Freelance Kickstart: Launch a Successful Freelance Business Today | Phil Ebiner | Skillshare

Freelance Kickstart: Launch a Successful Freelance Business Today

Phil Ebiner, Video | Photo | Design

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42 Lessons (2h 48m)
    • 1. Welcome to the Course!

      3:44
    • 2. What does freelancing mean? Why should you do it?

      3:13
    • 3. Pros & Cons of Freelancing

      9:11
    • 4. CHALLENGE 1

      1:56
    • 5. Intro to Freelance Basics

      1:50
    • 6. What skills do you have?

      8:59
    • 7. CHALLENGE 2

      1:56
    • 8. Following your passion - good or bad advice?

      8:59
    • 9. CHALLENGE 3

      8:59
    • 10. Having Self-Discipline

      3:21
    • 11. Moonlighting

      2:36
    • 12. Define Your Goals

      7:46
    • 13. CHALLENGE 4

      1:42
    • 14. Unit Recap

      3:48
    • 15. INTRO to Communication

      1:33
    • 16. Website Basics

      6:55
    • 17. Building Your Website

      5:14
    • 18. CHALLENGE 5

      1:42
    • 19. PRACTICAL: Check out my website

      4:04
    • 20. Building a Portfolio

      4:58
    • 21. Getting Testimonials

      2:44
    • 22. CHALLENGE 6

      0:46
    • 23. Freelance Networks

      6:59
    • 24. CHALLENGE 7

      0:47
    • 25. Business cards & CHALLENGE 8

      2:32
    • 26. Unit Recap

      2:51
    • 27. Intro to Finding Work

      2:07
    • 28. How to Find Work

      9:43
    • 29. PRACTICAL: Finding Jobs on Craigslist

      5:34
    • 30. PRACTICAL: Using Elance to Find Jobs

      8:04
    • 31. CHALLENGE 9

      1:05
    • 32. Crafting the Perfect Project Proposal

      4:05
    • 33. CHALLENGE 10

      1:28
    • 34. Pricing Strategies that Get You Jobs

      8:24
    • 35. CHALLENGE 11

      1:00
    • 36. The Importance of Having Workflow

      1:41
    • 37. Unit Recap

      3:05
    • 38. Intro to Taxes & Money

      0:48
    • 39. Taxes & Money Tips

      5:34
    • 40. Unit Recap

      1:52
    • 41. Steps to Success

      2:26
    • 42. Thanks & What's Next?

      1:35

About This Class

ABOUT THE COURSE

This course will show you exactly how to start freelancing - and to be successful at it! After successfully starting a freelance career, I always thought that I wish someone had told me exactly how to start. It was tough to do on my own! This course is meant to give you a blue print for kickstarting a freelance career or just a freelance side-job to make some extra money on the side.

WHY YOU SHOULD ENROLL

You are at a point in your life where you want to get out of your 9-5 desk job. You are just graduating from college and need some sort of income. You have a great job, but want to make some money on the side doing what you love. These are all great reasons for you to enroll in this course. There are thousands more!

If you don't know exactly where or how to start; if you don't know how to get work; if you don't know how much to charge - this is the course for you!

WHAT'S INCLUDED

This is a high-quality course that has everything you need to start freelancing now. You get:

  • Downloadable Video Lessons
  • Free eBook - Freelance Kickstart
  • Challenges that will really help you start freelancing
  • Quizzes that help you track your success

ABOUT THE INSTRUCTOR

I've been freelancing since college. In the beginning, it was really hard to find work, to know how much to charge, to get the next job. After a while, I realized that to be successful wasn't difficult - I just needed to be committed, positive, and have a good plan of action. These are things that I will teach you in the course.

Click the "take this course" button, top right, now... every hour you delay is another hour wasted!

Phil Ebiner

Transcripts

1. Welcome to the Course!: Hey, and welcome to the freelance kickstart course. My name is Philip Dinner, and I am so excited to have you in this course. I just wanted to say thanks from the start that I really appreciate you. You just lock it on and check in these lessons out because I really believe that it can help you start your own freelancing career. So this course is really exciting for me because I've been freelancing for a long time. I kind of went back and forth between freelancing full time to having 9 to 5 40 hour week jobs and doing both at the same time. So I kind of really think I know the ins and outs of what is good in having a freelance lifestyle. What's bad was was the hardships about it and how to do it successfully. Because every time that I've gone back and forth, I've been able to launch a successful freelancing career. Whether it was doing video editing, motion graphics, starting a wedding videography business, all these things were really successful. But then at a point for me, I got to a point where I wanted more stability. So I've always gone back and forth. So I think I have a great sort of sense as to whether asshole freelancing thing is is all about. So whatever you do, whether it's video photography, graphic design, Web development or other non sort of creative things like, um, I can't even think of anything like freelance building houses or freelance housecleaning or anything like that. This class is really going to help you out because the the basic skills and actions that you have to do to be successful in the modern world, they go the cover, all sorts of Freeland skills. So throughout this course, we're going to start by sort of honing in on what skills you have. What could you potentially do? It's a brilliant freelancer. Then we're gonna talk about building your own brand and the communications of, you know, how do you get yourself out to the world? How do you let other people know that you're a freelancer? So people actually start hiring you? We're gonna talk specifically about how do you find work how to set prices? All sorts of things like that? They were gonna talk about money, tips and taxes, and sort of all the native gritty ins and outs of freelancing. So in this course I have action items at the end of each lesson. And at the end of each section I have a challenge. Is video that really covers? It's a recap of the challenges and the action items that I want you to do. And so this is very important when you're watching this course to actually take action and only by taking action will you be a successful freelancer. And that's my goal for you and the end of this course. I want you to feel no, only not only feel like you're going to be a great freelancer, but I want you to actually have something tangible that you can show that you took this course. So, for example, having a website, having a portfolio, starting to build a client list, you know, being able to craft a perfect proposal, having that template already. By the end of this course, you're gonna know how toe do all of that. You're gonna have all of those things s so that you're ready to just launch into this freelance lifestyle. Freelancing really does mean freedom. There's a lot of responsibility that comes with it. We'll talk all about it. So let's get straight into some of the lessons 2. What does freelancing mean? Why should you do it?: Hey, what's up? This is Phil dinner with video school online dot com, bringing you the freelance kickstart. And this is one of my favorite lessons because it is basically the first lesson where we kind of dive into freelancing. And so it's about what does freelancing mean? And it's what is re Lansing mean to me what We're gonna talk about the pros and cons of freelancing just so that you have a better sense of where this course is going, what you will take from it and how Teoh have a good definition of freelancing going forward . So you're probably thinking about freelancing and you're obviously here because you need some advice. Well, you really have come to the right place because I'm someone who has worked both the 9 to 5 style jobs 40 hour week and done the freelance lifestyle, and I've also done those two things at the same time. So I can really provide you with some great tips to get started and really had to be successful not only from a business side of making enough money as a freelancer, but also just as a lifestyle side. You know just how to be a good freelancer. So before we begin, let me tell you a little bit more about myself. So I do mostly video editing and motion graphics work as a freelancer. Um, I also teach these online classes, which is a form of freelance, and ever since I graduated from college, I've kind of gone back and forth between freelancing and the full time lifestyle. And ah, this, I believe, makes me the perfect person to be helping you make the decision to start freelancing. Not only do I have experienced freelancing, but I've also been quite successful at it, launching a wedding video for your business, but also just, you know, doing my own video production as well. And your success is what's most important to me right now while I'm recording this and creating this course and going forward. And I really want to give you all the tips that I've learned so that you can jump right into the freelance world without hesitation. So to me, what does freelancing mean? Well, both it's both a type of work and a lifestyle. Freelancing at its court is free. Dumb freedom from the man freedom to do what you love freedom to spend your days How you like freedom to truly live a life that you love. And that is why I love freelancing so so much and why I plan to sort of have freelancing as a part of my life for forever. And, um so that is kind of my definition of freelancing. In the next lesson, we are going to go over some of the pros and cons my favorite pros and cons of freelancing , so get ready for that, and we'll see you there. 3. Pros & Cons of Freelancing: So I want to talk about the pros and cons of freelancing because while you might be going into this thinking, Oh, it's totally pros. Everything about it is great. There are some cons that come with freelancing, and I just want you to be aware of them before you start. You can, of course, go search pros and cons of freelancing online, and there's tons of great articles about this. But I've extrapolated the key points that kind of connect with me personally and align with my experiences, and I want to share them with you. Okay, so first for the pros, you have a great work life, balance and flexibility. As I mentioned before, freelancing gives you the freedom to spend your days as you please. You can work two hours, or you can work 10 hours. You can work in a coffee shop, in your bed or at the beach. Most freelancers actually end up working less than 40 hours per week because they don't have to deal with all the stuff that happens at a workplace like meetings and other kinds of things that you have to deal with at a job. This is very important to having a balanced life seriously. Who wants to be sitting at a desk for five out of seven days until you're retired at You know who knows what age 55 60 70 Nowadays, you know, people are working until they died, practically. And so when you're freelancing, you're your own boss. You can tell yourself when to start working. When the end, when to go on vacation. How many days of vacation you get? You get the drill. It's great work. Life, balance and flexibility. Another pro is actually getting higher paid well. While you you're starting out, you may have to charge less to get some jobs. As time goes on, you'll be able to charge more and more for your work. In fact, according to research, freelancers make 45% more than workers at comparable jobs, according to pay scale dot com. You're also spending less time in meetings, commuting and doing all of the other things that you do at a regular job. So that actually increases the time spent working, and it increases the dollar per hour that you're actually making, because think about it if you're sitting at a desk or in a meeting room for an hour per day . Not getting anything done. You're basically wasting an hour of work that you can potentially be doing. If you're a freelancer, you could spend the hour working. Or, if you don't have work to do, you could spend it hanging out with your family or friends. So that also goes along with work like balance. But that also has to do with higher pay. Another pro is flexing bull location. Before I mentioned the benefit of being able to work anywhere while in your pajamas. Basically, but literally, you can work anywhere in the world, thanks to the amazing connective connected world that the Internet brings today. So if you're tired of living in an expensive city like Los Angeles or New York, you can move. You can move to somewhere in cheaper in the middle of the United States and where you don't have to earn as much money to survive or thrive, and you get to have a better quality of life. Or you can move to another country. Seriously, think about that. We're the first generation of workers who have the relatively available option of moving to another side of the world and still work with same companies with the same people. This is one of my favorite aspects of freelancing, location, freedom, my last pro. And the most important is that freelancers are happier people in January, General, they're happier with what they dio. I mean, think about it. Freelancers choose exactly what type of work they dio. If they don't like what they're doing, they don't have to do it. Of course, there maybe projects that last longer than expected, difficult clients to deal with and other issues that make a particular freelance job dreadful. But all in all, freelancers air happy. I mean, when was the last time you heard someone proclaim I don't want to goto work? Well, it probably wasn't too long ago, but you'll hear this a lot less with freelancers. Let's go over to the cons of freelancing because there are few. But I want to highlight three right here. One is the lack of stability as great as it is to be free to do whatever you want, The truth is that there is an inherent lack of stability while freelancing, especially when starting out. So for all of you out there. This is gonna be a tough road going forward. You might not know when your next job or pay check is coming. You can waste a lot of time being unproductive, and this can all be very stressful. And it's one of the reasons why, at this moment in time, I'm actually working a 40 hour a week job, plus doing for Lansing on the side. It's because I have found that lack of stability just too stressful at this point in my life, when I'm starting a family and trying to save up for an early retirement, which is a whole different topic, Um, and combined with the awesome job that I have that I do during the week, which is doing video production at UC Berkeley. So combining video and education, which is basically what I love it could be the It's basically the perfect job for me. But that lack of stability can be a huge khan for people who kind of need that weekly or twice a month paycheck and can't kind of handle not knowing where the next paychecks coming from. Another con is that it's harder to start, I say can be harder to start because finding a job in general is really hard nowadays, even though our economy is pushing uphill companies air still being very picky with new hires, so getting a job is really difficult. Still, though, starting out as a freelancer is difficult and probably more difficult. You have to figure out how to market yourself, how to find clients and how to survive with the freelance lifestyle. But luckily you got me. I'm helping you out. So this should be your sort of step in the door of freelancing that you wouldn't otherwise have. Another con is the lack of benefits. So working 40 hours a week at a giant company can suck, basically. But most of these companies include some kind of of benefits. It could be health insurance, retirement funds, vacation plans, sick plans. These are all things that freelancing doesn't offer. Of course, if you are freelancing, you should be saving for retirement. You should be putting aside money for health insurance and building in vacation time for your year or whatever, but with a regular job, the company does that for you, and you're literally getting paid to go on vacation once you accrue your vacation time, whereas with freelancing when you're not working, you're not getting paid unless you use passive income models where you're selling products and you can sell products or do work without actually being there at that particular time. But in general, when you're freelancing, your trading your dollars for four hours and are your hours for dollars rather and uh, you don't get that vacation time that you do at a regular job. That being said, when we think about vacation time in the United States, it's not really anything to write home about. Other countries, like Switzerland and Australia have laws that give employees at least four weeks of vacation per year paid vacation. So people get to go on vacation for about a month every year when even up to six weeks, and get paid for it. I mean, this is unheard of in the States and one of the remain reasons I'm just so disgusted with the United States economy and basic job place. It's just a little too intense for me, but with freelancing, I guess you can take up the six vacations a year. So I guess while lack of benefits is a con for freelancing. It can be kind of tough. It can be a benefit as well, So those are the pros and cons of freelancing that are most important to me. 4. CHALLENGE 1: Okay, so this brings us to the first challenge that I want to present to you. As I mentioned earlier in the intro to this course periodically, im going threw out a challenge to you. And it is so important for you to take part in these challenges. If you're not taking part in these challenges, you're not gonna get as much as you possibly could from this course. And that goes without saying. But seriously, doing these challenges will help you out. And I've said them up so that they build up to actually creating a launching platform and actually getting jobs as a freelancer. And so this challenge today is just to ask yourself, Are you ready to start freelancing? Have I convinced you with my pros and cons and my definition? And if you've made it this far, I think you're ready. And I'm excited to have you on this journey. So the next part of this challenge is to make your own pros and cons list of freelancing. What is most important to you? Is it the flexibility, the ability to make more money? What is the biggest drawback? The lack of benefits? Is it hard to start knowing this is important and it will help you stay focused on this journey, and this focus will help you succeed. So make your own pros and cons lists. Hopefully, there's mope more pros than cons because otherwise you might want to get out of this class . But hopefully there's more pros and cons, and you're ready to move forward into the next section. So take action. Do it now and we'll see you in the next lesson. 5. Intro to Freelance Basics: everyone. Welcome to the first section. I'm just gonna give you a little overview of what is in this section. What? You can look forward, Teoh. I'm really excited about it. And again, thanks for being a part of this course. I really hope that it helps you out. And I assure you, if you take action throughout the rest of the course, it really will help you start your freelance career. Okay, so in this section, we're going to be talking about what skills do you have? Will brainstorm. What skills are marketable? What skills can you actually freelance with? We're also going to talk about following your passion. Is this good or bad? Advice will cover both sides of the argument. Then we'll talk about having self discipline because self discipline is when the key strategies to not only maintaining work, getting enough jobs, making enough money, but also, you know, being sane, not being to stress out about all all of that money getting jobs. And just how do you have self discipline in a career of freelancing that we really need to be your own box? You need Teoh have self disciplined, so we'll dive deeper into that topic in a few lessons. Then we'll talk about moonlighting and why moonlighting can be the perfect way. Tow. Launch your freelance career and then, most importantly, we're going to be talking about defining your goals. I'll help you sort of figure out what is most important for you at this point in your life , and that's going to really affect how you go about this whole freelancing thing. So let's get onto these lessons. 6. What skills do you have?: everyone. Today, we're talking about choosing your skills to be a successful freelancer. It helps to be in certain fields, and in a minute I'm going to give you a list of not only the top 15 freelance skills according to the amount of work being done by freelancers in the United States. But we're also going to be talking about, and I'll show you the highest paid freelancers. That being said, I believe that anyone can freelance with the skills that you hat have. But not all professions are freelance a bowl, so I just made up that word. But I hope you can accept that. So you have to figure out what skills you have that you can use as a freelancer. For example, being a freelance politician might be kind of difficult if you are the congressman of your or woman of your district. You can't really do that freelancing, but what you can dio is be a consultant to a politician, being a nurse at a hospital. You can't really do that as a freelancer, but you can use your skills as a nurse to do caregiving as a freelancer or be someone's personal nurse. So you get the idea that not all skills, not all professions, are freelance worthy, but your skills can be used as a freelancer. So let's go straight into the top 15 freelance skills. And this is according to E lance dot com. So we lance is a huge website that you can sign up for and either hire freelancers or do freelance work. We're going to talk a lot about this later on, but it's a really cool website. So the top freelance skills that so the top, the most jobs going to freelancers go into these 15 skills designing, writing, being an editor, a copywriter, a translator, a Web marketer or Web developer, rather a marketer, a business consultant and illustrator, a researcher, video creation, a photographer, I t systems support software developer. And again, this is according to the lance dot com, so it doesn't cover everything and in the states. But since that's a great plate, a place to start getting working to get a feel for what kind of work you can do as a freelancer thes air skills that are good to know about. And if you have any of these skills, you're in good position. But now let's look at the highest paid freelancers, and this is according to pay scale dot com. So some of these you wouldn't think as traditional freelancing, but really they are or could be done as a freelancer as you know your own business. So the number one is attorney, and that's $147 an hour, which is super high. Clinical psychologist is number two out of $125 an hour. Senior Copywriter at 85 i T. Security consultant at 81. Management consultant, 75 senior software engineer, $75 an hour, HR Consultant, $72 an hour. Life Coach, $70 an hour I T consultant, $69 an hour A certified financial planner, $61 an hour speech language pathologist, $60 in our senior graphic designer at $60 an hour. Physical Therapists at 59. Public relations consultant at 58 59. Interior designer at 58 education training consultant at 56. Real estate agent and 55 licensed massage therapists at $50 an hour, private detective or investigator Same thing. $50 an hour. Marketing consultant at 50 bucks an hour. 49. Really. Healthcare consultant at 48. Musician or singer? This surprised me coming at 48. I guess that's if you're a successful freelance musician landscape architect at 45 bucks an hour, general contractor at $45 an hour and a c p. A certified public accountant at $40 an hour. So you saw a lot of those are consultants, and that's, you know, not something that everyone wants to do. A lot of people want to actually be doing the thing that they have the skill for, but if you can't do, you can always teach. And so you can always be a consultant for someone. But as you can see, their differences in the two list that I gave you and this shows two things well, first, you can't believe every list you see on the Internet. Um, and also there are a range of skills that can be done as a freelancer. So if you have any of the skill on any of these lists, or if there was a job that interests you, then that's great. But if you don't, don't be alarmed because I truly believe everyone has skills that can translate to freelance work. You just have to find it. And so you just have to. The one great thing is to go over to you last dot com and search for related jobs in your industry. So even if it wasn't the top 15 in total jobs on elance dot com over the past year, or whenever that study was done, there's going to be jobs in your field and people making a decent income from them. So the second thing to think about with freelance skills is whether or not your skills can be used remotely. Can you do jobs that you get from across the country or across the world? Kanye Job be done through a computer, while many can. Some can't. There are location specific jobs that are harder to come by just because of the lower amount of jobs needed in your area. So finding a skill that you have that can be used across the world is the best way to launch a successful freelance career. For example, the difference. The difference is between these two job types. Let's look at my skills. So what are my skills that I think I have? Well, primarily I'm a video creator. Most of my freelance work has been done doing some kind of video work, whether it was shootings and I'm photography, editing motion graphics, etcetera. So obviously the video aspect, the shooting has to be done on location in most instances. So I started a successful wedding video company. This, you know, I was doing work on locations. But while this is location specific, I saw out of a lot of location freedom, because weddings they happen no matter what city I live in. So I can always find work as a wedding videographer. Editing these weddings can be done wherever, and I've actually shot weddings in L. A. That I've edited back in Berkeley. I've also had people shoot weddings for me that I add it in Berkeley that I just didn't want toe go shoot or couldn't. And so this is why my editing skills are more marketable as a freelancer compared to shooting doing video that his so another freelance project that I worked on recently was editing a future length documentary. And I got this job through a connection at work and again, it's always easier to find a job when you have a job. But this was something I could do on my own time in my own house, wherever I would share my sample. My sample problem, uh, files with the lady who is the director through the Internet. And I didn't have to be on location for this. I could do it in my own house. So I wanted to share these examples for of my own experience to show that my skills as a video creator can be used remotely as well as on location. But it's really important to find skills that can be used on location. So that's the end of this lesson, and I have a challenge coming up next. 7. CHALLENGE 2: The second challenge of this course is to brainstorm your skills. So first you want to just write down as many skills that you think you have and think outside of the box. Think of skills that could be very marketable to people not only in your hometown but also across the world. So I like to think of do this, imagining a company. Think of a big company, think of someone like Apple or Google, or even like GM or the United States government, a huge company or corporation that does lots and lots of work in lots of areas. So while Apple is a tech company that started out making computers, there's people doing work for them in graphic design and HR health all sorts of things. And so imagine that company and think, What type of work do you do for them using whatever skills you have and these air the skills that you should focus on when you're trying to start a freelance career. So example for me for video work, I could do commercial work for these companies. I could do editing. I could do tutorials on how to use products I could possibly do some graphic design stuff that my end up on their website or I could write for them. I could do block posts. I could do all sorts of things for a big company. And so that's because I've kind of honed and developed skills that are a marketable, and that's something that you're going to be doing throughout this course and in the future . But for now, think of those skills that you have, write them down and try to figure out. 8. Following your passion - good or bad advice?: so you've heard it 1000 times. Follow your passion and you'll have the job or career of your dreams. Well, I'm here to talk about both sides of that phrase that you've heard so often. So let's get something straight. I am absolutely 100% without it out against trying to make a living, doing something that you don't want to do, doing what you love makes you happy. And so finding a job or a career in something that you that makes you happy is a good thing . And I have seen. So money fell university students in majors that they didn't like heading towards a career they didn't want. I mean, why do people do this? There are a number of reasons that people say, whether it's my parents want me to get that job as a doctor or a lawyer. I want to make more money so I can provide for a family. There are a lot of jobs in this or that field, so it's going to be easy after I graduate. I'm good at chemistry, so I'm just going to be a chemist. So why are all these reasons bad? What do they all have in common. Well, they're all based on fear, the fear that you'll disappoint your parents, the fear that you won't make enough money. The fear about that year not going to find work, the fear of trying something new and if you're is not something you want to listen to for major life decisions, it can be a good thing in some cases, for, you know, walking down a dark alley. Fear can keep you alert, but fear can hinder you when it comes to truly living a life you love. So this is why I think it's a good idea to find a freelance job that is enjoyable to you, something that you'll have fun. But is this the same as passion for some? What I just kind of describe it about having something that you enjoy doing something that you think it's fun, That is passion, But I think passion goes a little bit further. To me. Passion is more than just something you enjoy. It's what makes you wake up in the morning. It's what you're thinking about when you fall asleep at night. It's what you can talk to your friends about for hours on end. That's what passion is, and it's good to be a passionate about what you do every day. But there are also some downsides that I wanna mention because once you start doing something every day and you have to do it to make money, to pay the bills, it becomes while it becomes a job. And when your passion turns into a job, then it's not really a passion anymore, and it's it's just tough to keep doing it day after day. And so that's, I think, kind of hard and kind of sad, really. You know, you you love carpentry or writing blog's or making movies or whatever you love. And then it becomes just another day at the office. Is that the position that you want to be in? So what should you do? I think finding the balance is the perfect thing that you need to dio, because you want to do something you love. But you also need to have some passions that you have for your spare time. But what about me? So I actually followed my passion from high school, getting into video, going to film school, trying out a career and video editing and I'm still doing that till today and honestly, I love it. But at times I miss doing making videos for fun. I miss making documentaries with my friends. I miss being able to do it because I'm passionate about it, and not just because it's my job that I have to go to every day. I found other passions, like building websites, teaching online, adopting a cat, getting into finances and it's all worked out. But part of me wishes that my love of video creation is just a passion and not a job. So it's good to keep thumb something separate coming up. Next, I'm gonna give you a challenge. 9. CHALLENGE 3: Today's challenge is really simple. This is the third challenge. It's all about passion. I just want you to think about, meditate on it, take a few moments just to be silent with yourselves and think about what are you most passionate about? What could you do every day of your life if money wasn't an option? If someone gave you $15 million right now and you were set for life, what would you be doing with your time now? Imagine doing that every day and struggling with it and having to make money from that. Every day you go toe work or you go to your office or you stay at home and you're doing this. You have to find work. You have to work with other people on projects that you don't actually enjoy it. Still doing the thing that you like, but it's not for yourself. Well, are you happy you might be. You might be happy doing what you love for other people and doing it to make money. And if that's the case, I urge you to follow your passion it. If you do that, you'll find other Passion is down the road. Imagine and shoes. And really, I just hope I just hope that you follow your heart, whether it's following a passion or just following something that you enjoy doing, that's not. You know what you're totally passionate about, but something that you can enjoy doing and enjoy making money from. That's the challenge in the next lesson will be talking about having self discipline. 10. Having Self-Discipline: the key to success is a freelancer is having self discipline, talent, a fancy website, knowing lots of people and potential clients, these air, all great things toe have. But to put it together and to have a sustainable and successful freelance career, self discipline is the most important and maybe most difficult thing tohave. It will determine how much work you have, how much your work you're doing, how happy you are with your work, life, balance and ultimately, how much money you make. So what do I mean by self discipline? I mean setting a schedule for how much work you do per day. I mean, waking up early to stir a productive day and not sleeping in just because you can, I mean working hard up front in order to reap rewards later. This is self discipline from my own experience. I know it is really difficult to get out of bed at 7 a.m. When you don't have to be at the office by nine. I did that for months, and it's so hard I can attest. I know how easy it is to spend an entire day just looking at Facebook news feeds and all your others social media when you don't have a boss breathing down your neck. I also know how easy is to spend 16 hours and a day trying to get work done on lead to burnout and hate the project I was working on beings disciplined. Setting a schedule and having boundaries will combat all of these issues. Remember, you are your own boss, and that's amazing. That's great. I don't think anyone else really loves having a boss who is telling them what to do every day. It's the number one reason why so many people hate going to work every day dealing with the man, the woman, whoever is in charge, you don't have to deal with that anymore. But remember, as the quote goes, with great power also comes great responsibility. So you have to be ready to be your own boss to take charge and to finish what needs to get done. I again I could go on and on about the importance of self discipline, but I think you kind of get the idea. I just want to prepare you for your future so that you know it's not all fun and games so Here are some questions to answer Before you start freelancing. What time will you wake up? When do you start work? How long do you work per day? Can you work in the evenings? Do you work on the weekends? How many projects can you take on at once? When is it acceptable to take a day off order to get off early. How much vacation do you want to take off each year? There are a ton of more questions that will pop up on this journey about self discipline. But these are the main ones to keep in minds that when you start working, you have a plan. In the next lesson will be talking about one of the best ways to start freelancing Moonlighting. 11. Moonlighting: everyone's situation is different. You're a situation. My situation when I was starting to freelance, it's all different. Maybe you're coming out of college looking for your first job. Maybe you're retiring after working 30 years at the same position. I just need some extra income. Or maybe you just have been fired and you're scrambling to make ends meet and you just need some extra money. All of these situations are different, and there's not really one perfect way to start. But I do think that moonlighting were doing freelance work. On the side of another job is the safest way, and it comes with a couple different reasons For that. I suggest this method because you can really, truly be free to experiment with your freelance work. You're not counting on that next paycheck from your freelance work to pay the bills, you can even see your freelance income as extra income. So when you do get a job, it's a great blessing. You contest out what works and slowly build up your clientele. Also, co workers are a great source of work. The more people who know you are available for freelance work, the more opportunities you'll have to get work for some industries. Freelance work naturally comes in addition to a regular job. So for me, as a video creator, people know that I make videos. And it seems like everyone nowadays wants a video made for something, whether it's then making a documentary themselves or their kid needing a video for the school or something like that. And so for me, it's been easy. Teoh get some work. I've done wedding videos for co workers. I've done Kickstarter videos for co workers have done other business Pro Mose. And as I mentioned before, I've worked on a future length documentary. You need me. I've probably been asking about it. We'll talk a little bit more about how to strategically get this type of work from your co workers. Later on, um, in the section where we talk about how do you actually get work? But just know that if you have a job, don't quit your job yet. It might be the best way and perfect launching platform for your freelance journey. In the next lesson, we'll be going over defining your goals. Get ready 12. Define Your Goals: welcome to the last lesson. Before we move on to building your own brand. This is the define your goals lesson. So what are you ultimately trying to dio? Are you working in a job that you hate and trying to come up with another source of income before quitting your job? Are you just trying to make some extra money for your vacation plans? Would you imagine your ideal life to look like now, five years from now, even 20 years from now? These are some questions that will help guide you through this journey of yours. So let me just talk a little bit more about my journey so that we can see where I had goals , how successful I was and where I didn't have goals and how successful I was then. So I graduated from college a while back and it was amazing. It was like freedom. For the first time, I had a job that I got from an internship that I was doing, and it was great. I was making more money than I ever had before. The job was only a contract, though, for six months, and I knew they weren't going to hire me after that. So I was getting prepared to not have any income at that time. And so I was trying to figure out what I was doing and I didn't really have any goals. I asked around and got into a wedding videography and it actually ended up being quite successful. But it was really tough, and I think I could have been a lot more successful at wedding video videography if I really put a lot of work into it. That being said for about a year, I was really promoting myself as a wedding videographer even while I was doing other work. And still to this day, I'll still get jobs in requests to do wedding videography. So this was at the time after I had my first job and I moved back home with my parents, which, you know a lot of people are doing now is nowadays and things were tough, and after a while I just I couldn't handle it anymore, and I said a gold for myself. This was the first time that I really set a goal two for my life. It was to move out of my house, get my own place have that you know, freedom and that responsibility as well. And so what did I need to do to get that goal to accomplish it? Well, I needed a stable income because right now, with the jobs I was getting, I would make a few $1000.1 month in the next month on Make Less than 1000. And I couldn't plea rent that way, and I didn't want to. So I looked around for some full time jobs, and I actually quickly landed one doing work video work. Ah, at a small college in Orange County, California and the job was pretty good, but still going through that job, I didn't have it, really any goals beyond just being able to pay rent. So I moved out and it was great. I had my own little place. It was awesome. But I wasn't really going anywhere. And I look back on not only my bank statements and how much money I was earning and what I was doing. But for that year, I was really just figuring myself out. But I didn't really have any goals that I was reaching for, and that's totally fine. I think a lot of people go through a time in their life where they're just trying to figure things out. They don't have any goals and that's fine. But I was still kind of stagnant and that's because I didn't have goals. A year later, my girlfriend, my now fiance, was looking into graduate schools and we basically said Oh, I'm going to move with you I want I'm up for the adventure and we've been together for four or so years And we knew we wanted to be together forever basically, and it came down to choosing between Seattle and Berkeley and after a while we decided on Berkeley and but either way it was kind of scary for me because I was moving out of my stable apartment with my stable job and I didn't know what I was going to do, and I knew getting a job was going to be hard and so I set a goal for myself that I wanted to do freelancing full time and from that moment when I said that goal, I did everything I could to make that successful. So I started building up an online portfolio of e commerce businesses, which include creating online courses, making some money on YouTube, doing different things like that. Teoh bolster my income. I also started reaching out to all my friends to ask if they had any connections in the Bay Area who might look for freelance work. I Even when we were visiting San Francisco, I reached upset some companies and met up with people months before I moved up there, and I just got in touch with them. And so when I did, when we did move up in August a couple years ago, I hit the ground running. I got in with a production company that kept throwing me a bunch of freelance jobs. Whenever I needed them. I reach on Craigslist and other online job boards and found a ton of good work, and I was actually making more money than I had ever made before. And it was only because this job at UC Berkeley popped up that I stopped freelancing full time and took a full time job. But now I'm still freelancing on the side, and it's amazing because right now my life I can work, you know, 12 14 hours a day and love it, and I'm just setting myself up for success. And so why do I tell you this story? Well, I want you to show I wanted to show when was I most successful? I was successful when I set goals the first time I was successful. When I set a goal of moving out of my house, I did it rather quickly in the second time of freelancing full time. I did that as well, and my freelance career right now is going great. I could actually quit my job and work full time as a freelancer and make more money than I would ever need. But it's just cause I like doing my work at U C. Berkeley that I continue. And so it's good to be flexible with your goals so that you're not stuck in some unrealistic vision of of your life. And so now I'm going to give you a challenge. But I hope you've enjoyed listening to my story, and I hope it's kind of helped use. Think about your life about when you had goals when were you successful, and to really start thinking about what cool is. You should have 13. CHALLENGE 4: The challenge for today is your fourth challenge, and it has to do with goals and it is to write down your goals. I have three questions for you. What do you want to do? This is a very open ended question. But what do you want to do with your freelance career? It could be you specifically what job you want to do, how you want to do your job, how you want to live your life. The second question is, how much money do you want to make? How much money do you need to make Teoh pay for all the basics, but then also to thrive and have some extra? And then lastly, just write down what you envision your life toe look like in the next year, five years and then 15 years. And if you're really young, maybe like me, write down what you imagine when you're, you know, 50 60 years old, when you're retired. Writing these things down is actually a big step towards actually achieving these goals. And studies have shown that just the simple act of writing down a goal helps you actually take action, and people are more successful when they write down their goals. And so I hope you enjoy this lesson. Enjoy me actually asking you to write down your goals because it's really important. Thanks for watching. And after this, we're going to be moving on to a new section. So congrats. And I hope you've enjoyed this section. 14. Unit Recap: Hey, welcome to your challenges. Blessing. So, up until now, in each of the lessons, you've probably noticed a few challenges that I've kind of thrown at you. And I really hope that you're doing them. And because I think it's so important. That's why I'm creating this whole separate video to cover some of the basic challenges and task that I want you to complete before moving on to the next section. Of course, you can go ahead and watch the rest of the courses, but it will be most beneficial. And you'll get the most out of this course if you actually take action and do some of these challenges. All right, so in this first section on freelance basics choosing your craft, we talked about what skills do you have? All right. So did you start writing down your skills right down your skills? Figure out what ones are going to be most profitable. Which ones are you gonna have fun with? Because you may have a skill that you learned in school or or just because you know it. But you might not have fun freelancing with that skill. So pick something that you're gonna love but also is profitable and marketable to people hiring freelancers following your passion. So this kind of goes along with that first picking your skill. What are you passionate about? What would you love doing to every day of your life? And would you want to get paid for that? Well, most of us would say, Well, heck yeah, But remember, following your passion means that whatever you're gonna do turns into a job. And if you have to do that for the rest of your life and work with people and not do it Onley for yourself Is that really going to be what you want to do for the rest of your life ? Or do you want to keep some of your passions as just hobbies? You don't have to make money from everything that you know how to dio So trying to balance that out with the first challenge of choosing your skills right down your skills. But think about what do you love doing? And also what would you love to get paid to do? And what could you see yourself doing for the rest of your your life? Really having self discipline? So there was a list of questions in that lesson so you can go back and remember to remember what those questions were. But it talked about How much are you willing to work per week freelancing? Are you currently working right now and and moonlighting. Um, and do you only want to spend six hours a week? Can you only spend one Saturday working on freelance projects? Well, you gotta ask I answer those questions yourself if you don't have any job, what time are you gonna wake up in the morning? Are you gonna work at night? How do you fit in social time and being with your friends and family? He's their questions. You have to write out and write an answer to so that you can really stick to it. Speaking of moonlighting, have you started talking to your current co workers about what you're doing? Send them an email or just right, stop him in the hall and say, Hey, I'm starting to do photography on the side. If you ever hear about anything, let me know. And then lastly define your goals. How much money do you want to make by the end of the year through freelancing. That's gonna change whether you're doing this full time or you have another job. What, you know, how much money do you need for the basics? How much money do you need for extra? What are your goals in terms of retirement funds? This is all important stuff that you have to end. Answer yourself. Go back to any of the lessons, too. Cover more specifically these these topics in these challenges. But I really hope that you're actually taking action. Thanks for watching, and we'll see in the next lesson. 15. INTRO to Communication: table. When I hope you enjoyed that first section in this section, the communication section we're going to be talking about how to create your own brand and creating your own brand is really powerful will help you get a lot of jobs and feel like you're just being a successful freelancer. So some of the topics that we're going to be covering are how to build your own website. We're gonna dive into the practicality of building your website. So if you have no experience at all, no problem. I'm gonna show you some great tools for easily creating a nice modern professional looking website. I'm also going to talk a little bit deeper into creating customized websites that look really professor professional and you can really do anything with them. Once you have your website, we're gonna be talking about building a portfolio and giving to step testimonials for your previous work. This is really, really important for getting new jobs and so we're gonna talk about strategies on how to do that. Then we're gonna talk about different freelance networks. Joining these freelance networks is a great way to build up your reputation. Continue to build your brand and eventually find more work. And then, lastly, we're gonna talk about business cards and how really one piece of paper can change your life. So let's get straight to the lessons. 16. Website Basics: Let's get started with this lesson on creating a website. This lesson is broken down into two videos, the 1st 1 being more about why you should have ah website and in the second about actually doing it, how to build it. And I'll give you some great tools for building a professional website. So I believe having a website is important for everyone in today's world. Whether you're freelancing or not, the first thing people do when they're thinking about hiring you is for search for you online. So by having your own personal website, you have complete control over how you represent yourself, your brand, your business. So this is really important because you never know what is out there about you and even on sites like Facebook and others, you can't really control everything about it, and you want to be able to control how you represent yourself when you show yourself off a potential client. So of course, in this lesson and the next I'm going to be giving a lot of information about building a website. I could actually teach an entire course on how to create a website. Um, and it would take you know a couple hours to really dive deep into it, so hopefully this is a good start. If not, there's other. Resource is out there on YouTube. I also have a free course for it's called Blue Host and WordPress for beginners, and you can check that out and you can learn how to build a custom website yourself. So creating a professional looking and engaging website doesn't have to hurt the bank. Actually, there's websites like wordpress dot com. Wix weebly dot com is They're all places reviewing. Create free, high quality professional websites, and it doesn't take too long to learn. The one problem with these websites is that you'll end up with the U. R L. That's like Philemon er dot wordpress dot com or wicks dot com slash website slash your name or whatever it is. So if you go this route, I encourage you to go to godaddy dot com to purchase a domain name. And so you can basically purchase whatever don't mean name you want as long as it's free. So, like, for example, for me, I do Philip inner dot com, and it costs a few bucks. I even found a deal that was a dollar 49 for the entire year on Go Daddy, and you can purchase your domain name and then you basically forward that domain name to your website that you built on wordpress dot com or wicks dot com. So if someone types in Philip inner dot com, they get taken to wordpress dot com to your website on wordpress dot com. But you can still share. Philip inner dot com is the Jarawa because you don't want to be sharing the wordpress dot com slash Philip nears website. You're out to people. You want to look professional. So speaking of your girls, a lot of euros air taken already. So how do you pick one? Well, ideally, your name is not taken, so you can pick something like Philemon or dot com. But if not, if it's already taken, choose something creative. Do something like Philip inner video dot com or whatever industry you're in. Philip Ner painting dot com Philip in her Web design or like higher Philip inner dot com or the Philemon earned dot com get creative because using a dot com name is a lot better than a dot info or a dot net or a dot org's because dot com Web addresses are easier to remember for people, and they have better search engine optimization. So what does that man mean? You'll probably hear this search engine optimization seo. It means that it basically means that it's easier for people to find your website when they're searching on Google, for example. So there's another way to build a website. It's called self hosting, and so you basically have to purchase space out on the Internet and then use a tool to build your own website from scratch so you can purchase templates and there's lots of ways to sort of semi easily do it. And I think this is a really good route if you want to create a fully customizable website . Those sites I mentioned before WordPress Wicks we believe they have great templates, but if you want to customize it completely however you want, then you want to do the self hosting route. So you need a hosting service like Blue host serve hosting. I use Blue host for all of my websites because it's super easy to use. You basically pay one monthly fee and you get unlimited space. You're gonna have unlimited Web sites. You have to purchase the domain names, but you could have as many websites as you want. You get your own email addresses. So, for example, if your site was Philip inner dot com, you can have info at Phil dot com or account or whatever you want. Contact at Philip inner dot com higher at Philip, nor dot com Whatever you want and you can have unlimited emails. So I have an affiliate link and you can see it on the screen. Right now it's video school online dot com slash blue host. That will take you to a page that gives you a little bit more information and then just click through one of the links. And it's an affiliate link, but it's actually a discounted link. So for you, it should be 3 95 per month, which is a lot cheaper than a other hosting services. And it's a great deal, and so if you want to help me out a little bit, it's at no cost to you. It's actually the same price or cheaper. If you go through this link and just helps me out a little bit. So check out video school, online dot com slash blue host. And then when you do do that self hosting route, you can get themes at theme forest dot net Another great website for building a custom website and ah, yeah, so that's basically where I'm going to end for this lesson. I actually went in to depth about these things a little bit more than I thought I was going to. But in the next lesson, we're going to be talking about actually what should appear on your website. How do you build it, what to include and what? How to make it so that when someone visits your website, they want to hire you. See you in the next lesson. 17. Building Your Website: So let's talk about actually building your website. In general, simplicity is my number one rule. When it comes to creating a website, you may be tempted when you start using these tools, like WordPress, to want to read a blogger or haven't e commerce aspect to your website. You can even do things like live chat or turn it into a members only website, but really take the foot off the gas pedal and try to be simple. I've tried all of these things, and in the end I settled on a simple one page website that includes all of the information anyone would need to hire me. And it's worked perfectly. I'm not saying that my own website is perfect for you, but for me it works great. Check it out at Philemon er dot com. So you will also notice if you check it out that my website gives off a particular vibe and your site should to The vibe comes through the colors, the images, the style of writing. So for my site, I have a very casual tone. Is very laid back conversation. No, and I think people like that. I also include photos that I've taken that build the template of my website and this gives off a definite feeling when someone reaches my website. If you don't like it, you're not going to hire me and that's OK because if you hired me without liking my website , then you might not like my work. So what should you including your website? Be simple. You don't need to write a novel of a bio you don't need Teoh share every project that you've ever worked on only include what is necessary for a potential client and these include one a short bio that gives them a little bit more information about who you are, your background and what kind of work you dio also to sample projects or work that you've done. This is easy if you're a creator like video videographer or photographer, a writer, a Web designer where you can actually show visually work that you've done. But if you don't actually create things for your freelance work, it's OK to just write it out like like you would on your resume or C V. And lastly, when you need to include is a way for them to contact you. So you can have a contact but in at the top of the page, or include your email somewhere in your about section, or do both. And this way, people. If they want to hire you, it's not hard to do so. And then, lastly, while you're creating your Web site, you want to think about the visitor flow. What is a visitor doing while they visit my website? This will help you stick to the basics and create an engaging website, engaging, meaning that visitor actually stays on your page for a while, sees your stuff and contacts you and hopefully hires you. So let's look at a typical visitor into your website in the ideal world. So first the visitor types in the your all of your website or searches your name on Google and your website pops up, they go to your website. They're greeted by a nice we formatted ah website with a picture of you are ah, your bio. It's nice to include a picture of you, so that gives off a little, very personal vibe. And then because of this nice feeling, the visitor is intrigued and they continue to read your bio. Then they think I wonder what type of work this guy has done guy or girl. And so they want to find sample work well, low and behold, your portfolio is right below your bio, or there is a link to your sample work easily seen. So they click on that. Check out your con your sample work, and they want to hire you so they want to contact you. Is there a contact but in or information on how to contact you easily seen on your website ? There is so they click on it or find your email address, type in their information to a contact form or email you. And then you get to take it from there. And that's the purpose of your job of your website. That's the job of your website, to get a visitor to want to hire you. And so that was kind of the ideal visitor flow. A bad visitor flow would be if a visitor looks at your website, sees that it's confusing or overwhelming because there's too much text or even to many sample works. Ah, too many examples and then they leave. So I know you want to show off all of your good work and tell everyone everything about you . But seriously, try to be simple. So I think you get the point that being simple is key, and that's the basics of building your website, and the next lesson I'm going to be giving you a challenge. 18. CHALLENGE 5: welcome to challenge number five, so you might have guessed it. Your challenge is to start building your website, but before you do that, research other freelancers in your industry to try to see what type of websites they have. I know a lot about photographers and videographers, websites and graphic designers, but I don't know about everyone's website, so I don't know if when I just explained in the past two lessons is perfect for your industry. So if there are things that you're seeing on other people's websites that I haven't included in my perfect website examples, then well, you should really kind of do your own research and figure out what's best for you. Some of the resource is I included in these. This two lessons were wordpress dot com. It's a great place to start a free website, godaddy dot com for purchasing domain names. Blue host dot com, which is great for hosting. And if you want to go through my affiliate link, check out video school, online dot com slash blue Host and then theme forest dot com. If you want to purchase a website theme to go along with your blue host hosting service. That's it for your challenge. Good luck and post whatever you complete to the court. Of course itself. If you finish your website, I would love to check it out. So posted to the course page, seeing the next lesson. 19. PRACTICAL: Check out my website: Hey, what's up, guys? This is Phil and this is a practice lesson where I'm going to actually dive a little bit further into some of these topics and be a little bit more visual. Try to make it this course a little bit more interesting. Eso this one. I'm diving deeper into my own website just to show you what has worked for me. So this is the home screen that you get to when you type in Philip inner dot com. And as you can see, super super basic at the home button appear contact but in easily seen at the top. And then just this nice intro line, basically welcome to my life. It's very nice to have you here if you scroll down, you see Ah, few different sections. I have, you know, literally three sentences about me in a paragraph, and then I just have these sort of bullet points about me with my photo. But as you can see, they're kind of fun. It's not all about work, I say. I love to travel and experience new cultures. I want to share people's stories with the world. I am extremely interested in online entrepreneurship. I'm inspired to be a better person each day by my love of my life is about etcetera. There should be a little extra white space here. I don't know why this is looking like this, but this next section learn. I have a little promo, a little bit more information about video school online dot com, which is a big part of my resume. And then I have my weddings site information. So if someone wants to visit my weddings page for wedding video are free. They can check it there than here. I have my riel. So where's his watch? Right below it has My rial has a little bit of, uh, you know, interesting information about about this. Uh, what's in my riel and then down below is, um, just sort of a grid of some of my favorite projects. As I mentioned in the course, I think I have a little bit too many, but it gives a lot of examples of the type of work I dio. So let me just show you my weddings pay just to show you a little bit more in depth about what it looks like. So I kind of have the same theme going for my weddings page. Just a little intro Capturing your love with our love. And then I have, like, more information about where I shoot what I do have kind words, some testimonials from my clients. And this is very important testimonials for wedding videos. And just because they are so personal and you're working with people you know for one day in their life and has to be really special, and people really thrive on getting reviews from other people. And I have my sample work. So this is like a latest wedding video that I did and then just prices and then a way to connect with me about, um, the prices that I that I have and about having your wedding shot. So that's basically it. Um, okay, if you go to the contact page has just a really simple contact box where you can ask me anything, get in touch with me. So that's my website. I hope you enjoyed it, of course, is not Ah, you know it's not for you. Maybe it's the style. Night might not be for you, but I hope it gives you a little bit of inspiration of what you can dio. And this was created in WordPress with ah Blue host hosting certain membership. And you can do it yourself if you spend a little time learning how toe put together a website that's probably took me about four hours or so. All right, thanks so much for watching, and we'll see in the next lesson by 20. Building a Portfolio: so building up a portfolio of stellar work is really important for you as a freelancer. Whether you're starting out or you've been doing this for a while, you want people to see the work that you've done. So if you feel like you don't have enough work to show off, well, first you might wanna wait until you do have enough working. You do feel confident enough that you can promote yourself as a as a freelancer. Uh, but otherwise, there's other options for making sure that you have a full portfolio, and I'm going to talk about that in just a second. But what types of things should you post? Well, as I mentioned in a previous lesson, not every freelancer has something visual to show. So while this chapter focuses more on those that do, like photos, videos, graphic design, that kind of work, it's OK and still good to show off your work through text. So, like a rested as you wouldn't a resume with bullet points of what you did. So, um, for me, variety is very important to show Ah, in my portfolio, it shows that I do a lot of different types of work, and it helps get more work because if you can do a variety of types of work, then there will be more people wanting to hire you unless you want to do very something very specific, like video explainers for non profits. Well, that's very specific, and you're not going to have that many clients available to you. So I suggest doing a variety unless you're really like Onley wanting to do something very specific. So for me, having one demo reel was important. So a demo reel for video videographers is sort of a compilation of all of my greatest work . It's a great way to sort of show off the best of the best, rather than having a ton of different things on my website. I first have a demo reel, which shows off, hopefully shows off all of my skills. And so if you have something like that, that's great. If you don't have, like, a demo, really. I mean, you can put together a demo reel of video of your best photographs, your best Web designs, your best motion in graphics, your best graphic design. You could do a video DeMint rule, and that might be good, but if you don't do a video, show off like your best piece of work first and then below your best piece of work. Have more samples because it's good to show variety. So what if you don't have a lot of great things to show? But you you are good at what you do? It's just that you're starting out and you haven't gotten hired to do a lot of project. Well, it's OK to show stuff that you've done for free, whether it was in school or just for fun. And so I encourage you to show off whatever you think is your best work. So if you did projects for a client, that's not that great. Then I suggest not putting it up on Lee. Put up stuff that you're proud of, and if you need more stuff, it's okay. Toe. Be creative and to work on something, spend an hour creating an amazing project, going out and taking some amazing photos to just put on your portfolio. If you can't do that or on top of doing that, it's a good idea. Teoh donate your time and talent to a company or a nonprofit that needs you. So I did this with a nonprofit up in Berkeley. It's called Grid Alternatives. And there a solar power nonprofit that provides solar energy for low income families. And they had a posting online that I submitted my real too. And they said, Wow, your stuff is amazing. We would love if you came and did a video for us. I ended up doing a series of three videos, and they were really happy with it. And they even, you know, promoted me afterwards. So doing some free work up front for a non profit, not on Lee gave me something to put on my resume and in my portfolio. But it also got me jobs afterwards because they were promoting me in. The next lesson will be talking about getting testimonials, which is just a Zim porton as filling up your portfolio. 21. Getting Testimonials: along with samples of your work. It's a bonus and not necessarily a bonuses. Justus. Good and as important to have testimonials of your work from clients we've worked with in the past. You can see testimonials on my site When you look at my weddings page, it's at Philip inner dot com slash weddings, and I organized it and design it in a way that looks really nice. And so because it looks nice, it's fun to read. People will have an overall positive experience with my work. So, of course, doing this on your own website it's not like an official review like Yelp or on Google reviews, so some people might not. They might take it with a grain of salt because you could literally right anything. But please, please, please be honest and, uh, ask for permission. You know what I did for a lot of my testimonials was looked back at e mails. I had a male back and forth with my clients than I picked, you know, a few sentences after I'd given them my work or their work that they hired me for. And then I just asked them if I get posted on the website. These reviews really humanized my work. And the potential customer will feel really reassured that I am actually a great wedding videographer. Hearing from other people is the best way to get referrals and to get more jobs. That's why Yelp is so popular. Now you know you got toe teat. You yelp the restaurant no matter what. So how do you get those testimonials If you don't have them? Well, you can reach out to pass clients. So even if you're not working on something right now, you can reach out to clients that you worked with in the past just to see you know, if they can give you a testimonial, ask them, you know, how did you dio? How did they like the work? And how did they like working with you? This is all important for for including in a testimonial. So shooting this short email or text can actually get result in a lot of work. Because if you don't have testimonials, well, I assure you you won't get as much work as if you do on your website. So to wrap up this couple lessons, I have a challenge coming at you. I bet you can guess what it is 22. CHALLENGE 6: As you probably guessed, the challenge for you is to pull together some awesome testimonials. So email out your client past clients. If you have testimonials are already in, your e mails are written somewhere. Just ask for permission and try to get 5 to 10 so that you can pick the best ones to put on your website. Great job. So far, you're doing great if you're taking action. I really appreciate if you're taking action and I can't wait to see you in the next lesson fight. 23. Freelance Networks: so another good way to build your online presence and get more jobs in the future is to join freelance networks and other websites built for freelancers. Just like you, a freelance network is basically a place where freelancers can create a profile bid on jobs and get hired by people looking to hire freelancers. So it's perfect because it gives us place where your automatically connected with people looking for people to hire, because it's really hard to find people that want to hire you when you don't know where to look. Well, this is the place to go. There are also websites that aren't technically freelancer networks, but they might be related to your field, and we'll talk about it later in this lesson. But they're also places to communicate with other freelancers, post your work to get inspired and even to get jobs. So these are the tooth things that I want you to do and think about is signing up for freelance networks and also funding other websites that are related to your field. E lance dot com and odessa dot com. They used to be two separate companies. Now they're the same company. They're great places to create profiles. These are a freelancer networkers, and, um, I actually have personal experience hiring freelancers to do a range of jobs on these sites . And I can tell you that is, it's a great place to make some extra money or to hire someone. If you ever need to hire someone, you can view jobs posted in your field. You then bid on them with a proposal. And then once you get a job and do the work, it's all done through the website itself. There's sort of a space where you can post updates, comment, message each other, and then you get paid through the website. So that's great, because rather than having to deal with the terms and how you're going to get paid, whether it's by check or or online, it does it for you. And this is great because you can get hired from by someone across the world. So it's really important to make sure that you have a awesome pros profile with current information on these networks. Um, so here's some helpful temps for, uh, getting onto these sites and potentially getting jobs. So first you want to check the job boards. Daily jobs are posted all the time, and they get taken really quickly, sometimes within the hour. I have posted jobs that I've hired, you know, less than an hour or two later, because so many people are bidding on them. So while you don't want to get addicted, I hate websites that and going on websites constantly, it is a good idea to check it. You know, at least once per day when you are bidding for a job, customize your message to the person who is hiring so you'll see a job and then you'll have an opportunity to write to them and tell them your price and give them a little bit more information about yourself. So as someone who hires, I can tell you that if you don't personalize the message, I probably won't hire you. Usually, I just kind of skip over those because I can tell us just a generic, pre populated message that someone just copies and pastes. I really appreciate it when someone shows that they have enough time for me who's hiring them, and you know, I can get a better idea of how they would do the job at hand. Also, when you're, um, bidding on jobs, it's great to include samples of work that are related to this project. It's great to see projects similar to the one that I'm hiring for or getting hired for. And ah, people will rarely higher with without knowing that you can do a good job. So it's good to just go ahead and have samples in the first place. Another piece of advice is to when you're starting out, get whatever jobs that you can, even if you have to charge lower. It's good to start getting your foot in the door in these networks. Um, because this is also another thing about getting hired each profile if each freelancer has a ranking and it shows how many projects you've done and it's all public. So if I'm hiring you, I can see that you have four or five stars that you've done, you know, $10,000 worth of work on the website, and that chose to me that you're probably a good worker and people were happy with you. And so it's good toe. Get those star rankings and get those reviews. Get some money in and to start building up your profile slowly. And speaking of reviews, after you have completed a job, ask for a good review or before they post a review. Ask, you know, just ask for their feedback and if they think that they are going to give you a bad review , asked them and seriously asked how that you can, you know, fix it because the reviews are permanent and you don't want a bad review because as someone who hires, it's really bad. And I never hire someone who has bad reviews. So these Air freelancer networks. But there's also other websites that might be of benefit to you. One is called dribble dot com d R i B b B l e. So dribble with three bees and this is for graphic designers. But there might be sites like that out there, so check it out. Is the site that is four graphic designers to post their work and get inspired so you can check out, you know, the latest the hottest piece of art piece of graphic design, and people can actually hire you straight from the site as well. But it's really just a place to connect with other people get inspired. And so check and see if there's something like this in your field. Once you do that, create your profile with your bio, a link to your website and contact information. And, of course, do that on your oh desk Andy Lance profile as well. So thanks for watching this lesson, and after the next challenge, we are going to be talking about business cards. 24. CHALLENGE 7: your challenge. And I know you probably knew this was coming, but I'm creating a separate video just to make sure that you get it. Your challenge is to join the lance and oh desk, create your profile, start doing research, check out the other freelancers. See why the ones that have a lot of work are getting a lot of work by seeing how they set up their profile, what type of work they dio get inspired and just start taking action. Start bidding on jobs and seeing if you can land a gig. Thanks for watching. And we'll see you in the next lesson now on to business card. 25. Business cards & CHALLENGE 8: so there really isn't much to be said in this lesson because the title kind of says it all business cards carry them around with you wherever you go at all times, have at least three in your wallet or purse because you never know who you'll meet. I've made the mistake of not carrying them around and meeting people that want my card and having to scribble down on a piece of paper. It this is more professional toe. Have a business card, and like I said, you never know who you'll meet. They might be a potential recurring client. I've met people. Yeah, you know, out in public, at conferences, at things, events at parties who ended up hiring me for work. So it actually does pay off to have business cards, and they don't actually have to be expensive. Vista print dot com is a great place to get customized business cards. It's like $100 or 100 business cards for like, 15 bucks so pretty cheap and there's lots of deals so you can get them cheaper. Uh, if you do some searching for some promo codes and they have online building building tools for business cards, so you can design a business card using a template directly online if you want. Or you can upload your own style that you create in photo shop or whatever other program you use. So what should you include on your business card? Again? Keep it simple. I just have my name, email, website and phone number, I would say Probably just need your name and website, and that's probably enough as long as there is a way to contact you on your website. That should be good to go, because that's probably the first place they're going to go if you hand them your business card. But including some form of contact on the business card is good. Whether it's your phone number and email address. Really, you don't need in a physical address unless that's a big part of your business. Just make sure they can contact you some way, and that's it. The only action item for today is get your business cards. Log on to visit print dot com and get those business cards. See you in the next section 26. Unit Recap: Okay, Welcome back to another challenge Video. I hope you're enjoying these lessons than that. You've enjoyed this section so far. And really, let's take some action. So I'm gonna cover what you need to do before moving on to the next section. So this was the communication section. We talked a lot about building a web site and portfolio. So have you started building your website? Have you logged onto a wordpress dot com or another free website builder created a profile on Started building your first website, or have you signed up for blue host a blue host, uh, website hosting plan and then downloaded a theme from theme forest dot net and combined those and start building a very customizable high quality professional website. Have you started doing that? If not, you got to start doing that right now. Along with that, have you started building up a portfolio? Whether you have past projects digital or non divisional like photographs, videos, graphic design, work, website design, or even like paintings, jewelry making or anything like that, start putting together those files in a folder on online or create digital files for your tangible products. Take pictures of your artwork or whatever you're freelancing with and put those in the file so that you can put them on your website as a portfolio. Along with that, you got to get testimonials. So whether you have past clients that you are currently reaching out to or you're just kind of starting out and you need to do some work, start thinking about getting testimonials. Get you know, 23 up to 10 testimonials that you can pull from, of course, make them happy. Testimonials. Join those freelance networks E. Lance oh, desk. Find those specific networks that are specific to your skill set. So dribble for graphic designers. Or there's lots of video maker, you know, kind of social networks that you conjoined that can potentially find you work. So join those, create a profile profile, link out to your new website and start interacting with people on those websites. Have you made your business cards? Well, this is something that's not too hard to do, and it's really fun. So log on to vista print dot com. Sign up pay, you know, 5 10 bucks to get 100 business cards designed them yourself or use a template that they have for you and get those business cards. Start handing them out. Carry them with you. Wherever you go. You never know where you're gonna get your biggest job from. Okay? So visit the challenges for this communication section. I hope you're taking action. 27. Intro to Finding Work: Hey, what's up, everyone? I hope you enjoyed the communications section, and I hope you're on your way to building your own brand. Now it comes to the fund, but also difficult part. This is the finding work section. And so hopefully by the end of this section, you'll have a good game plan on how you gonna find that first job or if you've already started freelancing how to find those next jobs and they keep recurring jobs flowing in. So you have some cash flow. You're not going crazy trying to pay the bills. So some of the lessons we're going to cover in this section are Where can you find work? I'm going to show you and talk about different places not only online, but in person, just anywhere where you can easily find new freelance work. Then we're gonna talk about crafting the perfect project proposal because this is the important step. Once you find a potential job, a potential client, you might have to create a project proposal for them to really get them to hire you. We're also gonna be talking about contracts in this section as well. Then we're gonna be talking about pricing strategies. What price point should you charge to get a lot of work, but also to get paid the right amount of money? This is a very confusing topic for starter freelancers for me when I start out freelancing , I had no clue what's charge, but this is just a really important key topic that I'm excited to talk about with you. And then lastly, we're just gonna continue talking about having self discipline in the form of having a workflow. So day to day, week to week, What are you doing on every particular day to make sure that you're not only getting your current work done current projects, but also lining up future projects so that you have a continuous flow of work just to make sure that you have enough money coming in and to make sure that you're you're saying you're not stressed out too much and just having fun with it, I Let's get straight to the lessons 28. How to Find Work: Hey, so this is the most important lesson in this course how to find work. And you've probably been waiting for this because up until this point, I've been talking a lot about how to prepare for your freelance career. And while that preparation is very important and every step that I've laid out before, you should be taken seriously. This is what you want to hear. This is the meat. How do you actually find work and how do you survive? How do you make enough money to survive now? Only that, as I often say, how do you thrive? Because I want you to thrive rather than just survive is a freelancer and I really believe that you can do it. So I've mentioned a few different places earlier in the lessons where you can find work such as freelancer networks like Elance and oh desk by volunteering for local organizations to get your foot in the door. And now I'm going to talk about a few other great places to start the number one places. Start you've probably heard of. It is Craigslist. If you live in the United States, it's a great website where you can basically do anything. You can purchase things, you can get rid of things you could find free stuff. And you can also find jobs and good freelance gigs on Craigslist when you're on Craigslist , there is a full jobs section that details jobs that are open and a lot of these their full time jobs. But some are freelance projects. There's also a section for gigs beneath the job section. It's an entire section on its own where you confine one off jobs and this is where you want to look as a freelancer. Look under the job section, but the gig section is where you'll find a lot of jobs and then just search for jobs related to your skill set for me. I would search for things I would just type in video or videographer. Film editing, cinematographer, editor motion graphics animation after effects Adobe premiere pro type in all those different keywords because people might not use the specific job title that you think you are, but in when creating a post. But you probably will be qualified to do a lot more jobs on Craig's lot Craigslist and so basically, just send them an email with your website contact information sample of your work, and you just got ta sit back and wait until you get some replies. Now Craigslist's Ah, a lot of people are looking for people to do work for rather cheap. And that's why that's one of the downsides of Craigslist. It's just that people are looking for, you know, cheap IRS, but it's still a great place to start, especially if you're in a new city or if you're just starting to freelance is a great place to start. And I found quite a few jobs off of Craigslist myself. There's other websites like monster dot com or indeed dot com. These are job boards that might also have kind of one off jobs freelancer gigs that you'd be interested in. So all of these job boards are good to check out. Another gold mind of work or potential freelance work are local professional organizations . So in San Francisco, there are a ton of great organizations for video creators. Bay Vac is the Bay Area Video Coalition, I believe, and they have lots of different things, from a job board on their site to mixers and other events where you can meet people in your field, and there's probably a similar organization near where you live. And it would be great to join these actual organizations where you can meet people in person. Doing things online is great, but sometimes it helps toe, you know, put pound the pavement, get outside, meet people, hand them your business card rather than just shootin email. So check those out. Another gold mine of places for potential work are actual. Actually, just companies and organizations in your area schools, big companies, universities, non profits. They're always looking for people to do certain things, and sometimes they don't have someone internally that can build a website or take photographs or, you know, do a graphic design of a new logo. But they don't have enough money to hire someone full time to do this so they go out and do freely hire freelancers. I work at University of California, Berkeley, right now, and so many departments hire out to do different jobs, even video work, because the video production team on campus just can't keep up with the amount of work that a large organization like Berkeley needs to dio. So I would say cold call them, reach out to them, email the organization and just introduce yourself. Introduce your company. I wouldn't say, Hey, I'm a freelancer Because sometimes calling yourself a freelancer isn't necessarily the best way to make people. I think that you can do a good job. Sometimes freelancing has a bad connotation with it. So instead, just email them or call them and just say, Hey, I'm new to the area. I have a company that does X, y and Z. If you ever need help in this area, please reach out. I have great competitive rates, and I do high quality work. I would love to do work with you. Make sure you give them your website and contact information, and you really never know when someone's needing a graphic designer or a photographer for something. I mentioned this before, but once you have your website up and running running, send an email blast to your friends and family that says you're now officially in business . Post your website to social media. Create a linked in account and post in groups relevant to your work with links to your website and samples of your work. The more places your name and website are the batter, and it's better than just blasting out on social media. When you actually call your cousins up and and my aunts and uncles and say, Hey, this is what I'm doing It gives you a chance to catch up with the family, remember? But it also opens you up to a whole Siris of relationships that might have work for you. So many of my relatives have contact to me for work that needs to be done for one of their friends, or for their school or for their church. The more people that know you do freelance work, the better. If you're currently moonlighting and have another drop and do another job freelancing, tell your inner circle of coworker friends that you're just making some extra money on the side. And if they want to hire you, here's my information. Of course. Be careful so that freely, supervisors don't get upset about you doing work on the side, even though it should be fine as long as it doesn't affect your current work. But just make sure you you know you're aware of that. And if none of these ideas have found you work then, Like I said, volunteering your time at a nonprofit might be the best way to get your foot in the door. In your community. Idealist dot or GCA, is a great website for finding volunteer opportunities. Sometimes nonprofits even are paying for work or different things, and so check it out. They have a job board and all sorts of volunteer opportunities. You get toe, meet great people, help make the world a better place and potentially get more work from expanding your circle of potential clients. The key thing is to stay. Be busy. Even if you're not finding paid work, do some volunteer work. Practice your skills, post samples of your work or the volunteering that you did with your local NGO. I assure you everything is going to work out if you stay positive and you stay focused. Best of luck finding a job. And when you do get an email from or a call back from a company looking to hire you for a job, you wanna let's check out the next lesson, which is the proposal, and you'll learn how to create the perfect proposal for landing that job. See you then 29. PRACTICAL: Finding Jobs on Craigslist: Okay, so let's get into Craigslist. And I want to show you how to find jobs on Craigslist. Okay, So as I mentioned in the lesson previous, um, there are a few off places to look for jobs, and the most obvious is this job section right here. Obviously it says Job. So you would think there are a lot of jobs and there are a lot of jobs there. But down here under gigs, there are a lot more, actually, in terms of freelancing. But let's just dive into and all kind of show you what I would do as a video editor say I was looking for a video or just let's just say a video job because, like I mentioned, you want to try to search for any sort of job that you have the skills to dio. All right, so let's look, first of all, I would say, actually, I would be most specific insert for a video editor, and this is under TV, film, video and radio. So look here. We have one option that just popped up October 28th. That's today, and so this is a good one because it's brand new. I find that craigslist post that are, you know, passed a week. You know, even passed a few days old. Don't really aren't very positive. So what, you do it? This would just be reply. Hit this reply button up here and, um, basically send a little message to them, so this could be a good option. So that's one option. Let's just search for editor. Now. Editor often brings up different things like, um, writing editor. But since we are in the video, TV, film and video section, mostly editing comes up. So this is basically the same. Let's look for a videographer. Okay, this is a different one. See, it doesn't have ah videographer in the title, but it must have videographer somewhere in the text. And so this one looks pretty good too. So you got 25 bucks an hour and it doesn't really say what it is, but it seems like it could be an option. Let's look for cinematographer because that's basically a financier. Word for video, for no cinematographer and September 28th or 30th. That's a long time ago. I mean, what you can dio is just search in the teeth. The section and kind of scroll through, but you get a lot of junk. I am not a bad girls want. I don't want to be in the Bad Girls Club, so I'm not gonna going to do that. Um, but a These are mostly full time jobs. Let's go back to Craigslist. Another option. Let's just for the heck of it. Under the whole jobs category, let's just look up video. Well, it's like a video editor. See what you have. I see there's a lot of a lot more that pop up because there's some that I come up under. Art media design There's a graphic designer that might be similar to something that you want to dio. Um, marketing. There might be some things under these different sort of categories, so check under the jobs as well as under your specific skill. Now let's go on her gigs. Now let's look up video editing. So editing is different. Um, but sometimes it brings up, uh, you know, something similar to video editing, So here we have a couple great options. You can already see that there's more options for October, you know, recent. So we have a video editor right here. And then we also had a motion graphics designer. So it helps to know more skills and one and I know how to do after effects. So there is a job right there that I could apply Teoh. Okay, there is ah, actor demo reel editing. So that's great. So, as you can see, there's lots of great options, you know, even in the past few days. So here's for videographer. There's a ton of stuff, Um, again, you have tow dig through the trash, but lots of great options in here for videographers in my area, you can change the area to more specific or you can, uh, white in it by searching for different areas. Unfortunately, you can't just search like all of you the United States for jobs, because, Craig, this is very much based on your location. But someday in my and if you're looking for, you know, video editing jobs, you could look in other areas and contact them and say that you've done this virtually before and try to work out a deal that way. But basically, you get the gist. Um, look under jobs, look on their gigs and, uh, you know. Best of luck. Check every day, Check every morning, check out every afternoon. And, uh, I wish you the best of luck. Thanks for watching. And we'll see you in the next lesson by 30. PRACTICAL: Using Elance to Find Jobs: Hey there. What's up? This is Phil. Welcome back to another lesson. Today is another practical. We are looking at E Lance, and I just want to show you just point out a couple things about you lands. So first you have to sign up for an account. But when you sign up, you can go under this. Find work. You can search for jobs, you can browse jobs, and then you basically just type in whatever you want or check out these categories on the left. So say you are into design and multimedia. You can just click that you can see all sorts of jobs and you can see you know the scope of some of them. You know, someone is a three D Frank lancer. It's going to pay more than than $10,000. You know, one is an hourly rate of 15 to 20 bucks. Fix price. 500,000 bucks. So there's a lot of good money on this website, and they're coming from all over the world. That's what's great. And compared to Craigslist and some of these other websites, it's a great place to find work. Now let me just check out one of these. Say we want Teoh go for this three d freelancing job, so it brings up a little bit of information about the job. It was just posted 26 minutes ago. They give you some information, A pdf, and then you can see proposals that have been submitted, so that is pretty awesome. So when you are ready to, um, submit, you can just submit your proposal and basically like a mentioned you, you know, right a quick little description of yourself of your work and provide samples that relate to this job. Let's try to find one with, um, some proposals already. So these are were all posted relative really, relatively recently. But let's just see, um, this one. So this was just pushing an hour and 1/2 ago, Okay? There is no proposals yet, so let's look a little bit further back in time, Okay? So let's check out this three d kitchen animation so down below. You see, um, different options, and you can see who is doing it. You see this guy snapping animation studios? They have zero stars, and they haven't earned any money on the lance yet. So that's that's not. They're probably not going to hire them when compared to them. They have this guy Aditya, and he has five star ratings. Six. It's rankings, six reviews or more, I guess. And then some. You know, these earnings air private, but to you as a viewer. But to someone who is hiring, this isn't private. They can see how much you've earned. So I guess this guy's done 30 jobs, and I guess it depends on the privacy settings T show or not show. You know what your proposal is. But, um, so only two proposals for this job and this was posted, um, about four hours ago. So that's not That's not too long ago, I guess. Um, but really, it's a really great website. Let's just search for Web design just to show you some more options. And, um okay, so we have website graphics. IOS app, clone of an existing website, 100 bucks. You know, this might be a good one to start out with. You know, it's only 100 bucks. You could probably do it in a couple hours or not. Or so the only thing you have to compete with is people who live in on their countries, with lower living expenses and their prices being lower. That being said, some people love people, are hiring from the United States and from, um, countries that, you know, might be a little bit more affluent and are paying for this kind of stuff. And so someone from the United States might want to hire someone else from the United States. Or if you're from Switzerland, you might want to hire someone from Switzerland. So wherever you are, there might be people that are more willing to hire someone from their own country just so that they can deal with them on a more understandable level. That's not saying, though. It's a great place to get work from other countries. So say I want to hire I just want to I want to show you kind of the backbone of this, Um, get a little bit inside scoop. So say we I'm just going to look at some designers just to show kind of whether profiles are and what they do good and how you can improve. So this this girl Rachel, she's earned, you know, 10,000 bucks doing graphic design. Ah, it's pretty awesome. because it shows your job history here. It shows your reviews. She's got 39 reviews. She's done 70 total jobs. Minimum hourly rate. You know, that's just such an awesome platform. It has a portfolio right here where you can see the work. She's not. She's done. It shows your skills, which is really important because when you put in your skills, you want to put as many as you can. Because as someone hiring if I'm searching for banner ads and you know how to do banner ads , then your name might pop up as a freelancer that I want to hire. So this is a pretty good profile right here. Let's go back to search results just to check out one more. Okay, so let's find one with poor reviews. If I could do that, um, I guess I can't search for the lowest reviewed person. Sorry, I'm scrolling like, 100 MPH, but trying to get to someone with a bad review. Okay, so these all look pretty good, but all right, so let's look at this guy. He's got 3.5 reviews, um, and you know, a little bit shorter. Bio not bad, Not bad. He's just probably starting out. So, you know, I was portfolio. I mean, I'm looking at that right now, and if use a graphic designer, I'm not gonna want to hire him. So maybe he's just not that great at graphic design. No offense, but that might be the problem. Um, but, you know, some of this stuff is pretty basic. So if you know what you're doing, you are going to have a better portfolio. This guy's not too bad, actually. Um and that really helps. Because as someone hiring, I always look at the portfolio to see what you've done. Okay, so that's just a little inside into the freelance work, Uh, that I have done and for you possibly to get eso check out balance and create a profile search for jobs, post jobs if you're hiring and get hired, you saw some of those people making, you know, tens of thousands of dollars on a lance. That's awesome. Okay, good luck. And we'll see in the next lesson 31. CHALLENGE 9: Okay, so this is probably the biggest challenge of all. Find a job. So even if it's unpaid, I want you to be out there checking those job boards every day. Check in England's oh, desk Craigslist every day, reaching out to your friends and family. Not every day, because you don't want to bug them. But once in a while, especially right now, when you're starting out, reach out toe organizations and corporations, schools in your area just to let them know that you are here and that you're working and you have a skill set that they might want. It is pound the pavement. This is going to be an ongoing project. But right now, go to Odessa. Goatee lands apply for 10 jobs. Go to Craigslist. Send out five emails. That's what I want you to do right now. Do it. Stop watching this video. Turn off this class. Take action right now. You got it. 32. Crafting the Perfect Project Proposal: Finally, after all of your hard work, you're starting to get responses and enquiries for from people asking about your work. Teoh hire you. So what do you do now? Well, the first thing to do when they give you a little bit of information about their project is to put together a simple proposal. So what's included in your proposal? Well, that well, there's a few main in greens, a project description, a schedule in a bid. All of this should be limited to a single page so that someone can quickly see the entire scope of the project on one page. Now. In the past, you know, people would put 5 to 10 page proposals for projects, and that might be necessary for big projects. But for, you know, simple projects that you find on Craigslist or you Lance, I you just got to keep it simple. So the project description just describes what people what the project is and includes the object of the of the project and the process for getting the project done. The schedule includes specific days that you will be working and or an estimate of the time you will be putting into the project as well as when the project will come be complete. And then the bid includes the price you are willing to do the project for. And it can also include a breakdown of what what makes up this price, including, ah, equipment costs, hourly rates, etcetera. But it isn't necessary to explain where every penny is going unless they ask for it. So just keep it simple and have an overall budget. So a sample proposal for a photography event that you can kind of base your own proposal off of which is actually included in the e book that comes with this course, the freelance kickstart e book. You can see it there, but I'll just read it off to you. It goes like this Project event coverage of the end of year gala. I will shoot photographs of the entire invent, including people mingling speakers performances and overall general coverage. I will edit the photographs and send you the files digitally. You will have the opportunity for one round of re edits for the photographs schedule. The gala takes place on December 15th 2000 whatever from 6 to 11 p.m. I will be there shooting the entire event. I will edit the photos and send you the first round of edits the following day. Bid Total cost. $575 the breakdown is five hours of shooting at $75 an hour and four hours of editing at $50 an hour. So this is a very basic example, but I hope it gives you a good idea for what needs to go into a proposal with your proposal . They might ask for a contract, or you might be asked for a contract after they've seen your bid and tended to really accepted it. So the contract will consist of a little bit more, and it's basically the proposal with a spot for signatures from both part parties. And there's some great online contract creators that you can use. One is that freelancers freelancers union dot org's slash contract dash creator. So if you just search online contact contract creator in Google, it will pop up as like the first results. I think so. You can use that to automatically build a contract for your job, and so that's really the basics of creating a proposal and contract so really nothing is holding you back. Now go get work. Start sending proposals out to people and I really hope it works out for you. Let me know if you have any questions. Otherwise I'll see you in the next lesson by 33. CHALLENGE 10: so it's time to take action. Your challenge Number 10 is a combination two things first and more importantly, make your proposal template. This will help in the long run, so create a proposal template using the template I gave you. Project schedule bid. Even if it's a word document that just kind of has that, then that's all you need. You know, put a little header with your name and for information or a footer with your website and make it look nice. Just create that proposal templates so that it's easy when you do have a job that you need to create a proposal for it goes nice and easy. Then also check out the online contract creator. It's at freelancers union dot org's forward slash contract Dash Creator. You see it on the screen right now and just check it out. It's a pretty cool to world tool that will allow you to create a professional contract if you don't want to. Just use your proposal as a contract. Those were you to your two challenges for today. Take action, get some jobs, make some money, live a life that you love, and I am here applauding you on. Thanks for watching 34. Pricing Strategies that Get You Jobs: pricing strategies. How much should you charge? Am I charging too low? How can I make more money? When should I increase my rates? These are all questions that I used to ask myself. And setting your prices can be one of the most difficult things to do. But it really comes down to a few things. The quality of your work, the competition for that work that you're doing and really basically just how much you want to charge. How much do you need money? Do you need to make per year and then set your rates that way? So setting your your price it is, should be based on the quality of your work and not the quantity I've been in situations where I see companies paying top dollar for one off projects but pay a measly amount for a series of projects. So, of course, it is good to have consistent work. And if you can set up a deal to do multiple projects for a company, that would be great, but that But doing that doesn't mean you have to charge dirt cheap for a bunch of different projects based your prices off your quality. You're a prison with a lot of skills skills that they don't have skills that you probably went to school for or spent years developing. And that is why they're hiring you and not trying to do it yourself. You know that you can do top quality work, so charge accordingly. Don't be scared to ask for more than what your gut says you should charge, so make sure you also have to make sure you're covering your expenses. So let's step back and take a look at the big picture. How much do you need to make in a year to cover your expenses? How much more do you need to start saving up? How much more to afford a comfortable lifestyle, Not just beans and rice for dinner every day. How much work will you be doing able to do in one year? Now, after you answer all the questions, you can set your prices accordingly. Does that make sense? So you need a charge the amount of money that you need to survive and thrive. So when a project comes in, calculate how many hours you are going to put into it, said that hourly rate of yours and multiply it by the APP number of estimated hours. And, of course, this is going to depend on where you live, including what the market rate is for your area because, for example, it could be $15 somewhere and $75 an hour somewhere else. So once you set that hourly rate and calculate that at the cost of any equipment or tools you'll need for this project, so add some cost for depreciation. Eso, for example. For my projects, I add a little bit of cost for, you know, because I need a computer to do video editing. I need equipment, and I have to pay for that stuff. So I have toe. Add that into all the projects throughout the year, then add at least 15.3% for taxes. But as I mentioned before, and we'll talk about a little bit later, you want to add more for your taxes, and that should give you get you a decent figure. So another big question is, should you charge per project or per hour? This is a big question that really changes how you work Well, my rule of thumb is if it's going to be a big project of 40 or more hours. I like to charge per hour. You never know how long a project can drag on, so stay state by charging per hour. But if it's a one off quick and dirty project, it's good to charge a one time fee. You don't want to. It sometimes looks bad to ask for an hourly rate as a freelancer. So, um so, yeah, you gotta you gotta kind of weigh the pros and cons. But if it's a long job, that looks like it's gonna kind of last with and you don't know exactly how long it's going to take your how much work is, how many hours you're going to put into it. Try charging an hourly rate and, of course, base your hourly rate on what I talked about before. You know your expenses, you're living costs, taxes, cost of equipment and depreciation off that. Now, if you get stuck in a job that expands from the original scope, it's OK to ask for an increase. You'll really need to have an honest conversation with your client and let them know that you need to charge more to complete the project, but only do this if a project doesn't stay consistent with your contract. You know, if you say that you're going to do something in your contract and proposal, but it changes scope, then you can change how much you're charged, and you don't want to let them take advantage of you because you don't want to burn out on a project that, you know, you feel like you're not getting paid enough for on the other tip for charging what the charges. That it's okay to charge more for rush work. So the client needs project done fast, and they should be wailing, willing to pay a premium for it so you can charge 20 to 40% more for rush work. That's work that needs to be done within the next week or two. Also, you want to update your prices regularly at least once per year. As you get more work and get better at what you do. It is a good idea to update your rates. If you're in the middle of a project, you can let the client know that after this project, your rates will increase to whatever you're setting them at and also resetting your rates is a good opportunity to reach out to previous climate clients. If I say if you do at the start of the year, you, of course, keep their an email list of past clients. And then at the start of the year, when you update rates, send them an email and say, Hey, and they remind them the head you're out there willing to do work. Also, when you're doing all of these projects, you need to keep track of your time. So this will let you know if you if you are charging too much or too little, because at the end of the project you can calculate what your our hourly rate waas and you'll have a better idea for what to charge in the future. They end up matching what you expected. Was it lower, or was it higher? One rule of thumb is to never guess on how much to charge. You always want to have a reason for how much you're charging. The client might ask why you are charging a certain amount, and it's good to have a good answer to back up how much you're charging, you know, You don't have to explain all of your pricing up front, but when they ask, it's good to have an idea for why you're charging a certain amount. As I mentioned before, check out competition to see how much they're charging. You can even send in an anonymous email to other freelancers in your area, asking for project rates to see how much they charge. You can also search online forums to see what the going rate is, but know that these rates will drop dramatically. Fluctuate from, you know, area to area. For example, Videographers make a lot more money in California than Kansas do. Do the higher cost of limit living, Um, but also to you know, the quality. So you want to find a sweet spot. It's really tough to price right, and I often feel like I charged too low eso it's going to take time. Charging too high can show your too cocky or too inexperienced trying to get projects. But charging too low might show that you don't have much to offer or that you don't dedicate much time to your work. So try to find some middle ground that will be fair to you in the client. If your client is happy with your work, will be happy with what they paid you for. And that's the bottom line. I hope these pricing strategies have help you out. If you have specific questions, feel free to let me know. And hopefully I can help feet helpful you. Otherwise we'll see you in the next lesson. 35. CHALLENGE 11: challenge Number 11. Do you accept? I hope you do set your prices. It is so much better to set your prices so that you know what you want to charge and that you do charge for when someone does contact you, which it will happen asking about your rates. It's just better to notice that you can give them a number. Keep them available. You know, on your phone are you know we're document or in your emails so that you can refer back to them and yeah, that's pretty much it. Just knowing your price is really good because it's terrible not knowing your prices. Wondering, guessing. So use all the things I talked about in this lesson to set your prices and know them. Thanks for watching, and we'll see in the next lesson. 36. The Importance of Having Workflow: setting up a workflow. The freelancer lifestyle is all about staying organized and staying positive. Having a good workflow to your day to day routine is key may be helpful to schedule out your weeks in advance, for example, and know that on Mondays and Tuesdays it'll be applying to new jobs and reaching out for new leads in the morning. Wednesday, you might spend a few hours having some creative time to work on a project for your own portfolio than Thursday's and Friday's Air spent. UH, you know, reaching out to old friends and clients in person to see if they have more work for you. Once you have a job, it's good to have a workflow as well. So it's your workday work, work, flow. When will you wake up? When will you start working? How long will you work before you take a break? How will you complete? How will you complete your job? Is there a road routine that can be replicated for each job? The more systematic you can make your freelance lifestyle the less crazy and stressful it will seem. So when I do freelance work, I know I now have a very good flow from proposal to final delivery. I know exactly what I should be doing and when to do it. This makes freelancing fun and rewarding. So set up that workflow keep to it and work will come. Work will go and you will be having fun freelancing. 37. Unit Recap: Hey, welcome to the challenges for the Finding Work section is a big, big section with lots to do because this really launches you into your freelance career. So it's time to take action. What were those things I talked about in this section? Well, where do you find work? Have you started going on Craigslist to see if there's people looking for for freelancers like you to hire for your skill set search around on Craigslist under the jobs, but also under the gigs, Search around for jobs on eLance and oh desk. Reach out to people in your community Just say, Hey, you know, I'm starting to do this. If you ever have a need for this skill, hire me. If you were really having trouble finding work to start out, you know, reach out to NGOs and nonprofits and tell them you're available to bond here your time and your talent to do a project for them, and hopefully that will give you a diving board of launching platform into actually getting paid for your work. Once you know you're starting to that or even before, it might be a good idea to craft a proposal created template, you know, kind of similar to the something that I have that keeps it very simple. But create that proposal so that all you need to do when you have a project that you want to do or that you talk to a potential client about you just have to plug in some information and that's it. Along with that, you got to set your prices. So, you know, do some research for freelancers in your area, find out what they're charging, but not only that search around the world, we are in a global economy now, So people charging a certain amount where you live, it probably depends on what people are charging, you know, thousands of miles away. So search around on the lands and this website to see what the high quality freelancers are charging. And if not, you can just reach out to your own network. Hopefully, you have people that are doing similar things that you can gonna talk to and commiserates with and figure out what should you charge and then lastly, you know, find that workflow. It helps toe write it down, get a white board and write down the workflow for your weekly process. What are you gonna do on Mondays? What are you going to do on Tuesdays If you don't have a project to work on right now? How much time do you spend searching online? How much time do you spend creating your own projects? Just as creative projects for free for yourself. But also to put on your portfolio, have that workflow and make sure that you're just being active and you're not getting too depressed or down trodden if you're not finding work because it will come if you implement all of these these actions okay, take action. We'll see in the next section. 38. Intro to Taxes & Money: Hey, what's up, guys and gals? I hope you enjoyed that last section and that you are currently starting find actual freelance work. But now what do you do with all that money that you're making the big bucks from all these freelance clients that you're working with? Well, in this section I'm gonna cover some basic money tips and also talked a little bit about taxes so that at the end of the year, or actually every quarterly of the year when you're supposed to pay taxes, you're not surprised. And you still have money in your bank to pay off those taxes. All right, so I hope you enjoy this section, so let's get straight to it. 39. Taxes & Money Tips: Okay, so let's talk a little bit about taxes and money tips. So I'm not going to pretend to be an accountant. So I'm not going to give you very specific advice for tax your taxes or your money. And I really implore that you console an expert for all things about money, and I don't want you just get in any trouble. So with that disclaimer being said, I do have some tips that I use that work for me personally. And I just want to give them to you so that it can help you start out. So pay attention, because this is very important. Okay, so the first thing is to save just starting out. It is hard to tell how much money you'll be making from freelancing or if you'll be making money at all. So I believe. But I believe in you. And I really think you're going to do great work. Heck, your 10 steps ahead of everyone else reading that has hasn't read this book because now you know the actions that you need to take to get started with your freelance career. So I'm assuming that you're going to make a decent amount of money freelancing, and that means you have to save. You have to save at least 15% of your income for taxes. And I actually suggest saving MAWR because you want to have extra just in case you make a ton of money and end up in a higher tax bracket. So put it away as soon as you get paid and don't touch it. I've seen so many fellow freelancers spend the money they earned as soon as it hits their checking account. But when it comes time to pay taxes literally in April, literally like 15 months after they've done the work for that particular project. If you did work in January, it's hard to remember where that money went. Just do yourself a favor safe. You can even set up a separate account, checking account or savings account to put tax money for, But I also know that you're supposed to be paying quarterly taxes. Did you know about this because I didn't know about it when I was starting? Quarterly taxes are ties is that you need to pay four times throughout the year, and you might be saying what I have to pay taxes four times. That's crazy, but it's actually important and actually will help you out, because then you don't have to worry about accidentally spending money. That's not technically your yours. We all owe Uncle Sam part of our paychecks for whatever money that we make. So talk to your accountant to find out more about quarterly taxes. If you don't pay them, you can incur fees and interest on the taxes that you don't pay by the end of the year. I know taxes aren't fun, but they're important. So for those of you that live in the United States, you know that we live in one of the greatest countries in the world and as messed up as it seems, sometimes traveling to other countries in the Third World over the past few years. For me, it's consistently shown that our lives are really amazing. So I'm just giving a little spiel about taxes and why it's important to pay taxes and why we should actually feel good about taint paying taxes. Uh, and so give me a minute. So I'll use the Postal Service as an example. It's a heavily subsidized government organization, and, sure, the lines in the post office are too much to deal with sometimes. But what they provide is freaking amazing. So, basically, for less than 50 cents, you can put a letter outside your front door, tack it on to your mailbox. A professional mail carrier will walk up to your doorstep. Take that letter hand, deliver it to the distribution center in your town that that distribution center will decide for the scribbles that you wrote on that envelope. They'll put it on a jet plane that uses a ton of fuel that takes it to a city where they'll put on a truck that takes it to another distribution center that organizes the mail. So someone's literally They're looking at your piece of mail, organizing it, and then they put it on a car that is driven by a man or woman who hand delivers it to the doorstep of your intended receiver. Wow, you know, really, how amazing is that? And it's for less than a dollar. You can't get much for a buck nowadays, but you can do all of that, and that's awesome. And the only way it's possible is because some of your tax dollars go to this. So my point is, pay your taxes and realize how awesome life is. And don't get caught up on trying to, you know, complaining about paying 15% of your income to a government that really does take care of you. So those are my tax and money tips. If you have more questions, get on the phone with an accountant or do some in depth Web searches. Because, like I said before, I'm not a professional accountant. I just know how to take care of my own money, and I hope that those tips can help you out as well. Thanks for watching, and we'll see in the next lesson by 40. Unit Recap: Welcome to the Challenges video for the Taxes and Money Tips section. This was quite a short section, and for now there's not too many actionable items that you can actually take part and do. But once you start making money and once you start getting those projects, make sure that you're saving 15 to 20% of that that income to save attacked. I suggest saving you mean more. I don't want you to be spending too much of your earnings because you never know what's gonna happen, not only with taxes. If you end up making a ton of money and you have to pay higher taxes, but also just for emergencies. I suggest saving 50 60% of your income for for emergencies, for retirement, for future things. Don't go out and spend it all right now, and that's just important to toe again. Write down what your goals are right down a five year plan of what you want to do in five years. What, where do you want to be? How much money do you wanna have saved up for your retirement? What are your goals in terms of buying houses? I mean, these are all monetary things. But but also, you know, what are your personal goals for life? Do you want to start a family? Do you want to find the love of your life? Do you want Teoh travel the world? Write these things down and you know the money. It comes into play for all of these things and forced, Unfortunately, So having those things written down, you know, again helps you, Um, And it will make whatever that goal is more tangible. And we'll keep it in your mind so that whatever you do, everything you do right now builds up to that. So basic premises save a little bit of your money or a lot for those taxes. 41. Steps to Success: okay, up until this point, I've given you. So Maney tips and suggestions. I've kind of laid out what the process is for me and how that's worked from for me and my freelancing career. And I really hope that by following that that you can have a successful freelancing career . Aziz. Well, you never know what's gonna happen down the road. You never know freelancing is gonna turn into a full time job. You don't know if you're going to even like it. Freelancing does give you a lot of freedom and that also get brings a lot of responsibility . So to stay successful, you have to be honest with yourself. Be true to what you want. Do you want a freelance? Do you want that freedom? Or maybe someday you'll just realize you want that 9 to 5 state stability. So be true to yourself. And most importantly, just believe in yourself. I believe in you. You're taking this course, so I really, truly believe that you can do this. You know, you might not have parents that are supportive. You might not have significant other's boyfriends, girlfriends, husbands, wives, whatever that are supportive. But I believe in you. And you should believe in yourself because you can truly dio whatever you set your mind to . So take action followed the challenges, do all of that. And if you do that, I swear. You know, if you do that with 100% of your your force of your energy and your love, you're gonna you know, Rocket, you're gonna get freelance jobs tomorrow and the next day and the next day. But it really takes taking action and just being true to yourself. Follow, Follow your heart. And that's all I can say to be successful because you know where your life path takes you. You know, just if you follow your heart views, let go. You know what other people say and all the negative emotions and attitude coming towards you You're going to be successful. And I believe in you. Thanks for watching. And we'll see you in another chorus. And I got one more lesson. Uh, one more video just to say thanks again and give you some more information. But for now, thanks 42. Thanks & What's Next?: Hey, everyone, thank you so much for taking this towards. I really, really appreciate it. I hope that you've actually learned from all the tips that I've given you. And most importantly, I hope you're taking action and actually finding freelance work right now. Freelancing It really is life changing. You have so much more freedom. You can do what you want. You can live wherever you want, and I hope you're beginning to either do that or plan for that kind of lifestyle. If that's what you want. Thank you for watching the show. You can find MAWR more classes, more free tips on my website, video school online dot com. So please check that out, then also, please leave a review for this class. If you've made it this far, I hope you've enjoyed it. So wherever you're watching this, you know, rate it, love those five star ratings, whatever the rating scale is, hopefully it's positive. Write a review, Um, or if you know, there's something that you want. Change sent me a message. Get a video school online dot com and hit that contact button and shoot me a message so that I can improve this course, Let me know if you have any other questions. Let me know if there's other courses or tips that you want me to teach. Because I would love to teach you anything that I know how to do so. Anyways, I hope you enjoy this freelance kickstart course, and I will see you in another one.