really new to the whole public relations thing on. The main reason is obviously because it's less competition. They receive maybe 10 news releases a day. Where is the national might, uh, received maybe thousands, So there's less for them to choose from, and they're always more receptive to local people and local news. And it's another way of getting that all important press cutting into your media kit, ready for when you do start to venture out and target more national media or TV radio, maybe a podcast. So it's really a useful thing to having your kit, And this is this is the way to do it. And actually, some of the favorite types of stories that local newspapers feature are about local residents. When I was a stringer at the local, in fact, I worked for two local newspapers and I think probably most stories I worked on were about people that had maybe invented something was starting. A business may be helping in the community editors loves the stories of local people doing good. And there again, you're bringing in that human interest element. And one thing I should mention to you don't give up if you don't hear back from even the local media. Don't think Oh, obviously I haven't got anything of interest because when I worked at the newspaper, sometimes we sat on news releases for maybe a year before we actually used them, and we might have been waiting too tight in with something. Or maybe something came up in the news that we remember. This person had kind of invented something that would help on. We called them up and, you know, you ready to do ah, interview with it. So don't give up. And, ah, like I said, it's the best way to get those important press cuttings and you look so built in confidence up. Once you are, you get the hang of thing, so I definitely think about pitching your local media first. Now, in the next lesson, I'm going to tell you what makes a good news story to pitch to your media. So I'll see you then 12. Make A Good Story Great: Hello. And in this lesson, I'm going to tell you all about what makes a good story. Great. On first of all, I want you to think about a story that caught your attention. Maybe it was imprint. Maybe it was on the Internet. You heard it on the radio. Sorry on TV. Heard it in a podcast. But what do you think made that story great. What made you want to read it? Listen to it. Watch. It might be more than once. And then think about how you fell off. Do you read it? Listen to it. Watched it. What was your reaction? And then did you take action? Did you maybe buy something, Donate money to a calls, right? Your local congressman. And did you become aware of something that you had no knowledge off before you read it? Think about what made you decide to, you know, do all those things donate money going by it, and you'll know what makes a good story. One element of a good story and I mentioned this a couple of times throughout this course. Is that human interest? If you can tie it into something with a person involved Or maybe it's, you know, person saving animals. It's the local, ah, humane society. Or maybe someone's going to ah, you know, another country to help out. Any time you have that human interest element, you're really gonna up the odds off. Ah, them taking notice. Maybe it's Children collecting money for a school buddies operation. Something like that. Anything that you can tie in human interest, local people involved. You're on a winner. So just think about what stories of kind of got your attention moved. You made you want to do something about it on. Think how you control your idea to fit those needs on in the next lesson, I'm going to tell you all about the do's and dont's of being interviewed, so I'll see you then. 13. Dos and Don'ts of Being Interviewed: hello and welcome back. And in this lesson, I'm going to tell you all the dude and don't of being interviewed on. I've been on both sides of the I've been the interviewer and I've been the interview e. So I kind of know how things go and what to expect from one another on my first tip is, don't be late, even for a podcast or an interview in your home. It's better to be early and to get set up and relax, then to kind of rush through it or, ah, you know, the person has to keep calling you back, but that's very annoying. Andi, if you're being interviewed in your home or maybe on the phone the computer at least 10 minutes before you're going to do that, get settled in Havel, your notes ready. Everything set to go. So then you don't have toe panic, and your more relax and you're gonna enjoy the process so much better on make sure you turn off any cool waiting feature on your phone because there's nothing more annoying than interviewing someone and having a beeping sound every time they get a cool coming on. If you interviewed at home. I Maybe you've got Children or animals running around. They're gonna disturb you. Or maybe, you know, there's gonna be a dog barking in the background. Shut the door. Let everyone know that you're being interviewed. Even put a do not disturb sign on the door on, um, don't be overcome with fear and shyness kind of get warmed up. Sometimes it's a really good idea to chat with the person who's interviewing you for a few minutes. So you get the feel for them and you're more relaxed, both of your more relaxed and one thing never to do. And I've had lots of people do this, and it's really annoying when you're trying to write a story. Is someone who just gives you yes and no answers? Don't unless it's something that is really it. You need a quick answer. Go into more detail. It's just really are all round. Good thing to do. And don't be confrontational, because some people I'll ask you something that maybe you don't You shouldn't have think that they should have asked you or you don't agree with, but just tell them that you're going to kind of, you know can we take this off the interview record kind of thing and talk it out with them and maybe ask them to approach it in a different way? But don't get argumentative on the air on TV because it's kind of you come off worse than the interviewer. So it's not a good thing to do on Don't urinal blowgun, because I've had lots of people do that while I've been interviewing them. And it's not a good thing to hear of the end of the telephone line, and one thing I encourage you to do is tow. Have a practice run before your interview, have a friend or family member, pretend to interview you and get a feel for how you're going to respond and kind of relaxes you and make you more confident. And one thing you shouldn't do is shuffle papers because you can hear that, and that's annoying, too, and know your facts. Havel. Your figures product where products can be purchased 800 numbers your website in front of you. I've interviewed quite a lot of people, and I've asked them, you know, where can my readers find this? And they're like, we'll have to get back to you about that, and then sometimes they never do. So have everything ready in in front of you and make sure you don't have to have the interviewer keep calling you back because you forgot about the interview. Put it on the calendar and make sure you're there for emergency happens. Tell them ahead of time. Don't let them keep calling. You are wondering. Well, I wonder what happened to this person on. Remember that being interviewed is a really privilege. Many people never get lucky to be interviewed, and it really, really is a privilege. So treat it as such and, you know, it's free advertising. It puts your business and you on the map on, um, it really is something that not everyone is privileged to have happened to them. So treat it as such on In the next lesson, I'm going to tell you all about other ways that you can get noticed so I'll see you then 14. Other Great Places to Get Noticed: Hello and welcome to the last lesson on this is all about other places that you can get noticed on. The 1st 1 is easings, and I probably don't have to tell you that. More magazines going online then in print. And there's actually hundreds off them new ones forming every day that you can research and see what will be a good fit for your particular skill set or product and pitch the editor there and use the same techniques I've told you about throughout the rest of the class. The next one is YouTube. Andi. I probably don't have to tell you that. It's probably the, you know, one of the best markets now for getting yourself noticed, you might be able to teach a scale, start your own channel, appear on someone else's, the YouTube channel, maybe. Ah, you know, give reviews of products on kind of set yourself up, is an expert on there and grow. Do your followers and ah, way to publicize yourself. The next one is podcasts. Everyone's got a podcast. Now. Maybe you can start your own. Or maybe you can seek out podcasts. That would be a good match for your scale of product and pitch the person and ask them if you could be a guest. Or maybe they can interview you next. One is alumni publications. If you've been to a university or college, most have their own publications that they send out to former student. And there again, it's a great kind of human interest. Local angle. Ah, former student, uh, launching a new product helps out. Does something teaches a new course great way to, Ah, promote yourself and special industry publications. If the industry you work in as a specific magazine or publication perfect match for you Ah , maybe you work in. It's an engineer and you could pitch engineering publications. Or maybe work is a teacher next one and use license. And they're probably not as, ah, well, kind of circulated as they used to be. But there still are some newsletters around, and sometimes they were a good foot in the door kind of avenue to get a news release, and there again get a press clipping that you can put in your media kit and look at your own industry. This kind of ties in with the publications, but sometimes like minded people kind of you enjoy hearing where other people that work in your own industry doing something, whether it's doing good, launching a product, teaching a class which actually leaves may into the next one is teaching like I'm doing on skill share. Here you can, ah, teacher, a skill that you have maybe promote something, some knowledge, our product website, a whole bunch of things. You. There's loads of avenues you can teach now, maybe in your local community, online on which leads me into the final thing. Speaking engagement. I see people all the time. Maybe Chamber of Commerce. Ah, rotary clubs. They're always looking for speakers, and it's a great way to promote yourself. Maybe your cell books after the end of your speech, or maybe a kind of catapult to more speaking engagement. You'd be surprised how a small thing started and then grow into, uh, you know, maybe you'll be on a speaking circuit. So So these were some other ways that I think you might be able to get noticed and certainly try a love them and see what works. What doesn't And, uh, you know, see, see what happens and and take it from there on. I'll see you in the final wrap up lesson. We're all kind of go over a few things and Ah, we'll wrap things up. I'll see you there. 15. Wrap Up and Thank You: hello and welcome to the wrap up lesson. And before we part company, there was a few things I wanted to cover. 1st 1 is remember that the media need you as much as you need them. I think if you approach it with that mindset, you'll feel more confident, less intimidated and more likely to succeed on the second thing is like other adventures in life. Keep on trying. We can't always succeed the first time, but the successful people didn't give up. Just keep on trying and keep on pitching. Those ideas keep on trying to get noticed on. Lastly, keep thinking outside the box. We're all vying for people's attention, and it's more competitive than ever now because of the Internet and, you know, well, wide business. So I think you have to keep up on things and kind of get the edge on, find ways to be more creative and definitely take a more creative approached may be contacting the media or news release, something that really stands out on. You know, you can look at it and think, Well, no one's done that before. I know it's tough, but ah, you know, with a little bit of ah, outside the box thinking I think you can do it. And I'd love to see your news releases in the class project section on. You can also download the template that you know I've put together that you can use. And I'd love to see what you come up with. And if you have any questions, I'm always here to help. And I want to thank you very, very much for taking this course. So I hope that it's been ah, helpful to you when I hope you'll check out my other classes. And I'm gonna be coming up with some new one, sir. So I hope to see you again soon. And once again. Thank you. Take care. Bye.