Get Your Fashion Line to Market: Introduction to Wholesaling
Of a Kind, Co-founders, Of a Kind
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1. Trailer
1:39 -
2. Pricing Your Line
7:07 -
3. Photographing Your Line
5:24 -
4. Presenting Your Line
7:02 -
5. Reaching Buyers
4:26
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About This Class
What You'll Learn
In this class you'll learn the absolute essentials for how to start selling your fashion line wholesale (to retailers). We'll walk you through the cruciual 4-step process for getting your line to market:
1. How to Price Your Line. How to think about markup and your target audience.
2. How to Photograph Your Line. The best ways to showcase your work, both conveying the mood/vibe of the line while also highlighting the details of each individual piece.
3. How to Present Your Line. Creating a lookbook and linesheet: Understanding the best way to present the details of your collection and thinking about layout.
4. How to Reach Buyers: How to go about actually selling your collection via trade shows and store outreach.
This class is perfect for makers who want to take their businesses to the next level—people who, perhaps, have been selling on Etsy and want to start wholesaling or have a couple retail accounts but want to expand their reach.
What You'll Create
By the end of this class you'll have created a combined linesheet and lookbook for your collection that you can present to buyers.
Class Projects 16 See All
Students
Projects
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- Beginner
- Intermediate
- Advanced
- All Levels
- Beg/Int
- Int/Adv
Level
Community Generated
The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.
We're Claire Mazur and Erica Cerulo, the founders of Of a Kind. Which is a website that sells the pieces and tells the stories of emerging designers. We've worked with over 200 up-and-coming lines over the past three years and can't wait to share our experiences with you.
Learn more about us here.
