First Steps in Web Analytics | IMarketer - Michael Landu | Skillshare
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13 Lessons (50m)
    • 1. Introduction to the Course

      1:44
    • 2. Don't Fear Analytics: Basics Explained

      3:15
    • 3. Why You Need Analytics?

      5:00
    • 4. Analytics Terminology: Understand Your Traffic - Part 1

      6:13
    • 5. Analytics Terminology: Understand Your Traffic - Part 2

      3:32
    • 6. How to Measure Your Site's Success

      4:54
    • 7. Analytics Framework: Before You Open Your Tool

      5:07
    • 8. Defining Your KPI's, Targets, Dimensions

      4:21
    • 9. Defining Your Segments

      2:35
    • 10. Key Performance Indicators Examples (in detail)

      5:15
    • 11. Interaction, Transactional and Geo Targeting KPIs

      3:17
    • 12. How to Measure Value of a Lead

      4:00
    • 13. What's next?

      1:13