Get Paid: Pricing, Rates, and Structures for Small Businesses

Nick Armstrong, I make marketing FUN.

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8 Videos (24m)
    • Introduction

    • The Value of $1

    • Question #1: How Do You Work?

    • Question #2: How Do Your Competitors Work?

    • Question #3: What Kind of Life Do You Want To Have?

    • Question #4: What's Your Story of $1?

    • Bonus Question: Where Are Your Leaks?

    • Summary and Class Project


About This Class

The average freelancer loses about $7,500 in “work done for free” according to a 2017 survey. Female freelancers are also paid 32% less than their male counterparts according to a 2017 FastCompany article.

How does your bottom line compare?

  • Are you making enough to make ends meet?
  • To save for retirement?
  • To pay for healthcare insurance and time off?
  • To not work every waking hour of every day?

In short: is your pricing sustainable for the kind of life you want to live? Moreover: are you just basing your rates off of an average, a feeling, your tarot cards, or gut instinct? That’s nonsense. Let’s fix it.

In this class, I’ll teach you how to:

  • Create a sustainable pricing structure and balance your services
  • Set your rates and pricing structure based on what you deserve to get paid - not on what the market “says” you should get paid
  • Identify common traps in pricing models that can get you stuck charging too much or not enough
  • Back up your pricing structure with marketing and processes that reduce sticker shock
  • Track your pricing return-on-commitment and your customer’s return-on-investment with two really simple graphs

Best of all? You don’t have to waste weeks brainstorming. By answering 4 simple questions, you can get 90% of the way to a new pricing structure that will serve you well.

Who is this guy and how does he know how to price?
I’m Nick Armstrong: the Geek-in-Chief behind WTF Marketing, dad, author, Ignite, PechaKucha, Startup Week, and TEDx speaker, audio drama enthusiast, and award-winning entrepreneur. Through WTF Marketing and partner organizations, I’ve served a wide array of happy clients ranging from mom-and-pop shops to Fortune 100’s. I’ve co-organized community events like Fort Collins Comic Con, Startup Week Fort Collins, TEDxFoCo, Ignite Fort Collins, LaidOffCamp/CareerCamp, PodCamp Fort Collins, and more. My local efforts landed me a prestigious spot as one of BizWest’s 40 Under Forty for 2016.

24 of 24 students recommendSee All

Awesome 1 Nix! I wish, AS SOON AS I am done completing my work so that I can take a month off I will come an visit you. Will you be my mentor for a week?
This is a really go class that askes tough but necessary questions to get the value out of your business.
I have been recently asked to get involved with a startup in its infancy because of my selling skills. The 3 folks have developed amazing technology but I haven't been able to get them to tell me the value. These simple questions will make it much easier for them to drill down to the data I need. Thank you. Well done. Cheers, Michael





Nick Armstrong

I make marketing FUN.

I'm the Geek-in-Chief behind WTF Marketing, dad, author, Ignite, PechaKucha, Startup Week, and TEDx speaker, audio drama enthusiast, and award-winning entrepreneur. More than anything, I love to make people laugh.

I teach 5 courses on Skillshare:

1. Negotiation and Conflict Management - A Freelancer's Guide

2. Intro to PR: Storytelling Pays in Marketing

3. Intro to Public Speaking - Give a 5-Minute Talk Without Dying

4. Building Better Business Rela...

See full profile