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32 Lessons (3h 2m)
    • 1. Welcome to Getting Digital Marketing Right

      2:09
    • 2. What is this course all about?

      6:14
    • 3. Why YOU Need A Strategy

      4:04
    • 4. How to Build Your Strategy Team

      4:14
    • 5. Risk Management 101

      5:45
    • 6. Applying the 80/20 Rule to Your Business

      3:02
    • 7. Generate Demand for Your Products and Services

      3:43
    • 8. Capture Quality Leads to Fuel Your Business

      6:29
    • 9. Nurture Leads into Hot Prospects

      8:29
    • 10. Convert Leads into Customers

      4:05
    • 11. Close, Deliver, & Satisfy

      5:21
    • 12. Referrals and Follow Up

      4:09
    • 13. Your Current Funnel Activities and What It Lacks

      2:48
    • 14. How You Advertise Today

      3:26
    • 15. Ideal Customer Profile - Defined, Developed, Leveraged

      7:42
    • 16. Your Vision, Goals, and Milestones

      6:10
    • 17. Vanity Metric Danger and Boring but Vital Record Keeping

      5:25
    • 18. What Works, Competition, and What's Next

      2:34
    • 19. Generating Demand with AdWords PPC, FB Ads, and Retargeting / Remarketing

      10:37
    • 20. Generating Demand with SEO and Content Marketing

      6:05
    • 21. Generating Demand with Social Media and Digital Communities

      7:03
    • 22. Capturing Quality Leads

      10:52
    • 23. Nurturing Leads

      7:13
    • 24. Convert Leads into Customers

      10:55
    • 25. Learn, Invest, Set Benchmarks, The Big Moment, and Monitoring Progress

      11:15
    • 26. A Recap and Review

      4:32
    • 27. Calculating ROI on Social Media

      4:15
    • 28. Lessons Learned and What's Next

      4:50
    • 29. BONUS: A Copywriting Crash Course

      10:09
    • 30. BONUS: Practical, Simplified Neuromarketing

      6:43
    • 31. Final Review

      1:01
    • 32. Course Conclusion

      0:53
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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

5 of 5 students recommend this class
Detailed and Structured
Heather Lee

brand identity strategist

Finally, a proven system and process to follow. David takes you on a journey through complexity and clarify's what you need to know before throwing money at tactics. Lots of gold nuggets to transform the way you do business if you are willing to invest the time to learn.
Fotini Pilichou

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