Find Your Brand Voice: A Brand First Workshop Staff Pick

Chris Fredricks, Brand Strategy and Design @ OPEN co.

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
9 Lessons (39m)
    • 1. Welcome

      1:20
    • 2. Project

      2:28
    • 3. What is Branding?

      3:48
    • 4. Brand Archetype

      4:54
    • 5. Personality Slider

      3:57
    • 6. Competitive Landscape

      6:16
    • 7. Personality Traits

      4:34
    • 8. Brand Voice Chart

      4:19
    • 9. Writing & Brainstorming

      7:25
16 students are watching this class

About This Class

A workshop format class to figure out your brand's voice. We will work through the personality of your brand to create a clear and compelling voice.  Download the worksheets and let's go!

In this class I will take you through content and tools I use when working with clients, leading branding workshops, and tools I use with my students. I will lead you through a real world example and use a new business I'm launching as a real life example, to show you how I work through these steps. Follow along as the video plays, pause when you need a minute to brainstorm and hop back in when you are ready. 

This process is used by me on a daily basis when working with my clients. Whether you are trying to develop a personal brand, a brand for your business, or a brand for a client, knowing the voice of your brand is essential. 

Let's get started!

This class is part of a series covering the Branding process. They do not need to be taken in order, but I'd obviously recommend them all. 

1 / Find Your Focus

2 / Find Your Voice 

3 / Keep it Consistent

4 / Tell Your Brand Story