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32 Lessons (3h 2m)
    • 1. Welcome to Getting Digital Marketing Right

    • 2. What is this course all about?

    • 3. Why YOU Need A Strategy

    • 4. How to Build Your Strategy Team

    • 5. Risk Management 101

    • 6. Applying the 80/20 Rule to Your Business

    • 7. Generate Demand for Your Products and Services

    • 8. Capture Quality Leads to Fuel Your Business

    • 9. Nurture Leads into Hot Prospects

    • 10. Convert Leads into Customers

    • 11. Close, Deliver, & Satisfy

    • 12. Referrals and Follow Up

    • 13. Your Current Funnel Activities and What It Lacks

    • 14. How You Advertise Today

    • 15. Ideal Customer Profile - Defined, Developed, Leveraged

    • 16. Your Vision, Goals, and Milestones

    • 17. Vanity Metric Danger and Boring but Vital Record Keeping

    • 18. What Works, Competition, and What's Next

    • 19. Generating Demand with AdWords PPC, FB Ads, and Retargeting / Remarketing

    • 20. Generating Demand with SEO and Content Marketing

    • 21. Generating Demand with Social Media and Digital Communities

    • 22. Capturing Quality Leads

    • 23. Nurturing Leads

    • 24. Convert Leads into Customers

    • 25. Learn, Invest, Set Benchmarks, The Big Moment, and Monitoring Progress

    • 26. A Recap and Review

    • 27. Calculating ROI on Social Media

    • 28. Lessons Learned and What's Next

    • 29. BONUS: A Copywriting Crash Course

    • 30. BONUS: Practical, Simplified Neuromarketing

    • 31. Final Review

    • 32. Course Conclusion


Project Description

A simplified process and framework to use Digital Strategy for focus on results and ROI

As your class project, I want you to leave with a plan outlining your digital sales funnel and the different activities that go into it.

In the videos, you will be walked through first what a digital sales funnel looks like, and then later on in the course, what more specific activities fit within each stage of the funnel.

Keep the project simple. It can be in any form you want - ideally either written out with bullet points or built into the digital sales funnel template provided in the course. The more concise, the better.

The final result should show at least the first four stages and show the steps taken to move prospects through that funnel.

* * *

Finally, a strategic guide to drive smart business growth. If you're sick of jumping from tactic to tactic and hoping to see something work, this course is for you. A proven, streamlined process of strategic digital marketing without any frills so after watching the videos totaling a comprehensive but compact 3-hours, you will have a digital strategy that fuels your business to reach new heights.

I guarantee you will learn everything you need to about developing a strategy. Or, I will either work with you directly or add content to the course by request. Just like with my clients, your success is my success.

FREE BONUS BOOK: My book is a best-seller with a 4.9 / 5 stars with 75+ reviews internationally. You get a free copy for being a student of this course!

Plus other bonuses, but what's this all about anyhow?

You probably have seen hundreds of courses on online marketing.

"The one hack to get 10x email subscribers", "how to grow your business with a blog", "how to do AdWords campaigns to drive customers to your business."

That sounds wonderful and all, but these are tactics - just one piece of the whole puzzle. And there's no clear way of how they fit into your master plan...

This course will give you a step-by-step formula to develop a strategy, grow your business, and make smart online marketing decisions.

This is the secret sauce that even many of the "internet marketing ninjas" forget. Don't get me wrong, tactics are powerful, but only when they are linked to a strategy and a digital sales funnel.

Otherwise, you waste time, money and energy.


Just look through all the lessons and see for yourself. We aren't doing the standard "this is how you do online marketing". We're doing the "this is how you lead your business to success".

You will not:

  • Learn how to set up an AdWords campaign
  • Learn the 21 ways to blog more effectively
  • Learn email marketing tricks and tips to get 100,000 subscribers
  • Learn how to engage customers on social media to grow your following

When it comes time to do online advertising, blogging, email marketing, social media, or any of the other techniques, I strongly recommend you consider hiring an expert or freelancers to get this done. After all, you're trying to grow a business. No one gains massive success by doing everything themselves!

But, you will:

  • Figure out exactly where you want to go with your business
  • Understand what a digital sales funnel looks like in full, clear detail
  • Be able to take action immediately on your strategy
  • Grow your business in a lean, effective way

And there's plenty more to it, but this is the key to understand. If you just want to focus on SEO, this isn't the course for you! If you want to lead your company to new heights, welcome aboard!

Thousands of happy fans. That's right. The course is new, but between my clients and readers of my book on digital strategy, I have been super fortunate to reach thousands! Please join us in this journey and you'll see just how to grow your business as well.


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