Freelance Writing : How To Start Freelance Writing - Beginners Guide | Jim Bruce | Skillshare

Freelance Writing : How To Start Freelance Writing - Beginners Guide

Jim Bruce, SEO Expert, Book Writing Coach, Marketer

Freelance Writing : How To Start Freelance Writing - Beginners Guide

Jim Bruce, SEO Expert, Book Writing Coach, Marketer

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13 Lessons (1h 19m)
    • 1. How To Start Freelance Writing - Introduction

    • 2. Freelance Writing For Beginners - Word Processors

    • 3. Freelance Writing For Beginners - Proofreading

    • 4. Freelance Writing For Beginners - Communication

    • 5. Freelance Writing - The Sales Letter

    • 6. Freelance Writing - Press Releases

    • 7. Freelance Writing - SEO Web Article

    • 8. Freelance Writing - Book Blurb

    • 9. Freelance Writing - Movie Pitch Letter

    • 10. Freelance Writing - How To Create eBooks

    • 11. Freelance Writing - Your Profile

    • 12. Freelance Writing - Winning Proposals

    • 13. Freelance Writing - Conclusion

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About This Class


Freelance Writing For Beginners : How To Start Freelance Writing Jobs : Beginners Guide

A lot of орроrtunitiеѕ abound fоr freelance writing online,. Whеn I say орроrtunitiеѕ, I mеаn a whоlе lоt оf them. Aѕ a writеr who knоwѕ hiѕ/hеr оniоnѕ, you саn never ѕtаrvе. Thiѕ iѕ bесаuѕе, on a daily bаѕiѕ, people nееd соntеnt fоr different rеаѕоnѕ. Cоntеnt, juѕt likе fооd iѕ ѕоmеthing thаt people can’t dо withоut; реорlе аlwауѕ wаnt tо get their thоughtѕ аnd idеаѕ асrоѕѕ tо оthеrѕ and most times, thе best way to do that iѕ thrоugh written соntеnt. There have never been more opportunities in freelance writing for beginners.

Apart frоm gеtting their idеаѕ асrоѕѕ tо оthеrѕ, реорlе аlѕо wаnt tо еxрrеѕѕ thеir emotions, innеr thoughts, аnd mоѕt imроrtаntlу, thеу wаnt tо market thеir products аnd services thrоugh ԛuаlitу writtеn соntеnt thеу put оut thеrе, often referred tо as соntеnt marketing. Many people are looking to hire freelance writers. 

I haven’t mеntiоnеd that individuals аnd nеwѕ оrgаnizаtiоnѕ аlѕо use written соntеnt on a daily bаѕiѕ tо gеt оut uѕеful information to thеir tееming аudiеnсе. All thеѕе роintѕ to thе fасt that thеrе is аlwауѕ ѕоmеоnе or оrgаnizаtiоn whо nееdѕ writtеn content for оnе rеаѕоn or the оthеr аnd that is nоt gоing tо stop ѕооn. The purpose of this 'Freelance Writing For Beginners' course is to describe how to find and secure these opportunities.

Fоr аgеѕ, writеrѕ hаvе bееn uѕing their writing ѕkillѕ tо make a living fоr themselves, although mоѕt writеrѕ juѕt limit thеir selves to wоrking аѕ journalists оr nоvеliѕtѕ. Hоwеvеr, there iѕ mоrе to writing than juѕt rеѕuming аt оnе оffiсе еvеrу mоrning whеrе уоu writе and еdit news аrtiсlеѕ. Thе еmеrgеnсе оf the intеrnеt hаѕ done a lоt to change the wау wе dо a lot of thingѕ, and freelance writing for beginners represents a real chance of making money from your own home business.  

Today, highlу skilled people nо lоngеr nееd tо ѕit in a bоxеd office еvеrу dау dоing a ѕimilаr jоb, they саn ѕimрlу ѕit in thеir bеdrооmѕ, connect with clients оnlinе, еxесutе jоbѕ аnd submit, withоut stepping оut of their house. Thiѕ iѕ rеfеrrеd to аѕ frееlаnсе wоrking, аnd writеrѕ аrе оnе оf thоѕе ѕkillеd реорlе whо practice frееlаnсing thе most.

Even thоugh freelancing offers writers аn opportunity tо work and еаrn аѕ muсh bу seeking their сliеntѕ by themselves, mоѕt writers аrе ѕtill nаïvе whеn it comes to the frееlаnсing world. They ѕlаvе away thеir livеѕ wоrking fоr оrgаnizаtiоnѕ whеrе the pay thеу rесеivе mоѕt times is nоt соmmеnѕurаtе with their еffоrtѕ. Whаt uѕuаllу саuѕеѕ thiѕ iѕ lасk оf infоrmаtiоn. By thе timе you knоw thаt there are реорlе whо аrе willing tо рау уоu well tо write thеm ԛuаlitу articles, mеmоirеѕ, newsletters, eBooks, and еmаilѕ, уоu will hаvе nо орtiоn thаn tо jump on thе frееlаnсing wagon.

Thе ԛuеѕtiоn thаt may be going through уоur mind nоw iѕ, “how do I become a freelance writer and hоw dо I gеt clients аѕ a freelance writer?” And the answer to thаt iѕ very ѕimрlе – infоrmаtiоn. The оnlу diffеrеnсе bеtwееn уоu and the оthеr writer down the ѕtrееt whо is mаking a lot оf mоnеу аѕ a freelance writer iѕ juѕt information. 

It iѕ one thing for орроrtunitiеѕ tо bе аvаilаblе fоr writеrѕ, and it iѕ an еntirеlу diffеrеnt bаll gаmе for writеrѕ tо recognize and kеу into thеѕе freelance орроrtunitiеѕ. Aѕ ѕаid earlier, it iѕ only one thing thаt diffеrеntiаtеѕ a successful реrѕоn and thе реrѕоn who iѕ just thеrе. And thаt оnе thing iѕ аvаilаblе infоrmаtiоn. But уоu ѕhоuldn’t bоthеr about thаt аnуmоrе аѕ you аrе аbоut tо rесеivе аll the information уоu nееd to turn your lifе аrоund аѕ a writer.

In thiѕ course, you will learn How To Start Freelance Writing, уоu will аlѕо lеаrn еvеrуthing уоu nееd to ѕtаrt, as wеll hоw to get рrеmium сliеntѕ who can pay hаndѕоmеlу for your ѕеrviсеѕ. Sо, if уоu are a wannabee freelance writеr struggling tо mаkе mоnеу off уоur skill, you аrе аt thе right place, аnd уоu ѕhоuld fаѕtеn your seatbelt аnd be rеаdу tо learn. I am оnlу giving уоu one assurance, аnd thаt iѕ; if уоu tаkе асtiоn and follow аll the steps I аm going tо outline, you should be well on the way to winning уоur firѕt сliеnt аѕ a frееlаnсе writеr. Enоugh said, lеt’ѕ gеt ѕtrаight tо buѕinеѕѕ.

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Meet Your Teacher

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Jim Bruce

SEO Expert, Book Writing Coach, Marketer


I could write a book about the different jobs and roles I've had in my life - maybe I should! We'll see.

Online course creation seemed to be a natural step for me, after years of being involved with SEO and internet marketing.

After making a living out of playing acoustic blues guitar in Europe for many years, I became interested in teaching online about 15 years ago, and began creating online courses. In 2103 I was voted Number 2 top blues guitar teacher by users of

While blues guitar remains dear to my heart, the last year I've been concentrating on novel writing, movie script writing and SEO for internet marketing. It's all about creating and being the best we can possibly be!

After years of promoting my own products online, I realised I had ... See full profile

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1. How To Start Freelance Writing - Introduction: freelance writing is a great way to start a home based business. It's fast, easy to set up, and you can start making money almost immediately. There's never been a greater demand for content online, even though it said that by 20 20/75 percent of all Internet traffic will be by video. It is the well written article on a Web page that attracts the attentions of the search engines such as Google. For this reason alone, there'll always be room for good quality freelance writing and writing. S CEO Articles in a well structured format for websites is just one of the lucrative niches that you can exploit. As a freelance writer. I want to take a couple of minutes just to outline the structure of the course before we move on to the detail to issue. Let's take a look at the structure of the course and identify the Ellen elements that you're going to learn about. Every professional feelings writer needs a word processing tools. Some tools are essential, and some of those streamline the overall process. In this part of the course, we're going to learn about a couple of useful word processes Microsoft Word on open office dot org's. We're also going to look at an application called Evernote, which is a very useful supplement to both. They're both word processes. Quality is vital till beginning and ongoing success. All the word processes normally feature spell checking proof reading goes much further than this. Small errors can make all the difference between the good and the bad. Review. Affecting the appeal off your online presence, communication and project management tools are just as important as the craft of writing itself. Once you succeed in winning a project, good communication with the client is crucial. As you progress in the business and find yourself juggling several clients, it becomes necessary to efficiently manage your work. In this section of the course, we take a look at the different content styles and the different niches that you'll be asked to work on. Website articles with structured s yo content will be one of the staples of your business. Search engine optimization is the term used to describe the structure and content on the Web page, designed to be easily found by a search engine. In this video, you learn how to write such an article correctly. The sales letter is a form of writing that has one objective. To get the reader to take some action, you will learn how to structure the writing into a persuasive argument on understand the vital elements that are sales letter needs to be successful. The press release is widely used by Web masters and marketers for both s CEO and sales. It has specific requirements on a standard format required by the industry. It's also intended to be SC orientated. It's an important resource and should be one of your targets. With the advent of Kindle and self publishing, more, more people are writing and publishing their own novels and how to books. Novel writers often have difficulty in condensing their novel into a few short sentences. This is called the book blurb and appears normally on the back jacket cover. A blurb is a condensed form of an entire novel, but it's different in a couple of ways. Firstly, it's intended to engage the reader's curiosity so that they want to buy the book. Secondly, it gives nothing away. It doesn't reveal the important plot twists. Writing a blurb for a book is a skill. The often gives Eliphas trouble. Mastering this skill ensures ongoing work for a freelance writer. More and more writers are turning to the movies to create scripts instead of writing novels . Like the book blurb, the description of a movie is a particular skill in its own right. A movie synopsis represents a condensed version off a film, but it doesn't give away the secrets. Two more aspects of movie script writing can be offered to paying customers. Writing the Logline, which describes the film in one sentence, I'm creating a title. The Logline describes a movie in one or two sentences and is designed to hook the reader and making want to watch the film. E books tend to be nonfiction. How to guides on their in hot demand is information giveaways or for marketing purposes. Typically, a customer is too busy to write 10,000 words themselves, and so the freelance writer is a valuable resource. Once you're prepared and ready to start, making money is time to make yourself known. Choose in the correct sites and creating a winning profile are crucial to success. Given the chance to submit a proposal toe interested client, you need to ensure that it's the best it can possibly be. In this lecture, you will learn how to craft a winning proposal. Obviously, the first tool that a freelance writer needs is something to write with a word processor. In the next lecture, I'm going to look at two powerful word processors on also 1/3 option to help you make the right choice. 2. Freelance Writing For Beginners - Word Processors: a freelance writer needs a powerful word process. Sir, there are many on the market, and they have very similar features in this lecture. I'm going to look at to Microsoft Word because it comes installed on most Windows based computers on open office, basically because it has many powerful features and it's free. I also take a look at Evernote, which is not strictly a word processor but helps greatly in organizing your work. And it's a mobile application that you can use to make simple edits. The first thing a freelance writer needs, of course, is a word processor. Now most word processes have similar features, so I'm going to look at just two of thumb in this lecture. I'm going to look out open office because it's free. And it has powerful features. Microsoft Word, because it comes readily installed on most Windows based computers and also has enhanced proof reading capabilities and briefly look it. An application called Evernote Evernote is useful because it can take your notes anywhere that you go in a mobile formats Open office is a suite of tools, which include a word processor and other applications, such as a spreadsheet similar to excel. Standard features include a spell check, word count, search and replace as well as extensive formatting capabilities. A very useful feature is the PdF export bottom on the upper toolbar. This is normally an add on in many word processes. Files can also be saved inward and other formers If you're starting out on a very limited budget, and it's a very useful tool as it's completely free, it's constantly developed and improved. On the open source, software is available to all coders, Although the native former for file saving is called 0.0. D T, you conceive in mostly any form of rich text or normal text, including Microsoft Word format variations. For some years, open office was my favorite word processor until Microsoft Word reinvented itself in the form of word 3 65 Word 3 65 has all the functions we normally associate with a powerful word processor, but it delivers so much more in the form of enhanced proof reading capabilities. The researcher function helps you to find Web content. Let's say you want to write an article about a certain subject, for example, the adverse effects of steroids on bodybuilders. You simply use the research function to find and display online articles to discuss that subject, that all you need to do is assimilate and synthesised the results into a coherent, well written form. But of course, be careful not to copy. The editor function is so much more than a grammar or a spell checker. It can detect over usage of words, poor sentence structure at overuse of objectives and much, much more for a single person license. The cost is quite reasonable, and there's a fantastic tool for the freelance writer. It's beyond the scope of this course to delve into the various capabilities, but I thoroughly recommend it. Evernote is a very useful application because it's mobile. You can take your articles anywhere and synchronize across all your devices, your desktop computer, your iPad and your phone. It's free for the basic version, and you can install it on the USB key, for example, taking your work on an application wherever you go in the next lecture, we're going to look at other tools that you'll need in your business as a freelance writer , proof reading tools that will improve the quality of your writing 3. Freelance Writing For Beginners - Proofreading: the object of this course. It's a provided with the expertise and the tools you need to create needs. Related articles on writing toe a high level. If you incorporate all the recommendations into a profile of a professional freelance writer, you'll be ahead of 90% of the rest of the crowd. But before we move on into learning how to create these content styles for any particular niche, we need to talk a little bit more about overall quality. If I were to write down the important attributes of a successful freelance writer, it would look something like this. Of course, on time delivery on fulfilling customer requirements are important, as is over delivery and communication. But if you scan down the list, you can see one feature that is really important to me, and it should be to you. That feature is quality quality in everything you do. Of course, overall quality is a combination of all of these elements, but it starts with the quality of your written work before the client seizure work. It needs to be of the very highest quality. The first line of defense for improving your quality is proof reading, proofreading not only includes spell checking but also grammar, punctuation, the structure of your sentences on overall flow and readability. The following tools will help to improve your writing and raise your work up to the next level, which have a word processing you decide to use. You'll need extra tools to check spelling and grandma. If you purchase word 3 65 then these are not strictly necessary. That said, a double check is always a good idea, and it doesn't take long. Remember your quality. Grammar checkers can either be stand alone programs installed on your computer or accessed online. The best of these not only detect on point out errors but also suggest improvements to your text. Graham Early is a very popular tool, the freelances as it checks from multiple types of errors spelling grammar and context. The pay tool has a free option with reduced features. If you can afford a monthly subscription, it's a great tool that will definitely help raise your written quality standards. Slick Right is a free online application that analyzes your writing, providing various reports on word usage on readability. It's a very useful tool for indicating over usage of common words on other structural issues that we generally don't think about. These issues can make your writing difficult to read. Among the extensive features are readability Index, according to U. S grades Sentence Lend an estimated reading Time language tool is another online proof reading tool with a free option on the distinctly different feature. It could operate in 20 different languages. Not only that, but it can also detect the input language. Error detection is color coded. Simply click on the highlighted work. See the advice for corrections or replacements. There is even an option to add it to open office, which is a free word process up. This is the lever office option showed on the screen. The tools discussed give you good capability as far as proof reading. Your basic articles go, but your arsenal of tools is not yet complete. Once you have produced your work, you need to communicate and organize. In the next lecture, we look at tools that will help you to do that 4. Freelance Writing For Beginners - Communication: on the other side of the quality coin is how you organize your projects on your clients. Effective communication in the negotiation delivery on post delivery phase is extremely important to your overall approach. In this very short video, I'm going to gloss over some very useful tools for communicating with your clients on organizing your work. Skype is still a great solution for individual and group consultations, although I use it almost exclusively on the 1 to 1 basis. If you need to conference with the team than the best option, in my opinion, is Google hangouts. Although Hoot Suite is not strictly a communication tool, it can save a lot of time in maintaining your social media presence. Your activity on Twitter, Facebook, LinkedIn and others will demonstrate your availability to prospective clients. Regular postings of good quality writing will enlarge our network on draw customers to you . Hoot suite is free, and it does a great job. Now you have some tools set up allowing you to communicate freely and effectively with your clients. It's time to think about transmitting your work, saving it on organizing your projects. The best option for bold storing and transmitting files is, of course, the cloud in the form of either Dropbox or Google drive. Both tools are free and carry the advantage that you can access your work from any location . If you have a Gmail account, simply go to dr dot google dot com. Sometimes smaller files can be sent to a client by email, but these services are great for the bigger projects. Simply send the customer a sharing link, and they can access the project whenever they wish. Trail Oh is a Web based application that helps to track projects and clients. You can add to do lists on delivery dates to ensure that you never miss a deadline in the next section. We're going to look at the actual content. You will write for various niches. And in the next video, we'll look at the 1st 1 of these, which is writing an article for a Web page using keyword research and search engine optimization techniques. 5. Freelance Writing - The Sales Letter: the same principles that a copywriter applies to a physical sales letter, or exactly the same as those applied to a sales letter online or a landing page, as it's called a sales page on the Internet. The only difference being that the client will want the sales page. The article in the sales page to be search engine friendly on which in keywords. But apart from the SL aspects of such a page, the main purpose the main drive of the text, is to get someone who's reading it to take action. This action could be to buy a product to sign up to a newsletter or to give them their email to download a free product. A perspective buyer has in built resistance to taking action and this largest subconscious . The idea of the text on the wording on the way that we structure a sales page on the Internet is to gradually overcome these barriers to purchase or these barriers to signing up toe on offer. In this way, the Sands letter has a definite structure, or we can identify the various elements of this structure and copy them to produce our own great text using a template containing all the right elements is a must. For any professional freelance writer, filling and expanding the categories about to be discussed is a time tested way of building a powerfully persuasive piece of writing designed to get a reader to take action. Be sure to download the cheat sheet for this on all the other content styles from the resources section for that particular lecture. The title is the first thing the reader sees, and it is extremely important. 80% of your readers will stop reading at this point if the title does not grab their attention. Certain words create interest when used entitles or headlines words such as discover how to secrets and words like this because there is the promise of something being revealed. And words like warning are important because people do not want to make a mistake by doing the wrong thing or by doing nothing at all. One of you state in your title must be true, and you must be able to prove this in the rest of your text. Next we identify the problem. Everyone has one. That's why they're reading your article. They're looking for something to solve that problem. Show them that you understand that the problem is and you gain credibility as a source for the solution. Introduce yourself on, declare why you're qualified to present them with a solution. Normally, you would be an expert in the problem area or someone just like them who had the same problem on this solution. Solved it. List the benefits, keeping in mind that they should explain how the product will improve their lives by dressing their problems. Brainstorm and use bullet points. Be careful, not just a list. The features. Here's an example of the difference between the two. The X l two is the fastest computer in its class, and this is the benefit The exhale to will save you hours of valuable time. It's that fast Social proof is a way of showing that many of the people swear by the product on the reader will tend to feel secure. Social proof could be in the form of testimonials from previous buyers or likes and follows from social media. Describe the offer and make it absolutely irresistible. Show a reduced price with a guarantee Onda free bonus. This is an offer that just cannot be refused a guarantee is essential to remove the feeling of risk from any by action, apply limits in the form of a time constraint or restrict the amount of the product available. This creates a sense of urgency in the case of the prospect is still unsure whether to buy your product or not. The call to action should be direct and explicit. Tell them exactly and plainly what it is you want them to do either. Click here filling this form. Leave your name all by now, Download the sales letter template from the resources area and use it any time you'll ask to write this type of content. One less word. Get enthusiastic about their work. Talk to the client. Get involved with a product, find out as much as you can about the product or service, and give the client 10 20% extra war than they asked for. In this way, you'll get a great reputation on you'll never be short of work. In the next video, we're going to look at how to create a press release 6. Freelance Writing - Press Releases: a press release as a journalistic structure. Which is to say that this economical with words it isn't the place for flowery statements or lengthy pros. It's a place for delivering facts on information as efficiently as possible. In this lecture, I'm going to show you the various elements off a press release on where they fit in the overall layout. Before I start, I just like to remind you to download the press release template andan example in the resource section of this lecture. They accepted Industry Standard layout for a press release comprises of nine pars designed to provide information to the reader in a structured and logical way. Research shows that titles with certain attributes to better than others in general only 20% of the readers will get past the title, so it needs to be catchy. Andi intriguing. Here are some general guidelines. As with the sales letter, how to headlines generally lead the reader into the text because people are curious about new things titled With Numbers tend to perform better than those without use short words for direct impact. Keep it simple and don't exaggerate. Use Bold phoned slightly bigger than the body right. The press release completely before the title is generally easier. Here are some examples of eye catching titles. Subtitles are not strictly required but can be useful when used to expand on the main title . Don't capitalize the first letter of every word but just the first word. The subtitle is often in the form of just one sentence. The date should be added in the form show, followed by the opening sentence, which is an important summary of the whole press release. A strong first paragraph further grabs the reader's attention and provides important fags. The main body of the press release contains 5 to 6 paragraphs that tell the story. Paragraphs should be short with just 3 to 6 sentences. Be objective and don't waffle. Keep in mind that the average press release Lent is just 500. Words include a great quote from an expert that is fresh and startling or offers a new perspective. Avoid the cliches that are prevalent in that particular industry. Of course, spell checking is a must. As with ALS, the work that you produce reading the press release allowed is a great idea and serves to double check your grammar as well. And don't forget to include a U R L in the text body. I always add a boiler plates, which is a short statement about the company, what it does in any of the relevant information that will be helpful to help the reader understand the context of the press release. And Leslie had contact details, which should include the name of the media contact within the company, his or her title, the company name, telephone number, email and Web site. You are L. It's a great idea to offer a distribution service as well. There are many services for distributing press releases online, some of them free and some of them paid. Now, as you can imagine, the paid ones will give much more value in terms of sight authority coverage and reach the pain. Services also give a do follow back link to the website, which, of course, is a major concern for online entrepreneurs. In the next video, I'm going to show you how to write a book club. A book blurb is a concise writing you find on the back sleeve of a novel cover or book cover. It basically tells you what's happening inside the novel, and it makes a reader want to read it. It has to be exciting, truthful, but very concise. 7. Freelance Writing - SEO Web Article: writing an article for a website is probably the staple diet of many freelance writers. Such an article as a twofold purpose. First of all, it needs to be very well researched and interesting with a structure that appeals to a reader so that the reader wants to keep on reading right until the end of the page. Because for a Web master, the time that you spend on a page is very important for its authority in the eyes of Google . The second important purpose of certain article is to increase the rankings of the Web page on the website. In the eyes of Google search. In the past, it was possible to do this by sprinkling the main keyword. The search term for that page into the text on Google would find it in 2018. This is too simple. The Google artificial intelligence algorithms have evolved greatly to such an extent that not only do they look for the main keyword, but they look for related text and related subjects. Within the article, the relationship between the text around the main keyword on the key word is called the L S I, which stands for latent semantic indexing. It's just some indication of how the tech relates Your job is a freelance writer is to produce an article for the Web master who is short of time so that it fulfills his requirements is very interesting. So visitors return again and again and Google finds interesting and rewards the Web master with a high ranking. In the past, it was sufficient to add a small percentage of an articles text in the form of the target keyword. For example, if a Web master wanted to be found by Google for a certain term, he would create a page on made the U. R L. The same was the main keyword. He would also title the page with the key word and Sprinkle the same keyword throughout the article. Not only does this technique fail to deliver high ranking in 2018 he can actually reduce them logically enough. The search algorithms are looking for exactly the same thing that a human being is looking for well structured and relevant writing that adds value, given them the best possible match to their search term. The relationship and relevance of the article text to the target keyword is what drives the rankings. This is called Latent Semantic Index, in which basically indicates that Google sophisticated A. I understand not only the contextual meaning of the words, but also the depth of understanding represented by the writers work. This means that you should write first and foremost for people producing interesting prose that engages your reader. It isn't enough just to state fax or well known statements. You should go for a lively, informative style that addresses the subject comprehensively the main. He would surely be mentioned once every 100 words. The rest of the text should contain synonyms and phrases related to that main keyword. These phrases are described by the term L s. I latent semantic indexing and can either be generated by Google or a special applications such as L s i graph dot com. You could also use Google Search Auto suggest in this way. When you enter a main keywords into Google search, you will see other terms appearing below. This is called the Google Auto suggest. Take a note of all the auto suggested keywords. Now from that list, take the first keyword and enter into Google again, noting all the auto suggested words for this term. Repeat this until you have about 100 or so. Another way to gather semantically related keywords. It's a look at the bottom of the Google search page. Hey, you will see a list closer related to the main keyword a Web page article well optimized for the search engines as the following after abuse, use the main target keyword for the title. You can use an LS I keyword to strengthen the title in the description that appears in the HTML tag for the Web page LS I. Keywords can also be used for the chapter titles and finally using LS I phrase that is close related to the main keyword right at the beginning and the end of the articles in the first and the last 100 words. The main keyword throughout the article should appear between one and 2% of the time. LS I keyword should appear 2 to 4% which is too, too full keywords for every 100 words. There are many tools online, such as live keyword analysis dot com, which helps you to find the density within your article for various phrases. - As with other forms of writing always give your customer a little bit more than they ask for. In the case of an S E O article. If they asked for 1000 words, give them 1200 instead of providing just a text article, provide the HTML markup codes so that they can see where the headings and the main title tags are and how they can be used. So instead of presenting your article simply as a piece of text, you provide the actual Web page, they can decide whether to use it or not in its entirety, but they will see that you have gone over and above the call of duty on provided something extra. This ensures that the client will be back in the next video. We're going to look at how you can create a powerful sales letter. 8. Freelance Writing - Book Blurb: a book blurb is that description those few sentences that you confine on the back of any book cover. He described the main points of the novel on the story contained Inside. What Was The writer has committed his story to paper in the form of a novel, which may contain between 80,000 and 100,000 words. They find it very difficult to create the book blurb, the description that describes what's happening inside the story without telling the story for a new author. There are three things critical to initial sales. Of course, the book cover needs to be professional, well designed and appealing. The title should be quite exciting and indicate the kind of struggles people are going to find within the pages. But the biggest factor by far, is the book club. The description we find on the recover. If the reader is not excited by this short description, then they won't buy the book. Even if the novel inside is brilliant, it's to no avail. If no one wants to read it, he just lays there and gathers dust. If you can master this skill and advertise it in the right forums on the right marketplaces . Your work will be in demand except for a catchy title. An interesting cover design. The authors Best chance of making a book sale is by hooking a browser with the blurb. The description on the rear of the book cover. The challenge is to capture the essence of the story, generate empathy for the hero on also an emotional response. All within 150 words. Let's begin. So who is the hero? Give a brief outline, starting with his role in life. Does he have a job? For example, How old is he? How would you describe their character? Of course, our characters are complex, but each of us has one or two characteristics that are stronger than the others choose. An interesting thing that the hero does, or that it's happened to him on amplified a little to make it interesting. Characters don't exist in a vacuum, and someone reading the book cover will want to know some basic information about the setting. Where are they? Where are they living? Describe the world the hero lives in. Are they alive in the present time or in the past or the future? Exactly where are they located either in this world or on another planet. Specify the city, the country, if there in the jungle or in the desert get down to detail. If the novel is set in a fantasy world, try to paint a picture off its reality in just a few short words. What is a hero's normal life? Like I stress normal because it's important to establish, because conflict is going to be introduced when events will change his life dramatically. The hero should have great dreams and desires that are put in danger by someone or something, which will be the villain of the story. Describe the problem, which is what happens to turn the heroes world upside down. What is the goal or the quest that they have committed themselves to? To make a great story, someone or something must stand in the way of the heroes dreams. Let the reader know what this is. And finally, the stakes of the hero not reaching his goal must be high on may include misery, banishment, loneliness, we'll even death. This kind of service is much in demand from self publishing authors. It's very difficult sometimes to step back from your work from a novel that you've written and right to concise description. The same there is required on the back of the book cover. In the next video, I'm going to cover a small leash that is rapidly growing. This is the art of writing a query letter for someone who has written a movie script and is trying to sell it. 9. Freelance Writing - Movie Pitch Letter: you could be forgiven for thinking that wants a a movie script writer has finished his work after some months of working every day to try and get his ideas down on paper in the right format that the job is almost done. In fact, there's a very important stage that, yet to be tackled before any script could make it into the production set up to be made into a movie. First it was get past an agent or a producer. An agent or producer doesn't simply read every script that comes across his desk. They read what is called a pitch letter or a query letter. The query letter is very short, and it just gives you the basic idea on the basic information about a movie plot on what happens within it on the game. Just as with the authors of novels, script writers find this part of the tax very, very difficult. If you can master this art of creating the idea of a movie on a single piece of paper in the right format, then your services will be in great demand. It's worth repeating that pitch letter services charge between 75 $100. So it's a niche well worth mastering. The difference between a successful screenwriter Onda failure comes down to just one thing . Not a great movie script or a fantastic idea, but a great pitch letter. It's not only necessary but absolutely essential. If a script is to be noticed, master the structure advertised on filmmaking forums and you'll quickly find work. The guiding principle is simplicity. The letter must be short on Hook the reader From the very beginning, the object is to get the agent or producer toe asked to read the movie script. Let's take a look at the structure of the perfect picture town. First of all, introduced the title of the movie. This is simply done in one sentence on the title of the movie is in Capital Letters. Then you state the genre by placing this early on in the letter the agent or producer nose if he should continue or not, because they deal with different genre, so they may not be interested in that particular style. Creating a great logline is perhaps the most challenging part of the letter. A logline describes the whole movie in just one or two sentences in this example. On the screen we can see the logline for the film Terminator, written by James Cameron. And in this example, we see the logline for Die Hard with Bruce Willis. You can see that in this logline for die hard. It gives a lot of information in a very short space. With very few words, we're given the hero's name. John McClane. His job. NYPD is a New York policemen. His conflictual quest is to save some hostages. We have the villain's name on the status. It's Gruber and he is a terrorist. We know when because there's a Christmas party involved and where, because it's stated that the conflict happens in Los Angeles. In addition, were also told that McClain's wife's last name is Genero, which serves to intrigue us a little bit. Why should their names be different? This is just one more reason why we should be curious about watching the movie. The best way to develop this skill of writing a movie logline is to search for successful movies in the database at www dot i m d b dot com and analyze the log lines. You should write a very brief synopsis introduce your main characters, explain what they're trying to do on what barriers or obstacles they face in their quest. Finish off the synopsis by stating what will happen if they fail at their task. What are the consequences? Or the stakes of the game? The synopsis displayed is extracted from the pitch letter sent to promote the movie Terminator, written by James Cameron. The challenge is to make every word count, keeping the paragraph short but including the essential ingredients of the movie. The letter is finished with an autobiography, but a very short one. It could be the easiest part of the whole letter, but it should also be crafted carefully. The bio should focus on Lian positive aspects off the office talents. Whatever positive aspects, the author has try to turn them around to the advantage of the movie script and show how they're relevant. However, if the author has no relevant diplomas, awards or experience, it isn't necessary to state this. Because this is negative, the bio should contain only positive elements. Finding these positive elements and stating how they contribute to the script is part of the way in which you sell the author and help to get his script read. As you can see, the pitch letter or query letter is very short. It's got a very simple format, but it's this very simplicity that makes it difficult for the script writer who needs to step back from his work on provide just a few short sentences. To convey the idea off his movie expertise in this niche would be a very useful skill toe. Add to your list of services word for word. He's probably the best paid freelance gig out there. In the next video, you learn how to create structure and format an e book. 10. Freelance Writing - How To Create eBooks: not so long ago, it was quite difficult to get your book purpose. It'll either conventionally or online until, of course, Amazon changed all this with their Kindle platform. Many online entrepreneurs recognize the value of offering an E book for sale, or either as a giveaway in exchange for an email address. But they don't always have the time to write a 10,000 word e book, and this is where you come in. Normally, the client would give a subject area and some broad guidelines of what they'd like to see inside the book. It's up to the freelancer to research subject onto structure the chapters in a logical format, so that's appealing to read and informative. Normally, the freelance writer also provides a formatted copy that is ready to upload to the Internet . Most clients have a need for a nonfiction book, so this will be the focus of this lecture. Now let's assume that the client has given you the bare minimum required just a subject and some broad guidelines of what he needs. The first step is to outline the chapters to provide a framework of small chunks that you can fill in with content But what is the quickest ways to do this? I call this method the brainstorm by tens. Let's start with the subject. I'll choose fishing. This will be the seed word for an initial brainstorming session. This part of the process will be fast. Place the seed word in a circle by itself, and now think of any words you can associate with that subject and place them around it. It should be very easy to associate 10 words with the subject. Now choose one of the words and repeat the process to start writing. Write 10 sentences as an introduction to the whole book. This introduction will include all the subjects indicated by the 1st 10 words of your brainstorming session. Let's call this the first level brainstorm for me. To these words. We can derive a chapter title, for example, different types of hooks, whole sea fishing. Now we have chapter headings. Write 10 sentences at the beginning of each paragraph on the further 10 sentences for each new words associated with the chapter titles. These are the second level brainstorms. The total sentence count will start to look something like this for the book introduction. We have 10 sentences. These include the words from the first level brainstorming for Chapter one white 10 sentences as an introduction on another 10 for each second level brainstorming word. So for the chapter, you'll have a total of 110 sentences. Repeat this for all of the first level brainstorming words when you lend it with 10 chapters, 110 sentences each, so the total sentence count will be 1110. We can say that the average number of words per sentence is round about eight, so your e book will have approximately 8880 words. In the early days of online publishing, file formats were quite demanding, and they had to be precise. Amazon kindle on the other major platforms now, except multiple formats such as E Pub. Pdf on Doc. However, unwanted variations in layout are quite common. Using a pub and pdf, the simplest way is to use a minimal formatting in doc format, which is Microsoft Word and is widely used. The detail of the formatting is beyond the scope of this course, but there are many free resources online that can help you unless you're proficient in word formatting, the most convenient option is to use a template. I've included a template in doc format and also for open office. At the end of this lecture, I've also included a step by step detailed instruction of how to format using word. And now that we've covered some main areas of content writing, we're going to move on to how we spread our presence online. In the next video, we're going to look at our profile on where you can post a profile. 11. Freelance Writing - Your Profile: any freelancer will tell you that the hardest part is the beginning is getting things moving, creating a profile and getting those thirst jobs. You spend quite a lot of your time in the early days creating that perfect profile, working out how to write a winning proposal and spreading your name far and wide. In these early stages, the pitch or your presentation is crucial. It's worth emphasizing again that your online presence and profile must be very, very professional. First of all, prospective clients want to see your face, but not just any old photo will do. An image of your face taken at a slight angle is best as it shows your facial features. People want to relate to a human being an individual, and make sure you shoot the picture against a neutral background. This is your business, so why not have the photograph taken by a professional? All freelancing sites have a section where you can enter a description of yourself and your services. This is the perfect place to sell yourself to prospective customers. It absolutely must be well written with perfect grammar and punctuation. After all, it's a first contact with your writing skills on just like a C V. You can list any achievements qualifications on relevant experience, but the basic minimum. You should provide your name relevant experience, the skills that you have in any particular niche and ending with a call to action. Such a call to action could be a small video if that's allowed on the side. Or leave your Skype name and ask any interested parties to call you for a video chat. This is your chance to shine if a particular freelance site, as an instance test completed to the best of your ability. Always remember to include a link to your website. If you don't have one, you should create one. You can also link to examples of your writing work uploaded to Dropbox or Google Drive. Profile. Hacking is quite ethical and a great way to build a good profile. You simply browse other people's profiles on note the features that you like, and then you model your own on the best practices that you see in the marketplace. It's a common saying to be successful, copy successful people and now you've created your perfect profile, either under your own steam or by profile hacking, it is time to start posting it online. Initially, I would sign up, impose your profile to these four websites. The science I recommend initially are up work. Fiver freelancer and I writer up work fiver and freelancer are freelance sites for many kinds of gigs, from coding to writing to photography. I writer is just for writers. There are others, of course, but I recommend that you start with these four. Some sites, like Fiverr, is a marketplace where you can offer a certain gig for a price starting at $5 anywhere up to 354 $100 depending on the extent of your services. Other sides are more client based, where customers post a gig on some work that they want completing a new comm browser requirements and decide to apply or not. Of course, the marketplace is saturated on all of the sites, but the good news is that they're not saturated with the very best quality work. It's important that you raise your game to the very highest level. If you produce the highest quality work, then you will be in the top 10% on most of these sites, particularly on Fiverr. I've used fiver and similar sites in the past when I've been short of time, and they needed to get some content together quickly. And I've been very disappointed in the quality problems ranging from grammar spelling, basic punctuation, even up to ing on, including downright plagiarism, where articles are copied directly from the Web and presented as their own work. So you can see on a site like Fiverr. If you produce the very best quality work and it's not plagiarized, you will gain a good reputation. You should spread your wings by browsing the feeling getting size. But in addition, you should create profiles on all the social size sites like Facebook, Google Plus Pinterest, Twitter. Read it, particularly linked in on tumbler and anywhere else you can think off. Create the profile as usual, as we discussed on upload a sample of your writing email several High Authority Blog's on offer to write a guest post post an article for free. This link can be added to your profile to show extra credibility if you don't have one. Create a website with a professional sounding name. Include samples of your writing styles in different niches create a YouTube channel and upload videos. Introduce yourself and what you do. Upload to videos a week with writing tips or any other observations about freelancing or writing. In general, you could write about grammar or spelling or anything it'll related to your craft. Create an infographic on Uploaded to Pinterest also include videos from your new YouTube channel search Enjoying the business groups on Facebook. Any business will do. They often lee writers joining discussions on these groups, but do not push your services. Simply joined the conversations. Offer relevant observations and try to help at the end of any post, simply leave a link to your website if you have some spare money and you would like to promote your business to try and get it moving more quickly, you could also try Facebook ads. But you really do need to take care because it's a great way to lose money. One of the secrets to freelance writing is to spread your reputation and knowledge of your services far and wide through social media, however, and whenever you can, in the first week or two, you spend maybe 60% of your time just spreading your name on your services across the social media sites. In the next lecture, you learn how to create a winning proposal. 12. Freelance Writing - Winning Proposals: all those sites, like Fiverr, do have some job postings. Mostly, it's a marketplace for service. Providers of the freelancing sites behave more like a marketplace where customers post a job with their requirements on, the freelance writer can browse the work and decide whether to apply or not, as you can imagine, with these websites, there are hundreds of people trying to get the same work. How you present yourself when making a proposal is incredibly important. It's how you get your foot in the door, how you get noticed. Once you are noticed and you win a proposal, then it's the quality of your work that will shine on will ensure that you get other work. Here are some tips for writing a winning proposal Many freelancers are in too much of a hurry and don't read the project requirements properly on Employer doesn't grant the jobs on a first come first serve basis. But by considering the proposals, it's important that the employer understands that you know exactly what the requirements are, even if you are the 10th person to apply. If you demonstrate a complete understanding of what is required, your application will stand out. Keep your proposal clear, precise and to the point. It's of no interest it all to the employer that you need the money and it isn't the place for listing your previous successors. The employer can refer to your profile to get this information. Many freelance sites have a Project Clarification Board, where you can ask questions about anything that you don't understand. Use this and don't bid on any project unless you understand everything that is being asked for. Tell the employer exactly how you execute the project. It isn't enough to say I will deliver your project. Break it down into research outline, style and anything else that will give the client confidence in your approach. As a beginner, it's tempting to sell your services too cheaply. Of course, you should be competitive, but you shouldn't be the cheapest. A customer really offers a project to the lowest bidder, but tend to aim for the mid to low a midpoint. Choosing the proposals carefully looking for value for money offer a full refund. If the client is not happy for any reason. This will give confidence to the employers who will reason that you know exactly what you're doing because you guarantee it, they simply have nothing to lose. Finally, quality is always number one proof. Read a rework your proposal until it's absolutely perfect. Even one spelling error is enough to lose you. The job. Even one spelling error is enough to lose the job. How can you deliver an error free project if you have a simple mistake in your proposal? This is the way an employer things. Once you've water project and you've delivered it, you need to nurture the relationship with this do client. You want to nurture the relationship so that you have repeat work, but also to try and use their influence to get other clients when you deliver a project. Include a cover note with the following points. The completed project is now available on Google Drive, and here is the link. I've enjoyed working on your project, and I look forward to working with you again. I would be happy to revise the work. If you like any changes when you're happy with my work, please leave a positive review on the site. It's a great help for my future business. I'd be pleased if you would recommend my services to friends and colleagues. You've almost completed the course. Another Wrap it up in the next video 13. Freelance Writing - Conclusion: you will find that the marketplace is almost saturated with people looking for writing work . But don't be deterred because it is not saturated with top quality people. This is your goal to become one of the top people in the field. Your first task is to market and promote your skills and services. In this course, you learn how to create several styles of content. We looked at how to create Web pages, e books, press releases, book blurbs and even movie script pitch letters. You should offer all of these services at the same time on several different platforms. This is one of the secrets of making the living online to diversify. Let's say you post your profile on offer your services on four different platforms, your first preferences to write Web pages. So you offer this gig on Fiverr on three of the sites like Fiverr, so each day you have full opportunities for someone to see your offer while browsing the sides. Now, if you offer services covering S C O press release, book blurbs, movie picks, pages and e books, it's just basic math, and it multiplies the chances of you finding work make the most of your social contacts join groups on become involved, never pushing your services but helping and joining in the conversations. Try and think of new ways to reach out continuously every day. You could search for writing questions on sites like Quora and answer them to the best of your ability. Be persistent. Do not be deterred and you will succeed. I wish you the best of look good bye.