Fundamentals of Entrepreneurship: Pitching Your Business and Yourself
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Defining an Entrepeneur3:58
Reinvention of Career, Repackaging of Self7:28
5 Tripwires that Cause Snags for Entrepreneurs3:41
The Most Important Things an Entrepreneur Should Address5:42
Developing a PR Story4:42
Weaving Innovation into the Foundation of Your Company5:36
Pitching Your Business - Advice From a Pro VC6:34
Student Project - Develop a PR Pitch1:03
About This Class
Throughout my many years of running businesses, I have been fortunate to experience success both as an entrepreneur and investor. I’ve learned that some people are well suited to be entrepreneurs, and others aren’t. Unfortunately, in most cases, it takes a lot of time, energy, and money to find out on which side of that coin you fall.
I created this class on Skillshare to help you determine your worth as an entrepreneur and to help you position your business and concept for success. It's a hurdle, but I know that the knowledge I've gained through my years of experience in business will point you in the right direction on your entrepreneurial path.
This class is for aspiring entrepreneurs, anyone with a business idea who hesitated to act, and those who have begun the process of starting their business but can't seem to get over the hump.
What You'll Learn
I have assembled lessons, lists, and resources for you to determine the next steps you need to take in order to realize your dream as an entrepreneur.
- Characteristics of Great Entrepreneurs. Entrepreneurs are special. . . but what makes them different? What makes them successful? How you can repackage yourself to follow your entrepreneurial dream?
- Starting your Business. Definine your customer, determine price, and understand your competitive landscape.
- Identifying What Makes your Business Special. Create a competitive edge and weave that into your PR story. Differentiate yourself from the pack!
- Innovative Business Practices from the Start. Encourage new ideas from your employees and stay flexible despite growth.
- Pitching your Business. Present your business, and yourself, in ways that excite VCs.
To further you along the path to entrepreneurial success, you will create a video pitch that promotes your business concept. By uploading your pitch, you will get feedback and high fives from the other students in the class. This is a valuable platform for community approval and critique. . . we will all craft better pitches because of each other! My team and I will review the top 20 most up-voted pitches and select our favorite. This talented student will receive a 30-minute video call and mentoring session with me, and I will share his or her pitch through my social media networks to get worldwide exposure for the concept.
Project: Create a 1-minute video "elevator" pitch for you and your business.
Brief: Based on the lessons in this class and the goal of answering the question "why is your business special?" as quickly as possible, create a 1-minute video pitch that represents you and your business.
Specs: You will upload a video link (Vimeo or Youtube) to your student project tab in the Skillshare classroom. Anything longer than 1 minute WILL NOT be eligible for the contest.
Class Projects 13 See All
159 of 167 students recommendSee All
Great class. As expected, Barbara gave great insight and offered some great pointers on becoming a great entrepreneur. Definitely recommend this class to anyone looking to start their own business.
life long learning
Barbara Corcoran’s credentials include straight D’s in high school and college and twenty jobs by the time she turned twenty-three. Her next job made her one of the most successful entrepreneurs in the country: taking a $1000 loan to start The Corcoran Group
As one of the “Sharks” on ABC’s hit TV show SHARK TANK, Barbara has ponied up her own money and invested in twenty-two businesses, competing to make those deals for all to see, then shepherding them to success.
Her newest book, SHARK TALES, takes you behind the scenes of her life and business and her "seen on TV" venture capitalism. Barbara is famously brash and blunt, bold and courageous, and a brilliant identifier of opportunity and talent (often invisible to others).