Get Started With Customer Research (When You Don't Know Where To Start)

Alissa Condra, User Experience Strategist and Designer

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7 Videos (1h 29m)
    • Introduction

      2:29
    • Identifying Research Questions

      6:57
    • Choosing Research Methods

      5:17
    • Developing a Research Plan

      11:44
    • Conducting User Interviews

      5:08
    • Analyzing Research Findings

      12:30
    • Raw Video - User Interview

      44:48

About This Class

You’ve been working on a startup, design, or project and know that you need some customer validation to move on to the next step. If you’ve never planned and executed a research project before, it might feel like a big task. But it doesn’t have to be!

In this course, I will walk you through how to get started with customer research when you don’t know where to start. This course is for startup founders, designers, or product managers or members of any of these teams.


This class covers easy how-to steps to:

  1. Identify research questions
  2. Choose research methods
  3. Develop a research plan
  4. Conduct user interviews
  5. Analyze research findings

I've also included the raw footage of one of my user interviews. Watch to see how I moderate, and when I go on or off script!

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7 of 7 students recommendSee All

Great class, lots of info and a very structured approach to research studies. It feels overwhelming but the lessons or there and just need to go through them again and start applying it to my own project. All in all, I think this is a high value class!
Mira Metzler

Mixed Media Artist

Great introduction for anyone wanting to understand the importance of conducting customer research. The lessons are concise and provide valuable guidance with research direction.
very useful stuff for beginners

97

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Alissa Condra

User Experience Strategist and Designer

Hello! I am UX Designer, with experience in a broad range of roles from research, to synthesis and ideation, to prototyping and design. I've used UX and design thinking methodologies to deliver on business objectives for companies from startups to global enterprise clients, through work in agencies and now as an independent consultant. I started teaching UX Design in 2017, and have since found a passion for teaching and mentoring others on the journey to achieve business goals ...

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