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Fundamentals of Design: How to Think Like a Designer

Jack Zerby, Designer & Entreprenuer

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20 Videos (1h 23m)
    • Trailer

    • What is Design?

    • Intro to Grids

    • Screencast: Using a Grid in Practice

    • Grids and the Golden Section

    • Intro to Visual Hierarchy

    • Screencast: Using Visual Hierarchy in Practice

    • Types of Hierarchy: Color

    • Types of Hierarchy: Space

    • Types of Hierarchy: Alignment

    • Types of Hierarchy: Implicit and Explicit

    • Intro To Typography

    • Combining Typefaces

    • Picking a Font Size

    • Typography Crimes!

    • Screencast: Using Fonts in Practice

    • Intro to Color

    • Color Theory Basics

    • The Von Restorff Effect

    • Screencast: Using Color in Practice


About This Class

Most of us know great design when we see it. If you've ever held an iPhone, seen the inside of a Tesla S or walked through a building designed by Frank Gehry, then you know how important design is. The emotion it brings out of us as we interact with great design is indescribable.

What You'll Learn

  • Intro to Design. The subtle differences between design and aesthetics.
  • The Power of Grids. Grids create order out of chaos. You'll learn how to build the structure that lives underneath your design.
  • Establishing Visual Heiarchy. 5 ways to establish visual hierarchy: color, space, alignment, implicit, and explicit. 
  • Choose and Combine Typefaces. You'll identify different fonts, then adjust their size and kearning.
  • Personality and Context in Color.  You'll choose an appropriate palette based on understanding of color theory

What You'll Make

By the end of this class you'll understand how the design process works, how to think like a designer and how to put all the elements of design together to create something amazing. You'll finish with a home page for your portfolio that speaks to your unique design sensibilities. 

You may or may not want to be a designer, but learning to think like one is crucial.

419 of 427 students recommendSee All

I watched the first few videos so I could better communicate my thoughts on projects with the graphic designer for the company I work for and it really helped. I was able to better understand why he did what he did, and I was able to communicate using terms he knew very well.
Brilliant class. I find myself going back to it all the time as the overview on grids is perfectly constructed and clarified.
Amazing class, really loved the approach of covering fundamentals





Jack Zerby

Designer & Entreprenuer

Jack is the Founder and Designer of and Goodsie. His products have appeared in Forbes, NY Times, TechCrunch, Fast Company, and Time Magazine. He was the former Design Director at Vimeo, where he led the design of Vimeo Pro, Groups, Channels, and HD. He was also a designer at Pentagram Design, Frog Design and RG/A.

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