Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Fundamentals of Google Analytics

Jeff Sauer, Google Analytics Strategist

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
10 Videos (1h 1m)
    • Introduction

      2:05
    • Key Terms

      5:35
    • Setting Goals

      12:59
    • Segmenting Your Users

      5:54
    • Tracking Campaigns

      8:44
    • Using Social Reports

      7:25
    • Analyzing Content Performance

      7:07
    • Creating Dashboards

      6:03
    • Final Thoughts

      4:41
    • What's Next?

      0:35
91 students are watching this class

About This Class

Learn how to get the most out of your website data with Google Analytics expert Jeff Sauer in this new, straightforward class.

From understanding user demographics to creating the perfect dashboard, every lesson is packed with actionable tips and tricks to help you articulate your goals, increase conversions, and use your website to improve your business. Key lessons include:

  • Setting custom goals based on visitor behavior
  • Using segments and content groups to understand your users
  • Tracking campaigns and search terms for insight into traffic sources

After taking this class, you’ll be able to expertly navigate Google Analytics, ensuring you can understand your data, distill it into actionable insights, and vastly increase the effectiveness of your website.

171 of 171 students recommendSee All

Great class! Clear information and useful tips - can't wait to implement.
As someone who has essentially glossed over analytics, only checking sessions, this was so helpful.
This was awesome - gives a great perspective of how big data plays a pivotal part of business change to forecast trajectories for future products or service SUPA DUPA STUFF

2,001

Students

1

Project

Jeff Sauer

Google Analytics Strategist

I am the founder of Jeffalytics, where I talk about analytics, PPC and entrepreneurship. As a digital nomad, I live in hotels and AirBnBs around the world. You can learn more from me at Analytics Course, PPC Course, and Agency Course.

Teaching is my passion, and I hope you enjoy my Skillshare course!

See full profile