Five Tips for Starting a Mobile Food Business

Barb Upchurch

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1 Videos (47m)


About This Class

Are you interested in owning your food truck or cart?  Do you have a passion for food and want to make it a reality?  Stephanie Ganz and Barb Upchurch of The Apple Cart Company share all the lessons that will help you get started.  A mobile enterprise can be a great way to enter the culinary world, but there’s more to it than meets the eye. Learn from their experience-based knowledge through this hour-long webinar. You will come away with a strong understanding of what it takes to run a profitable mobile food business and how to get started!  

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Two women with a passion for food and small business development​

In 2010, Barb Upchurch and Stephanie Ganz met at a Richmond-based non-profit dedicated to helping people start small businesses. There, Barb was the Director of the Women's Business Center, and Stephanie managed the Breadwinners program - a grant-funded initiative designed to help women create food-based businesses. The two were an instant match, sharing a love of food, travel, and enterprise development; and they've been working together ever since.

Barb Upchurch is a marketing maven and small-business guru. She has worked in marketing and small-business development for more than 20 years, and has 10 years of experience with artists, designers, and food entrepreneurs. Barb has helped hundreds of people launch and grow their businesses. Her secret is to give practical, everyday advice that she has learned from years of experience through her own company, Blueberry Marketing. Barb finds a way to see the humor in every situation, no matter how challenging. She uses her energy and enthusiasm to keep her audiences and clients motivated, while serving as a sounding board, resource, and cheerleader. Find out more about Barb at

Stephanie Ganz is a classically-trained chef who spent seven years in fine dining before hanging up her chef whites for a job in the non-profit sector. She soon discovered that empowering people to develop their own food-based businesses was her true calling, and since then, she's helped dozens of entrepreneurs make their way into the marketplace. As the first hire for mobile wood-fired catering company Pizza Tonight, Stephanie gained invaluable experience about what it takes to operate a mobile food business. For Stephanie, it's all about the food. She's witnessed how a quality product and a good story can be the beginning of a successful brand. Stephanie is an contributor and a Slow Foods RVA board member. Read more about Stephanie at

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