First Steps in Web Analytics | IMarketer - Michael Landu | Skillshare
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13 Lessons (50m)
    • 1. Introduction to the Course

    • 2. Don't Fear Analytics: Basics Explained

    • 3. Why You Need Analytics?

    • 4. Analytics Terminology: Understand Your Traffic - Part 1

    • 5. Analytics Terminology: Understand Your Traffic - Part 2

    • 6. How to Measure Your Site's Success

    • 7. Analytics Framework: Before You Open Your Tool

    • 8. Defining Your KPI's, Targets, Dimensions

    • 9. Defining Your Segments

    • 10. Key Performance Indicators Examples (in detail)

    • 11. Interaction, Transactional and Geo Targeting KPIs

    • 12. How to Measure Value of a Lead

    • 13. What's next?


About This Class

Businesses from big to small without a good analytics system, can be FLYING BLIND!

Could you answer to these questions: Where is my business going? How did it get where you are? You need Web Analytics to MEASURE your data!

Analyzing your websites traffic and then finding ways to improve on it is the name of the game. With Web Analytics numbers appear definitive and ACTIONABLE.

Web analytics can help us understand what users are doing and how they interact with our content. As analytics can be used as a tool for market research and how to improve the effectiveness of a website’s content.

Learn more about web analytics with our introduction course.

Course Content:

  • Don't Fear Analytics
  • Why You need Analytics
  • Analytics Terminology
  • Defining Your KPIs, Targets, Dimensions
  • How to measure a Lead
  • How to measure your content

and...much more... We wish you a Happy Learning!