From First Draft to Bestseller: Self-Publish and Market a Book that Readers Will Love | Jonathan LaPoma | Skillshare

From First Draft to Bestseller: Self-Publish and Market a Book that Readers Will Love

Jonathan LaPoma, Bestselling Author and Secondary Teacher

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45 Lessons (11h 26m)
    • 1. Promo Video

    • 2. Course Introduction

    • 3. About the Instructor

    • 4. What is Self-Publishing?

    • 5. Isn't Marketing a Book Considered "Selling Out?"

    • 6. How to Get Your Book Professionally Edited, and Why this is Critical

    • 7. How to Format your Book for eReaders and Print

    • 8. Cover Design

    • 9. How to Write an Effective Book Blurb

    • 10. How to Get Lots of Credible Reviews, which Increase your "Social Proof"

    • 11. How to Deal with Negative Reviews in Positive Ways

    • 12. What are ISBNs, and Do I Even Need One?

    • 13. How to Determine your Book's BISAC Codes, and Why these are so Important

    • 14. How to Register a Copyright (in the USA), and Why this is so Important

    • 15. An Introduction to eBook Aggregators: Draft2Digital vs. Smashwords

    • 16. How to "Go Direct" and Why Doing this Can Lead to More Sales

    • 17. How to Set up your Book to be Sold on Amazon's Kindle Store

    • 18. How to Determine your Book's Amazon Categories/Keywords (extremely important)

    • 19. What is KDP Select and Why Enrolling in it Might Lead to Many More Sales?

    • 20. How to Set up your Author Central and Book Report Accounts

    • 21. How to Set up your Book to Sell on Apple's iBooks Store

    • 22. How to Set up your Book to Sell on Barnes & Noble's NOOK Store

    • 23. How to Set up your Book to Sell on Kobo

    • 24. An Introduction to Print on Demand Technology: CreateSpace vs. IngramSpark

    • 25. How to Create and Sell Print Books on CreateSpace

    • 26. How to Create and Sell Print Books on IngramSpark

    • 27. How to Use Goodreads to Increase your Book's Visibility and Get More Readers

    • 28. How to Use LibraryThing to Increase your Book's Visibility and Get New Readers

    • 29. Grow your Mailing List Using Instafreebie and BookFunnel

    • 30. An Introduction to Mailing Lists/MailChimp, and Why These are Critical for Sales

    • 31. How to Build a List and Landing Page in MailChimp

    • 32. How to Build Auto Sequences in MailChimp and Sell on Autopilot

    • 33. How to Grow your Mailing List with Email List Swaps

    • 34. How to Create an Engaging Facebook Author Page

    • 35. How to Create High-Quality, Free Designs using Canva

    • 36. How to Create BookBub Ads and Use them to Target New Readers and Sell More Books

    • 37. How to Create Amazon Marketing Services Ads and Use them to Sell More Books

    • 38. How to Sell Books using Websites like BookBub, BookSends, The Fussy Librarian...

    • 39. How to Convince Bookstores to Buy and Sell your Books

    • 40. How to Convince Librarians to Buy your Books for their Libraries

    • 41. Learn Launch Strategies to Maximize Sales/Visibility for your Book's Publication

    • 42. A Vetted List of Contests for Self-Published Books

    • 43. General Tips/Warnings for New Authors

    • 44. Screenwriting 101: The Basics for How to Turn your Book into a Great Screenplay

    • 45. Conclusion


About This Class

Follow a step-by-step guide with the most up-to-date and comprehensive information on how to create, self-publish, and market your book, taught by a certified teacher with over ten years of classroom experience. 

Have you written the first draft of a book but have no idea what to do with it? Do you dream of seeing your book sitting on the shelves of your favorite bookstore? Would you like to learn strategies that have helped many self-published authors quit their jobs and write full-time?

You're living during the best time ever to be an author. Due to advances in technology, now anyone can present their books to a worldwide audience with the click of a button. But, just because anyone can do it, that doesn't mean it's easy, nor does it guarantee that these authors will have any success. Every year, about million new books are published, adding to an already-saturated market. I created From First Draft to Bestseller to show beginning authors how they can create, self-publish, and market a beautiful, high-quality book that will stand out in this crowded market and attract readers using effective and proven strategies that have helped many self-published authors sell enough books to quit their jobs and write full-time.

This course will cover:

  • How to edit and format your book 
  • How to write an effective book blurb 
  • How to increase your "social proof" by getting lots of credible reviews 
  • How to build an engaged mailing list using auto sequences
  • How to sell your books online and in brick and mortar stores 
  • How to sell more books using Amazon Marketing Services and BookBub ads
  • How to avoid common pitfalls that trip up many beginning authors 
  • How to turn your book into a screenplay, and much, much more.

Just to be clear, this course does not give any strategies on how to write a bestselling book, but rather focuses on how to turn your manuscript into a potentially bestselling book on the Amazon charts.

I've included the most up-to-date, proven and effective strategies to help authors of all budgets create the highest-quality book possible and build their readership from zero by targeting hungry readers with laser-like accuracy. From First Draft to Bestseller stands out from other online self-publishing courses due to its size and quality of material. Though it's an 11+ hour course, it's packed with relevant and concentrated information without the filler and redundancies that bog down other courses. It's also taught by a certified teacher with over ten years of public school classroom experience, and it even includes a lesson on how to turn your book into a screenplay. 

I'm an award-winning, bestselling author of three independently published novels that have outsold authors such as Chuck Palahniuk, Michael Crichton, and Kurt Vonnegut on Amazon's Kindle store. Two of my three novels have been recommended by Kirkus Reviews and my most recent, The Summer of Crud, was selected to the Barnes & Noble B&N Press Picks list for February/March 2018. I've also written eleven screenplays that have won over 150 awards/honors in various international screenwriting competitions, and in July 2017, I optioned one of those screenplays to one of the producers of the American Pie and Final Destination films. I currently live in San Diego, CA and teach at a public secondary school.

Achieving success as a self-published author is often a long-term journey, but if you stay positive and apply the strategies you learn from this course, you’ll likely experience enough successes along the way to keep you energized and moving forward on that path where you’ll learn things about yourself you that will amaze and inspire you. I’d love the opportunity to show you how I’ve achieved a number of the goals I’ve set for myself as a writer, and how I can help you to achieve your own. I’m ready when you are to take that first step of this journey together.  


1. Promo Video: Hi. Welcome to from first drafted bestseller. In this course, you'll learn a step by step guide for how to create, publish and market, a beautiful, high quality electronic and print version of your book that readers are going to want to buy. I'm Jonathan Poma, an award winning, best selling author of three independently published novels that have out sold authors such as Chuck Palahniuk, Kurt Vonnegut and Michael Crichton on Amazon's Kindle store. I've also written 11 screenplays that have won over 150 awards and honors at various international stream rating competitions, and I recently Option one of those screenplays toe one of the producers of the American Pie and Final Destination films. And since 2000 and five, I've worked at over 15 public schools in the United States and to language schools in Mexico, and I currently have a California secondary teaching credential and teach at a secondary school here in San Diego, where I've been for about the last 10 years. I designed this course before beginning Authors were overwhelmed what to do after they type that their first draft of their novel and want to learn how to turn that manuscript into a book that readers are gonna wanted by this course will awful also benefits of veteran authors, both independently and traditionally published, like strategies on how to market their book. And even if you haven't yet written your book and your just curious about what's to come check out from first drafted bestseller, we're going to cover how to edit format your book, how to Get reviews, how to get your book into stores, both brick and mortar and outline how to get your book in the library's um, How to Grow your mailing list and how to sell your book using strategies that many independent authors have used to make enough money to quit their jobs and to write full time. So feel free to check out the course description, and I hope to see you in class. 2. Course Introduction: hi and thank you for enrolling in from first drafted bestseller and thank you for investing in your writing career. This course is a step by step guide to creating publishing and marketing prints and electronic versions of your book that readers are going to love. I designed this course is a Siris of screen casts and talking head videos, just like you're seeing right now, but mostly screen casts that you can follow along with on your computer. And so the active task for each lesson will just be the specific topic that I'm discussing in that lesson, and you can follow along and complete that task as you're watching the video. I structured this course into a series of topics, broke it down into an introduction section on how to create the book on that include such videos and lessons as how to edit and formats how to get a cover design made for your book . I then broke it down into a publishing section, and that would be how to turn your book into an electronic and print format of your book and then get that up on online retailers and to get printed versions of your book so that you can mail them to reviewers. And then there's also a section on marketing, and this section is going to contain information on how to grow your mailing list, how to create book bub and Amazon ads essential. This is gonna help you to target your audience, build that audience from zero, and to get his many readers to fall in love with your writing as possible. All right. Oh, and then also there is a section on screenwriting. So I I threw this in because I knew that there's a lot of writers who are interested in taking that jump from novel to potentially turning that that story into a screenplay. So I'm going to give you the very basics on how to do that. And I hope that that that is something that's going to be very useful for you also, what this course is not. It's not a get rich quick scheme. All right, so this is this course is is designed to, as like a long term strategy that will be, you'll see the best results when you apply these these strategies over the long term, and it's it's even better when you apply them over a series of books. So if you just have one book, don't worry. These these strategies should still be effective for you. However, this the strategies are best when you are publishing a number of books and you're repeating the same strategies. Also, this course is not designed to teach you how to write a potentially bestselling book. It's just gonna teach you how to take that manuscript and to turn it into a potential best seller and let me define what I mean by bestseller here. I'm not talking about like the New York Times bestselling list. I'm talking about lists like the Amazon best selling shirts or, you know, maybe the best selling lists on iBooks for Apple. So while these three strategies may may, you know, is a very small chance they could get you on The New York Times best sellers list. That's not necessarily what I mean by bestseller here in this case. Okay. And also I'd like to start from a place of empowerment by saying something which might seem , you know, contradictory to empowerment, but and that would be no one owes you anything. Okay, and and I know I know as well as anybody else. How much work goes into creating a book writing a book, publishing a book. However, you know you might put hundreds or even thousands of hours into creating and publishing your book. And then once you get it up for sale on Amazon, you know you might get 12 sales. And you know, all 12 of those are the family and friends. And so just so you know, nobody owes you anything. And again, I know that might sound like a negative way to start this this course, but I think it's an empowering way to start this course, because this way we're getting away from outside influences, and we're taking the responsibility ourselves for how successful our books and our career as writers are going to be. And the way that we can do this is by first of all, creating the most high quality books that we possibly can. And Second Weekend, using technology today target our our readers hungry readers with laser like accuracy. And this is something that we can do, regardless of whether or not we're getting supports from certain members of our community of family or friends or whatever we can reach out, and we can find our own readers. Okay, so again that the power is is in your hands, you can with as much effort as you put in. I do believe that you can get that much. Are those the results? Will will follow. Also, you may need some technology for this course and any any of the forms of technology, the products or whatever that I recommends. I am not being paid by any any of those companies or buy those products or whatever these air just products that have worked for me. And I want to share this with you so that maybe it will work for you as well. All right, Also where I could I created strategies for writers of all budgets. So some of these strategies I include are there are some free options as well. So I know that that there are a lot of writers on a budget out there and I tried to Teoh accommodate those that budget as well. And by the end of this course, you should feel confident in creating, publishing and marketing your book. You should you should have a ton of strategies for how to build your mailing list, How to get your book in this book stores if you'd like to How toe You know how to get great reviews. So by the end of this course, you should. You know, I know that you're probably very overwhelmed right now with all the information, but you should feel much more confidence in how to create publish in markets your book. And if you want any more in depth information, I even included more. Resource is in this course so that if you're if you want more information on maybe how to market books, you know, I I included other strategies or other influencers in the self publishing community or whatever that that you could follow or books or whatever that you could read that will help you to get more information on those topics. But the information that I give you in this course this will get you set up. This will. This will alleviate a lot of the stress and anxiety that you may be feeling right now, which I believe me. I felt the same amount of stress and anxiety. What I got started and effect where this course came from is is over years of off research . So I have been researching how toe publish markets books, how to create books, had a great book blurbs. I've read a number of books I've attended meet up groups here in San Diego where I live. I was part of a group called Entrepreneurs, where we saw we had New York Times. Bestselling authors come in and give lectures on how to market books and how to advance yourself a za ah writer as an entrepreneur. And so I have gathered all this information and just just from doing it myself. And I am allow me to give this information to you, allow me to help you and ease that anxiety that you may have, and I am available for questions. But just please keep in mind the fact that I work is a teacher full time, and I write full time. And so if you do have questions, I would ask that you try to result those issues with whatever maybe company that you're having the issue with. Say, for example, you're having issues uploading your book on Amazon Tiu, Sell your book on Amazon Kindle direct publishing. I would ask that you contact Kindle direct publishing first, and then if you're still having proper questions or problems, or if you even want to know best practices and how to address some of your concerns with these people, feel Frida toe. Ask a question. This is not saying. You know you can't ask questions. Please ask questions that you have. I would just ask you first to try to resolve those issues with, like, maybe vellum or Amazon or iBooks or wherever. Okay, um, and also I live in an apartment here, and so I did the best I possibly could to get rid of any extra sounds. But as you've probably heard a couple times, there are planes that go by. I'm right here in the flight path in San Diego. Also, I've got some lovely neighbors who are generally pretty quiet, but every once in a while you hear some banging on the walls. You might hear somebody shouting, So I did my best to mask all the sounds. But you know, there's only so much that I could do. So if if for at any points you you hear some, you know, annoying backgrounds sound just no vets. It should end pretty soon. You know any of the videos? If there's anything like that that there was an issue throughout the entire video. I just got rid of all that, uh, footage, and I shot a new video. So if you're hearing anything that's annoying, it should ends pretty pretty quickly. And also again, thank you very much for enrolling. I hope you find this course useful again. I I Why I created this course to is that I have a lot of friends who are interested in writing. And I can't tell you how many people have asked me questions about how do I, you know, how do I publish a book hideaway for matter? What is formatting? What is an eye? ESPN. Do I need an ESPN? What is all this? This this insanity. I'm so completely overwhelmed with it. So I designed this this course originally because I wanted to help out friends and then, you know, just as being a member of a lot of different communities in writing communities, there's a lot of people have similar questions. So I wanted to give you a comprehensive course, a premium course on a budget for a writer's budget that will help to ease any anxiety that you have. I try to make this as as complete, of course, as I possibly could to take your book from first draft to potential best seller. So again, I wish you is much success as you could possibly experience. I hope you have more success than I have. And you know, again, if you have any questions for me, let me know. And I I am excited that we're taking this journey together. All right, thank you very much. 3. About the Instructor: I had. Welcome back to from first draft of best seller I'm John Le Poma, your instructor, and in this video I want to give you a little bit more information about me. So I am an award winning, best selling author of three independently published novels that have out sold authors such as Chuck, Paula, Nick, Michael Crichton and Pollak Willow on Amazon's Kindle store. I have also written 11 screenplays that have won over 150 honors at various international screenwriting competitions. And one of the producers of the American Pie in Final Destination films recently options one of my screenplays. And so I hope that soon enough, you should be able to see the film in a theater near you. All right, so I also write songs and poems. And since 2000 and five, I have taught in over 15 public schools in the United States and to language schools in Mexico, and I currently teach at a public secondary school here in San Diego, where I've starting my 10th year. And so I just want to give you a little bit off information to about my books and my successes as a writer grab these here. All right, So the first book that I had published is this one. It's called Developing Minds in American Ghost Story, and this one I did not publish. This one was published by an independent press in Florida. Cult laughing Fire Press I ends. This one came out in September of 2015 and it did fairly well. The first few months on the sales started to dip down, and but during those first few months it did sell over 2000 copies. In it Out sold authors like Michael Crichton and Kurt von Agate on the Kindle store. It was a number one Amazon bestseller and won a couple of awards. But then sales started to dip, and so after about, I don't know, about eight months or so, it sells kind of flat lined. And which is why I was surprised when last year I heard from my publisher are just a few months ago, I heard from my publisher that last year 2017 I sold over 120 copies of this book. Now the only thing that I had done different from 16 4017 is that I started a mailing list in 2017 and so I wasn't running ads or actively trying to promote this book. I wasn't doing any sales or anything like that. I just set up my mailing list, which I'm gonna show you how to do. And that allowed me to, I believe, sell 120 copies without really doing anything. So that's developing minds. And since then, I have been running ads for this book, and it's been selling really well on Amazon. Okay, so this is the second book that I published, and I published this one myself, using my publishing press, which I created Cult L'm Andro Arts. And this was actually the first book I ever wrote. And but I I thought because you see the size of this one, this was actually even even longer than that. And so this I did not feel, was in any shape of the time to go searching for a publisher. That's why published developing minds first. All right, I edited the heck out of this thing. And this this this one was a marathon of editing and writing. But this this is my first love. This is the first book I ever wrote, and it's always gonna be very special to me. This one was also a number one Amazon bestseller. Not sold polonco Well Oh, it was number one in, uh, Emma's three Amazon UK store In the metaphysical in visionary category. In a number of different categories as well in the UK are Canada and Australia. And this one I learned a lot about publishing because I had to do the whole thing myself. All right, so a lot of this that the strategies that tips that Sure I'm gonna give you in this course I gained those from creating this book and publishing this book. You see this one? That one second place in a competition called the Florida Authors and Florida Authors and Publishers Association Presidents Awards. It won the literary and contemporary literature category and then this one. This is my third book, and I wrote this once. The little guy here I wrote this one while I was waiting for the edits to come back for understanding. The Alec ran Now this one waas recommended by Burns and Noble. It made the Barnes and Noble press presents list for February in March of 2018. And this one was also recommended by Kirkus Reviews, as was developing minds. And so, you know, I feel this this book, it took all of my creative power. I feel to make it as short as it is. I feel like this is this is probably the best thing I have ever written, all right, And, um, but this I was able to publish this and write this so quickly because I had already had the experience with the other two books. So I wrote this one in the summer of 2017 and I got it out in February of 2018 and I understand that that's probably a long process for a lot of writers. Some writers write a book in a couple of weeks, and they get it out in a couple of weeks for me. I follow a little bit more of a traditional path off writing with the process that I do. It takes a little bit longer to get my books out and so just be clear here. Here, too. I writes in the literary fiction genre, which in the independently published World is Pretty much like the market is like a tiny little sliver. The biggest markets for self published books are like romance and SciFi fantasy mysteries, those those make up most of the market. So if you're writing in any of those genres and you're applying the strategies from this course, you are likely going to sell way more books than I'd ever have, all right, and you probably will continue to sell more books that I have. And so but I write in a genre that is almost non existent for independently published writers, and so I have had to work really hard to get the sales that I have. Since December, I've sold about 120 books on average per month, and so that that is going from like zero, you know, and we're going up right now. And I love the strategies that I have passed on to you in these lectures, these air strategies that I have gotten from other authors who are writing in genres like romance and SciFi, and they're selling enough books each month that they've been able to quit their jobs and write full time. All right, So, um, and the strategies that I'm giving you hear these air strategies that that will work for any genre, by the way, are and also for nonfiction as well. Okay, so I'm hoping and expecting for students of this course to out pass me in there. They're ah, they're sales and feel free to in in the the court, the question area on the course. Feel free to list your successes. I'd be interested in seeing them and also be interested. I'm sure your co um uh, code classmates would be interested in checking those out as well. All right, so that's just a little bit about me. You know, if you have any questions, too, about me, feel free to toe, ask them. Or you could check out my website or or whatever. Uh, and again, I'm glad that we're on this journey together to success as self publishers ads. And again, I'm looking forward to hearing more from 4. What is Self-Publishing?: All right. Welcome back to from first draft of bestseller. I'm John Le Poma. And today we're gonna be discussing self publishing. So what is self publishing? It is publishing your own work independently of another publisher. You are not submitting the book to agents. You're not submitting it to publishers. You are putting your writing. It's and you're putting it together yourself. You're creating publishing and marketing your own book. Now, that doesn't mean that you're doing everything entirely yourself. You know, you can still work with an editor of four matter cover designer. It just means that you are the person who isn't in control of the whole process. You get to pick which cover designer you want to work with. You get to pick which cover design you want to go with. You get to pick which four matter you would like to use so you can do everything literally , everything yourself. Or is you can work with people that you hire, but you are the boss. You are in control as a self publisher, and you can publish print or e books or both. So print books are obviously, you know, like hardcover books or or soft cover books. E books are books that you could read on electronic readers like kindles or nooks, and you can do both of those or you can just do either or now technology today makes it much easier to self publish. It's essentially made the process possible and are self publishing has been around for years, so this is nothing new. It's just, you know, people were self publishing the time of Dickins, so this is nothing new. It's just now because of advances in technology. It's cheap, and it's easy for authors to write a book, and they can get it in front of a worldwide audience and market to a worldwide audience without ever, ever having to leave their house. All right, so here is some of the advantages of self publishing. You have more freedom to write. What you want now, traditionally are traditionally what would happen if you're going to publish with like a Big Five publisher, you are going to have to querying agents. And chances are that agent, there's not gonna be any agents that pick up your book. And even if they do, they may tell you. All right, so you know I loved your book, but you're gonna have to change this this in this in this because, you know, according to the market, no, no publisher is going to then by the book and publish it. Unless you make these changes and then let's say maybe a miracle happens, and then the publisher buys the book and then they tell you Oh, well, you know, we're gonna have to make these these changes as well. You know, when you're when you're self publishing, you can write whatever you want to write. You don't have to worry about markets. You don't have to worry about pleasing anyone other than your readers. Also, this is good for niche writers. Are writers who write niche markets may be very small markets where they just want to reach 102 100,000 people. You know, you're not gonna be able to find a publisher in New York, you know, penguins not gonna pick up your booked just to sell. Sell it to 500 people, you know. So here you are in in control of your your book, and you're in control of how you want to create that book so you don't have to worry about any third parties telling you what to do and limiting you. You also make a higher royalty. Now let's say you traditionally publish your book with the company like Penguin. So penguin, they're going to take a huge chunk of of the sales for for each book sale because they have to pay their employees. They have to pay for the heating and the lighting. They have to pay the the editor. They have to pay their marketing team. You know so and then if they have to pay your agents or you pay your agent from your royalty rather. But by the end of after all these people get their cut, you're only getting a very small cut of each book sold. So you have to sell a lot of books in order to make money. As a self published author, you're keeping everything after the online vendors or the vendors have taken their cut. So, you know, like Amazon might take some might take 30% of each of your E books sold. You keep that other 70%. You don't have to share that with anyone else. So if you're selling a lot of books. As a self published author, you can make a lot more money, and also because you keep the entire royalty. You can sell your books for cheaper than that, the Big Five publishers and you can even make more money because for two reasons, because you're keeping, ah, higher percentage of your royalty and also because you may get more readers because you're charging less money for your books. And again, you can change whatever you want about the book whenever you want. Let's say you want to make some updates two months after you've published the book. Well, you know it. If you're self published off there, you can do whatever you want as it traditionally published off their the publisher is in control of all of that, so you'd have to ask them as a self published off. There. You choose that cover design, the formatting, etcetera. So you're again. You're in control of every aspect of this process. If you don't like the cover design, you could find another cover designer as a traditionally published off their most likely the publishing house, Penguin and HarperCollins. They're going to do this stuff for you, and you're either gonna like it or you're not gonna like it, but they're not gonna care, and you choose how to market it. So because advances in technology today, you can choose which audiences you'd like to target to market your book. Now this, you know, there could be advantage of that. But the thing is, if you're self publishing your book that you're at a disadvantage in the fact that's the traditional published publishing houses, they have got marketing teams, and they do help their authors to sell books to market their books. So as a self published author, you are on your own with this. But due to advances in technology today, there are ways that you can target your audience with laser like precision, and you can overcome some of the hurdles of not having a professional team helping you to market your books. All right, so some disadvantages of self publishing again, you have less money for marketing likely. All right. So likely you have less money for marketing than like HarperCollins. And that could potentially lead to fewer sales. You're probably not going to win a National Book Award or any big prestigious awards, which could lead to more sales. Generally, those those awards are reserved for books that are published out of the Big Five houses in New York. Your book from Glee will not be reviewed in The New York Times. You probably won't be getting a movie deal, and Barnes Noble probably won't sell your books and again because anyone could do it. You are competing with millions of other authors, literally millions of other authors, and so you're gonna have to find ways of standing out in an absolutely overcrowded market. Let's discuss technology. E books like kindles have made the process cheap and easy for self published authors to reach their their readers. All right, so if you just want to publish e books, you can definitely do that. And if you're writing quickly, you know you could write a book in in a month and get it up on Amazon. Get it up on KDP Select and get it out into the hands of your readers. You know you don't have toe. You don't have toe worry about setting the book up for Prince. You don't have to worry about doing print runs. You know you don't have Teoh worry about you know, any of that stuff you can just your writing on your own schedule. You could just get the book up on Amazon or kobo or wherever, and just get it out into your readers. Hands also print on demands. Technology has made this whole process ridiculously easy, so previous to print on demand technology. What you would have to do as an author if you wanted to sell books, is you would have to. You'd have to print books yourself, so maybe you had print 500 copies or 1000 copies. You'd have to store those copies somewhere, and then you would have to fulfill all of the orders yourself. So say a bookstore wanted order 10 books. You would have to, you know, package those books and mail those books yourself. Now with print on demand technology. When somebody orders your book from a website like Amazon, what the print on technology or P o. D. Companies like in drum spark or create space. What they do is they print one copy of the book to fulfill that order, and then they ship the book to that person who purchased the book. So this is This has made it so easy for self published authors to create high quality, beautiful print books to get to their readers. All authors have to do is to create the files, the cover file and the interior file, upload them to create space or in groups. Spark and readers can then buy copies of the books and get them shipped automatically. So it has made this process so easy. With one downside to this is the fact that the books are a little bit more expensive when their print on demand, as opposed to like If you bought books in bulk from a printer. You know, if you bought, like, 1000 books and you warehouse to those books, it will be cheaper. Likely then, buying 1000 print on demand books. But print on demand is what has allowed so many authors, self published authors to succeed. Today, our online vendors like Amazon, Kobo, iBooks, Google play and Nook these air all websites where readers can buy e books and on Amazon bacon and nook, or I'm sorry and and Barnes and Noble at least they can buy print copies. Not a nook, though on, and this is This is where readers can buy copies and they can download copies to their E readers. And they can get start started reading the books almost instantly, you know. So let's say you only want to write an e book. You can write that e book very quickly, get it edited and then add it to a site like Amazon ends within a few days of getting it up on Amazon, your readers can start buying that book and getting it on their their kindles almost instantly, you know. So the having having these stores available for self published authors has made it extremely easy for for authors to make money to get their books out into the world. And, you know, if you put your book on Amazon once that book is approved, it is, you know, it's It's on an international websites where people all over the world can then buy your book. So essentially, with a few clicks of a mouse, you can get your book out in front of the entire world. So it's It's so easy now to sell your books. Thing is, you know, with with all these people doing it, it's there's you know it's an overcrowded market. It's a saturated market. So you're gonna have to find ways off getting people in in Canada, in the UK, in India, or wherever to notice your book and then want to buy it. And you conform at your books yourself. Do that advances in technology. So I'm gonna show you how to do that. In the the formatting section, I will show you a step by step guide on how to use a program called Vellum, which formats books for four prints and for e book and for the readers. And you can create your own cover design adds bookmarks on that. There's so much you can do with advances in technology today that it makes all of this stuff very easy, and you can target ads to specific customers with laser like accuracy rather than you know in the past, if you wanted to advertise a book, you might have taken ad in like The New York Times and the pay tens of thousands of dollars to do that. And here, anybody who is reading that that newspaper can see your ad, and most of those people probably would not be readers of your book, but today you can target ads to specific customers. You could target Facebook ads to people of specific age ranges in specific countries with specific interests. You know, it's it's incredible how, how accurately you can target people today. So this is This is great for is a great way for independent authors or self published authors to reach their audiences. And you couldn't work with people from all over the world without ever having to lead your house for me. I my four matter, lives in Tasmania. My editor lived in New York. Another editor lived in New Zealand's, uh, my cover designer. She is from Taiwan, but she was living in Colombia when she designs my book, you know, and I found all of these people online. I've interacted with all of them online. It's just incredible to be able to work with people from all over the world without ever having to leave your apartment. You know my my publisher in Florida, who published my book Developing Minds. I've never even met him, and we've been interacting for years, you know. So this is an on a lot of off writers, especially are are shy people who don't necessarily want to interact with people face to face. But this technology has made it so easy for you to work with people throughout the entire world without ever having to to leave your house. And so one thing about technology, those that it's constantly changing and it will change by the time you've probably finished this course from the time that I'm making this course to the time that you actually are watching this course, things are going to have changed. Right now. I'm currently hearing that create space, which is one of the P o. D publishers is is slowly, might slowly phase out, and KDP or kindle direct publishing may take over. You know, they may have a print service that takes over four create space, you know, so and that all of this stuff is constantly changing. There was, ah, an aggregator called pronoun, which was run by MacMillan and that shut down in January. And I mean, I'm gonna explain what aggregators are in a future lecture, but companies are constantly starting up and then closing down. Forms of technology are constantly changing vellum, which I previously mentioned they did not have print capabilities. Previous two, I believe Summer of 2000 and 17. If I remember, Get if I'm remembering that correctly, so technology is going to change, so you have to be. You have to be fluid yet. Do you have to change with technology instead of fighting it? You know, say, for example, you published your books on pro down. You're finding out that it's it's closing down. I mean, sure, you can feel bad about that, you know? But just remember that the reason why you are able to self published today with such with such success and so efficiently is because of technology. So you need to embrace technology flow with technology. Any time some other form of technology shuts down, likely something new is going to grow in its place. Whenever one opportunity ends, there's another opportunity just around the corner. So try not to think of this in such a black and white manner. Just you gotta flow. You know, you gotta change with the times. Self publishing, at least in its current state, is very new, all right, and things are changing all the time. Self publishing. Five years ago, this was completely different to self publishing today. The way it looked in 2013 versus the way it looks in 2018 are completely different. So, you know, you just got to be on top of things and and be very flexible. All right, so next we're going to discuss editing. So, you know, we've given you a little bit of information about what self publishing is. I've given you information about my own process with how I self published books. Now we're going to get into actually how to edit and format books, how to get reviews and all that. So please stick around and I hope to see you next with this lecture on editing. 5. Isn't Marketing a Book Considered "Selling Out?": hi and welcome back to from first drafted bestseller. I'm John lymphoma. And in this lecture, I'm going to be discussing selling out. So is marketing your book selling out? And the answer to that question is yes and no eso this is going to be something different for every single person. All right, so if you feel that, you know, marketing your book is selling out. I would imagine that you don't think that way, because if you did, you probably wouldn't have purchased this course. Or maybe you did just for the create and publish material and if so, cool, you know. But I would imagine most people who have purchased this course field that marketing your book is not necessarily selling out. Or maybe you feel maybe you feel that it it you know, there's a fine line between selling out ends and good marketing. And so that's for me. I feel like, you know, I'm walking that line here for me. I feel that, you know, as long as in my marketing efforts, I am staying true to myself as a writer. I'm staying true, you know, to my books and respecting my books. Um, and all I'm doing here is trying to find breeders for my books targeting readers, and I'm not being really sales the about it or annoying about it. And I feel that there are readers out there who will love my books and who, just based on reviews that I've already gotten who do love my books. And so I just I just feel like I am. You know, I'm playing like a matchmaker between my books and readers who might love my books. And so I'm just setting them up on a date. And I feel that if I do that in a responsible and ethical manner, that that's not necessarily selling out now, somebody else mites might disagree with me. But for me, when I write a book, I am you know, I will not compromise with what I write. I personally do not right to market. I know a lot of people do, and a lot of people who are making the most money. Those are people that are probably writing to market. I don't to do that. I don't have anything negative to say about those people, but for me, I write the stories that begin within me, no matter how weird, strange, whatever depraved those stories might be. I have those stories inside of me and I need to get them out now. As long as I feel that isn't that as a writer and off there, I am giving those words safe passage into the world. And then with my marketing, all I'm doing is, you know, trying to find people who might be interested in those books. I personally don't feel like that's selling up, you know, and so everybody's gonna have it difference opinion on this matter. But I would not just come into this thinking. Well, marketing is selling out. I know a lot of people who think that and those people one of them has currently got a book . That's ranks I thinking in the 10 or 11 million's on Amazon's bestseller rankings. Now I'm not trying to judge that person. I'm just saying that I've seen how that person wrote a book. He's really passionate about his book. He got it up for sale on Amazon. It didn't do anything. I think he just assumed that people were going to read it and love it. It was gonna go viral you know, And that's just not the case. Very, very rarely is that the case. You know, there are always the exception to the rule. Somebody might write a book that put it up on Amazon, do no marketing, and they're a multimillionaire overnight, you know, it's possible it's not probable. And so I think that if I think that you can't just put the book up there and then complain that nobody is reading it, I think that you need to find ways of introducing your book to people, to readers without doing that in sales and annoying ways. And so what? I'm gonna show you strategies on how to do that in this course, all right. And if you have any stretches to feel free to share those in the course comments section, you know, this is not this is not a lecture. This is I like for this to be a community here. We're giving and sharing information, right? So I'd be happy to hear your thoughts on the matter. Um, and it is something that I have dealt with. You know, at first I was very resolute against, you know, any kind of marketing, but I have come around to that and seeing how marketing has helped for me to get my books into the reader's hands. Breeders who love my books, you know, So I don't know what? I don't have all the answers. Maybe you have a whole the answers, so let me know. All right, go. 6. How to Get Your Book Professionally Edited, and Why this is Critical : All right. Welcome back to from first drafted bestseller again. I'm Jonathan lymphoma. And today we're gonna talk about editing. That's a very fun topic. I'm sure a lot of you excited here. Okay, So before we get started, I just want to give a list of recommended books that will help with the editing process. Now, some of these books are books on how to just write better. You know, when you're writing is at its best, you're going to have fewer mistakes or fewer corrections in your book. So here are some books that that I believe are excellent to help writers write better words and thus make it easier to edit. So here we go. Uh, self editing for fiction writers by Dave King and Ready Brown. Obviously this one is is tailored more toward editing. I used this one before editing my first book Developing Minds in American Ghost Story, and I highly recommend it. The next one. That that really helps with editing as well is the Elements of Style by William Strunk on E . B. White. This is a classic book. You've probably already heard of this one. It's really small. I recommend getting into that. Another great book is Make Your Words Work by Gary Provost Fantastic Writer Ends I learned a ton from this book, something with keys to great Writing by Stephen Wilbur's It's another fantastic one on writing. Well, was the first book I read that about writing that the one by William Zinsser and I highly recommend that one as well. And on writing by Stephen King, this one's half memoir, half book on writing and that when again, fantastic book, I recommend all of these and again. I think that's the better you writes. The better your first draft will be in, the less you'll have to worry about editing. Okay, so now we're gonna talk about how to find an editor. So, you know, again, I very highly recommend working with a professional. I wouldn't just pass this off to a friend or your wife or your husband or your mother. Make sure that you're getting an unbiased person, a professional, to take a look at your writing before it gets out into the world. And so the first place where you could find an editor is a website called Risi and reads He's a fantastic website you can use this for for a number of different things. I found editors there found my cover designer for my last book. There you could find people to help you market your book publicists and all that. So here we go. So the way to use reads E to see up here. You know, just go to read z dot com. It's r e d s y dot com. Then you'll have to tow log in, creating a new account to user name and password. When you look in, you'll come to this screen here and see how we have got Ah, whole list of different topics that's that are covered here. So if you're looking for an editor, essentially what this is is it's a curated list of professionals who you can search for on this site. So see how this editing tab here is clicked. You can go here to see which one you're looking for. Maybe if you're just looking for a proof read, click that and then sees some of them quickly. Jonah, Here's some of them are specialists in certain areas, so maybe we've got crime and mystery, and we're looking for somebody who at its in in UK English. So see how this this narrowest your selections down right away makes it really easy. And then all you have to do is go through the different editors. You see a little bit of, ah of information about them. Here you see their their user rating, their response rate where they are located in the UK or where they're located. In general, if you click on this little section here, you can get more information about them. You can see which books they have edited. You can see their resume, you can read their bio, and then you could see what services they offer. See what areas they specialize in, what languages they specialize in again. They're certifications or their their resume, and you could check out some of their other work. So if you really wanted Teoh, get a better idea, you know, maybe could check one of these and then it pulled up there. There, Amazon page, see how it says, Look inside here. You can click on that, and then if you want to just sort of scan through the book, you can get a sample of something that's that this editor has worked on. Okay, uh, and then you can get reviews here as well. So looks like she did a top notch job here. Okay, so let's say you want a higher clear rush, Brooke, As an editor, all you have to do is click Select. See how it says that says four more professionals, to quote, you can select up to five professionals. Let's just let's just go through here, will save the ones. Uh, these five. Let's say maybe we gotta come back later on. You can star somebody you know and ends. Come back to them later on. Okay, so now again, we've selected that we once we want proof reading in Crime and mystery and UK English. So then we go to continue ends. This is where you're going to submit your editing brief. So you're going to submit this information to these five editors now, they can either choose to accept your job or they can reject it off the rejected. They usually give you a reason why. Sometimes it's because of scheduling or, you know, the other reasons. So it's good to give detailed information. You can select your book, See my my books already programmed already have information for these books, or you could enter a new title. If you're new to the website and then you can give a date for when you like your ad, it's to be returns. I would recommend giving them a realistic timeline. Don't just say you know what? Today it's February 18th 2018. Don't say they want it back by tomorrow. You know, that's clearly not going to happen. Oh, sorry. This is when when they should return the quote spy. Okay, so I generally give them a week, you know, it gives them some time to review the brief and then see if it would be a good fit. And then I gave my editors over a month again because I wanted to. I didn't want to rush the job. And so like like I said, if in my other lecture about my process and if you didn't listen to that my processes I submits the book to an editor after I have edited it myself twice. And then when that editor gives the book back to me, I go through it again. I submitted to a second editor, and so I try to give myself enough time with this process so that I am not just typing up my book. And I come up with a publication date that's one month away, you know? And meanwhile, I've got the book. It's not gonna be edited by then. So just mind your deadlines. If again, if you're gonna be working with a professional editor there, you have to give them enough time to complete tasks. And you really want to give them. You don't want to rush them through it, right? You're paying these people to to care about your project, So give them every opportunity they can. Teoh do the best with your work and so Okay, so give the word counts. Genre, Introduce yourself. Give the book details. So this this here I would recommend putting this in because you give more of information to the editor and then they can see whether it would be a good fit for them or not. And this I would highly recommend you doing submit up to 3000 words for them Teoh sample for as a sample. So they can they can edit it and you can see what they're editing job would look like I very highly recommend this, that the quality has has ranged a little bits. And some of the editors that I've worked with are that I submitted briefs to. And so some of the people who are quoting the most money aren't necessarily the best. So I would submit a brief and then see who would be the best fit for you. So once you filled out all the information, you're gonna submit a brief that you would go to your requests. Okay? Yeah. I want to leave the page here. So I I submitted a brief here for design. So these were the people that I had queried over Ah, the cover design for my my novel this summer of Crowd. And I ended up going with sin you chew and so what these these people will do. And so this this would say, editor there editing for you. If if you're looking for editor, these people will review your brief and they'll send you quotes. And so you can click and view. The quote could see how much money they would potentially charge you for that job. And you can see the sample at its they did to your manuscript. And then if you accept the job, you have to pay Theo editor of the fee or the designer, their fee or the publicist their fee. And then you also have to pay reads e a fee. So that is something to keep in mind if you're going to be using this. But it it's fantastic. I've used risi now to find I found the editor for my last book this summer of Crowed on Greasy And I found the designer here and Cindy Chu she was fantastic and I would hire her again for another job. Okay, so that's read. See, I'm gonna come back to Risi when we're discussing design. Because again, I found my cover designer here on Reid's e. Alright, So back to this. Okay, so another site is book baby and I have not used book baby. This is a website, though, that I've heard other people have used and have headlight. So this one, it's similar to read Z and that you can find editing services, designed services, all different types of services here to say we're looking for an editor. You can find out Earth Select, which editing you would like and shows how it works here. So choose the book editing Steps service you need. Upload your word documents and retrieve your professionally edited manuscript in 8 to 10 days. So this again is another service that you can use. It's called Book Baby, and I have had other people recommend it, or you could join groups to get referrals again. I mentioned Facebook groups in one of my earlier lectures. I would very highly recommend getting on the Internets ends and meeting other people or just getting into the community. Going to writers events, go to book signing events, you know, just good a library events, meet other authors and see who they would refer you to. I works with an editor on my last two books, and I am going to use him again. And then I I found him through a Facebook group referral. Okay, so one thing you're going to be hearing to a lot about our beta readers. So there there are professional editors, people that you pay money to toe. Go through your strip of your I keep wanting to say script to go through your manuscript, your book, and to edit it, however you would you're hiring them for so, like, if you're hiring them for ah ah, copy, edit or a proof read. You know, beta readers are people that you don't necessarily higher. They're people who volunteer to to read your book and give you information about it. So these are people who read your story and give you feedback, you know? So they're not editors? Um, I wouldn't send them a final trapped, too, by the way. So this way they they have. You're not giving them a draft. They're gonna have toe to find tons of errors with, But they're people that are gonna help you with character and plot development plot holes. They'll give you their opinion of this story. We'll tell you. Hey, this ending was terrible. Why would you end it so abruptly? And generally, writers will submit their books to 456 However, many beta readers, the beta readers, will read the story that give their feedback, and the author will choose to accept that feedback, or they will did not choose to accept it, but always make sure you're being respectful with these people. They're they're using their time to help you. All right? So even if they give you some ridiculous suggestion, just say thank you. Smile and and move on again. These things, people will test out the story that give you feedback that lets you know if there are typos , you know? But they're not people. You can't expect them to scour through your story as an editor would. You know, as somebody you're paying, you're paying a professional to scour your book into find errors. You know, that's one thing. But if you have some having somebody just volunteering their time to help you out, I don't think that you could really expect them to, um, to do something like that. Okay, so now where do I find beta readers? You can find them in writers groups. So again, facebooko are people that you meet, um, out in the community. So Facebook there there are good reads groups dedicated to this and Google searches. So I just typed in beta readers. And there I had people a number of, um uh, beta readers show up in the search, so use this used These resource is to find your beta readers. And also, if you're if you creating a mailing list. As your mailing list gets bigger, you can ask people in your mailing list to to see if they would potentially beyond, like your Beta Rieder team. All right, so tips for editing remember, always be respectful, even though these people may give you suggestions that you absolutely hate that you think are terrible. Smile and say thank you. Consider making changes again. You may get your work back, and you know, somebody might have crossed out some part that you absolutely love. Remember that this is an impartial third party that is reviewing your work. And really, you should consider what they have to say because they're looking at your your work with a pair of fresh eyes. And if they're telling you something is just not working and you keep hearing the same thing from beta readers or other editors, they're telling you, Hey, this thing is not really working out. Even if you love it, you know there's to quote Kill your Darlings. I would recommend considering to change that thing, and there's just a little bit of information to that I've heard along the way about writers groups or, like beta readers you know if if everybody is telling you that something is wrong, it likely is. But when they start giving you suggestions on how to change that thing, they're always wrong. You know, it's up to you, the writer, to come up with the changes or two to determine whether you to change something. And then if so, you need to make the changes that you need to know because nobody's knows this story better than you do. So you're the one that really needs to come up with those those changes if they're necessary And also look for a good fit. Make sure that this this editor is editor of the beta readers there. People who enjoy your genre who are competent, who like you, you know, like if you guys are a good fit, that will help the process. Okay, so the next lecture we're gonna talk about formatting another really fun topic. So thanks. And we'll see again 7. How to Format your Book for eReaders and Print: right? And welcome back to from first draft of best seller I'm John lymphoma. And today we're going to be talking about formatting eso. What is formatting? Formatting is preparing your book for print or E readers. Okay, so you can format your book for print or you perform at your book for E readers or both. It's the formatting print and e books. So one way you can format your book is by using what are called book designed templates. Now what? These are R. C. So you can it's gonna click one of these here, click pulp here. Basically, what you do with these templates is that you can just copy and paste your manuscript. So few rights in I don't know, uh, Microsoft Word or or Schreiner or whatever. You can copy and paste your manuscript into one of these templates, and it will do the formatting for you. And by formatting, I mean, look here, see how this book has got standard merchants. All right, it's all justified here, meaning that everything lines up on this right. Merge in and on the left, see how we've got the check to to appear that in the title and the author name up here. Now, these are things that you can't just uploaded Microsoft Word file on Ingram Spark and expect the prince copy to come out looking like this, you need to format it first. The same thing with E readers. You need to format your book so it can be read on E readers. And there are various formats for difference E readers, so you might have to format it differently for nook vs Kindle. Okay. Kindles require a Mobi file a dot m o b I. And most of the others require an e pub. Just an e p u b. Right. So this is one option for formatting. You can download one of these templates which are quite affordable, so I'll show you think the pricing is at the bottom here? Yes. So a single license here to use this for both your prints and e book. So this will take care of both of those is on sale right now for $29. Okay. It's usually 59. Once you pay for this, they will send you some files. And if you want to open up the file in word, say, for example, so you won't open the word file for your book size. You would just open that file and then you copy and paste your information onto that template. That's a little more complicated than that, but they give you step by step videos for how to do that. So this is one way of formatting your book, and I did mention something about size there. So Prince books have different sizes, so five by age, this is a standard size. It's five inches by eight inches. Obviously, six by nine is is bigger than five by eight. And therefore, if you have a book that six by nine, it's going to be able to hold more words per page. So if you've written a very lengthy book, you might want to consider using a bigger size. And if you've written a smaller one, you might want to consider a smaller size too. Okay, so, again, this is one option that you can do, and there are a number of great looking styles here, and you can use them for Children's books and all different types of books. You can put pictures in them. Eso that's that's one option. Okay, Another option is press books. This is one that a lot of people use as well, so I just went to this press books The press books dot com four authors Press books always look good and printed on all e book platforms so you can use press books to format the prince copy of your book and the e book. And then, if you want to get started, click here. I have not used press books, so I don't know very much about how to use it. But from what other people have told me, it's fairly simple. So this is one that you can use. Click here if you want to create your book and they'll walk you through the process here. Okay, so one thing to keep in mind to, though, is the pricing. So if you wanted to a PdF and an e book, so you'll need a pdf toe upload to to Prince publishers or printers like Create Space or Ingraham Spark. So if you want to create a print book, you're going to need a PdF. And for e books you need, like an E pub or a Moby Okay, so the price if you're gonna do for prints and for e books would be $99 here. If you just want to do before Manning for one e book, it's It's 1999. Okay, so again, that's another option. Another option would be draft to digital. So a lot of users writers use drafted digital drafted Digital is a aggregator, and I'm going to discuss this in a later lecture. Basically, what aggregators do are you upload your book to a website like draft to digital, and they put it up for sale on multiple stores. So maybe, like Amazon and iBooks and kobo, they do it all for you, and then you can You can get daily updates on your sales from them. They pay you on regular schedules, and they'll also format your book for free. But in return they take a percentage of your sales. Okay, but you can you can four metre book for free using drafted digital. The way that I found this page was just going to draft to digital dot com, and so that will bring you to if we start here with drafted digital, just goto how it works and then sear it says four met here, So just click here to see the step by step process here. So this is gonna walk you through how to four met your book on draft to digital so they don't have a style guide or any special formatting requirements. All you would need to do is upload your your word documents RTF for any other file types. Word can read. So you upload that and they will format it for you. So this I'm going to go into a little bit more detail with this in a later lecture. So let's skip over this for now. You see up here, I've got reads E on the next tab. So as you could maybe guessed that that's what we're gonna discuss here next. So read C is another platform for formatting books. This is something I just found out about. Uh, the great thing about this is that it's free, says you see here it's a powerful writing tool from Read. See, you can you can four match your books here. Okay. And there's there's a how to video. So you know, you could click this and watch it, and it does walk you through the process, so and it says, you know, typeset so you can export. After you have used this service, you can export a PdF and an e pub. There's a video here that will show you how to do it. It doesn't seem all that difficult. And I know of a lot of writers that have used this, and they say It's pretty simple and the great thing about it is that's free at least free right now while I'm making this video, Okay. And another option here is to hire someone, and you can find four matters on sites like Book Baby, Read Z or fiver Eso. You could pay somebody to actually do this for you. Now I pay someone. I have paid someone to format the prince copies of my book, and they do a fantastic job. But they're called Polk Garris Studios ends again. They low cost and they really do great work. So I eat. I started out trying to use the book designed templates, but I had some complicated for Matic for my book Understanding the L. A Grant. So I just figured, you know what? I'll just spend the money to get somebody who knows what they're doing to do it, So hiring somebody is also another option. Now, one of the best options out there is vellum. This this is a fantastic piece of software. It's an app that you buy and you download on your computer, and it works just like Microsoft Word or shrive ner. Whatever, whatever other app that you have ends, it is a quick and easy way to create beautiful, high quality prints and e books. This is so easy you probably don't really need very much assistance with it. I am going to do a step by step demonstration and how to format using vellum so that this way you have an idea. But you could probably just play around with yourself and figure it out. That's what I did. It's very, very simple. A couple of down sides. It is expensive soap. It's 199 99 if you want to use it to make unlimited e books. And so if you're planning on writing, you know multiple books in the long run, it will be cheaper, probably just to tow by vellum. If you just have the one book you might want to consider using Read Z or another free service to to do that. And it's 2 49 99 to do both Prince and E books. Okay, so you can you conform at four prints on vellum. That's a new service they have. It was not available when I put before published understanding the L. A Quran back in August 2017. I was hoping it would be ready by then. It wasn't. Which is why I hired pull Gary's studios to do it for me and again, do you recommend them? And I had them just to the print copy. I did use vellum Teoh format understanding the L A crack. Another issue with this is that it's Mac only, but you can use the cloud on PC. There are some websites, tutorials and how to do this. I really don't understand exactly how to do that. But if you do have a PC and you want to use vellum, don't don't worry. You know you there is possibility that you can do that using cloud. All right, so I'm gonna show you step by step, how to format using vellum and again, it's really easy. So you have to do is open up the APP click import word file, or you can just drag your file right onto the little flower here. And it will do that for you. Um, so you can import the word file. I already I just have this one set up here. So the summer of crowd, the 1st 2 chapters so imported. Look how simple that waas it already divided it up into chapters. You know, it's the formatting is done, you know, a double click. And here we are. It's not that simple, but the major work is already done. So the way to get this divided up in the chapters is just in your manuscript. Make sure when you're starting a new chapter started on a new page and then write the word chapter or whatever at the top of the page. So if you're like typing in Microsoft Word, whatever, you start a new chapter, tight chapter, and then chapter whatever number and then vellum will automatically be able to put that into the correct chapter order here. Now, you may still want to go through it just to be sure that everything is ok, but for me. It's It's always been All right. All right. So now we got the book in here noticed only two chapters. This is only the 1st 2 chapters of my book. My book. So right, so let's that's type the title of our book in. So that will show up here once we click off of that or click somewhere else. So the summer of crowd pops up there, Type the author in. If you want to add any contributors you can changing the language here, you can add the ESPN, and, um, it'll show up on the page here. The ad recover. You know, you just click here and then you can upload your cover image. All right, so I jumped ahead, and I just added my cover. All they have to do is click here and find the file and uploaded. It took me a little while to find it, so I just skipped ahead here. See down here that there are minimum requirements, so this Onley satisfies those minimums. You might want to give this information to your designer if your book fails to meet this minimum requirement. So OK, so now we've got our cover on here. We've got our title page. We've got a table of contents which is automatically made for us. So what we can do next is we could start adding the front matter of our book. So we've got a title page here. So the front matter is this stuff, like, you know, your title page of copyright page. I always puts blurbs review blurbs in my, uh, front matter. So this way it entices. Readers want to buy it. So if you click on title page here, uh, let's see Bombs A publisher, you could add that l'm andro Hearts publisher link www dot l men. Dro hurts dot com So this this will link. If you put your logo on here, it's gonna pop up here in a little link to your website contents. This is your table of contents If you want to add chapters, if you want to add information, go here up to chapter on, then see what says add element. So go over here and say we want to add blurbs to the front matter of our book. See how it just made this new page here. So here we can just weaken ad blurbs obviously these air made up here. But you can change these, all right? So if you want to add more of these, we want to make sure we get a copy right in there. So you get at all of your copyright information with a chapter at another elements, you can add a dedication. So here's the shows for my family and notice How would you type it here It for mets it for you on the page is already centering it, you know, just like with the praise. See how we type this year. So that name is here, and then it gets shifted over there. It's doing the formatting for you. This is why you pay vellum the big books, right? An epigraph. So here we g o and you could move the order of these things. Say you want your dedication to come after the epigraph. Just shift them over and you can. You don't go up here. This this shows you how How would it look on these various devices to say we want to see how this looks on a kindle paperwhite. Let's just start from beginning here. So we've got our cover, which is in black and white. Okay, so we go to the praise page, we go title page, we go to the copyright page. We got our quote from Aid Lincoln for my family table of contents. Boom. And then we're right in to the book here. Now, we can change the styles of this book as well. So see how you know we got chapter one hair. See how this looks. We can change the way that set up. All right, So if you just go to styles here, So the book style, see where it's highlighted. Here is his book style. This is the book style we currently have. But if you click through these, it gives you different styles. So maybe we like this one. You don't go that are we like this one. So this is what's what's so easy and great about this? Is that you can I mean, just with a few clicks of the button, you can, you know, get great great book styles. I've used Meridian before. Let's just use trace here for this, all right? And then you could also stylized different things like the heading here. So if you want to look through different headings. Um, you can. And that's just, you know, see how this how this shows up. It's just showing the heading for the chapter. So let's say we like that one. I like that one. That's the first paragraph of a chapter. So you conform at that as well. So this see how it's just normal? There's no, uh, there's no caps or anything other than to start the sentence. You know you could do. You could choose ones where the 1st 3 letters air in all caps. Maybe the whole first line is in all caps, or we have dropped caps here, which I like. Those is just a smaller drop cat. So let's say we want the monster drop caps here. So now we've got that style paragraph after a break. So we have breaks in a text. I don't know if I have any in this here. See, I don't think I do, but what we can do is I'll make a break in the text and I'll show you what that means. So let's just say we like this for a break in the text, all right? And an ornamental breaks. So if we do have a break. So you have this. This is putting a brake. Looks like you know you've got a space here. It's not a new chapter in just a space. So you can create an ornamental for these. So if you want it had this little snowflake there we can into this little bar said, Let's go with the bar. All right, if you have block quotes, this is how they look again. Simplicity like that one verse. This is why I did not go with the book designer template because I had song lyrics and poetry that I wanted to put in my book Understanding the Alec ran and I just I thought it was gonna be a little too difficult for me to do Vellum. You know, it makes it so simple. If you've got a photograph, you know, if you want to add a little frame around it or if you want to do a little gray frame, let's say we want a great frame for photographs. When her adding a portrait in the back of the book, let's say we want the old school oval thing here. You know, we'll keep that if you want captions after your pictures could do that. Headers and footers. This is for the print version. If you want it to look, let's just flip to another page here or no, I'm sorry. Let's let's see what it looks like in print. All right, so this is how the page would look in print. Oh, and see down here. I do have a break here the next morning. Okay, All right. So let's say we like, um, this design and then the body. Let's go down here. Let's say that indicate paragraphs with indentation. I like that. Some people do it with spacing to justify the text. If you can click this, see how this does not line up anymore. So you definitely want a justified tax. That's just a standard for books. Allowing hyphenation will allow bigger words to be broken up, and it will reduce the amount of space on these lines. So let's see if that the sea where it's his puke ing chunky guts. Let's see if that gets smaller here. Yeah, people used to get see how the others there's less spacing here. That's just something to keep in minds with hyphenation, it says. Not all platforms can hyphenate. And there's also some things you can do here for the print version. You could change the funds, you know. Dhobi Gary Bomb Pro That's my go to I Love Gorman pro at the font size Seacon. Decrease it or increase it on e readers. This doesn't matter. So on an e reader, like a Kindle or a nook, the readers are going to be able to change the size and the fonts. So this is just an option here for the print edition to see us as print. So that line spacing this is gonna change the amount of spacing between the lines. And this is what a four matter would do if you pay someone to four. Bench your book for you. They're taking your Microsoft Word file, and there they're justifying it. They're changing the line spacing. They're adding these headers here. They're adding the page numbers. You know, it's it's not an easy thing to do after having tried to do it myself. It's really not that simple. Okay, All right, so let's say we've got all of our styles done. We'll go back to our contents are our book, and we can. Let's let's add some back matter here, too. So stuff in the back back matters just the information in the back of the book. Let's say about the author and also by this, but I used to put it. Okay, so we go to the about the author type in your your bio. Here, you can add a picture click here or don't want click up here. I think, uh, at an image. So we'll skip that right now, but you can add your author image here. If you want to add any of your you know, your social media accounts. There we go see how those icons to show up here. If you click on them, that'll take you to the correct pages. Also by this is really great. I would highly recommend you using this if you do use vellum. So if you've got other books in your back catalog, that catalog just means any other books that you already have published ghost stories. That's my book. If you add this information, the ace in the apple I d. In all this. What it will do is it will add a link to this book. So when people are reading this. Say they're reading it on a nook. If they click this, it's going to open that page on the Barnes and noble dot com store. If they're reading it on a Kindle, they click this. It's going to bring them to the page on Amazon. Okay, Um, so this is a great tool. You might want to just give a little brief, uh, blurb. You know, a little bit of information about the book. There we go. So and then add the next book. See how it all it'll formats it for you Really nicely are to go back to some of those other things that I was saying earlier about, like, the Ornamentals and Page breaks it all. It's to see how we have a page break here. Let's say we want to insert one of those ornamental things that I showed you just click on the space here, go up here to this gastric click ornamental brick. And even though this looks like this on the page, it's gonna show up looking like this because that this style that we picked remember the style that we picked. We want the 1st 3 letters after a space to be in all caps. That's showing up here. That doesn't mean we have to put everything in caps. It's just the formatting. Does that for us. Okay, so and let's say let's say we wanna, um and let's make this whole thing right here. Let's say that this is a poem that we want to put in Inverse. If we just highlighted and hit verse Chicken out, see how it looks There it puts it does the formatting for you. It's so simple. This is ridiculous. You know, if we want to see if we were to make it a block quote. Here we go. The next morning, you know, it becomes a block quote again. This this program is just It's so simple is if you can. If you can afford it. I highly recommend you use it because the books look beautiful on E readers. They just do it. It's something that's I feel very confident when I make my e books with Belem that readers are going to enjoy that. Okay, so I think this is pretty much pretty well. And the tutorial when you're ready, Teoh, create your your files just hit. Generates here. Okay, This will generates. Well, let's say continue without saving. I don't want to say this project this will generate files for so you can click Which stores you want to generate files for? I don't sell in Google play because you need invitation only to do that if you want to go direct to Google. So I I didn't create file for that. But, you know, this is where you could make the files for these stores. If you want to add Prince, I don't I'd have to buy it. I have not used the vellum press for prints because I have got the person that I used and they do a great job, so I'm not gonna do that. Okay. All right. And so 01 thing to make sure that you save, make sure you save your project and use a name. You know, if you've got different drafts that you're doing, make sure that you are labeling, which is which. I hear horror stories from people all the time. Like, oh, I went to upload my file to Amazon and it used an earlier draft. It's because the person was, you know, that they were not. They were not labeling their files correctly. And so they made a mistake and picked the wrong file and just became a problem because a whole bunch of people bought the book and they bought an older version that still needed to be edited. So be very careful about this. Make sure you always save everything. This is super easy. Okay, All right. So I'm gonna go. Oh, yeah. And then one of the thing here, too, Just because you open this image, this is what it's going to hold on. Yes, this is what it's gonna look like once they create the files for you. This is what it will look like. So when you generate those files, they'll give you a cover image file, and they're going to give you, like, the e pub that's going toe. That's going to be, you know, show you which store it's for. So kobo here. This is the file that you upload the kobo. This is the file that you upload the Kindle. This is the cover that you would upload the Kindle, you know? So okay, easy stuff. Let's get back to this year. Now we're gonna wrap this up here retired here. My book, My voice. All right, so one tip No, your print book size. This is important because when you format your book for Prince, you're going to give this information to your four matter, or you're gonna need this information yourself when you format, so it's good to note your sizes and then also know what the bigger page counts for. The bigger that your print page counts is, the more money you're book is going to cost when you print it. So if you've got a big, thick book, use a bigger sighs. Maybe go with six by nine, that is, that's probably the biggest size that is still like an industry standard, you know. Also check with your genre. There may be sizes that go better with specific genres. Also, keep in mind that your e book file Um, the bigger the file is, the more money it's going to cost you to deliver that file to customers. So, like on Amazon, they charge you believe it's 15 cents per megabyte, so you want to try to keep that file size as small as possible. So again, consider your Sandra. There may be sizes that are specific to your genre. So so do a search for that. Also, add review blurbs it accolades the front matter of your book. So again, just to be clear, the front matter is all this stuff that shows up in the front the beginning of your book. The back matter is this stuff, and this is just these or just, you know, the book chapters. So this is front matter. This is back matter. Also, add a link to your mailing list in the e book front matter. But I mean by that is here, let me open a recent file, then open. This is the actual file that I used for my book. See, How is this free exclusive offers? I made a graphic here using a website called Can Va, which I'm going to show you how to use. It's really easy, but I need this graphic and I added it. You know, I just added an image. So ended the image there and that I I linked it here to this Web link. This Web link is aligns with my mail chip account. So when people click this, they are brought to a landing page. So this is gonna pull up a landing page where people just type their email address in and they get added to my mailing list automatically. And I start sending them outs e mails automatically based on when they joined that. So this is something I would recommend adding to the front matter of your book. You know, you could just add at a little image for at a link to a landing page where people can get onto your mailing list. This is a way that some authors are making or growing their mailing lists, you know, at ridiculously high numbers. So Okay. All right. So I am. I'm exhausted talking about formatting such a lovely topic there. But I hope this was good information for you again. Please, please leave feedback to if you feel in any way that I can improve on any of this information that I'm presenting to you. Um, you could just leave that in the comments section on the course there. Okay. Next, we're gonna talk about coverage 8. Cover Design: all right. And welcome back to from first draft of best seller, I'm John Le Poma. And today we're going to be talking about cover design. All right, so we've already discussed editing and formatting. This one is going to be a little bit quicker, and so hopefully it'll be a little bit more fun. And so we'll start with Well, there says where to find a designer. But just so to be very clear, that cover design, that's just the design of your front and back cover and also on the spine. If you're just gonna be publishing an e book, then you only need the front cover. However, if you're going to be doing a print book, you're gonna need the front, back and the spine, all right? And so we're going to discuss today where to find a designer. We're gonna try to find designers. They're gonna create beautiful and high quality covers. Okay, so what you can do is check out the copyright page of books in your genre. Eso A lot of times, the publisher will list the cover designer in the copyright section off Ah, book. And so you can just go to the copyright page and look this up. If it's not there, you know, maybe it might be somewhere in the front matter. I recently read a book where the cover designers he signed his name right on the front cover. So a lot of times that information is in the book. You could also check out a website called 99 Designs. So here's here is the website right here? So basically what you do is you creates a brief and so say, for example, you wanna have a cover made in a specific genre. What you do is create a brief and you will connect with designers. It's it's similar to read Z and that you know, you create a brief. You submit the brief to a number of designers, and then they will compete. The send you designs and you pick the one that you like the best, and so you can go down to how much it costs. So this sea air it starts at us to 99. So let's start by choosing choosing a category. So for us, we would want to pick book and magazine, and let's say we want to do a book cover So for the full, we wanted to the full thing. The print cover. You could do a book cover here. So you wanted to book cover design? You just come down here to get a design? Yeah. Then it's just gonna walk you through the process here. Do you want a physical book in e book or both? Let's just say what we want. Both. We changed our minds. We want both copies now, So pick three or more designs to show the designers which styles you prefer. You'll have the opportunity to upload your favorite designs later. So you just pick up the three designs to see to show the designers what kind of styles you like for your book. Let's say we like the day Sonny died. Uh, this one right here and then here we go. Lisa Mills. No place like motor home As we continue pick up the three colors you doing explored, you know? So you just walk through this process and continue filling out your information. Put a title on their the author name. Tell about yourself. This is important. What genre you right in? You know, if you're writing young adults, there are things that young adult readers are looking for on their covers. Basically, you wanted to You want it? You want your cover to stand out. But you also want people to know when they look at your cover. What genre that you write in. So, yes, it just just continue filling out this information. This is 99 designs. This is one way of getting a cover. You could also go to Fiverr. We're gonna do is just go here into this search and we would want book cover design. I can't. Okay, so you'll see a bunch of different designers and you can sample their work. So actually, you know, some of this these air looking pretty good. I think you know that the quality ranges here so you can scroll through like, you want to see what I wanna check outs, Jean ona We want to check out her her work. You could just scroll through it or you can click on the person's, uh, profile there, and it says I will create graphical book cover design and you can just scroll through this and see, you know, she looks like she doesn't pretty darn good job and see, here are the services that she offers. So it looks like, you know, for for 10 bucks, if you're on a bush, it you know, you could You could work with a designer here on Fiverr, and you can read a little bit more about them. Here, you can read reviews when you want to get started. Let's say you you've chosen you made up your mind. You want a toe, hire this person. All you have to do is just click this proceed to order. Well, let's say we want the standard order. Click the order and then proceed to order. And then just, you know, set up what you want. Proceed to the payments. And then from there, they do walk you through the process. So I don't think they're gonna let me continue here without Yes. See, I'm gonna have toe to sign in. Okay, so that's fiber. That's something that that authors use quite often. Ah, And again, the quality does range. There. Sometimes you get I've seen covers people have had made on fiber and I'm just like, you know, it looks like looks like somebody with no design experience made that, but as you just saw There are some pretty great designers on there, so could keep five or in mind read Z again. So instead of just going to the editing, you know, sub header, go to designs. So I showed you guys how to do that in the editing video. That's where I found the designer for my book this summer of Crowd. So that's the design of a summer of crowd. I'm really proud of that one. The designer's name is Sydney Chew. And here, if you look see this look inside feature. I'm gonna click on this and see You can see just scroll down, See on my copyright page illustration by sin you chew. So writers do put this information in the copyright page of their books. So you say you liked that cover, You know you could you could use that, or you could also do it yourself. You could buy a pre made cover. So what I did here is I just did a Google search for primi pre made book covers and this was, I think, the first website that popped up. It's self pub book covers dot com Uh, and so what? You would do is what you get on this site. Just search by your genre. Let's say we wanna do Ah, young adults cover. So they give us all these different samples. I like the one with the monkey so you can click on that. And then what you're gonna do is just customize this cover. So you see here, though, the price is $99. So it's nuts. It's not exactly dirt cheap. You're organized. You'll have to pay. You know that the prices do range. So they're not all $99 at least. Maybe on this website they are. But all right, so all you would do then is just type. See what's his type text one. So you would just highlight this box and say, Monkey businessman, I don't know. I'm just making this up here and you could choose the funds, see all the different funds they have. I don't know. Times New Roman. The thing is about this is that I think it it would still benefit you if you had cover design experience because, you know, I would only recommend this. The people who do have some experience with side because it's it's important to choose the right funds. It's important to choose the right size funds the right color of funds to be able to know where to position these fonts on the page it These are our skills that are necessary for you to creating beautiful, high quality book. So again, Well, one of the objectives of this course is to create a beautiful, high quality book. So if you are not experienced with design, I would avoid the do it yourself covers. I see people showing off their covers all the time on that Facebook group that I'm a part of some look great. Some look like they were made by somebody with absolutely no experience. You know, end you will. You will turn off readers. People will look at your cover. They will not want to read your book. Uh, people absolutely do judge a book by its cover. So again, this this does require some some talent with design. But this is another option. I know people. A lot of people do this. You could make your own again. If you're a skilled designer, go right ahead. You know, there are some people who are great writers and great designers. If you have experience with it, you know, make your own and you would know more about that than me if you're a designer, because I have never made my own cover. I have no talents when it comes to the visual arts. So I always hire somebody to do that stuff for me. All right, so here's some tips. This is really, really important. Consider what's selling in George genre. So look, it covers of other books in your genre. Check out that the top selling books, you know, go to Amazon and I'm gonna go with romance because romance books those seem to have pretty specific things that readers are looking for. You know, you like having the, uh, bare chested macho man. All right, so, you know, they just look through this is ah, great way off. Looking to see what selling in your genre, OK, eso consider what silly in your shot right? That's extremely important. Consider how this will look on E readers. So if you were watching the last lecture on formatting, you'll know that the way that your your book your book is going to show in black and whites on certain E readers. So if if your cover is highly dependent on some color scheme, know that a lot of your readers are not going to be able to see that on their E reader, all right, I mean, they'll be able to see it on Amazon, or they'll be able to see it when they're buying it on the store. But when it's actually on their E reader, it's it's you know it's not gonna have that color, depending on which the reader they use. Also, this is something to consider when you're doing Amazon Marketing Service or Facebook ads. They have specific guidelines for what you can put on a cover or what they'll allow to be on the cover for them to run the ad for you. You know such things is, if there's a gun on the cover, it cannot be pointed at the audience or anybody else that the person has to just be holding it or the others. They're certain restrictions on the amount of skin you can show, just just stuff like that. So keep that in mind and again, readers absolutely will judge your book by its cover. They just will. It does happen all the time. I'm sure you judge books by their cover. I do. So you wanna have a beautiful, high quality cover in order to do the best with with with sales here. Okay. All right. So up next, we're going to discuss reviews, which I think is one of the more fun topics. It's something that readers will traditionally ends ends independently published in all all the writers air looking for more reviews. So I'm gonna give you a whole bunch of strategies for how to do that. So So stick with us, and, you know, we're gonna have some fun. 9. How to Write an Effective Book Blurb: All right. Welcome back to from first drafted bestseller. I'm John Le Poma. And today we're gonna discuss book blurbs. All right, so what is a book blurb? This is just information about your book, right? So you have you seen book blurbs a 1,000,000 times before? Usually it's located on the back cover of a book. So this, you know this right here? This is the book blurb for my book Developing Minds. And if you click here on the back cover, you'll see it's located right there. So again they're usually found on the back cover of the book. But a lot of authors now are publishing e books on Lee. So you would find that information, like right here on a books Amazon Page or Barnes and Noble Page. What? This is not, though. It is not a summary of the book. You do not want to just give readers a summary of your book. You want to be strategic about what you are putting in your book blur. So that really entices readers to want to buy. All right, now, here's some information on how to write an effective book. Blurred. So I'm gonna go over all of this information, and I'm gonna show you what it looks like on my blurb for my book Developing Minds in American Ghost Story. All right, so you want to introduce your character? What does he or she want? You want to basically give the reader a perspective on what is going on here, and so we can start by introducing the read the character and what they want. And then what is the conflict? What stands in his or her way? Now this just doesn't have to just be for one single person. You could be discussing a group you could be discussing some military regimen you could be discussing presidential administration. You know, it doesn't have to just be about what he or she wants or his or her way. It can be about what the group wants and what stands in the group's way. Okay, so that's not just a singular thing here also introduced the setting, especially if it's really important. So tell us is, Is this happening in some futuristic world? Is it happening in present day Washington D. C. But is there some elements of of Washington D. C that's been fictionalized? You know. So if it's an important element of your story, make sure to include that. That setting also tell us a little about the plot. Mind you, this is not a summary, but tell a little bit about the plot so readers can have a better idea about what is going on in this story. But don't get carried away with this. All right? Keep it toe like a sentence or two. Also introduced the genre tone and thematic contents, and you don't want it to this in a heavy handed way. You could just do this in, like, a word or two, OK? And also let the readers know what the book offers to then. All right, so here is my book Developing Minds in American Ghost stories. Amazon Page. And as you see, I didn't include some information above the blurb here about it being a number one Amazon Amazon best seller and about it winning a few awards. You are not allowed to put book blurbs. I'm sorry you're not allowed to put review blurbs up here, So if Kirkus Reviews says that you had the greatest book on Earth, you cannot put a blurb from that review up here. Let's against Amazon's terms of service. Okay, so here is the the blurb for developing minds in American Ghost Story. I'll read this to you. So Developing Minds and American Ghost Story follows a group of recent college graduates who struggle with feelings of alienation and their addictions as they try to survive a year of teaching at two dysfunctional Miami public schools. So I didn't tell you who this book is about. A group of recent college graduates. I did tell you about the conflict there, struggling with feelings of alienation and their addictions as they try to survive a year of teaching at dysfunctional Miami public schools. And I also introduced the setting Miami. Now, here's a little bit more about the book. Here's Here's an introduction to the character, as well as a little bit of summary about it. A poetic and insightful coming of age novel. Developing Nines is set centred on 24 year old Luke Until Lucky, an aspiring writer who sees his creative output suffer when he begins teaching at one of Miami's most challenging middle schools. As the year progresses, however, Luke begins to relate to the neglect and abuse his students suffer and is faced with a haunting decision. Continue to let his dark past destroy him or rise above this struggle to realise his potential as an artist and a real human being. All right, so in that paragraph is a lot happening here. Noticed this, a poetic and insightful coming of age novel right here. This information this is giving us more about this story. It's poetic and insightful, and it's a coming of age novel, so this is not scifi. It's not. Romance is a poetic and insightful coming of age novel. It also gives us information about the main character here, 24 year old Luke Until Lucky, an aspiring writer who sees his creative output suffer when he begins teaching at one of Miami's most challenging middle schools. Right, so again, we're introducing character and conflict, and we're also giving plot here. As the year progresses, he begins to relate to the neglect and abuse of students suffer. All right, so, again, this is there's a lot going on, and just these two paragraphs, but keep its keep its simple keep it concise, and by simple I don't just mean, you know, basic in terms off of skill. You know, make sure you're using strong words. Make sure you're using action verbs. Make sure that you are keeping this moving along. All right, All right. See this third paragraph down here, this is gonna answer what this book offers for readers. It also tells a little bit more about you know, the tone of it. So it's equal parts disturbing and humorous. Developing minds offers a brutally honest look at the American public school system and the extreme measures many teachers take to cope with working in it. All right, so, again more about tone here, it offers a brutally honest look. So this is this is when readers they get to this part. You know, maybe they've read the 1st 2 paragraphs, and they're still kind of on the fence about this story. When they see this last part here, they're they're realizing that. OK, well, if I buy this book, I'm gonna get a little bit more insight about some of the problems actually plaguing schools today. So you're giving them a benefit of reading the book as well? You're not just entertaining them. You're giving them something new. All right, And that's where your knowledge of this story, why your book is important, that is going to come into play here. Okay, so brainstorm. What? What is it about your book that is unique? That is a benefit to readers? What? What can they take away from this story that they might not get from any other story? Okay, all right. And keep in mind, it doesn't have to be three paragraphs. I just did it in three paragraphs because I like to break up this information. I don't want to just have one big, solid chunk of writing. I think it's easier for for readers to digest now. I got some tips for you here. Read blurbs of other books in your genre and even outside of your genre. You know, get some. Get an idea of what's other blurbs will look like and check out some of the best selling books in your genre to see what their blurbs look like. Also used strong words. Instead of saying the character walks say he strolls instead of saying character eats, say he devours Yeah, this is where you can use strong action verbs or words that are more consistent with the theme and tone of your story. Keep it toe 150 words or less again. I know when you're getting into this, you're just gonna want to tell the whole summary of your story. Hold yourself back from doing that. Just give readers enough information for them in their head to picture what this story is about. Tellem selling the genre. Tell him what it offers them and then stop. You know, don't don't get carried away with this. They're going to stop reading after 152 100 words, and you don't want that right, so keep it concise again. This is not a summary and brainstorm. The most important elements of your book brainstorm character quirks, brainstorm, thematic material, brainstorm benefits that potential readers might gain from your story. Brainstorm. What's unique about your book. Brainstorm. Just the feeling that you think readers will get reading this book and write this stuff down. You know, Askew saw in my book, I put a poetic and insightful book. It's disturbing and humorous, you know. So this gives readers a little bit more information about that story, and it gives it information about what the the book can. What benefits the book and have to them and think like a new reader. Try to imagine you're coming to this story for the first time yourself. Okay, and what would What would entice you to read this book? Also do a B testing. Read a couple different blurbs and see which ones are the most popular with your family and friends. Pitch them to groups on Facebook and see. See what people say about them. All right, pitch them to people on your mailing lists and see what they say about them. And also make sure to proof Read this. This might be the only thing people read of you. You know, this might be the only thing people read of your novel. So if it is not proofread if it's filled with errors, if it's if it's just not written well, people are going to think that your book is filled with errors and your book is not written . Well, make sure to proof. Read the hell out of this. This blurred. Have your editor take a look at this too. Every time I before I've I've finalized my blurbs. I have asked my editor to review it, and each time they should have just done it for free. You know, I've offered to pay them, but they each time they've offered to do it for free because it's it's so small. But it is extremely important. Also, I think a good tip, too. Having your editor proof read your blurred. After they've read the story, they could tell you whether or not this that blurb does this story justice, they can tell you whether or not you know your your misleading readers. I did write a blurb for my book Understanding the Alec Ran. And when my editor read it, he said, You know, you're making it seem like all the characters here are are like meth addicts, and they're not, you know? So rewrite this this section and I did. And it helped me not to mislead my readers. So, you know, use that as a tip to use that as a resource. Okay, up next, we're gonna discuss reviews which I know is probably one of the juicier topics that that, you know, you maybe you guys dove right into this topic right away and skipped ahead to it. So, um this is extremely important. There's a reason why authors put such emphasis on getting reviews. And I'm gonna show you how to how to get reviews. I'm gonna give you tips on what to do. Once you've gotten those reviews, I'm gonna give you tips on how in the future to to make the process of giddy reviews easier . So it's gonna be a long lecture, but it is filled with information, so make sure you check it out and hope to see you. 10. How to Get Lots of Credible Reviews, which Increase your "Social Proof": All right. Welcome back to from first drafted bestseller. I'm John Le Poma. Today we're gonna be talking about reviews. Reviews are extremely important to new authors in that they give you social proof or they give your books social proof. So, for example, a reader comes to your page on Amazon or Kindle or whatever. I'm sorry, Amazon or kobo, where? Whatever. And they've never heard of you before. Which, you know, is that a knock to your ego. But when you're a new writer, you know people. Most people aren't gonna have heard of you. So when readers see that you have a bunch of reviews and you know, you know, they're mostly good, that's going to to make that reader more likely to buy your book. So, you know, that's that. Is this white writers they put in such effort to get reviews? Generally, you know, the more reviews you have, the more sales you will likely have. It's not Oh, it doesn't always work like that. And reviews are also important in order to to get accepted into add websites. So, you know, getting accepted by websites like book bub or E Reader news today, where you can advertise sales of your book and that stuff that I'm going to talk about it in in a future lecture. So So don't worry, I'm not gonna discuss it here. You can get that information in my lectures on running ads. OK? All right. So, you know, obviously reviews there so important. But where do I find reviewers? Okay, so one place that you confined reviewers is on a website called the Indeed View, which is a blawg, or it lists. It's it's, ah, database that lists reviewers. So here we are, the Indy view. So if you scroll down, it gives you a list of book bloggers, and it's broken down into what genres these these bloggers typically or they'd like to read in ends. It's got links to their websites. It tells where they post reviews, and also you can search by genre. Let's say you write young adult books, so just just search for young adult, you see, and you can search through all these different reviewers to read more about them. I already chose one that has a pretty clear review policy, so, you know, if you want to just click one of the links. This will tell you what the reviewers policy is. So I just found this one so that this review policy review status being very selective. So keep in mind, it's it's probably be very difficult to get your book chosen by this reviewer. I'm still considering all boys sent to me. And so email me like normal. But I'm being very selective about what? Except right now. And so you can read here. If you ignore me here, I'll ignore you. Yes, that sounds harsh, but I get nearly 70 requests a day. So keep in mind that these bloggers they do get a ton of requests and each of them has got different review guidelines. So make sure you read through what they have to say. Some of them want specific E book files like Moby or PdF. Some of them want print copies. Some of them wants you to email. Ah, blurb to them about your book. Some of them want you to fill out contact forms on their sites, you know? So read what the review guidelines are and stick to those. All right, So she's saying she would like you if you would like to request the review of your book. Please email the following to this email. Please address me in the email. I'm not a fan of getting dear blogger or high, so that's another big thing. Make sure that you personalise your queries to these people, as she says here I hate. Requests that aren't personalizing won't reply to them. So don't just copy and paste one standard email message to all of these reviewers because you know, they know that's what you're doing, and they're not going to respond to that. So personalize it, reach their website a little bits. Get to know that person's interests and see if you can, you know, like maybe they love figure skating or something. And you used to figure skate. And, you know, you could maybe start your email by the discussing that you know, and then get into the your pitch. Also, don't be rude. Don't be nasty. Don't be pushy. If they give you a bad review, don't requests for them to change it. You know they have to respect bloggers privacy. You have to respect their opinions, respect their guidelines. So this is one way of getting reviews is by contacting bloggers individually, and you could do that through this website here. Finding a lot. Bloggers make sure you're keeping spreadsheets with all of this. Whenever you query a blogger, write down the name of the blood. Write down the date you queried them, you know, write down what version of the book you yet gave them. It's a print book, e book, whatever. Just keep all of that information because you will get overwhelms with this. And then I also keep if they give a positive review or not, because then you can come back later on. And, you know, for future books, just scroll through your spreadsheets, see who actually reviewed the book seat, who gave you good reviews and then just query them with your new book. Now, just to let you know this is my experience with doing this. Before I published my first book, Developing Minds. I spent about six months well, about six months before the book's publication date, querying bloggers from this site and a few others. No, I would I would try to do about five every night, and I stopped after 250 or so ends ID say about one in 10 responded saying that they would review my books. So you're not 20 about 25. And Total said that they would review my books. But then maybe one in five of those actually did review the books, and a couple of them were not positive reviews. So for me, it was kind of a waste, Not kind of. It was an extraordinarily large waste of my time. I did make some good context, but like I said, I spent months doing this. But there are better ways of doing it. Okay, I'm gonna show you some of those. All right. Net galley. This is where you if you get your book on net daily, you will get a ton of reviews. Very likely. So All right, this is net galley. It's a website where you upload your book and information about your book and bookstore owners, Librarians, people in the media and reviewers all can download your book ends, leave reviews, or they if they If they're booksellers, they can buy copies of your book. Librarians will buy copies. You get a whole bunch of great data. Whoever downloads your book, you get their email address, you get to see what country they live in. And I've had people from the library Congress download my book. Somebody from Google Play downloaded the book and another. There are people from the traditional media on Net galley. So you list your book there and it's very possible it's not very possible. It's possible that a prominent person can can take a look at it, and that could really kick starts. The publicity for your book so net daily. It's a very important website that a lot of people use. I'll show you. I I listed my book developing minds here on it, Miss. This was a previously available title, so it's archived now. But if it wasn't archive, you'd see there's a thumbs up and thumbs down here for the cover image. And I think I had all thumbs ups. There would be like 40 or 50 thumbs ups and zero thumbs down, and they could put a description note from the publisher. He's available for interviews, block tours, blah, blah, blah. Put in some blurbs for advanced praise Bio, which is way out of date now links to the books page on Amazon and good reads I S B A. In addition, price. Here's the problem. So right here's the benefit of the drawback. I had 24 members review my book, but with an average of three stars now, this might be different for you, but I have heard a lot of people giving similar information about net galley. Now Net galley. They take pride and saying, That's all. We do not have trolls like people don't just, you know, like they would do on Facebook. Just gang up on authors and give them bad reviews, which I'm not saying that that happens here on that galley. I think, though, because of the nature of what Net Galley is, I think that's there are people who are much more critical of books on that galley cause I found with my book developing minds and with the Summer of Crowd, I put that on that galley as well. People are much more harsh on these websites than anyplace else on a Net galley, and I think part of that is that you're offering the book to them for free. They really you know, it's the barrier between the reviewer and your book is unless is not existent unless of course, you can set it up where you can improve. Who reviews your book? I have just let whoever review the book, which maybe accounts for some of the lower rating. And I also think that because there it's, it's impersonal. That's these people are not interacting at all with you before getting the book. I think to It leads to some of them giving poor reviews. And also, I think there are a lot of people on here who just scanned books. You know that they might download 20 of these and then they just go through all of them in a few weeks so you could potentially see some harsh reviews. However, you could see some amazing results. Now I've had a lot of people who wouldn't otherwise have come to my book Important people, booksellers and librarians. People have just ordered their books for the libraries or have ordered it to bookstores. I've already had 28 Prince orders for my book this summer of Crowd, and I think it's all because of Net galley because booksellers air on there and they're looking at and they're not necessarily contacting you and saying Hey, we love your book if they like it, they might buy copies, you know. So that's a benefit. One of the other things said that are important to sit to tell you about. Net Galley is that if you want a list directly with Met Galley, you have two options, and these options are this, you know? So keep that in mind. You know, you have to take out a second mortgage on your house toe list your book here or if you're a member of the International Book Publishers Association, which I am, are the Independent Book Publishers Association. I'm sorry, um, you could do a three month title listing for $199 which is what I did with my book, and they take care of. They take care of all of its I have not listed a total myself on Net galley, so I don't know what the process is, but I would imagine they'll walk you through it if you choose to go directly through them. If you go with the IBP A, they will take care of it for you. You give them your book file and your information, and they'll set it up for you and then they will also give you reports whenever you he wants to see who's downloaded your book. Ah, what feedback you're getting on the book. People will tell you things. Like what brought them to downloading your book? Was that the cover? Was that the author? Was it that that you keep hearing about the book, you know are the blurb. So you get really valuable information about why people are picking up your book. So it's not. I think that Gailey has got a number of wonderful benefits, so it's something to consider. It is expensive, and you could potentially be opening yourself up to some bad reviews. But you could also be opening yourself up to some wonderful possibilities. So please keep that in mind. Just just consider it okay? Good. Reads groups now, I told you. You know, when I went used the Indy view, I had very minimal results. But taking like, ah, half hour and posting in good reads groups, I was able to like quadruple the number of reviews that I got. All right, So I'm gonna show you this here. Where's my right? So already logged into good reads here. This is my account. So these are all the groups that I'm a member off. But see, here there there are groups like a RC of authors read for review, good reviews, authors and reviews, book giveaways, good reads reviewers, groups. I did a search for reviewers, and I looked to see which of these would be good fits for me. And I joined these groups, you know? And so let's just click on Air Sea of Authors. You could join these groups, read their guidelines. That's very important. So see where it says advanced review copies. Read me first. They will give you guidelines for each of their pages. And so make sure you read what they have to say. There are specific guidelines for how to post, but all you you have to do is you know, if once you've followed the guidelines, you know you could just post post your air sea review copies here, so it's just check this one out. Says Person is requesting reviews for their book, Cobweb Bride, All right, And then, if people are interested, they can. They can responds and say, Hey, you know, send me a copy of your book and so I I have found more reviewers on good reads groups that I have from querying bloggers and the people I found on good reads have overwhelmingly liked my books versus the people on Net galley. So it's like the good reads. Reviewers sort of balance out the negative reviews I've gotten from Net Galley, and I think part of that is, I have already established a relationship with these people on good reads by interacting with them a little bit. And so it's not just this colds process off them. Downloaded a book for free taking like a two second look at It and decided All this is stupid one star. You know which people will do stuff like that. Okay, so good reads groups. You can run good reads and library thing giveaways Now Good Reads recently changed their give away program to where they charge, I think 100 about $120 for you to list your book for a giveaway, which is absurd. I think I'm going to stop doing them because it's it's way too expensive for minimal results and just the principle of that, you know, they're trying to milk money out of out of authors, and it's a great program. You know, you could list your books for free. You can get him into reader's hands, but I'm probably gonna stop doing them. You can also do library thing giveaways. Now, I am not gonna get into this this here because I do have a section on good reason library thing, and I'll explain that stuff there. Also, the Independent Book Publishers Association has got catalogs that you can Mr Books in. So again you would have toe you would have to be a member off. The International book publishes are Independent Book Publishers Association, which is I forget the prices, like $125 per year. But you will more than make up for that money in savings for all the different benefits. I mean Goto membership here and look at the member benefits there. There are so many benefits, it's, you know, I would recommend signing up, um, for them So you can. This is one of the things you could do is get your books in there. Books for review catalogue. These go out to Let's see, they say, how many reviewers Oh, so approximately 3000 reviewers, journalists and bloggers in the US Um, thing is, it's 210 bucks, so there's a cheaper option here for the American Booksellers Advance Access program. So this is also an IBP A program, and it's $75 and see. It also sends your book to the American Bookseller Association to bookstores that want to receive galleys. Reading copies finish reviews. So these are These are just a couple of ways that you can get reviews. Okay, Also, when you start building your mailing list, you can set up a group. You know what some people call it a street team. I call it a reader's group for my readers team. Were you ask people in your subscribers or your subscribers if they would be interested in joining your street team, where they would get free copies of all your books in exchange for reviewing leaving reviews, and I'll show you how to set that up when we get into the mail chimp mailing list section. Okay, so this is this is a way you can get refused as well now to get editorial reviews. If you want to get reviews from places like Kirkus REVIEWS SAN Francisco BOOK REVIEW US Review of Books You know, etcetera. So here I just have that. The San Francisco Book Review Page open here. So this is one place where you can get editorial reviews. So is this submission guidelines. So you can either submit the book for a general submission, and they'll consider reviewing it for free. You know, see, just fill out the form and follow. Follow the instructions so bluh, bluh, bluh or you can choose a sponsored review because there's no guarantee that your book will get reviewed if you just send it to them for free. To get a guarantee review, you can pay, you know, 100 out 199. So this is just again. It's another option when you get your book into. If they give you a favorable review, they they in their readership. They've got librarians and booksellers and all of that. So this is This is a way to get your book's reviewed by reputable sources, so these are ones that you can then put on the back cover of your book or put on your website. Or you can use these when trying to sell to booksellers. It's gonna be much more impressive. Toe a bookseller that you have got a glowing review from Kirkus than that you have a glowing review from some reviewer on Good reads. You know eso it gives you some credibility. Also, one thing about these just because you're paying for them does not mean you're going to get a good review. So this it's difference. This is different than paying for reviews. I mean, there are There are shady people out there who, if you pay them money, they will give your book glowing reviews. That's not the same thing here. You're basically just paying for these organizations to review your work. They by no means are just going to give you positive reviews. Uh, anybody who has ordered a Kirkus review would know our most. A lot of people who have ordered Kirkus Reviews will know that's they are really nasty, all right, so there's no guarantee you're going to get a positive review. I got lucky with Kirkus. They have recommended two of my books, which is is huge, and I know that that has helped me to get my book sold in stores. Booksellers know the name Kirkus. Librarians know the name Kirkus. It's a huge name in publishing, so if you can get recommended by them, that's going to make your life a lot easier when you're trying to sell your book toe. Two librarians, booksellers All right, so here's some tips. Again. Be respectable of reviewers guidelines that's really important. Do not exchange reviews with other authors, so this might seem like a really good idea. You get a couple of authors together and you say, Hey, you know, I'll read your book and you read my book and we'll just give each other five star reviews. This is against the terms of service on Amazon, and this will get you reviews deleted on Amazon. It's just bad practice. Just just don't do it. Do not pay for reviews Now. This is different than the editorial reviews that I just told you about paying for reviews , to be like, you know, you're paying some guy on five or five bucks to give you 10 positive reviews on Amazon, you know, don't do that. You will. Your book Look it take removed from Amazon are not your book, but you're You actually could get your book review from banned from Amazon. Doing stuff like this, it found there's an author named Jon Bloch who was found having paid for, like, two or 300 positive reviews for his book, and that became a big scandal. Just don't do it. Also, don't beg your friends or family members for reviews. It might seem like, you know, given that they would review your stuff so that the said the harsh truth of the matter is your friends and family. They're very likely to be very busy people, and they may love you and they may care for you. But it's You may find that it's very difficult to get them to spend the time to give you reviews or help you out with your marketing or all this stuff. You know, they have busy lives. You can't just rely on them to do this. Also, it's against the terms of service on Amazon to have your friends or your family or close friends review your books. So just, you know, and don't don't don't beg them. You're gonna drive them nuts and they're gonna age so that they were going to dread every time one of your books comes out because you're just gonna be, like, just whining and trying to get them to help you out. So do share blurbs of good reviews on your website on social media and then add good blurbs to the back of back of your book cover and then to the front matter of your book. And I showed you how to do that in the ah formatting section, all right, and so also set up a Google spreadsheet or just a spreadsheet with reviewer information that is huge you are going to get overwhelms with, you know, all the people yuk worried ends all the difference organizations that you sent your book to . When did I send it all? They said their reviews come back in 7 to 9 weeks. Well, I didn't mark down when I sent the book, you know? So get in the habit of writing down who you mail books to. When what format? You gave them the book and then write down the results once they get the results. Once you get the reviews, that's really important because then you'll find out who's who's on your side, you know, and then you could come back with future books, and it makes so much easier when you have new books. It is just makes things so much easier. When you know already who the people are, who liked your stuff, you could query them. And in two hours, you can You can get a whole bunch of good reviews for your books. That might have taken you two months before, All right? And so we discussed how to get reviews. Next, we're gonna discuss how to deal with negative reviews. So unfortunately, they come with the territory. Hopefully that you will not get in these yourself. But if you do, I'm gonna show you some ways of dealing with those next. All right, so I hope to see you next time until they have a great day. 11. How to Deal with Negative Reviews in Positive Ways: All right. Welcome back from first drafted bestseller. I'm John Lymphoma. And today we're gonna discuss how to deal with negative reviews, all right? And something that's extremely important here. Do not respond to negative reviews. Now, I know that when when you see a negative review, your first instinct is just too right back to the person, like, you know, screw you. You don't know what the heck you're talking about. You know, you're idiots. Did you really read my book? You know, you might scream at the computer screen. You might add it up. Just do not. Whatever you do, don't respond to a negative review. The reason why is first of all, readers have the rights to have an opinion of your work. So if they're if they're just giving their opinion of your work and they don't like it, they have the right to do that. And you don't have a right to yell at them for, you know, also, in some instances of websites like good reads, you know what? When an author has interacted with the reviewers, uh, sometimes they're they're been examples where the reviewers have have gotten their friends to gang up on that author, and they all just start giving that that author one star reviews and just leaving scathing reviews, you know, and you don't want to invite that kind of negativity onto yourself. You know, you worked so hard in your book. You put together a quality product. You got somebody who's giving you a bad review that's gonna sting for a little bit. Just let it pass. One thing you can do to is if you want, it responded. You know, just don't don't respond to the person, but if you want to write a response, type up whatever you want to say to this person. But then at the end just highlighted and delete it. You know it allows you to get it out of your system and said, And if you check out my good reads page my Amazon pages, you'll see I get quite a number off poor reviews, I think more than most in that I writes books that are character driven and knots plot driven. So I write literary stories and I think you know, from what I've seen, I think more literary stories get they get critiqued a little bit harsher. They get judged harsher. And so you know, there are people who also there are people who who don't like swearing. And I my books are full of curse words. People don't like sexual situations, and I write graphic sex scenes. Some people don't like drug use, and I have got characters who are heavy. Drug addicts are alcoholics. I write characters who are mentally ill. Uh, we're living on sort of the merchants of society, so I do hear people all the time. My main complaints are too much swearing, too much sex. These characters are unlikable and nothing happens. So those those are the main reasons why I get poor reviews now. These are things that you're gonna want to keep in mind to when thinking of advertising and targeting your books to readers. Because you know, if if you're writing certain genres like maybe romance, it's important to let readers know if you're writing clean romance. You know, if you're writing books that have got steamy sex scenes or if they're, you know, if the sex is implied, or do readers know if if there's our readers know if there's gonna be vulgarity in your books, you know So you might want to keep this in mind when you're thinking of how you present your information to readers, your when you're writing your blurbs and all that, because one surefire way to get poor reviews is to, you know, have have readers have a different idea of what the book is, then what it actually is. And that's where you're going to see a lot of negative reviews. One reason why I don't necessarily put that on there. And this is more just for creative artistic reasons. You know, my own sense of integrity is that I don't I don't want to limit my books to just certain readers. I want everybody to read my books, even people that don't like him. I think that sometimes the people who don't like him are the ones that that I want to read them the most. So I don't I don't want to just censor my work. I don't want to just show it to certain people. I want everybody to read it and I want to irritate people I like. I like seeing my book get under people's skin. I just had a reviewer on good reads Leave a two star review for my book. But she said that she was Tauron up in knots over the book. You know, she was. She didn't leave the review for like a week because she kept going over it in her head. She wasn't sure she wasn't sure whether it was. You know that there's something really profound going on there or nothing, you know, and that's that's the reaction that I'm I'm hoping for with my work, you know, I want I want to shake people up. I want to get them to see the world in a different perspective. I wanted Teoh introduce them to the types of characters that they may not normally interact with on a daily basis. So that's why I you know, and I again I get a lot of negative views. I still have mostly positive reviews, but I do have a lot of experience with that. So I know is, well, as anyone what it feels like to get negative reviews, you want to scream at people you want to say, especially when people say things like, Oh, well, why didn't the character do this? And you want to say they did do this. They did this three times on page 39 42 57. You know, read. Read the damn book. Open it up and re read it. You know, that's frustrating, but just let it go. Just let it go. It's not gonna do any good to you there. There are viewers very unlikely to change it. Maybe they are just being a troll. Maybe they are just in miserable person, and they just want toe piss you off. You know that is possible. But if you respond to them, then you might just be taking the bait. And you might just be making your life a whole lot worse. So do not respond to negative reviews. And I think a good way that was Teoh respond internally to negative reviews. If this see why they upset you so much isn't because you feel a lack of confidence in your writing. Is it because they may be triggered some emotion inside of you that you feel like you don't deserve love or that you feel like you're a fraud or whatever. You know, I think it's important for us when we x when you know where we experienced negativity for us to see how we're responding and to understand why we're responding this way. And if you can figure out why you're responding, sort of that way, sort of trace back the roots to understand where that that anger, that fear that that vulnerability is coming from then in the future, reviews future negative reviews. You'll be able to respond to them much more appropriately. You will not get upset. You'll see it as more of an objective process. You'll see. It is more like when you get a group of friends together. Some of them want to get Chinese. Some of them want to get Mexican. Some of them want to get Italian. You're not gonna please everybody all the time, you know, So just keep that in mind with the negative reviews. You know, it's it's not personal. It's your not You're not unworthy as a writer. Sometimes there is good information if there that that they give to you that you may be able to use to improve your writing. So if that's the case, take the good information and then just leave all the rest. But I think a good exercise is to figure out why it is that we're responding so strongly and to to work on that in the future. Okay. And just to sort of go back to what I was saying earlier about managing your expectations about nobody owe you anything, Nobody owes you positive reviews. Nobody owes you a damn thing in this in this world, you know? So we just need to find better ways of responding to negativity. All right, up next, we'll be discussing I s bienes, which I'm aware isn't the juiciest of topics. However, it is an extremely important topic. So I hope that you'll stick with me and check this one out. And until then, I hope you're having a great day. 12. What are ISBNs, and Do I Even Need One?: right. Welcome back to from first draft of best seller I'm Jonathan La Poma. And today we're going to be discussing I s B ends. So what is an I s bien? The International standard book by book number I ESPN is a 13 digit number that uniquely identifies books and book like products published internationally. So I got this information from the ESPN dot org's website and the purpose of the eye. ESPN is to establish and identify one title or addition of a title from one specific publisher and is unique to that addition allowing for more efficient marketing of products by booksellers, libraries, universities, wholesalers and distributors. So in this, basically, it is a number that categorizes your book internationally. So let's say you set this number up in the United States booksellers and librarians in China, Russia or France. They'll be able to scan that number into their system and they'll be able to get yours books, information, and you only need one version there, one for each version of your book. Now, keep in mind that that the prince copy of your book that is one version and the e book is another. So if you're going to be selling a prince book and an e book version, you're going to need to I s bienes All right, so the price is pretty hefty here in the United States to buy one I ESPN is $125 USD 10 is $295.100 is 575. Now, if you just do some basic math and divide 1 25 by one, you get 125. So the price for buying one is $125 Pariahs bien. However, if you buy 100 5 75 divided by 100 is $5.75. So, as you see the price per ESPN drops dramatically, the more that you buy. So if you are planning on publishing a number of books, I would recommend purchasing I s bienes in bulk, and they are free in some countries. So this information is just being in the United States. Check in your country to see what the price would be. Okay, so now you know what I ESPN is? Do you need an eye? ESPN? No, If you publish with Create space iBooks Nook drafted digital smash words and Amazon You don't need one. And also, this is not a copyright. You're not registering. Ah, copyright. When you set up your ESPN all the I s P n does is it categorizes your book. So if you publish with create space or iBooks, I am sorry if you're if you're selling on these platforms, you are not giving your rights to these platforms. You were just You're just getting a free I ESPN number from them. All right, So if if it's free and it's easy, why would you Why would you want to pay for one? So why might I want one? All right, So this allows you to show up as the publisher, not create space or drafted digital etcetera. All right, now, show you what that looks like. I looked up a book here, a book by Lucy Libido. And when you scroll down to the books information here, you see here where it says publisher, it says create space independent publishing publishing platform. This would alert a potential reader that this book is This has been self published. Now, if that's something that you're trying to get away from what you can do is what I've done here is right. So see here. See the publisher here for my book. It says L'm andro Arts. So that is my publishing company. So it doesn't say Ingraham Spark. It doesn't say Amazon, you know, it's saying the publisher is l'm andro arts and so that that's that's something a lot off self published authors are doing. You know, they're putting their own publishing presses in there, sort of t get away from this stigma. That there book has been self published, all right, And so also what the ESPN looks like just in case you were wondering, you know what it looks like in book form? It's It's this here. This is OK, so this is a bar code, by the way. But the barcode is like a a visual representation of the eye. ESPN. So the ESPN is just this 13 digit number here. So this is the one that categorizes the book and this barco