Fundamentals of Google Analytics

Jeff Sauer, Google Analytics Strategist

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10 Videos (1h 1m)
    • Introduction

      2:05
    • Key Terms

      5:35
    • Setting Goals

      12:59
    • Segmenting Your Users

      5:54
    • Tracking Campaigns

      8:44
    • Using Social Reports

      7:25
    • Analyzing Content Performance

      7:07
    • Creating Dashboards

      6:03
    • Final Thoughts

      4:41
    • What's Next?

      0:35
99 students are watching this class

About This Class

Learn how to get the most out of your website data with Google Analytics expert Jeff Sauer in this new, straightforward class.

From understanding user demographics to creating the perfect dashboard, every lesson is packed with actionable tips and tricks to help you articulate your goals, increase conversions, and use your website to improve your business. Key lessons include:

  • Setting custom goals based on visitor behavior
  • Using segments and content groups to understand your users
  • Tracking campaigns and search terms for insight into traffic sources

After taking this class, you’ll be able to expertly navigate Google Analytics, ensuring you can understand your data, distill it into actionable insights, and vastly increase the effectiveness of your website.

203 of 203 students recommendSee All

Lots of great info in an easy-to-understand format!
IFocus Marketing

No nonsense digital marketing

Had no idea that segmentation with tracking was such a powerful tool in google analytics! Completely changed the way I think about it.
Great course, very informative and the pro tips are invaluable.

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Jeff Sauer

Google Analytics Strategist

I am the founder of Jeffalytics, where I talk about analytics, PPC and entrepreneurship. As a digital nomad, I live in hotels and AirBnBs around the world. You can learn more from me at Analytics Course, PPC Course, and Agency Course.

Teaching is my passion, and I hope you enjoy my Skillshare course!

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