Freelance Writing Blueprint-Additional Ways to Make Money as A Freelance Writer | Susan Palmquist | Skillshare

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Freelance Writing Blueprint-Additional Ways to Make Money as A Freelance Writer

teacher avatar Susan Palmquist, Author, Dream Inspirer and Writing Guru

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (18m)
    • 1. Writing Gigs-Intro

      1:02
    • 2. Lesson One-PR

      3:49
    • 3. Lesson Two-Advertising

      3:59
    • 4. Lesson Three-Commercial Writing

      2:35
    • 5. Lesson Four-Trade Magazines

      2:48
    • 6. Lesson Five-Two Other Types of Writing

      4:11
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About This Class

In this tenth installment of the year long Freelance Writing Blueprint Series, this class focuses on ways you can make money as a freelance writer besides writing for magazines. It covers areas like PR, advertising  and trade magazines. If you like the idea of writing but don't want to always write for publications this gives you plenty of ideas and options.

While this class is part of the yearlong series, it's also a stand alone one so you don't need to have taken the other classes to benefit from its content.

Meet Your Teacher

Teacher Profile Image

Susan Palmquist

Author, Dream Inspirer and Writing Guru

Teacher

Hi,

I’m Susan Palmquist and for the last 20 years I’ve been an author, freelance writer, editor, blogger, teacher and tutor, (and before that I was a publicist).

It feels like I’ve squeezed a lot into two decades and it’s my tips and experience that I’ve learned along the way that I’m now happy to share with you here at Skillshare.

I’d like to show you how you too can write for fun or even for a living whether it be fiction or non-fiction.

Getting published wasn’t easy for me but I’m now the author, (under my own name and pen name Vanessa Devereaux), of 100 plus books and counting. There’s nothing I love more than helping others do the same thing.

I have my own coaching and critiquing business... See full profile

Related Skills

Writing Creative

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Transcripts

1. Writing Gigs-Intro: Hello, Susan Palmquist here. I'm welcome to the next installment off my freelance writing blueprint. Siri's. Ah, this is a stand along class. You don't need to have taken the other classes, but I think it probably will be more beneficial if you dio up till now with concentrated mostly on writing for magazines. And I thought what would be ah, fun class would be to focus on other writing gigs because not everyone wants toe write for magazines. It is probably your more competitive side off writing, and it's not for everyone. So I thought we'd go through some other types of work that you can do if you love writing or you want to launch a freelance writing career on Dive kind of dabbled in all of them, so I'll let you know kind of the pluses, minuses and things to watch out for. So let's get started 2. Lesson One-PR: hello and welcome to Lesson one off other writing gigs that you can do if you don't like writing for, um, magazines. Or maybe this is something that you want to supplement your magazine writing career with the 1st 1 is public relations on. Guy actually did work in public relations before I became a full time freelance writer, which I know is kind of doing it back to front. Most people start out as a freelance writer and then head into public relations, but I can't have never followed the normal did it the other way round. And I have to say, if you like writing, if you like writing about people on products, this is absolutely a fantastic gig for you. Some of the things that you can do in public relations. Ah, news releases, AH, media kits that absolutely fund to put together profiles of people, their clients, the products articles. Sometimes you get to write articles about clients and their product launches or, you know, maybe a book they're publishing Onda pitcher to maybe editors. You might even get to be part of the pitching team that tries to place those articles and then bios of clients. I did lots of these, actually, when I worked in PR and they are so much fun, you get to, um, talk to some very interesting people and write up a profile about them that sometimes is a stand alone. Or sometimes they will go into the media kit product launch information. I got to try tsum great products on, you know, Then you get a feel for what they like and you you write the feedback for them. And another thing, I worked a lot with non profit organizations. So public service announcements, which usually you don't do initial working in the nonprofit field, but they're fun. They like commercials that you write little Kana jingles for, um, radio. I did my 1st 1 online disease. Which was this. This tells you how long ago this was Lyme disease. Wasn't really even heard off when I broke the public service announcement about Lyme disease. So you get to do lots of fun things in public relations. Is it an easy way to make money as a writer? It kind of depends if it's a small public relations agency or maybe a one man operation. Yes, it probably is an easier foot in the door. The larger ones are probably going to want some experience, but on they might want to see samples off your writing. But there again you can. You can make some up and put them in your portfolio. Um, they, most of them are willing to take a chance on you on Another thing you could do is maybe you could volunteer some public relations work and that could be a foot in the door. But it is fun. And if you like doing ah, variety of things, which I've always really love to do, then public relations is, ah, fantastic thing for you. And you might even find a career in it and leave the other that stuff behind and become maybe even a freelance public relations person. So that's public relations and all the things that you can do on. I'll see you in the next lesson. 3. Lesson Two-Advertising: hello and welcome back. And here we are at the next alternative writing is that you can do if you prefer not to do magazine work on that's advertising. And sometimes advertising and public relations kind of overlap. Sometimes appeal company have an advertising department and vice versa. So you know that the huge corporations and you can find some kind of niche that you can get in and maybe, you know, work your way to the other side from PR to advertising and vice versa. There's a lot of overlap. So I think if you've got one skill and copyrighting and maybe you could even, you know, do some PR work. So I would I would lump these two things together. But I've chose to kind of separate them because not everyone likes to do PR work but advertising there again fun. I haven't done some much with advertising because I will tell you it's a little bit more competitive. Every everyone wants the work in advertising for some reason. On one of the main things is copyrighting, and I still see even when there's a recession on your own writing jobs gettable. But we'll scared. There's always ah you know, an area open for good copy writers copy writers with experience on DA. It pays very well. I know a lot of copywriters, and sometimes they make $300 an hour, which you know absolutely fantastic for right. It's in, like that much money. So if it's something that interests you, definitely check that out. Um, it's a good gig, especially if you can get it. And, you know, maybe you're doing magazine work at the same time, and it's kind of dried up. Copyrighting might be the way to, you know, put out your bank account while you're waiting for the next assignment. You also could work on commercials in advertising, and everyone would like to do that. And I think that's what makes advertising more of a competitive area there again, product launches are kind of here again. You get the overlap between PR and advertising. You can work on product launches writing a copy for you know you. Everyone sees commercials and things on online on TV and you know, how do we promote this product? What makes it stand out? What better personal and writer to do that. So if that's something that interests you. Um, then obviously, that would be a great much for you on advert. It's Munchen Apprint Vergis Month. And one thing that I did a couple of times and they're called like a bird there kind of part advertisement, part ah, feature story where, ah, the company paid to place the article in the paper. And it is kind of like an advert for them. Um, so you know, it's going to go in there and you write about their product or even it could be about a person. I did a couple on people that work launching products on. We placed it in local newspapers. So there again, advertising fun. Compay Well, public relations compay Well, too, but copyrighting. If you have that skill, then really you'll set. So it's it's something to think about. Um, as I said, Fun. Maybe a little bit hard. Teoh get the foot in the door. But nevertheless, don't give up because, um, there's there's always a need for people that can write good copy. So that's it for that one. And then I'll see you in the next lesson with another writing gig. You can do 4. Lesson Three-Commercial Writing: hi and welcome back. And here we are at the third lesson on this is about commercial writing, and once again there could be some overlap with advertising and public relations. But this is a huge area, and I know a lot of people who started out writing for magazines, didn't have any luck, didn't make much money and kind of drifted over into commercial writing and have never looked back. We've made a good career out of it, you know, livable wage. They really haven't had to seek out work once they've got that foot in the door. And you know there's hundreds of businesses. Basis is a launching every day, large and small. So you know, the the kind of work but you can do is end less. It's very work. It's continual work, and that's as freelances. Basically, that's what we are looking for. We don't want to, um, you know, have to continually do something, then look for more work. And I think if you get into the commercial writing side off the business, then it kind of takes that pressure off you, especially if you get in with businesses that can give you continue work like your work. You know, you took turning in. You work on time quality work. Uh, you know, you're matched with kind of interest with the business. It's a great great area to work in. And, um, I have in this class attached a document where I go through. Some of the resource is for each of these writing gigs, and you'll find a couple there that you can check out. If you are interested in commercial writing on day, I think that you'd enjoy it. And, uh, you know, if you've got experience in one particular field, say the medical field, then you might go after a company that deal with, like, medical devices or house care. If you've got maybe, like a legal background, you could work with, maybe a lawyer's office. It's just, you know, it's too vast for me to cover everything. But commercial writing is definitely something to check out. If you're always nervous that you're going to run out of clients or money, so that's it for this one. And I'll see you in the next lesson. 5. Lesson Four-Trade Magazines: hi, everyone and welcome back. And here we are another writing gig. Trade magazines, the leads and magazines that you might never have heard of. Never sit on the newsstand, but nevertheless, there a good source off work on. I can't remember how I stumbled into trade magazines, but for about two or three years they became almost a staple of my freelance writing business. I wrote on a variety of topics. Kitchen design. I even did a couple of articles for people that subscribe to a trade magazine that was for health food store owners and co ops on new product launches covered one of the new food conferences that was out in the West and that would that was fun. And, um, there again if you if you have an interest in a certain thing, you can key in on that industry because usually every industry has its own publication. And, uh, the only downside is that the pay is usually low. You're not gonna be getting maybe two or $3 a word because, you know the money isn't there. They don't have the circulation or the advertising revenue to pay right is lots of money. But It's a good, easy entry if you are looking to get a foot in the door before you brought you into other areas, especially for bigger new stand magazines. And this is perfect for you, and you may find that you enjoy it so much that you stay with it and maybe supplemented with maybe some copy writing or public relations work or a combination. Andi. Um, like I said, lower pay easy entry, but lots of topics you can work on. And I think everyone confined something that interests them or they have a background in. Maybe you have, ah, house care background. You've been working in a doctor's office off medical supply, hundreds of magazines that kin on doctors, pharmaceutical saying way with. If you've worked in a legal department or lawyer's office, lots of magazines that can on lawyers, the ball. So it really is very good work. Ondas. It can be steady work, too, and that's the main thing we all want. Teoh, Um, get to the point where we don't have to seek what work seeks us out. So definitely check on trade magazines and never overlook that specially when you're starting out, that's it for this gig, and I'll see you in the next one 6. Lesson Five-Two Other Types of Writing: Hello and welcome back. And here we are at the last couple of writing gigs that you can seek out if you are not interested in writing for magazines on the 1st 1 Is technical writing on out of all the groups have told you about? This is the only area I've never tackled because I'm not kind of technically minded and are , you know, scientific. So I've kind of stayed away from that. But if you do have any skill with technical writing, it's a great error to get into, because the pay is so it's really good. And there's always jobs openings. I found that every time I was looking for writing, Look, I'd always see technical writing jobs open even when things were really, you know, scarce. And so, if you have the talent is definitely something to get into because you got less competition . Onda uh, the pay is very good, and its continual work eso it's something that you know I have not ventured into. But some of the things you might be doing is instructions for a product. You know, you get like you buy a table or chairs and they're not assembled yet. on, you get the instructions of how to put them together. Stage one, stage two. And you know, if you if you like all that kind of simple ocean, call it simple writing. But if you're not into maybe writing profiles or articles and you like, you know, step things that you can write step by step, like almost like a recipe, then technical writing might be something that you would enjoy the next thing. And this is another thing I've thought about doing it, but I never got into. It was Grant writing where you write a grant and put in an application for maybe a nonprofit to get money to maybe expand or maybe build something or, you know, more money that, like in take on more workers and so wasted fundraise. So if you enjoy working with nonprofits and, uh, you know, helping people out, then Grant writing might be something for you there again. Very. It's specialized, so it pays a little bit better, less competitive. I will say you probably in both of these areas, with technical and the ground writing side of things. You need a specific background and experience, so it may not be a vory easy way to get a foot in the door, but I'm sure there's There's many ways you can do it if these are two things that you feel that you would enjoy. And, uh, so that's about it for all the different writing gigs that you can, you can do if magazine writing isn't your thing or you're looking for some extra money or waiting for the next writing assignment. So thank you very much for joining me this month. And if you have any questions, please let me know I was. So I'm willing to help. And that's ah, you know, just leave a comment and I'll get back to you. I have included a sheet of resource is with this and check that out, places that you can go to organizations that might put you in the right direction. If you're looking for specific work like advertising PR, commercial writing and some groups that you can join, Um, next month we're gonna be moving into the more business side of freelance writing. You know, it's all very well that you have this skill and you right, but this is a business. And like any business it needs to run well. And so we'll be covering expanding your business. What to do when a pop, The client doesn't pie. And I'm moving forward with the business side of your career. So thank you very much for joining May on Dumb. I wish you happy writing and I'll see you again soon. Take care. Bye.