From First Draft to Bestseller: Self-Publish and Market a Book that Readers Will Love | Jonathan LaPoma | Skillshare

From First Draft to Bestseller: Self-Publish and Market a Book that Readers Will Love

Jonathan LaPoma, Bestselling Author and Secondary Teacher

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45 Lessons (11h 26m)
    • 1. Promo Video

    • 2. Course Introduction

    • 3. About the Instructor

    • 4. What is Self-Publishing?

    • 5. Isn't Marketing a Book Considered "Selling Out?"

    • 6. How to Get Your Book Professionally Edited, and Why this is Critical

    • 7. How to Format your Book for eReaders and Print

    • 8. Cover Design

    • 9. How to Write an Effective Book Blurb

    • 10. How to Get Lots of Credible Reviews, which Increase your "Social Proof"

    • 11. How to Deal with Negative Reviews in Positive Ways

    • 12. What are ISBNs, and Do I Even Need One?

    • 13. How to Determine your Book's BISAC Codes, and Why these are so Important

    • 14. How to Register a Copyright (in the USA), and Why this is so Important

    • 15. An Introduction to eBook Aggregators: Draft2Digital vs. Smashwords

    • 16. How to "Go Direct" and Why Doing this Can Lead to More Sales

    • 17. How to Set up your Book to be Sold on Amazon's Kindle Store

    • 18. How to Determine your Book's Amazon Categories/Keywords (extremely important)

    • 19. What is KDP Select and Why Enrolling in it Might Lead to Many More Sales?

    • 20. How to Set up your Author Central and Book Report Accounts

    • 21. How to Set up your Book to Sell on Apple's iBooks Store

    • 22. How to Set up your Book to Sell on Barnes & Noble's NOOK Store

    • 23. How to Set up your Book to Sell on Kobo

    • 24. An Introduction to Print on Demand Technology: CreateSpace vs. IngramSpark

    • 25. How to Create and Sell Print Books on CreateSpace

    • 26. How to Create and Sell Print Books on IngramSpark

    • 27. How to Use Goodreads to Increase your Book's Visibility and Get More Readers

    • 28. How to Use LibraryThing to Increase your Book's Visibility and Get New Readers

    • 29. Grow your Mailing List Using Instafreebie and BookFunnel

    • 30. An Introduction to Mailing Lists/MailChimp, and Why These are Critical for Sales

    • 31. How to Build a List and Landing Page in MailChimp

    • 32. How to Build Auto Sequences in MailChimp and Sell on Autopilot

    • 33. How to Grow your Mailing List with Email List Swaps

    • 34. How to Create an Engaging Facebook Author Page

    • 35. How to Create High-Quality, Free Designs using Canva

    • 36. How to Create BookBub Ads and Use them to Target New Readers and Sell More Books

    • 37. How to Create Amazon Marketing Services Ads and Use them to Sell More Books

    • 38. How to Sell Books using Websites like BookBub, BookSends, The Fussy Librarian...

    • 39. How to Convince Bookstores to Buy and Sell your Books

    • 40. How to Convince Librarians to Buy your Books for their Libraries

    • 41. Learn Launch Strategies to Maximize Sales/Visibility for your Book's Publication

    • 42. A Vetted List of Contests for Self-Published Books

    • 43. General Tips/Warnings for New Authors

    • 44. Screenwriting 101: The Basics for How to Turn your Book into a Great Screenplay

    • 45. Conclusion


About This Class

Follow a step-by-step guide with the most up-to-date and comprehensive information on how to create, self-publish, and market your book, taught by a certified teacher with over ten years of classroom experience. 

Have you written the first draft of a book but have no idea what to do with it? Do you dream of seeing your book sitting on the shelves of your favorite bookstore? Would you like to learn strategies that have helped many self-published authors quit their jobs and write full-time?

You're living during the best time ever to be an author. Due to advances in technology, now anyone can present their books to a worldwide audience with the click of a button. But, just because anyone can do it, that doesn't mean it's easy, nor does it guarantee that these authors will have any success. Every year, about million new books are published, adding to an already-saturated market. I created From First Draft to Bestseller to show beginning authors how they can create, self-publish, and market a beautiful, high-quality book that will stand out in this crowded market and attract readers using effective and proven strategies that have helped many self-published authors sell enough books to quit their jobs and write full-time.

This course will cover:

  • How to edit and format your book 
  • How to write an effective book blurb 
  • How to increase your "social proof" by getting lots of credible reviews 
  • How to build an engaged mailing list using auto sequences
  • How to sell your books online and in brick and mortar stores 
  • How to sell more books using Amazon Marketing Services and BookBub ads
  • How to avoid common pitfalls that trip up many beginning authors 
  • How to turn your book into a screenplay, and much, much more.

Just to be clear, this course does not give any strategies on how to write a bestselling book, but rather focuses on how to turn your manuscript into a potentially bestselling book on the Amazon charts.

I've included the most up-to-date, proven and effective strategies to help authors of all budgets create the highest-quality book possible and build their readership from zero by targeting hungry readers with laser-like accuracy. From First Draft to Bestseller stands out from other online self-publishing courses due to its size and quality of material. Though it's an 11+ hour course, it's packed with relevant and concentrated information without the filler and redundancies that bog down other courses. It's also taught by a certified teacher with over ten years of public school classroom experience, and it even includes a lesson on how to turn your book into a screenplay. 

I'm an award-winning, bestselling author of three independently published novels that have outsold authors such as Chuck Palahniuk, Michael Crichton, and Kurt Vonnegut on Amazon's Kindle store. Two of my three novels have been recommended by Kirkus Reviews and my most recent, The Summer of Crud, was selected to the Barnes & Noble B&N Press Picks list for February/March 2018. I've also written eleven screenplays that have won over 150 awards/honors in various international screenwriting competitions, and in July 2017, I optioned one of those screenplays to one of the producers of the American Pie and Final Destination films. I currently live in San Diego, CA and teach at a public secondary school.

Achieving success as a self-published author is often a long-term journey, but if you stay positive and apply the strategies you learn from this course, you’ll likely experience enough successes along the way to keep you energized and moving forward on that path where you’ll learn things about yourself you that will amaze and inspire you. I’d love the opportunity to show you how I’ve achieved a number of the goals I’ve set for myself as a writer, and how I can help you to achieve your own. I’m ready when you are to take that first step of this journey together.