Fundamentals of Design: How to Think Like a Designer

Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog

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20 Videos (1h 23m)
    • Trailer

      1:12
    • What is Design?

      2:06
    • Intro to Grids

      5:05
    • Screencast: Using a Grid in Practice

      5:19
    • Grids and the Golden Section

      2:49
    • Intro to Visual Hierarchy

      3:44
    • Screencast: Using Visual Hierarchy in Practice

      6:39
    • Types of Hierarchy: Color

      5:02
    • Types of Hierarchy: Space

      5:00
    • Types of Hierarchy: Alignment

      3:10
    • Types of Hierarchy: Implicit and Explicit

      2:56
    • Intro To Typography

      10:11
    • Combining Typefaces

      2:58
    • Picking a Font Size

      2:27
    • Typography Crimes!

      1:39
    • Screencast: Using Fonts in Practice

      5:54
    • Intro to Color

      4:06
    • Color Theory Basics

      3:53
    • The Von Restorff Effect

      2:45
    • Screencast: Using Color in Practice

      5:39
86 students are watching this class

About This Class

Most of us know great design when we see it. If you've ever held an iPhone, seen the inside of a Tesla S or walked through a building designed by Frank Gehry, then you know how important design is. The emotion it brings out of us as we interact with great design is indescribable.

What You'll Learn

  • Intro to Design. The subtle differences between design and aesthetics.
  • The Power of Grids. Grids create order out of chaos. You'll learn how to build the structure that lives underneath your design.
  • Establishing Visual Heiarchy. 5 ways to establish visual hierarchy: color, space, alignment, implicit, and explicit. 
  • Choose and Combine Typefaces. You'll identify different fonts, then adjust their size and kearning.
  • Personality and Context in Color.  You'll choose an appropriate palette based on understanding of color theory

What You'll Make

By the end of this class you'll understand how the design process works, how to think like a designer and how to put all the elements of design together to create something amazing. You'll finish with a home page for your portfolio that speaks to your unique design sensibilities. 

You may or may not want to be a designer, but learning to think like one is crucial.

467 of 476 students recommendSee All

This is a vital course for anyone who searches for a primer on design. Well done!
Chris Flores

Graphic Designer + Branding Alchemist

Great for beginners
Thank you for putting together all of this important information and for your time. First class that makes me feel motivated. Thank you again.

7,608

Students

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Projects

Jack Zerby

Design at Vimeo, Pentagram, RGA, & Frog

Jack is the Founder and Designer of Flavors.me and Goodsie. His products have appeared in Forbes, NY Times, TechCrunch, Fast Company, and Time Magazine. He was the former Design Director at Vimeo, where he led the design of Vimeo Pro, Groups, Channels, and HD. He was also a designer at Pentagram Design, Frog Design and RG/A.

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