Find Your Brand Voice: Personality for Business Success

Andrea Goulet, Co-Founder & CEO, Corgibytes

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19 Videos (1h 37m)
    • Welcome to Class!

      Find Your Brand Voice - Resource Guide.pdf
      2:44
    • What is a brand voice?

      8:30
    • Borg vs. Borzoi Brands

      5:33
    • Find Your Brand Voice Sweet Spot

      2:29
    • Foundational Content: Organization

      7:50
    • Foundational Content: Audience

      9:55
    • Foundational Content: Products/Services

      6:07
    • Facilitating a Group Discussion

      7:18
    • Complete Your Brand Character Profile

      brandvox_brand-character-profile_optimized.pdf
      8:26
    • Character Traits

      10:24
    • Writing Techniques

      4:23
    • Understanding Tone Changes

      1:51
    • Tone Wheel

      tonewheel blank.png
      tonewheel nonprofit.png
      tonewheel product.png
      tonewheel service.png
      5:55
    • Write Example Tone Copy

      2:05
    • Understand the Purpose of a Style Guide

      3:15
    • Completing Your Style Guide

      5:12
    • Creating Copies of Your Style Guide

      1:00
    • Training Your Team

      2:59
    • Conduct Brand Audits

      1:17