First Steps in Social Media Marketing | Steve @ IMarketer School | Skillshare

First Steps in Social Media Marketing

Steve @ IMarketer School, Digital Marketer

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11 Lessons (44m)
    • 1. Get Started with Listening

    • 2. Keyword Research for Social Media

    • 3. Listening with Free Tools

    • 4. What is Social Influencing?

    • 5. Determining Your Influencers

    • 6. Getting Started with Social Networking

    • 7. Positioning Yourself as an Influencer

    • 8. What is a Social Selling?

    • 9. Finding Your Prospects

    • 10. Observe Prospect Buying Signals

    • 11. Use content to expand your reach


About This Class

Social Media Marketing might seem pretty EASY! 

Just create profiles for free and start sharing. Right?

Soon you will get likes and shares, and perhaps if you're lucky you will get comments. 

The only thing seems important right now is to get followers. But hey... that's easy too because everyone is teaching you on youtube how to get 1000s of followers in 24 hours! Right?


If Social Media Marketing was so easy, why then most people fail? Why companies hesitate to set up profiles, pages, and groups on social media? Why corporates hire Social Media Managers? And some of them charge insane prices for their services. 

But, please don't panic. The first step you take today is to learn what is Social Media Marketing and what you should do to get started. So, that's exactly on what we're going to focus in this class. To make it easy for you, we've divided this course into three parts:

  1. Learn to listen on social 
  2. Learn to network, find influencers, become an influencer
  3. Get started with social selling

These are the first three steps you should take to make Social Media work for your business. After you master this, next step is to go viral with your posts. 

See you on the other side.


1. Get Started with Listening: It's not enough to simply maintain presence on social platforms by creating profiles because not everybody will be inclined to reach out to you through your social handle. However, they can choose to talk about you by simply mentioning your brand keywords. So since they won't visit your social profile, you may miss out on what they said about you if you don't have a listening to all in place , therefore, in order to leverage your presence on social networks, also build a strong brand and effectively manage your social media accounts. You definitely need to do some social listening. Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product and any other ideas or themes that are relevant to your business. Social listening informs the other stages of social media management. By listening, you will be understanding what content you should be creating by listening. You will find journalists and influences on media mentions through your listening program, and you will find people you must be networking with. You will be able to identify what your audience need, what you must be selling what they are asking for on the social media Web and your listening program continue all of these things. That's why, in order to sell successfully, you should start with social listening as it informs the rest of your activity on social media. Simply put social listening comm Boost your sales. Social listening tools are available to businesses of all sizes. They enable you to track conversations and detect buyers, leads and key influences in your industry. All this knowledge will help you interact with customers in a way that builds a positive image of your brand on Foster's better relationships, which eventually former tight community of loyal followers or even brand evangelists again , brands that pay close attention to their consumer base will easily understand the main problems, motivations and issues customers might have with their products or services. This, in turn, helps and come up with more efficient customer service. Remember, good marketing strategy begins with goals, so your social listening should also have a goal or goals. Here are some examples of common marketing strategy goals for your listening one. Identify content caps to identify product gaps. Three. Manage reputation. Four. Competitive research. Five. Customer service As you begin to think about your social listening strategy, one of your marketing goals ought to be a focus on responding to your customers and resolving their problems. A solid social listening strategy can help you with that alongside with your content marketing, as with social listening, you will have your finger on the pulse of your industry. 2. Keyword Research for Social Media: with your target audience is sharing content on YouTube or Flicka, or they're tweeting on Twitter. Your social media marketing efforts, as part of a social listening strategy, should start with determining which keywords your audience is using to be more specific. Conducting keyword research for social media enables you to discover the needs and the wants of social communities by tracking popular and trending topics on Twitter and other social networks. Determining search query frequency. Gauging market interest for products or services. Identifying demand for key words. Better understanding user intent. Discovering relevant points of engagement By researching and identifying social media keywords, you gain a much clearer picture of how to construct to communicate your message, effectively applying this level of keyword insight. Toe all your social media optimization efforts, from optimized video to image tagging to social book. Marking to targeted tweets gives you the maximum pull on value out of your social media marketing plan. Let's have a look at this keyword diagram. If you're not aware, a keyword simply means a word or short phrase that people use to search for something before deciding which keywords are crucial for you. It's important to realize that the keywords you decide to use will be different for different social media accounts. It is not a one keyword fits all operation. There are a few things you can do to find the right keywords for each of your social media sites. These all lay terms think about a common work that someone would use to describe your company. If someone couldn't think of your company name, what would they type in the search bar of a social media site desired? Association. You may want to consider choosing a keyword that you want to be associated with if you want to show up when the words daily deal app are typed into the search bar, make that one of your keywords. Competition check Competition isn't a big issue when it comes to nabbing the number one spot of Social Media Search query, but it's still something to consider once you think you have a good keyword type into the search bar and see what comes up. If there are a lot of very relevant companies, you may want to try a more specific he would. The goal is to use keywords on your social media site whenever possible, one of the first things you can do is use the key words to describe your company photos. Most companies generally have several photos on their social accounts, but few actually put forth into the captions. It may take some creativity, but the more you can incorporate your keywords, the better. Social media keywords generally work best with sites such as LinkedIn and Facebook. But these ideas work justus well when it comes to Twitter. If you are ever going to update a status on your account, try and use your keywords as much as possible. Getting to the top of a search page on Social network is considerably easier than trying to get to the top of a Google search page. People search for things or social networks all the time, but the idea of optimizing an account to reach the top of the search results is relatively new. There isn't a lot of competition there, but there can be a lot to gain for companies using social media keywords 3. Listening with Free Tools: Now you know how social listening is vital. It is important because you want to know what's being said about you on where they are saying it. You also want to know how to respond to what they're saying. This is an essential part of online reputation management. So other any free social media tools that can help out with social listening? Yes, of course. Let's talk about some of the free tools available to you. Number one Google Alerts Google Alerts is a basic way to discover when a website is posting about you. However, it doesn't capture everything on it certainly doesn't cover social media almost block sites . Still, it's a good automated entry level way to get some feedback about any kind of search query email to you. Sign up at www dot google dot com. Forward slash alerts If you want instant results mark as it happens under how often Google alerts are emailed alerts of Google results or you can subscribe to the R. S s feed, here are some steps to take when getting started. Step one type in the search term you need to be alerted. Step two Pick Which kind of search type you want news blog's Web, video groups or comprehensive, which includes all of the above search platforms. Step three. Pick how often you want the updates as it happens once daily or once a week. Step four. Pick the email length up to 20 results or up to 50 results. Step five. Pick whether to deliver it to your email box or as a feet step six hit. Subscribe Number two. Social mention social mentioned clicks aggregated data across multiple platforms. You'll see results from Facebook, Twitter, YouTube, photo bucket, etcetera and there are some basic analytics that help you determine if the sentiment is positive or negative. How many different sources air active, etcetera. This tool is free, and the best part is it doesn't require registration, Hoot suite or tweet deck both hoot suite and tweet deck, or for some talks to consolidate and manage your social media accounts. You can also add search columns that are scanning Twitter in real time. Not everyone who tweets about you will be using your hashtag or tagging you, so this is a convenient way to spot what is being discussed on. Reply immediately to use Hoot suite most effectively create a stream with a key word that represents your search. Step one at a stream and then select a keyword. Step two. Select the account under which you're monitoring the brand. Step three. Type in the keyword or phrase ad it and then add stream. A logical question here. What you should search for or listen to. Aside from the obvious of searching for your own brand name, here's what I recommend to put in the automated alerts for Google Alerts, Tweet Deck and or Hoot Suite. First and foremost your brand name at a few variations of your brand organization. Names. Variations on key staff, first name only, last name only first and last and any abbreviations of your company name. Next. Slogans, key messages or mottoes, alternate spellings or misspellings of your name if you have a unique name, this is even more important because the chances are people will forget how to spell your name and typos do occur key words or phrases that are relevant to your industry. For example, if you are running a press campaign about a new initiative, you might search for your organization name, plus keywords from your media release on different search engines each day. Whatever you do, do not rely solely on Google alerts. As I've mentioned before, Google will not catch everything. So these listening tools are time savers that make monitoring easy. Many of these tools are notification systems that allow you to act when you see alerts. And most, if not all, of these platforms have a real time search component. If you're monitoring a brand of any size, a combination of these tools will help you stay on top of the conversations and become part of your social community. 4. What is Social Influencing?: these days. Word of mouth and peer recommendations, arm or reliable to customers when it comes to brands in simple words. If my friends trust will recommend a brand, then so will I. Mass advertisements are still paramount for their powerful rich, but they more often than not succeeding, creating brand awareness alone for customers to truly consider purchasing your products or services. Personal approaches are necessary to, but it is obviously not possible for you to directly engage with innumerable potential customers. This is where social media influences come in. The influences, as they are called, are individuals who can sway the sentiments of their online audience in a particular direction regarding a brand idea, business or person. And there just might be such people out there who are already making or breaking the reputation of your brand and those who have potential to help you increase your popularity so you cannot ignore these influences. Have a look at the Oxford English Dictionary. How it defines the traditional now influence the power or ability toe affect someone's beliefs or actions, a person or thing with such ability or power. The power arising out of status, contacts or wealth and the power to produce a physical change. But real world and social influence is far from the same thing, despite the unavoidable truth that social networks have considerable connecting power, according to Duncan. What's the principal research scientist at Yahoo Labs? Whether they are called opinion leaders, influentials, influencers, mavens or by some other name? The idea that a small number of special individuals have an important effect on the opinions, beliefs and consumption habits of a large number of ordinary individuals has become conventional wisdom. So how should businesses engaged with the most appropriate influences? First of all, the business owner needs to identify exactly what he or she is trying to accomplish by engaging with influences. So set a gold once done, that pinpoint which metrics you want to use to determine how much progress has been made towards accomplishing your gold. Only after that you identify the influences who can help you with your business in the most effective manner when building a relationship with an influencer. One important thing to remember is that influences our people and should be treated that way. Let's take a look at Pepsico as our example. Pepsico was the first brand to effectively use social media influences. When the company decided to revamp its entire brand, it sent out cans bearing the new design to selected bloggers, who then blogged about the changes resulting in brand awareness. But it didn't end there. The's bloggers also influenced their audience toe have a favorable attitude towards the change. So Pepsico understood the importance of such influences, and you should do the same for your brand. Social media influences generally have a large twitter following long Facebook friends list or heavy block traffic, which means that through them you can reach a wide audience. If they mentioned your brand name, talk about it or retweets all share your posts. They are amplifying your brand communication influences, build good networks, their contacts, engaging conversations or discussions on the various subjects the influences post about, which can lead to more brand building. Not just that they share or retweet these posts, which means that your audience multiplies, increasing your visibility. Also, through them, you can identify other influential people as well who were part of their audience. They can in turn, influence their own audiences. Opinion of your brand influences stand out as credible opinion leaders in the eyes of their audience. They can in turn, influence their own audiences. Opinion of your brand influences stand out as credible opinion leaders in the eyes of their audience. So market is are heavily engaging social media influences these days, and it is indeed important to identify them. Building good relationships with them will help strengthen their advocacy or convince them to be associated with your brand. 5. Determining Your Influencers: influence of marketing is a process of marketing to individuals as opposed to your target market as a whole, you have to identify your own influences influences of your industry. For example, Ah, food brand may target influential food bloggers in the hope that they will write or tweet about their products and promotions, an influence that acts like a giant megaphone for spreading a brand's message to potential customers. An endorsement by an influencer means that prospective buyers are more likely to be receptive to a brand's message. So finding the right type of social media influencer is key to success. But knowing where to start can be overwhelming. Thankfully, there are a few free tools that help you identify suitable influences on figure out which individuals were help you deliver your message to the right audience. So let's look at your options. Number one Buzz. Sumo Bar Sumo brings together content sharing analytics on influencer identification into one simple dashboard. The first feature allows you to search for the most popular content being shared around a certain topic and then identify who shared it. The second feature helps you find influences based on keywords and Hashtags Bar Sumo is particularly useful for content marketers. You can get a quick overview of what content is already working well in your network on then identify the individuals who will be able to amplify your own content Marketing. The search functionality allows you to filter influences by types such as bloggers, companies and journalists. This is very useful if you have a clear idea off the top of influences you want to engage with. For example, a PR person might only want to find journalists to pitch stories, too. While a content marketer might want to make sure that the influence that has a block to publish on Number two clout, it is the best known of all, and it's very easy to use. It is a free, tall as a Web application that measure social influence through social networks. Cloud has become so popular that other social media management tools like Hoot Suite has integrated on its products. This score this platform works with the Facebook, Twitter, Google plus, Instagram, Foursquare, YouTube, Tumblr and WordPress. His operation is based on measuring a number of factors. They say that mawr than 400 of social networks that do sink and gives your brand a score between zero and 100 that determines the social influence. It has number three his tweet level. This application also measures the credibility and reach of your Twitter account. In addition to knowing your brand influence, you can also find scores of other people or companies. The rating will be from 0 to 100 as well as other forms of punctuation, such as loyalty or your followers commitment. Therefore, this tool is highly recommended. With the help of these tours, it will be easy to determine the degree of influence of your brand and even find influential opinion leaders. So the next step, after identifying or influences network with them, let's dive deep into networking in our next lesson. 6. Getting Started with Social Networking: Perhaps the easiest way to understand social networking is to think of it like a high school. You had friends in school and you knew quite a few people, even if you weren't friends with all of them. But it's likely that you didn't know everyone. If you ever move to a new school, or if you can imagine moving to a new school, you start out with no friends. After attending classes, you start meeting people. Andi. As you meet them, you begin associating with those who have similar interests. Getting started with social networking is much the same as starting a new school. At first, you don't have any friends. But as you join groups on begin meeting new people, you build a friend list of those with similar interests in the context of the Internet. This is what social networking is, except it's online, says Daniel Nations from Life Wire. Social networking is based on a certain structure that allows people to both express their individuality and meet people with similar interests. So don't ignore the power of social networking as it is great for meeting people with similar interests and is definitely useful for staying in touch with old friends and acquaintances. It can also be a very effective promotional tool for businesses, entrepreneurs, writers, actors, musicians or artists. No matter what stage your startup is in, you'll want to start or continue to grow your social media audience. The more people you can reach on social media organically and through advertising, the better your launch on your ongoing cells will be. The starting point for growing your audience on any social network is strong profiles on pages for your social accounts. This requires including branded cover photos and profile photos. It also requires filling out all of your details on Twitter. That's a simple is 160 character, bio website link and location. Facebook wants a short description, website, link address and phone number, so fill out as many fields for your social profiles on pages as you can. Next, share a few updates 5 to 10. Maybe before you start your quest to build an audience, this will give people who visit your social accounts a reason to follow you. If you don't know what to post, do the following steps. Step one. Share quality content even before your startup gets going fully start building your audience on most networks by sharing content your target audience will enjoy. For example, if you have a start up for a Facebook marketing tour, start sharing content about Facebook that could mean block content, podcasts, videos, presentations, infographics, etcetera, created by you or by others. Step two Use friend Finding features. Most networks have a way to connect you with people you know. Twitter allows you to search email contacts. Facebook also allows you to search email contacts and utilizing advanced people. Search Instagram Guide you to your Facebook friends on Instagram in its app. Linked in allows you to search your email context to on suggest current of former classmates and work colleagues based on your profile information. Step three. Add links to your top social accounts on your website. You could do this by adding a small square social network icons to your websites, header footer and sidebar. You can also add the official buttons for each network on your website. You can find the official brand assets, buttons, badges and widgets on Facebook with his button generator. You can also look into social network icons on stock image sites like deposit photos step forward at links to your top social accounts to your email signatures. Make sure that everyone you communicate with via email knows about your startup by adding links to your top social accounts in your email signature. You can do this using small square social network icons or standard text links. You can also use services like Y stamp to create professional signatures with your social links and the last step Step five. Cross Promote your social accounts. Maybe you already have a large audience on one account, so why not ask it's members to connect with you on another social platform That will be a simplest sending a tweet to your Twitter followers, asking them if they're on Pinterest so they can fool you there, too. Also look for opportunities to link one social account to another. Pinterest, for example, will allow you to link to Twitter on Facebook. 7. Positioning Yourself as an Influencer: There are so many choices and options today when people are looking to solve a challenge or problem suggest, how do they make that choice? Well, they normally go to the trusted expert or authority who has established a relationship with them and has proven their experience on their topic. So ask yourself when your community needs someone that offers the products or services that you do, will you be the authority or thought leader that they turn to now after you've done some networking in our previous lesson on build your audience, it's time for you to become influencer or thought leader in your industry. To quote marketing and tech expert Beth Kanter, a thought leader, is someone who drives conversations online and otherwise can influence perceptions and shape four processes. And if you're an entrepreneur, if you have a business to grow, then you should also be looking for ways to become a thought leader. After all, you are the face of your company. If you want to have a positive personal brand, then you have to take charge of your own branding as well as that of your company. With the growing popularity of social media, that's easier than ever to do. Here are some steps for you to start with. Step one. Define what you will contribute as a thought leader. Your contribution has got to be unique. To attract attention from your target audience, ask yourself the following questions toe. Understand what sets you apart from everyone else? What do you do better than anyone else? What are your core values? What do people frequently commend you for? There are four basic thought leadership personalities that you could assume when building a presence on social media. According to Beth Kanter, you could be more than one of them, but that might lead to an identity conflict. For best effect. Pick one personality and strongly betray it. Number one conversationalist. This is someone who initiates conversations on with fans, peers or experts. For example, Gary Vina check could be considered as one Twitter at Gary V. Number two amplifier, someone who re shares content created by other influences, brand and fans. For example, check out Ed Leak, Twitter at Ed Leak number three Content. Corita. Someone who collects the best content in a niche summarizes it and shares it with followers . For example, Madeleine Sackler, Twitter at Madeleine Sackler, number four responder, someone who is active on communities and answers questions asked by members in that community. For example, Vimpel Knake. Check out Cora. People make. So it is a good idea to clarify your area of expertise and roll before you begin to build your presence on a social platform or community. Step to be seed and establish your expertise. There are a number of tactics that you could use to begin setting yourself up as a thought leader. One answer questions Left unanswered. Most marketers focus on answering common questions that consumers ask by rewriting what others have already published. Few venture into the unknown toe. Answer tougher questions with data mining and conversations with customers. You can identify unique and unanswered questions and work on answering them to catch the attention of your target audience. So make yourself look approachable. Experts are generally considered unapproachable and distant. You can add a personal touch to everything you share to India and connect with your audience. Use personal anecdotes to communicate insights and useful information. Be candid, but with enough reserve to be seen as professional. Three. Be consistent in your efforts. Work may force you to ignore your thought. Leadership building efforts from time to time. But you can't let that affect your consistency because it is necessary to build a powerful personal brand. You can seek help from your team or utilize virtual assistance. You also can use a social media should drilling tools and content. Curation APS to keep your posting consistent, even when you are too busy to work at it for speaker every given opportunity There's something about an in person presence that can't be matched by an online presence. When given the opportunity, make sure you speak at events that your target audience frequents. Reinforce your core value whenever you speak, so your audience will remember you for it. Step three. Share your story. Once you have established a presence on social media on built a following, you can share your story of how you achieve what you did. People love it. When leaders revealed themselves in small ways, it could be that you're also a baseball fan in addition to being a financial consultant, or that you love golfing on the weekends. When you inject personalized tidbits of information into writing, people begin to connect with you and relate you on a whole different level. What it takes time and work to position yourself as an authority on your topic that benefits you receive will be worth the investment. As the trusted expert, you will be the first choice in the minds of your community when it comes to time to invest in the services you offer. This is because you have not only helped them to know like and trust you, but you also have clearly demonstrated the expertise that proves you can help them solve their challenge. Your problem. 8. What is a Social Selling?: I guess by now you've certainly heard of the term social selling right, but you might not be entirely sure what it means. Is it the same as social media marketing? No. What about social media advertising? No, that's something else altogether. So just what is social selling? Is it simply one more digital buzzword? Social selling is about finding and engaging with prospects and customers online. Each time you look into a social media network toe, identify new prospects, connect with them and provide value by answering questions and sharing relevant content. You are social selling the modern consumers independent and informed. They're likely to use social media to research products and make recommendations. According to Hub Spot, 74% of B two B buyers conduct more than half of their research online before making a purchase or contacting a key person. Prospects are talking about their needs on social networks. They're asking questions about issues in the industry. They're revealing valuable intelligence online as they seek advice from their own networks . It only stands to reason that if sales people on these social media sites, too, they can leverage the information that prospects are sharing. They can get in front of these prospects on their own turf, and they can increase their cells results because of it. So how do you sell on social media? Well, the answer is, you don't at least not directly. Instead, you will move them out of the social media toe email. That will be your first step. If you're concerned about adopting social selling without making prospects uncomfortable, there are a couple of guidelines based upon the research from social centered selling and a sales guy, which can help Number one. Buyers are less likely to find social setting creepy if they share connections with the sales person number two. Customized messages are perceived to be less creepy than generic messages. Number three buyers think social selling on Facebook is creepier than social selling on any other network. So social selling is basically another way of networking, and we should treat it that way. Social selling is nothing new. It's the way that business has always been done. It's the sales person's job to get to know a person, all the company in the old days, we did that by going to somebody's office on looking at their wars, looking at the books. They read the degree of the school. They went to the knickknacks they collect. We did that to figure out what we had in common to start the conversation today. We do it by walking in the person's digital footprint, says John Ferreira, the CEO and founder of Nimble Marketing Automation Tour. 9. Finding Your Prospects: So now we know what social selling is. We've listened to our market. We followed and connected with influences. We've updated our profiles. We've networked. Now what next step is to engage with prospects? You know already that your customers and prospects are sharing much about what's going on in their lives publicly on social media, and your job is to effectively target, understand Andi, engage with them. Social media can be quite noisy, and sometimes prospective customers can be buried in the sea of look alikes. But with a little effort of keyword research, which we've talked about in our previous lessons as some strategizing, your customers will pop up in front of you faster than you expect. So your main next step is. Use the search function within social channels. Sometimes you may want to take a deeper dive into researching your customers on a specific social media platform. Or you may love using a certain social platform and want to know whether your customers are there, too. You can use the platform search functionality to quickly find out if your customers use the same platform. Each social channel has a search function that gives you the opportunity to instantly determine whether your customers are using it, and this can be a simple is entering the names of some of your customers in the search box on the social platform. You can also search on things like you unleash topic, relevant industry leaders, brands within your niche and any competitors you might have. For example, Twitter is considered as a gold mine for prospecting. It is easy to use Twitter search function to attach industry specific keywords to Twitter users who may be interested in what your offering you could even take your Twitter. Mining one step further with Hub Spot Social Inbox Social inbox helps you track who is who in your Twitter list and searches by showing your contacts database of Leeds opportunities and customers and merging it with your social media activity. Utilizing his tour means moving the most enticing prospects on Twitter bubble right up to the very top you can use linked in and Facebook groups for prospecting, too. Groups are the best place to insert yourself in relevant conversations and provide useful advice, tips and content to get noticed that attract potential prospects to you and your business. You can also ask your current customers. Where they hang out asking is the low hanging fruit that's easy for small business owners. Toe overlook. It's such a simple thing to do and allows you to further cement the personal connection you have with your customers. If you have a brick and mortar business when your customers visit your location, asked whether they use social media if you have another type of business, figure out the best time in place. Toe. Ask your customers whether they use social media. If they do use social media, ask them what channels they spend their time on. Is it Facebook? Pinterest? Maybe it's linked in. Or send your customer contacts an email on asking the same question. It doesn't have to be the subject of an entire email. Necessarily. Just a simple PS at the end of your weekly newsletter or part of your quarterly survey you send out should work wonders no matter what. Remember finding your customers doesn't have to be complicated. Use these simple, effective and free ideas to find out which social channels your customers are using as a business. If you're not engaging with your customers on their terms, you're missing a huge opportunity toe. Add value and ultimately grow your business 10. Observe Prospect Buying Signals: with unprecedented use of Twitter, LinkedIn, Facebook, Google Plus and so many more social networks, there is an opportunity to understand buyers like never before each and every day. Your prospects of giving hints away on if and when they are ready to buy your product or service, so your job is to identify those buying signals. But what is a buying signal? A buying signal is an indication of purchase. Intent on buyers are giving them away for free. On social media, these can come in hard or soft forms. An example of a hard signal Is somebody asking about the price or feedback around your product? All that of a competitors? An example of a soft signal might be, Let's say we sell baby cribs on. We monitor people who are researching baby names. This intent tells us that in several months time, this same person will be needing shopping for a baby crib by monitoring your prospects on the right topics on LinkedIn, Twitter and Mawr, you can pick up on these notice each of these signals of discrete, since they reside only in the buyers world and can only be picked up through careful listening, listening for real time. Buying signals on multiple social networks will allow you not only to find new leads, but also identify when prospects are at the most important moments of their buying process . Cora, Facebook, Twitter or linked in groups are the best places to find and listen for buying signals. Social relationship platforms like Hoot Suite help monitor all of these in one spot and have APP integrations with tools like Need tagger To help identify purchase intent on social media, you can use these signals to write your emails. Subject lines, conversations on watch, how quickly you navigate the sales funnel. Changing prospects to paying customers. Don't forget social is not a place for a hard sell. It's a place to build trust and credibility. Hoot Suite broke these bio signals into two categories. Early stage on late stage buying signals. Early stage buying signals indicate that leads and near the beginning of their decision making process when they can be challenged to think strategically. If someone is signaling that they're in the early stages of their purchasing cycle, then you should give them advice or empower them with an awareness building content. Early examples of early stage buying signals are questions about a business problem. Frustration with a competitors solution. An announcement of a new senior management hire that indicates budget expansion. Geographic expansion Recognizing late stage buying signals will help you focus your efforts on prospects who are looking for help and ready to make decisions and stop wasting time on those who aren't. Look for prospects that are actively considering solutions, then rapidly assist them by answering their questions and providing them with relevant educational content. Examples of late stage buying signals are requests for product or service recommendations. Engagement with a competitors sales engineer enquiries about product features, warranty on pricing information. However, you can't spend your whole day monitoring social media for buying signals. The trick is to work it into your daily routine in a systematic way. Social selling should not be a standalone program on a strong content. Strategy is core to a successful social selling program. If you are already creating great content that resonates with your social audience, repurpose ing it on a daily basis for your social selling program is an efficient way to boost the progress. A well planned process and guidelines will make social selling practices repeatable aan de minimis program risk 11. Use content to expand your reach: the most effective ways to establish and strengthen your brand is through content. Whether it's a blawg or video content, the most well known brands tend to be the ones with lots of engaging, authoritative content. Content is a great way to define your brand has one that's interested in helping and teaching people at no cost. But is your content easy to find? Social media is adopting its own form of S E O in a way that promotes a positive user experience. The way social algorithms work is by putting your posts in a Paul. A small is 1% of your followers. If those people engage with the content, then it gets introduced into a larger poor. Slowly but surely mawr or more people see it, but only if it's engaging. This is huge information, but it doesn't help you because you may never know what Facebook and social Media considers engaging. You can do your own digging of find out those engaging posts of yours. If you have a block, then you should be using share buttons. Already, many of these tools will provide analytics that show who sharing your content where they're sharing it and More importantly, what content is being shed? Follow these numbers to figure out which platforms to focus on. You might take a look at your competitors. Where are others in your industry posting. If you don't see them anywhere on the platform, odds are you shouldn't be there either. Create evergreen content is one of those things that's easier said than done. A typical post on social media, especially on giants like Twitter or Facebook, can have a widely varied life span. These posts also need to be engaging. You may work in a boring or dry industry, but you can still find a way to make your post stand out. Despite the subject matter. The bottom line is, don't publish content with an expiration date. Consider solving common and persistent problems in your industry. Even better. Try to post something educational and funny humor, shock or or are great emotions to target with evergreen content