First Steps in Web Analytics
- 1x (Normal)
Introduction to the Course1:44
Don't Fear Analytics: Basics Explained3:15
Why You Need Analytics?5:00
Analytics Terminology: Understand Your Traffic - Part 16:13
Analytics Terminology: Understand Your Traffic - Part 23:32
How to Measure Your Site's Success4:54
Analytics Framework: Before You Open Your Tool5:07
Defining Your KPI's, Targets, Dimensions4:21
Defining Your Segments2:35
Key Performance Indicators Examples (in detail)5:15
Interaction, Transactional and Geo Targeting KPIs3:17
How to Measure Value of a Lead4:00
About This Class
Businesses from big to small without a good analytics system, can be FLYING BLIND!
Could you answer to these questions: Where is my business going? How did it get where you are? You need Web Analytics to MEASURE your data!
Analyzing your websites traffic and then finding ways to improve on it is the name of the game. With Web Analytics numbers appear definitive and ACTIONABLE.
Web analytics can help us understand what users are doing and how they interact with our content. As analytics can be used as a tool for market research and how to improve the effectiveness of a website’s content.
Learn more about web analytics with our introduction course.
- Don't Fear Analytics
- Why You need Analytics
- Analytics Terminology
- Defining Your KPIs, Targets, Dimensions
- How to measure a Lead
- How to measure your content
and...much more... We wish you a Happy Learning!
iMarketer Training is an educational center based in London. We helped many students in the UK to start with their digital marketing campaigns and now we're here to help YOU. Digital Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component.