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5 Videos (12m)
    • Introduction

      1:03
    • What is a Niche?

      1:40
    • Offering: What Do You Do?

      3:31
    • Assortment: For Whom Do You Do It?

      4:18
    • Wrap Up

      1:07

About This Class

Are you starting or growing a business? Do you want to determine your unique place within a crowded market?

Creating a Niche is one of the fastest and easiest ways to reach your potential customers with a product and service porfolio they want to buy.

This course will help you:

  • Understand the elements of a niche
  • Create a product assortment for your brand
  • Determine your audience
  • Reach your audience
  • Find your unique niche in the marketplace

7

Students

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Projects

Tamara Budz

Marketer. Instructor. Gator MBA. Coffee Addict.

Tamara Budz is an experienced marketing consultant who specializes in brand management, ecommerce, and merchandising for small and mid-sized companies. She has over 15 years of marketing and merchandising experience at companies of every size, from small start-ups to large international corporations. Tamara is the founder of two eCommerce start-ups and currently manages the marketing firm, Silver Shade Group. Prior to her work at Silver Shade Group, Tamara worked in Merchandising and eCommerc...

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