Find Your Brand Voice: A Brand First Workshop
Chris Fredricks, Brand Strategy and Design @ OPEN co.
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Welcome
1:20 -
Project
2:28 -
What is Branding?
3:48 -
Brand Archetype
4:54 -
Personality Slider
3:57 -
Competitive Landscape
6:16 -
Personality Traits
4:34 -
Brand Voice Chart
4:19 -
Writing & Brainstorming
7:25
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About This Class
A workshop format class to figure out your brand's voice. We will work through the personality of your brand to create a clear and compelling voice. Download the worksheets and let's go!
In this class I will take you through content and tools I use when working with clients, leading branding workshops, and tools I use with my students. I will lead you through a real world example and use a new business I'm launching as a real life example, to show you how I work through these steps. Follow along as the video plays, pause when you need a minute to brainstorm and hop back in when you are ready.
This process is used by me on a daily basis when working with my clients. Whether you are trying to develop a personal brand, a brand for your business, or a brand for a client, knowing the voice of your brand is essential.
Let's get started!
This is part 2 in a series of 3 classes covering the Branding process. They do not need to be taken in order, but I'd obviously recommend them all.
2 / Find Your Voice (this class)
3 / Keep it Consistent (coming soon)
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Level
Community Generated
The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.
Chris Fredricks is the creative director and founder of OPEN co. a design studio focused on building brands, in Grand Rapids, Michigan. The studio is an incubator for brands we launch, a platform to educate entrepreneurs in our community and a design studio. Chris started OPEN co. after four years as the Art Director / Designer for the sun care company Sun Bum, during their early years. He also is currently a Visiting Professor of Graphic Design at Grand Valley State University.
