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Funnel Hacking: Maximizing Your Customer Journey

Audrey Melnik, Funnel Hacking with Startups

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12 Videos (49m)
    • Introduction

      1:15
    • Startup Problems

      8:28
    • What is Funnel Hacking?

      2:35
    • Customer Funnel

      2:19
    • Funnel Hacking Principles

      4:11
    • Trial Sign Up Playbook

      6:28
    • Let's Talk about Segment

      5:55
    • Setting Up Our Tools - Drip

      8:33
    • Setting Up Our Tools - Slack

      2:24
    • Testing your Playbook

      3:40
    • Email Refinements

      2:46
    • Wrapping Up

      0:43

About This Class

This class will teach students how to prepare their startup for agility, experimentation and personalization so that their product and marketing experiments to increase conversions and customer value are able to be executed free of developer involvement.

Students will learn about:

  • The 8 stages of the Customer Funnel
  • Key tools to leverage for your startup and how to use them
  • How to define and extract pertinent information about your users and how they are using your app

19

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Audrey Melnik

Funnel Hacking with Startups

Hello, I'm Audrey.

I'm a serial entrepreneur and startup founder from Australia.

With 20 years of experience, I've spent 8 of those years living and working in the United States, in San Francisco and New York across startups, corporates and government.

As an expert in the online space, I've been pushing product and technical innovation across Media, Telcos, Finance and Startups since 1997. My experience and skills span from Strategy...

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