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32 Videos (3h 2m)
    • Welcome to Getting Digital Marketing Right

      2:09
    • What is this course all about?

      6:14
    • Why YOU Need A Strategy

      4:04
    • How to Build Your Strategy Team

      4:14
    • Risk Management 101

      5:45
    • Applying the 80/20 Rule to Your Business

      3:02
    • Generate Demand for Your Products and Services

      3:43
    • Capture Quality Leads to Fuel Your Business

      6:29
    • Nurture Leads into Hot Prospects

      8:29
    • Convert Leads into Customers

      4:05
    • Close, Deliver, & Satisfy

      5:21
    • Referrals and Follow Up

      4:09
    • Your Current Funnel Activities and What It Lacks

      2:48
    • How You Advertise Today

      3:26
    • Ideal Customer Profile - Defined, Developed, Leveraged

      7:42
    • Your Vision, Goals, and Milestones

      6:10
    • Vanity Metric Danger and Boring but Vital Record Keeping

      5:25
    • What Works, Competition, and What's Next

      2:34
    • Generating Demand with AdWords PPC, FB Ads, and Retargeting / Remarketing

      10:37
    • Generating Demand with SEO and Content Marketing

      6:05
    • Generating Demand with Social Media and Digital Communities

      7:03
    • Capturing Quality Leads

      10:52
    • Nurturing Leads

      7:13
    • Convert Leads into Customers

      10:55
    • Learn, Invest, Set Benchmarks, The Big Moment, and Monitoring Progress

      11:15
    • A Recap and Review

      4:32
    • Calculating ROI on Social Media

      4:15
    • Lessons Learned and What's Next

      4:50
    • BONUS: A Copywriting Crash Course

      10:09
    • BONUS: Practical, Simplified Neuromarketing

      6:43
    • Final Review

      1:01
    • Course Conclusion

      0:53