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5 Videos (12m)
    • Introduction

      1:03
    • What is a Niche?

      1:40
    • Offering: What Do You Do?

      3:31
    • Assortment: For Whom Do You Do It?

      4:18
    • Wrap Up

      1:07

About This Class

Are you starting or growing a business? Do you want to determine your unique place within a crowded market?

Creating a Niche is one of the fastest and easiest ways to reach your potential customers with a product and service portfolio they want to buy.

This course will help you:

  • Understand the elements of a niche
  • Create a product assortment for your brand
  • Determine your audience
  • Reach your audience
  • Find your unique niche in the marketplace

26

Students

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Projects

Tamara Budz

Marketer. Instructor. Gator MBA. Coffee Addict.

Tamara Budz is an experienced marketing consultant who specializes in brand management, ecommerce, and merchandising for small and mid-sized companies. She has over 15 years of marketing and merchandising experience at companies of every size, from startups to multi-national corporations. Tamara is the founder of two eCommerce startups and currently manages the marketing firm, Silver Shade Group. Prior to her work at Silver Shade Group, Tamara worked in Merchandising and eCommerce at two...

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