GO+DO: Start a creative project that matters | Jake Jorgovan and Grant Spanier | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

15 Lessons (48m)
    • 1. Trailer

    • 2. Introduction

    • 3. Why start a creative project

    • 4. How to start a creative project that matters

    • 5. Know Thyself

    • 6. Generating Ideas

    • 7. Week 1 Homework

    • 8. 10 characteristics of a good creative project

    • 9. Week 2 Homework

    • 10. How to decide

    • 11. Roadmapping

    • 12. Rituals, Habits & Systems

    • 13. Week 3 Homework

    • 14. Shipping

    • 15. Week 4 Outro

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About This Class

All great creatives start somewhere.

Whether you want to become a sought-after freelancer, land the job of your dreams, or build a legacy that lasts—this is your opportunity to start something that will propel you forward, a creative project that matters.

In this course we discuss how to craft a creative project that can take your career to the next level. This project may be the portfolio piece that lands you your next job, or it may be the start of the business that you have always dreamed of.

You will walk away from this course with a plan of action and the toolset needed to start a creative project that has the potential to completely change your life.

Meet Your Teacher

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Jake Jorgovan and Grant Spanier

GO+DO: Start a creative project that matters


GO+DO is a creative project from the minds of Grant Spanier and Jake Jorgovan.

Grant Spanier is a writer, director, designer & entrepreneur. He runs LESS Co and highqlty. He also co-hosts a podcast about craft/creativity called 10,000 HOURS, directs creative at Greenroom Magazine and writes for Advertising Week on storytelling. He's worked with Seth Godin, shot a documentary, and regularly volunteers with a range of organizations (SXSW, TED, AIGA, AdFed, MIMA + more). He writes on Medium, and his work can be viewed at grantdoeswork.com.

Jake Jorgovan is a designer, writer and entrepreneur. He runs a freelance web design business and is the author of The Creative's Guide to Freelancing. Every week, Jake publishes a newsletter about creativity, freelancing and living a non-... See full profile

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1. Trailer: Yeah. 2. Introduction: for years. I was that idea guy. I had a ton of ideas, but it never actually did anything. I wanted to be creative, to make meaningful things, but I didn't know how to get started. I spun my wheels on a lot of different projects, but I never actually finished anything. But eventually I learned a handful of principles, and those principles changed my life. Those principles gave me a kick start, which sent me in the direction of creating meaningful projects. And that is why we created this course to take those principles in our experiences and package it in a way to help kick start your career in your creative projects in your creativity. Because all great creative start somewhere whether you want to become a sought after freelancer, build a legacy or the business of your dreams, you have to start somewhere. This is your opportunity to start something that will propel you forward. A creative project that matters in this course, we discuss how to craft a creative project that can take your career to the next level. This project, maybe the portfolio piece that lands your next job, or maybe the start of the business that you've always dreamed of. This course will give you a plan of action and the tools that you need to start a creative project that will completely change your life. Welcome to go Do start a creative project that matters. My name is Jake. Jor Given. I'm a designer, a writer in an entrepreneur. My name is Grant Spanner. I'm a writer, director, designer and entrepreneur. People talk a lot about their dreams about what they wish they could accomplish. I want to write a book or become a photographer or a designer. We created Go do toe help. People go from talking about these ideas toe actually doing them. It's actually living them. A lot of people are stuck with this notion that you're either born creative or you're not. They look at creativity as some sort of magic is something they could never be. But that's so far from true. Being creative is a practice. It's a craft. We designed this course to be taken over a period of four weeks. Some of the exercises and sections of the course really need time to resonate, needs time to build ideas into the side on them. Ultimately at the end of four weeks, we want you to have an action plan and a project in the works. But this course isn't just about starting a creative project that matters. This course is about living a creative lifestyle, about putting ideas into action and building habits that help you create more. Even beyond this four weeks, I encourage you to take this course week by week, each week spent some timeto watch the videos and do the exercises that are outlined below. If you could do this, it's gonna build creative habits that will completely change your life. This commitment It's not even really about committing to the course. It's about committing to yourself, becoming a creative person and creating projects that really matter. This course is one small commitment that can lead to a lifetime of other commitments and ideas in actions and fulfillment. I really encourage you to commit to yourself and commit to this course for one month, and you might surprise yourself. We don't want this to just be theory. We want to teach you habits. We want you to use those habits and home them in a creative project that's gonna absolutely change the course of your life. So I encourage you to make the commitment to this course. Put it on your calendar, complete the exercises. Get to the end of these four weeks. You'll be happy you did. 3. Why start a creative project: Why start a creative project, the first reason to start a creative project? It's simply practice. When you start your own creative project, you're giving yourself a platform and a medium to start to practice and hone your existing skill sets. It's a safe environment for you to try new things really master your craft. It also gives you a chance to really try and learn new skills that maybe you didn't have before. It gives you a safe place to do that. So instead of working for your employer and trying new things or trying to do it for a client, when you start your own creative project, you can really start to do and try things that are a little bit out of your comfort zone, and you don't have to worry about messing it up for anybody else. So the first real reason to start a creative project is simply practice now. The second reason to start a creative project is to make an impact when I say make an impact. I'm not just talking about a social enterprise, which is something you can do if you want with your project. When I talk about making an impact. It could be simply putting an idea out into the world, or it can be creating a positive change or could be influencing the way people think about something. When you start a creative project, you have an ability to put something out into the world that creates a positive impact or somehow changes other people's lives. And if you do want to take the social enterprise, you want to use it, your project for good. You can do that as well. It's all it's kind of a matter of understanding your motivations in making the impact that you want to see in the world. The second reason to start a creative project is to make an impact. Creative projects can fundamentally change your life, so a lot of people, especially in this millennial generation, are sort of stuck. People are looking for career paths that air vastly different from our parents and the generations before us. The value of a creative project is it sets you in motion. Instead of being paralyzed and treading water, you start moving forward and if you start moving forward now that leads to something else, which leads to something else, which ultimately get to a lot further in in a different direction than you could have ever imagined. So the point is, you need to just get moving. You have to start moving forward and any level a creative project is something that you can point back to that you can use to propel you forward. No, you're starting a creative project. You need to ask yourself why and why starts with you. It's a sense of self awareness, a sense of your purpose, and that feeds your idea for your creative project and your creative projects. So the question is, what is your wife? Why do you want to be creative? Why do you want to create things? What do you want to do for us? Our Why in starting this project comes from the desire to help other people. We've had mentors, visionaries off. There's all sorts of people who have helped us along the way and have been instrumental in us finding our own path. So this course is our opportunity to share some of those insights, and Teoh hopefully give you some structure and some motivation and inspiration to start your own creative projects. 4. How to start a creative project that matters: how to take this course and start a creative project. And Scott Belskis book Making ideas happen. He talks about the excitement curve. The excitement curve is something that any creative experiences when they start a new project, they come up with an idea, and they immediately want to dive in and just start working on it. But the thing is, is that that excitement eventually fades. You know, while you may be excited for the first week or two, what happens is a lot of people lose that excitement as it kind of weans off, and then they never finish the project. Belski points out this excitement curve to show you that you've gotta understand that that's there. You've got to know that that excitement is going to fade and prepare for it. Because if you just start a lot of projects while you're excited and you don't keep working on them once that initial excitement fades, then you never get anything done to get over this excitement curve. I started using an idea called The Someday Maybe List, and this comes from David Allen's book Getting Things Done. Someday, Maybe List is basically a piece of paper that you keep were you write down all about your ideas that you'll do someday. Or maybe the idea is that when you capture your ideas and you put him down somewhere, you're putting these down and you're capturing them. But you're saying that these are on a priority and you can kind of check back in on that someday. Maybe list. Generally, I look back at it once a month, and that's when I kind of set my goals for the upcoming month and say, Is there anything on this list that I actually want to do and dive in and work on? But having that place in that system were, I don't immediately act on an idea when I have it, and instead I just write it down. It's created a whole kind of vetting period where I can really think about it in my mind, and I can really evaluate an idea it not just evaluate how excited I am about it. So for any creative project that I start, I always look and I try to get myself at least a couple weeks, and sometimes even a couple months before I actually started, I write down my project on a Sunday, maybe list, and then I really evaluates. Is this something that I want to work on? This is one way that I found to get over the excitement curve and to actually get projects done. And I can't tell you how many times I look at my someday, maybe list at the end of a month or the end of 1/4. I realized how bad a lot of my ideas really were, but giving yourself a place to just capture those ideas and put them out there and wait to act on them. It really lets you start to put your time an investor time into projects that actually matter. 5. Know Thyself: know thy self. What is your Why? Who are you? What do you want to do? What are you interested in? What kind of career do you want? These are big questions and they're important. They're important for you to have Ah, core a center, a sense of purpose and important for this entire course. And ultimately this sort of projects and ideas you want to bring to life. It's really easy to be motivated by external factors when you're starting a creative project, whether that's being motivated by money being motivated by what other people think and, you know, being motivated by what society deems a successful. So when you're starting a creative project, it's really important that you get to know yourself. You get to know the true reasons that you're starting something and understand what motivates you. When you have a better understanding of your core and your interests and your beliefs. It helps you express them outwardly better. So first you have to figure out what's within. You have to look introspectively in order to express outwardly, when you have a better understanding of yourself. Your projects and your ideas have a certain authenticity to them. a certain real nous in my life. I've started a series of projects that I ended up abandoning or never finishing, and ultimately it's because they were not rooted in my true core motivations. They weren't being genuine to myself. So developing an understanding of yourself and what drives you is really core to creating a project that matters some one way that you can really start to know. Thy self is through a concept called morning pages, and this is from Julia Cameron's book The Artist's Way. And the basic concept is to wake up every morning and just write a stream of consciousness , just flow of writing, whatever it is that comes to your mind. Starting out the day by journaling and writing has helped give me more clarity on who I am . The purpose of these that not to create anything meaningful but just to get your thoughts and emotions out on paper. It's kind of like journaling, but just journaling. Whatever thoughts pop into your head, morning pages essentially create a safe space for you to express yourself by creating a safe space to write and express, you can identify things that you wouldn't be able to otherwise, it's sort of like a self prescribed therapy. In a way, you're sort of talking to yourself, but it's super valuable. Sometimes you write about how you don't know what to write about. Sometimes you write about the problems you're having. Sometimes you write about which whatever you're feeling or just goofiness. Whatever it is that pops in your head, you just write it and just get your thoughts out on paper. These pages also become a really good place to kind of hash out ideas that you have. You know, if you're debating whether this is a good project to start on or what you're really motivated by with this, if you just write on it in journal, it gives you time with yourself in time with your thoughts. The commitment to writing every single day create Ah, certain cadence. A certain routine and commitment to making stuff, morning pages or daily journaling is sort of like a reference point. It grounds you in a daily routine that you can count on, just like athletes need to work out every day. So do creatives. Morning pages are sort of like your daily workout, your lifting weights for the mind. I would strongly encourage you to make a commitment, even if it's a small one to writing every single day. The point is, you should commit to doing it and follow through. When you can follow through with something like that, it leads you to follow through and other things. Your life. This is a practice grant and I have both used for a very long time, and it's something that has both helped us really understand ourselves, understand our motivations and where we're really trying to go with our lives and careers, so encourage you for at least the duration of the four weeks that you're going through this course to Just try it, pick it up and try to just write some morning pages. You can ride him free hand. You could type them on your computer if you like, but try you know the rights. You know at least a page or two of freehand or you know about 500 to 700 words and just try to just get in the morning in just right and get your thoughts out of your head 6. Generating Ideas: generating ideas. A lot of people talk about creativity as if it's this thing you're born with. They say I'm not an idea person or I'm not creative. The truth is, everyone can be creative. It's about acting creative, not having the genetic creative material. The point is, you can be creative if you want to be. At this point, it's time to start generating ideas. This is where that someday, maybe list could be handy. It's good to have a piece of paper or something where you could just start to put ideas as they come to your mind, having just an outlet in a piece of paper. There were. You identify a spot where you can put ideas, kind of trains your brain and puts you in a mine mindset to start looking for problems or looking for things that you want to create. Coming up with ideas is really kind of just getting in the mindset for it. It's to let your brain go and say, Okay, I can be an idea person. I'm gonna look for things that I want to do, and I'm gonna write them down and having that piece of paper and just starting to capture them as we go through this whole process. It's a really powerful thing, and it's something that I could encourage you to do is just get a piece of paper and start capturing your ideas as they come to you. The exercises this week are designed to get you asking questions to think What if to get the wheels turning. We want you to be empathetic, to be able to look at problems and potential solutions from different perspectives. Accessing this part of your brain, you start to flex that creative mussel. You start to train yourself to be that way to be creative. When we look at coming up with ideas, it really doesn't always just come from, you know, dreaming big and thinking of anything that's possible. A lot of times, creativity comes from constraints. So with the exercises this week, we've designed them to kind of put you in a mindset and ask some what if questions. You know what? If you had no constraints? What if you had all the money and time in the world? What would you do? What if he only had two hours per week and no money at all. What would you do that now? What about your current situation? What's realistic? What can you actually dive in and start doing? Often when you think about your project from different perspectives, Sometimes you realize that you're making excuses for why you can't do things. You realize that big dream project that you want to do. You could actually start doing something really basic right now. Just put down your ideas this week and don't send to yourself. Don't think about what's realistic. What's possible. If you have an idea, something that is exciting to use, something that you would really want to do, then write it down. Think about the things that you wanted to do as a kid. What were your childhood dreams and motivations? What we really always wanted to do with your life? Have you been taking yourself too seriously? Other things that are just fun or enjoyable that you want to put out. There are the new skills that you want to learn or some kind of inner desire that you've been holding back. Look at all of these things and use these as a frame of reference. These questions, too, really pulled from within and come up with ideas that you're gonna be truly passionate and excited about working on going through these questions. It helps you kind of pull inspiration from within. But you can also pull inspiration from out in the world as you're going around. Is your reading books consuming media look for ideas that jump out at us, something that you're interested in when you get inspiration from external sources? Be careful because sometimes maybe it's, you know, driven by a motivation that's not your own but just get in this mindset of just writing down ideas for projects as they come to you. 7. Week 1 Homework: So in this section, we've really talked a lot about knowing myself and how to start generating ideas down on the project assignment section. For this course, you'll see a series of exercises that we've been referencing. I encourage you to go through and spend a little time and work through those exercises. It's meant to help you understand yourself and also start getting yourself out of your way so you can begin generating ideas in the next section. We're going to talk about what makes a good creative project and how to decide out of all of your ideas, which one to pursue. 8. 10 characteristics of a good creative project: what makes a good creative project. When you're looking at starting a project, it's really important to figure out what do your motivations, one of the reasons that you actually want to start this project In this section we've identified 10 characteristics that air common elements or motivations behind good creative projects. Your project might fit in one of these buckets or several of them. But by looking at your project through these lenses of these characteristics, you can begin to evaluate your different ideas and figure out which ones are good ideas or which ones really aren't going to do much to help you move forward. Here. The 10 characteristics of a good creative project number one is scale. Does it have a defined stopping point, or is it open ended? Is it something that has the ability to grow and expand with you when a project doesn't have an in point or doesn't have to stop at any point, you can keep refining it and growing it over time, so an example of this might be a blogger or a podcast or an event Siri's that you start. It's something that keeps on going and can keep developing over time. Number two is control. Who has control? Do you need to rely on other people? And resource is or is this something that you can create on your own and be completely responsible for? For many cases, it's good if you are in complete control of the project. It means that you don't have an external source like a client or an employer telling you what to do. When you have complete control over the project, you can really shape it into whatever you want it to be. Number three is collaboration, while control is a good thing. In some cases, collaborating is a whole new element of a project. Working with someone new can expand your mindset and how you look at projects. Your skills can complement each other and make you look at creativity and a whole new way. Well, when you collaborate, you give up a little bit of that control. You also open the door for completely new influences and to create something better than what you could create on your own. Number four is goals. This comes down to looking at where you want to go with your life. What are the goals that you want to accomplish? Is this project moving you toward those goals? Is it helping you get closer to where you want to be in life when starting a creative project? Look at what your goals are and asked if this is gonna help you get closer to them. Number five is passion. Is this something that fires you up? Does it ignite a passion in you? Or explore a passion that is close to you? For any creative project to really be successful, there has to be an element of passion in it. If you're doing something for other motivations and you're lacking that passion, that's just not gonna go far. You're not gonna have that same drive that you put into it. Number six is portfolio. Does this project create a tangible piece of content? Does it create proof of some sort of effort? Is this project going to become a portfolio piece? Is this something that you can look back on and be proud of something that you can point future clients to, or future employers and say This is something that I made? Will this project lead to other projects? Is this something you can point to and show off and use as a building block for more work. Sometimes projects may have no other monetary benefits or anything, but just having in your portfolio can lead to a completely new opportunities in the future . Number seven is skills. Does this project give you an opportunity to home the craft or master the skills that you already have? Or does it allow you to try something new, practice a new skill in a safe environment and really try to learn something that is out of your comfort zone? Number eight is growth is gonna push you outside of your comfort zone and help you grow as a person and as a creative. It's easy for us to get stuck in the same routine of doing the same kind of projects for our work. So when we start our own creative projects, a lot of times we can look at these as opportunities to push ourselves out of our comfort zone and try something completely new. Number nine is impact. Does this have an impact outside of yourself, doesn't have some sort of grander scale or doesn't have a specific impact on you? Is this going to change other people's lives or make a positive impact or shaped the way someone looks at the world. Number 10 is profit. Does this idea or project have the potential to become a business or a sustainable entity? Not all creative projects have to be money makers. They can also be motivated by any of the other nine that we talked about. But understanding if a project is meant to make money or not make money really evaluates how you view it a success or failure. When you look at these 10 characteristics and you begin to evaluate your project against them, you can begin to see what actually motivates you. What drives you, what makes this project a success in your eyes and grant, I have talked a lot about this idea of fail proof. When you create a project and you know what your motivations are and you really understand what drives you, a project can really become fail proof by understanding our motivations and what we're trying to get out of it. We can find success in different ways. Your ambition for the project might be to have it be seen by millions of people or become a sustainable, profitable business. But even if that doesn't happen, even if your project never truly becomes what you were hoping for, it to be their waste to find value in it. For example, uh, one way failed proofing a project might be knowing that success to me is just gaining a tangible skill out of the project. It might mean that the project fails in all other categories. But as long as I'm developing a skill, it's successful to me when you can identify your motivations, and the reason that you're starting a project makes it easy to create the projects as something fail proof so that no matter no matter what happens, as long as you finish it, the project will be a success and maybe start to think about ways to overlap these buckets . What they're the spaces in between. For example, maybe I'm building a new skill set, and I'm also getting the chance to collaborate with someone. And project ideas can come from those overlapping lenses, those overlapping buckets. So one way to start generating ideas and refining and distilling the ideas you have is to think about the motivations. Think about your reason for doing them. When you look at your creative projects, try to fit it in a handful of these different characteristics. It doesn't have to fit into every single one. But really try to get a grasp and understand what motivates you. Try journaling on this for a bed in the morning. Try riding on this with your morning pages. Try to figure out what your riel true reason is for starting this project. Understand your why, When a project stems from your why and true motivations from within and it's genuine, then it's really hard to fail at the project. 9. Week 2 Homework: So in the first week, we started looking inward and we started generating ideas. Now we're starting to categorize and look at the buckets that ideas fit into. So the homework this week is really about understanding your motivations and the reason in the why behind doing this project before starting anything you really need to understand why it is that you're starting it when you understand your why it brings a core purpose and focus toward everything that you do. With this project going forward, you're gonna continue the journaling, and you're gonna do some additional journaling about your motivations and your personal. Why, going into next week, we want you to have defined the buckets that your project should fit into. You should start generating ideas and reflecting on what's important to you. This is gonna help us when we whittled down the ideas you do have and decide on the direction you're gonna take him 10. How to decide: wig. Three. It's time to get to work. Now that we've gone through the process of generating ideas of analyzing ideas, it's time to decide on one. In this section, we're gonna be talking about how to decide what project to pursue setting goals and road mapping your route forward and also just the daily rituals and habits. They're going to make your project a success. So the first thing is how to decide out of all of your ideas which one to pursue. At this point, you should have written out your motivations. It really looked at what characteristics fit you for your project. When you really understand your motivations, you're really genuine. You with yourself and your journaling and writing about it. It's hard to lie about yourself, lied yourself or make a wrong choice. It's also helpful to get feedback from others. You don't want to just take feedback from anyone, though you want to go to trusted people that know you and know what really drives you. When considering whose feedback to take, you've got to really take into consideration who they are, how they're living their life and how well they really know. You generally I try to go to a few the closest people in my life with a new idea and run it by them and see what they think. If they think I'm crazy or it's not aligned with where I'm going, then I know that I may be actually kind of steering in the wrong direction. But if they think it's a good idea and they think it fits me and who I am that I know I have a creative project that's a right fit for for me. 11. Roadmapping: road mapping is time to get to work on one idea and start road mapping. Start developing it further. One of the first things that you need to do when starting a project is really right out. What's the in goal that you're trying to get to? You know, where you trying to go with this? What does that actually look like? The point of the road map is to help us create a vision for what point A is where we are now. In what point B is what are the goals? What is the outcome that we're looking for now? We might not end up exactly where Point B is, but it helps us frame the problem or the project in our mind and helps us start working toward it. When you have a really big idea, it can be intimidating to get started. When you think about writing a book, there are a lot of steps that need to go into that there. So many pages. There's so much writing there so much, and by breaking down a big idea into manageable goals weaken sort of reverse engineer success. We can reverse engineer a final product even If that product is vastly different from what we first imagined, it helps us start moving. It gives us a waypoint. Sit down and write out a description of what your life will look like or what this project will look like when it's complete, or what it will look like six months from now or a year from now. Trying to be specific, really describe it. And if you can put any quantitative metrics to it, as in, you know, if you're gonna have so many blawg posts up, So Maney podcasts or you're going to have this many drawings complete or this much you know , if you can put a quantitative number, tow what you're doing, it really helps. You kind of have measurable progress along the way. Once you've got your envision of what you know what this will look like when the project's complete. Or if not that at least, what the project will look like a year from now it's time to start breaking that down. What can you get accomplished in the next year? What can you get done now? Break that down is what can you accomplish in the next three months in the next quarter. Once you have a goal set for three months, set a goal for 30 days from now What? What can you get done the next 30 days on this project and then break it down even further ? What can you get done this week? What can you do right now? And this this coming week To move this project forward? That seems tedious. But when you start to take a really big project that may seem overwhelming and break it into a lot smaller tasks and smaller goals, it makes it more manageable. That makes it something that you can actually get done. So this is kind of what's called the road mapping process. It's really looking at where you are today and looking at where you want to be, and then it just comes down to writing out all of the steps that come in between. You know, if you want to launch this project, what is every single milestone and step that you need to complete in between there? Writing those down gives you this ability to kind of break this up into smaller chunks. And once you have that road map of all the milestones and steps complete. Then the next thing is to look at What is your next step? What is the absolute next thing that you need to do to move this project forward? Once you know what your next step is, you take that step and you complete it. And what you complete that step, you take the next. You know, large projects aren't completed by just one massive goal there completed small step at a time. And when you tie a lot of these small steps together, it leads to massive strides. Over time. It's really been looking at your project. Try not to overthink it. Try to just think is what is the next step that you need to take to move this forward. If all the big picture goals and everything scares you, just keep staying focused on the next small step in the next goal. Another thing when you're starting a project is you want to identify any resource is that you may need along the way. Maybe you need team members or you need other skills that are outside of your own. Maybe you need resource is or equipment or you need money or something to get this project going. Identify those. Resource is early on, so you can plan for those. A lack of resource is Kenly Lee. Stop a project midway, so make sure you anticipate for when those obstacles come and throughout this whole project , if you ever get overwhelmed or don't know what to do, just return to your road map. Try to figure out what is the next step that I need to take A lot of times, whenever you're kind of overwhelmed by a project, it's a lot times because you're looking at a goal that's too big. When you get overwhelmed, try to just break down one small component of the project that you can make process progress on. An example of this is when I started editing my book. At first I was just overwhelmed by this process of how do I go about editing this entire book that I've been writing? But when I just started breaking it down into okay every day I'm gonna try to edit two sections until I have this chapter edited. And then I would edit another section, and I just started tackling it. Chapter by chapter and section by section it made it a lot more easier and a lot more manageable. And over the course of about a month and 1/2 I was able to edit the whole book. So when you start looking at the big picture goals, sometimes it can be scary, and you just need to break it down into smaller tasks, and that's how you make progress forward. 12. Rituals, Habits & Systems: rituals, habits and systems. So as we talk about this big picture and breaking that picture down into smaller, more manageable sections, one way to do that is to put in consistent effort and to create rituals, habits and systems that feed this. That might mean working on it for 30 minutes every day or 10 minutes every day. A lot of people think that projects are accomplished in just one really hard, strong push. But in reality, most really great projects are accomplished through a small study work over a long period of time. If you can try to set up your schedule so that you work on your project a little bit every single day, getting into this habit of even if it's just 10 to 30 minutes every single day, those little small action steps you take will movie tour. Completing this project over time. An easy way to make sure that you stay on task and you work on your project every single day is to try to do it first thing in the morning. The famous author John Grisham used this habit to write his first book while he was still employed full time at a law firm. He would wake up every morning before going toe work in right on his book every single day before leaving. It took him a long time, but eventually he finished his first book, got published and became a best selling author. He didn't sit down and try to hammer out his book in one weekend. He's worked on it slowly and consistently every day over a long period of time. Of course, they say room wasn't built in a day. A book probably isn't going to be written in a day, either. So write one page a day. If you're making a film, write one page a day or shoot one scene a day. If you're starting a business, maybe that's developing one x a day. You have to figure that out for yourselves. We don't know your project, but figure out a way to break down a bigger product or bigger final vision into smaller, manageable daily routines that you can accomplish. One thing to be mindful of during this process of road mapping and setting gold is that your vision should stay true. But the outcomes and the decisions you make along the way are probably going to change. You have to stay flexible. What? You expect something to be? It's not going to. Your expectations and reality are gonna shift. So be flexible. Be agile, be able to make decisions that tie back to your core purpose and your why, but maybe aren't what you expect them to be. 13. Week 3 Homework: so for this week, I really encourage you to figure out what that road map looks like. Figure out what point B is or what an ultimate goal is and start to reverse Engineer it. Once you have the full roadmap in your mind and start to break it down into a year, 1/4 a month a day encourage you to take that next step. What is step number one? Now go do it. 14. Shipping: shipping. You can work on a project for a really long time and keep it all to yourself. But at some point you have to ship it. You have to put it out there in the world and let other people see it. If it doesn't ship, it is an art. This is something that Seth Godin told me and something I believe in. If you don't put it out in the world, it isn't art. It does not exist. It's still just a no idea. And when we talk about shipping, a lot of what we're talking about is letting go. You have to let go of expectations of what other people think about it. You have to let go of your own standards. Sometimes that doesn't mean you don't care about the quality of the product, but it means you need to let go of everything you think about it and put it out there because actually taking that step in putting something out there, shipping it, it's pivotal. It's so important. It might seem small, but it's a big step in the process. It's a step in the process of becoming a creative person of training yourself to become the type of person that ships it that gets it done. That gets it out the door, because if it doesn't ship, it isn't art. It isn't a creative project. If it doesn't ship, it might be a creative exercise. But an incomplete project is an incomplete project. So to us, it's really important that you do ship it that you do take that step. You know there's a whole other conversation about deciding to go on or not. But the first step is getting it out there. As of creative, we often tire self worth to the success or failure of the projects we put out there, and that could make it really, really scary. Whenever you start shipping your first creative projects, when you put something out there, try not to get too wrapped up in expectations or what this is going to become. Try to put it out there and just be happy with the fact that you were shipping something that's a lot more than many people ever do. It's also really easy to be a perfectionist. Some people never ship something. I think of a few my friends that were musicians, and they had this incredible record, but they kept working on it and tweaking it well. It's been about three years, and that record never came out. You can't be a perfectionist because it's better to have something 80 or 90% of the way and ship it than to keep trying to get to that 100% in. Never put it out there at some point, you have to say, This is good enough and I'm gonna put it out there and see what the world thinks along the way. As you're getting close to shipping it, you may want to gather some feedback, get some close friends or some people that would be ideal consumers of it and see what they think. Try to get some feedback before shipping it, but don't don't let that hold you back too much, and when you do ship something, you get feedback. This is a natural part of the process, whether you're seeking feedback from people you trust or you're getting anonymous feedback from someone on the Internet or otherwise. The reality is when you put things out there, you get things back, and sometimes that's not all great. You should take it with a grain of salt. People have valuable insight into your project that you might not because their third party . But again, this is about you. And this is about what you think of your project and your motivations for it. Not all that feedback is going to be good, but you've got to remember, you're at least putting yourself out there. You're shipping something and you're doing something. And that's a lot more than a lot of people do. Even if the feed backs negative, just remember what your motives were. Remember why you did this project in the first place and realize that you've made progress regardless of what other people think. Once you have shipped a project or a stage of a project, the question is what now you know. Do I keep going with this? What's the next step? And that's sort of something you have to decide for yourself. It really depends on your motivations. If your motivation is to gain this skill or this thing or work with this person, maybe you accomplish that goal, and it's time to move on from the project. You don't need to stay overly attached if your goal was to build a sustainable business and you haven't made a dollar, you know, it might be a 0.3 months in six months in to say, How sustainable is this? What do I need to do to make it so? Or do I need to pivot? Do I need to change projects? Do I need to move on? So when you ship a project, really try to think about Is this something that I really want to keep working toward my happy with this outcome, or do I just need to abandon it, leave it as it is and move on to something better? There's no perfect way to make that decision, but just try to think back to your motives, try to journal on it a bit and try to decide if that's this project is something you really want to keep putting your time energy toward. In the future, your time is limited, and just because you, you know, go through the process of shipping a project doesn't mean you have to be committed to it for years. You can learn from it and then move on to something else and start something different, and each time you start a project and you ship it, you learn from it and you get better. And if you do this enough times, you start to actually ship things that are pretty damn good. The point is you need to ship it. Shipping it now means you build a habit of being a shipper of being someone who finishes things. And this project might suck. This idea might suck. That's the natural creative process. But by shipping it by standing for something by putting ideas out there, it allows us to get to the good stuff, toe work through a lot of the crap and find the nuggets of insight of of good stuff that's just below the surface. So I encourage you to ship it, at least on a small scale, and eventually that will lead to bigger scales, part of the whole go due course. And the hope for this is that we can create a community of people who are willing to give feedback, who are willing to be vulnerable with each other and pushing up each other's ideas forward . We love if you would post your project and comment on other people's projects, and we're gonna be jumping in with comments as well, because that's how we get better by collaborating by being honest and by giving real feedback on stuff we ship. I encourage you to go into the assignment section of this course and fill out the project form. Submit your project so the world can see it and see what you're working toward. Our what you've shipped. It might take you a long time to actually ship something. But don't let that hold you back from putting out your plan of action in the in this, I'm below putting even your ideas out there in the world and just shipping those and putting them in this course description. It's gonna go a long way toward making this riel and helping you move to actually accomplishing your goals and launching a creative project that matters. Don't hold back. Just go do it 15. Week 4 Outro: part of the whole go due course. And the hope for this is that we can create a community of people who are willing to give feedback, who are willing to be vulnerable with each other and pushing each other's ideas forward. We'd love if you would post your project and comment on other people's projects, and we're gonna be jumping in with comments as well, because that's how we get better by collaborating by being honest and by giving real feedback on stuff we ship.