Find Your Brand Voice: A Brand First Workshop | Chris Fredricks | Skillshare
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Find Your Brand Voice: A Brand First Workshop

Chris Fredricks, Brand Strategy and Design @ OPEN co.

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9 Videos (39m)
    • Welcome

      1:20
    • Project

      2:28
    • What is Branding?

      3:48
    • Brand Archetype

      4:54
    • Personality Slider

      3:57
    • Competitive Landscape

      6:16
    • Personality Traits

      4:34
    • Brand Voice Chart

      4:19
    • Writing & Brainstorming

      7:25
18 students are watching this class

About This Class

A workshop format class to figure out your brand's voice. We will work through the personality of your brand to create a clear and compelling voice.  Download the worksheets and let's go!

In this class I will take you through content and tools I use when working with clients, leading branding workshops, and tools I use with my students. I will lead you through a real world example and use a new business I'm launching as a real life example, to show you how I work through these steps. Follow along as the video plays, pause when you need a minute to brainstorm and hop back in when you are ready. 

This process is used by me on a daily basis when working with my clients. Whether you are trying to develop a personal brand, a brand for your business, or a brand for a client, knowing the voice of your brand is essential. 

Let's get started!

This is part 2 in a series of 3 classes covering the Branding process. They do not need to be taken in order, but I'd obviously recommend them all. 

1 / Find Your Focus

2 / Find Your Voice (this class)

3 / Keep it Consistent (coming soon)

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Chris Fredricks

Brand Strategy and Design @ OPEN co.

Chris Fredricks is the creative director and founder of OPEN co. a design studio focused on building brands, in Grand Rapids, Michigan. The studio is an incubator for brands we launch, a platform to educate entrepreneurs in our community and a design studio. Chris started OPEN co. after four years as the Art Director / Designer for the sun care company Sun Bum, during their early years. He also is currently a Visiting Professor of Graphic Design at Grand Valley State University.

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