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32 Lessons (3h 2m)
    • 1. Welcome to Getting Digital Marketing Right

      2:09
    • 2. What is this course all about?

      6:14
    • 3. Why YOU Need A Strategy

      4:04
    • 4. How to Build Your Strategy Team

      4:14
    • 5. Risk Management 101

      5:45
    • 6. Applying the 80/20 Rule to Your Business

      3:02
    • 7. Generate Demand for Your Products and Services

      3:43
    • 8. Capture Quality Leads to Fuel Your Business

      6:29
    • 9. Nurture Leads into Hot Prospects

      8:29
    • 10. Convert Leads into Customers

      4:05
    • 11. Close, Deliver, & Satisfy

      5:21
    • 12. Referrals and Follow Up

      4:09
    • 13. Your Current Funnel Activities and What It Lacks

      2:48
    • 14. How You Advertise Today

      3:26
    • 15. Ideal Customer Profile - Defined, Developed, Leveraged

      7:42
    • 16. Your Vision, Goals, and Milestones

      6:10
    • 17. Vanity Metric Danger and Boring but Vital Record Keeping

      5:25
    • 18. What Works, Competition, and What's Next

      2:34
    • 19. Generating Demand with AdWords PPC, FB Ads, and Retargeting / Remarketing

      10:37
    • 20. Generating Demand with SEO and Content Marketing

      6:05
    • 21. Generating Demand with Social Media and Digital Communities

      7:03
    • 22. Capturing Quality Leads

      10:52
    • 23. Nurturing Leads

      7:13
    • 24. Convert Leads into Customers

      10:55
    • 25. Learn, Invest, Set Benchmarks, The Big Moment, and Monitoring Progress

      11:15
    • 26. A Recap and Review

      4:32
    • 27. Calculating ROI on Social Media

      4:15
    • 28. Lessons Learned and What's Next

      4:50
    • 29. BONUS: A Copywriting Crash Course

      10:09
    • 30. BONUS: Practical, Simplified Neuromarketing

      6:43
    • 31. Final Review

      1:01
    • 32. Course Conclusion

      0:53