General Data Protection Regulation - GDPR & It's Affect on Digital Marketing & Advertising | Ben Silverstein | Skillshare

General Data Protection Regulation - GDPR & It's Affect on Digital Marketing & Advertising

Ben Silverstein, Digital Advertising Expert

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3 Lessons (13m)
    • 1. Preview FINAL

      0:55
    • 2. GDPR Overview - What does it mean and what do I need to know?

      6:54
    • 3. GDPR For Digital Marketing - How do advertisers need to respond to these new rules?

      4:46

About This Class

The GDPR (General Data Protection Regulation) was passed in 2016 by the European Union and went into affect in May 2018. It affects everyone who lives in the EU and any company that does business in the EU or has consumers in the EU, which in 2018 is nearly everyone.

Even if you don't live in Europe, or if your company isn't based in Europe, this is a good chance these rules will still apply to you, or have an affect on the tools you use every day.

In this 10 minute course I give you a quick run down of what the GDPR is and how it may affect business and individuals, specifically the digital marketing and advertising ecosystem and their data providers. There is so much more that can be explained and if you work in the space there may be certain things you want to explore further.

But for those of you looking for a quick explanation of a complicated new policy, look no further! 

Course Topics:

  • Five key takeaways from the GDPR
  • Examples of how publishers need to change how they collect data
  • Punishment for not adhering to near rules
  • How this affects Digital Marketing & Advertising companies

News Headlines:

  1. EU data regulator says GDPR fines coming by the end of the year: Reuters
  2. GDPR has cut ad trackers in Europe but helped Google, study suggests
  3. 6 Months After GDPR: What Are the Trends in How Data Transfer and Sharing in Marketing Has Changed?
  4. In The Wake Of GDPR, It Can't Be Business As Usual With Consumer Data Privacy
  5. 100 Days of GDPR - Steps to Take in the Next 100
  6. Reframing GDPR Compliance as a Business Opportunity

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Ben Silverstein

Digital Advertising Expert

Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He's managed tens of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he's not teaching on Udemy, Silverstein works full time in the mobile advertising space...

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