Get Started With Customer Research (When You Don't Know Where To Start)

Alissa Condra, User Experience Strategist and Designer

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7 Lessons (1h 29m)
    • 1. Introduction

      2:29
    • 2. Identifying Research Questions

      6:57
    • 3. Choosing Research Methods

      5:17
    • 4. Developing a Research Plan

      11:44
    • 5. Conducting User Interviews

      5:08
    • 6. Analyzing Research Findings

      12:30
    • 7. Raw Video - User Interview

      44:48

About This Class

You’ve been working on a startup, design, or project and know that you need some customer validation to move on to the next step. If you’ve never planned and executed a research project before, it might feel like a big task. But it doesn’t have to be!

In this course, I will walk you through how to get started with customer research when you don’t know where to start. This course is for startup founders, designers, or product managers or members of any of these teams.


This class covers easy how-to steps to:

  1. Identify research questions
  2. Choose research methods
  3. Develop a research plan
  4. Conduct user interviews
  5. Analyze research findings

I've also included the raw footage of one of my user interviews. Watch to see how I moderate, and when I go on or off script!

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