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Find Your Brand Voice: A Brand First Workshop

Chris Fredricks, Brand Strategy and Design @ OPEN co.

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9 Videos (39m)
    • Welcome

    • Project

    • What is Branding

    • Brand Archetype

    • Personality Slider

    • 5 Competitive Landscape

    • Personality Traits

    • Brand Voice Chart

    • Writing & Brainstorming

68 students are watching this class

About This Class

A workshop format class to figure out your brand's voice. We will work through the personality of your brand to create a clear and compelling voice.  Download the worksheets and let's go!

In this class I will take you through content and tools I use when working with clients, leading branding workshops, and tools I use with my students. I will lead you through a real world example and use a new business I'm launching as a real life example, to show you how I work through these steps. Follow along as the video plays, pause when you need a minute to brainstorm and hop back in when you are ready. 

This process is used by me on a daily basis when working with my clients. Whether you are trying to develop a personal brand, a brand for your business, or a brand for a client, knowing the voice of your brand is essential. 

Let's get started!

This is part 2 in a series of 3 classes covering the Branding process. They do not need to be taken in order, but I'd obviously recommend them all. 

1 / Find Your Focus

2 / Find Your Voice (this class)

3 / Keep it Consistent (coming soon)

30 of 30 students recommendSee All

LOVED the class would really like to see more, also a cool example!
Great class! Chris says he loves doing this, and it shows. Easy to listen to, easy concepts to grasp, great worksheet aids, and good ideas to get all that "brand" stuff worked out. Going to work on the worksheet now and I'm looking forward to the next class!
Would love the brand archetype sheet to be available as a download if possible?





Chris Fredricks

Brand Strategy and Design @ OPEN co.

Chris Fredricks is the creative director and founder of OPEN co. a design studio focused on building brands, in Grand Rapids, Michigan. The studio is in its early stages and is structured around the idea of being "radically open," by having a remote workforce, encouraging employee side projects, and a focus on social and community responsibility. Chris started OPEN co. after four years as the Art Director / Designer for the sun care company Sun Bum, during their early years. He also is curre...

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