Fundamentals of Google Analytics

Jeff Sauer, Google Analytics Strategist

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10 Lessons (1h 1m)
    • 1. Introduction

      2:05
    • 2. Key Terms

      5:35
    • 3. Setting Goals

      12:59
    • 4. Segmenting Your Users

      5:54
    • 5. Tracking Campaigns

      8:44
    • 6. Using Social Reports

      7:25
    • 7. Analyzing Content Performance

      7:07
    • 8. Creating Dashboards

      6:03
    • 9. Final Thoughts

      4:41
    • 10. What's Next?

      0:35
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Project Description

Share your dashboard setup!

Take a screenshot of your dashboard (blur numbers if you like) and share your favorite way to view your data! We'd love to hear if there's a specific segmentation, campaign tracking, or other tool you've found to be particularly useful, and any actions you've taken from knowing your data. 

Resources

Dive deeper on Jeff's Google Analytics blog with articles including:

  • Resources for Beginner and Intermediate Users here
  • Jeff's Master List of Best Google Analytics Tools here

Find Google's Analytics help tool

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Student Projects

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